Press Releases
Gamanza Signs ScandiBet for Gamification Programme
Points means prizes with Viking rewards
Malta, 3 July: The B2B iGaming specialists Gamanza is delighted to announce the launch of its gamification tool with ScandiBet.com.
Customers that make casino and/or sportsbook bets on the ScandiBet website will gain Viking themed-reward points, called Viking Coins, that can then be exchanged for a selection of bonuses, free spins and free bets or can be exchanged for prizes such as merchandise, holidays and electronic goods in the Reward Shop.
The software is designed to enhance player lifetime values and dwell time on site.
“It is becoming more and more important for operators to create their own unique identity to attract the players and to keep them playing,” said Gamanza founder Magnus Lindberg. “We know that gamification is really important to some players and Gamanza’s gamification software opens up an exciting route to increased loyalty and customer satisfaction.”
Operators can use the data from player activity on their site and translate them to points, token or credits and levels of achievement. Also, Tournaments, Magnifiers and Daily Challenges are important modules and each programme is configurable by the operator to suit their own needs.
Rewards time
The plug -and-play application went live with ScandiBet in June. “We’re really happy to be working with Gamanza on this project,” said Erik Gilstring from ScandiBet. “Over the last few days we have received a lot of positive feedback, many customers seem curious and are asking about our new progression bar and reward shop. We have already seen good activity on the rewards platform and we are sure this will prove popular with our players.”
The gamification application works in tandem with Gamanza’s proprietary bonus engine, an application that can be deployed as a standalone or can work with an operator’s existing bonus systems.
Lindberg said he was delighted to see his company’s gamification tools being deployed with ScandiBet. “We are finding out what really appeals to the players and which rewards are the most efficient at encouraging greater levels of play and more regular visits. Gamification isn’t a once-only deployment; the beauty of the products is that it allows the operator to get to know their players habits better and tailor their offering to give them even greater enjoyment.”
About Gamanza:
Gamanza is a 360° iGaming Solution Provider bringing together games, lottery and social/real money betting products onto one single platform that also provides gamification, a bonus engine and payments provision. The Gamification Application is a framework as plug-and-play or API solution that help build game-player loyalty and is closely integrated with Gamanza’s Bonus/Reward Engine. The games portfolio gives access to many engaging games designed to enhance player lifetime values. Gamanza is also the founder of two new exciting concepts, which are going to be launched later in 2018: Spin Battle™ for multi-player slots and Tour de Bet™, which is a global Betting Tournament Network.
Central Europe
Wazdan amplifies Swiss presence with Swiss4Win launch
Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences has further expanded in the regulated Swiss market, taking its games live with Swiss4Win.
The collaboration enhances Wazdan’s profile in the country with Swiss4Win’s leading online gambling platform revolutionising player experiences with the introduction of the studio’s exciting range of games.
As Wazdan continues to deliver the world’s most rewarding casino game experiences, this new partnership heralds a new era of entertainment. Players can look forward to a diverse selection of captivating slots designed to appeal to Swiss players.
In conjunction with this partnership, Swiss4Win unveils its new website, meticulously crafted to enhance user engagement. The platform boasts a cutting-edge SEO-oriented design, complemented by a sleek dark mode interface. With a heightened focus on slot providers, the website features a dedicated page showcasing premier gaming offerings.
Radka Bacheva, Head of Sales and Business Development at Wazdan, said: “We’re excited to join forces with swiss4win.ch to introduce our latest games to players worldwide. This collaboration represents a shared commitment to innovation and excellence in the iGaming industry.”
Paolo Sanvido, Chief Executive Officer at Casino Lugano and Swiss4Win, added: “Wazdan’s distinguished reputation stems from its exceptional graphics and innovative features, which have resonated with players globally. Its dedication to crafting enriching casino experiences offers players greater control over their gaming preferences and seamlessly aligns with our audience’s interests.”
Latest News
Good 1st quarter of 2024 for FDJ, in line with Group projections
- Revenue for the 1st quarter of 710 million euros, up 7%
- Gaming revenue[1] in France of 645 million euros, up 3% on a high basis of comparison in the 1st quarter of 2023
- Strong momentum in online games, with revenue of 100 million euros, representing almost 15% of the Group’s total gaming revenue
- Tender offer for Kindred opened on 20 February 2024 for a maximum period of 9 months
- The completion of the tender offer remains subject, in particular, to obtaining regulatory approvals and to FDJ acquiring at least 90% of Kindred’s share capital
La Française des Jeux (FDJ), France’s leading gaming operator, has announced its revenue for the 1st quarter of 2024.
