Press Releases

Feel the sugar rush in Play’n GO’s Sweet Alchemy

Published

6 years ago

March 23, 2018

Feel the sugar rush in Play'n GO's Sweet Alchemy

Reading Time: 2 minutes

23rd March 2018 – Omni-channel slots specialist Play’n GO will have players going candy crazy in its latest gridslot Sweet Alchemy after a successful launch event in Malta, attended by many of the island’s gaming fans.

Players will journey through a candy land map looking to connect clusters of sweet treats as they fill the 5×5 grid while completing different objectives on the way.

Each winning cluster counts towards the Sugar Rush bonus meter which drops wilds onto the grid, or the Mix-the-Elixir free round which rushes players to an enlarged 9×9 grid where they’ll be met by the Alchemist who casts spells that shuffle symbols, add wild symbols and destroy tiles.

As with many other Play’n GO titles, Sweet Alchemy features several targets which change as players progress along the map, with the chance to win a variety of prizes and multipliers, increasing as the game goes on.

Sweet Alchemy bridges the gap between gaming and gambling by tasking players with both short and long-term goals and bringing extra variety to the game, improving average game time.

Following in the footsteps of Viking Runecraft and Reactoonz, this gridslot engages players with a unique experience on every play, while its accessible mechanism and much-loved storyline appeals to various demographics.

Johan Törnqvist, CEO of Play’n GO, said: “Sweet Alchemy follows our strategy of developing titles which offer thrills beyond just winning money, instead integrating levels, bonus features and differing goals to make a more extensive entertainment product.

“The simplicity and recognisable theme will be loved by all, and coupled with Play’n GO’s usual vibrant, detailed graphics, animations and soundtracks, we’re sure this will be one of our biggest hits of the year.”

The slot was launched last night at an event held at Kuromi, which saw lots of fans turn out to see game demonstrations accompanied by a games’ tournament, some delicious treats and great entertainment and prizes.

About Play’n GO:

Play’n GO is an award-winning supplier of high quality gaming content to many of the world’s leading casino brands. Its genuine omni-channel solution can be tailored to suit the needs of individual online and land-based partners, regardless of geographical, regulatory, or market-specific requirements. Its games are developed in HTML5 to provide an enhanced user experience on all devices and operating systems. These are complemented by superior back-office administration tools which provide expansive reporting and marketing capabilities, ensuring operators are equipped to provide the ultimate gaming experience. The supplier’s extensive portfolio was recently recognised by the award of the IGA Slot Provider of the Year 2017 title. Play’n GO currently hold offices in Sweden, Malta, Hungary, and the UK. Please visit http://www.playngo.com for more details.

Industry News

SKS365 keeps investing in people: GROW People Management Program took the next level

Published

4 hours ago

April 24, 2024

Peter Tolan

Reading Time: < 1 minute

11 experienced people managers from the SKS365 group’s 4 locations gathered last week in Belgrade for the new GROW People Management Program. From 15 th to 19 th of April, through trainings, discussions, and social connections, people had the opportunity to further grow individually and as a team, while enjoying Belgrade’s city center and rivers.

Created in 2023 with the purpose of building foundation people management skills across the organization, GROW initiative evolved this year by including a new, advanced program for experienced people managers to further consolidate their skills and prepare for future opportunities.

Building and fostering connections, sharing experiences, and enjoying team building experiences – all these activities have been part of the GROWpmp agenda for the 11 people managers coming from Commercial, Product and Development, Finance, and Sportsbook departments of the group’s 4 locations – Malta, Italy, Austria, Serbia.

GROWpmp included a variety of topics that people managers in SKS365 recognized as the key areas for management development. Topics such as influence through communication, team effectiveness, DEI, through to presentation skills and business topics like understanding finance and management reporting, were delivered with the support of external professionals and internal experts, while designed and organized by the SKS365 People & Culture team.

eSports

North Star Network acquires Um Dois Esportes

Published

5 hours ago

April 24, 2024

Peter Tolan

Reading Time: 2 minutes

North Star Network are delighted to announce the acquisition of umdoisesportes.com.br, which becomes the latest addition to NSN’s global sports media portfolio.

Born from the GRPCOM merger of the editorial teams of Gazeta Do Povo and Tribuna do Paraná in 2020, Um Dois Esportes provides in-depth sports coverage and analysis for the Brazilian state of Paraná and beyond.

North Star Network co-founder Julien Josset said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.”

“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.” NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.

The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.

NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.

“We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions,” said GRPCOM Director Rafael Mello. “We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.”

“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”

partnerships

BNXT League and PepperMill Casino join forces

Published

5 hours ago

April 24, 2024

Peter Tolan

Reading Time: < 1 minute

BNXT League , the professional men’s basketball league played across the Netherlands and Belgium, and PepperMill Casino, the online casino licensed in Belgium, are pleased to announce their partnership centered around the BNXT League’s Belgian Play Offs.

PepperMill Casino will be a naming partner of the Belgian play offs. For the 24-25 season, PepperMill remains a partner of the BNXT League until the restrictions on gambling advertising take legal effect on January 1, 2025.

The partnership between BNXT League and PepperMill Casino aims to create engaging and customized content that engages and captivates fans on multiple fronts while increasing brand awareness.

“The basketball community is growing and buzzing with excitement and energy,” stated Anthony Rus, General Director of PepperMill Casino. “This partnership allows us to create memorable moments that build brand awareness and capture the hearts of fans.”

“Wim Van de Keere, general manager of the BNXT League, adds, “The playoffs are undoubtedly the sporting highlight of the season. We are delighted to still be able to tie a dynamic partner like PepperMill Casino to us despite the restrictions coming up from 2025.”