Stéphane Pallez, Chairwoman and CEO of the FDJ Group, said: “FDJ has made a good start to the year, in line with its 2024 objectives. All our activities are growing, thanks to our network of over 29,000 retailers and a dynamic online gaming business, which now accounts for 15% of the Group’s gaming revenue. We are also confidently pressing ahead with the Kindred acquisition announced at the end of January.”
Highlights of the 1st quarter of 2024
- Revenue up 7% to 710 million euros
Q1 2024 €m |
Q1 2023 €m |
Change in % |
of which change on a like-for-like basis
% |
|
Lottery | 504 | 497 | +1.4% | +1.4% |
Sports betting and competitive
online gaming |
141 | 129 | +9.5% | +0.9% |
Other activities | 65 | 37 | +77.4% | -3.7% |
Group total | 710 | 662 | +7.2% | +1.1% |
Revenue for the 1st quarter of 2024 came to 710 million euros, up 7.2% and 1.1% on a like-for-like basis, a performance in line with Group projections.
- Gaming revenue in France rose by 3.1% to 645 million euros.
- Lottery revenue rose by 1.4% to 504 million euros, driven by over 4% growth in instant games, driven by the success of gaming portfolio animation such as the launch of Ticket d’Or (€5) at the beginning of January. Draw games, as expected given the unfavourable base effect, mainly for Amigo, were down by 3%. Excluding Amigo, which decline is attributable to its new formula launched at the beginning of June 2023 has stabilised, lottery revenue would have grown by more than 4%.
- In sports betting & online gaming open to competition, revenue came to 141 million euros, up 9.5% and up 0.9% excluding the integration of ZEturf, despite a high basis for comparison in the 1st quarter of 2023, which had benefited in particular from the very positive impact of the World Cup at the end of 2022.
This performance is attributable to the strong growth in revenue of ParionsSport En Ligne, which rose by more than 25%; which, in addition to its intrinsic momentum, also benefits from the attractiveness of poker, with a high level of cross-selling.
- Revenue from other activities (International and Payment & Services) came to 65 million euros, compared with 37 million euros in the 1st quarter of 2023, an increase attributable to the integration of PLI, which performed well, driven in particular thanks to EuroDreams.
- The momentum of online games remains very strong, with revenue up by more than 30% to 100 million euros, representing almost 15% of the Group’s total gaming revenue. Excluding ZEturf and PLI, growth in online games revenue exceeded 20%, driven both by sports betting and online gaming open to competition and by the online lottery, which benefited from EuroDreams’ very high rate of digitalisation, as well as from the attractiveness of instant games and of the exclusive online offer.
- Tender offer for Kindred
- On 20 February 2024, the tender offer for Kindred was opened for a maximum period of 39 weeks. Its completion remains subject, in particular, to obtaining regulatory approvals and to FDJ acquiring at least 90% of Kindred’s share capital.
- On 15 March 2024, Kindred’s shareholders at an Extraordinary General Meeting approved an amendment to the Articles of Association to allow a squeeze-out procedure to be implemented by any shareholder holding at least 90% of Kindred’s share capital.
- On 28 March 2024, following Veralda’s offer to sell 49% of its Kindred shares, i.e. 2.4 million shares corresponding to 1.12% of the outstanding shares, at a price of SEK122.5 per share, FDJ decided to exercise its right of pre-emption linked to Veralda’s irrevocable commitment, communicated when the transaction with Kindred was announced on 22 January 2024.
As a result, FDJ acquired 2.4 million Kindred shares for SEK 294 million (€25.8 million) and Veralda’s irrevocable commitment continues to apply to its remaining 1.18% stake in Kindred. FDJ now holds 1.12% of Kindred’s outstanding shares and the irrevocable commitments (Corvex Management LP, Premier Investissement SAS, Eminence Capital, Nordea and Veralda) now represent 26.82% of Kindred’s outstanding shares.
Annual General Meeting
FDJ’s Annual General Meeting will be held on Thursday 25 April 2024 at 14.30 at the Palais des Congrès in Issy-les-Moulineaux (25, avenue Victor Cresson – 92130
Issy-les-Moulineaux).
On this occasion, the Group will propose a dividend of 1.78 euro per share in respect of the 2023 financial year, to be paid on 7 May 2024.
Next financial communication
FDJ will publish its half-year results on Thursday 25 July 2024 after the close of trading.
Affiliate Industry
47 New Brands in Q1’24: Affilka by SOFTSWISS Results
Affilka by SOFTSWISS, a leading affiliate management software provider, is approaching a new milestone of 360 brands in Q1’24.
The first quarter of the year brought remarkable achievements to the Affilka by SOFTSWISS team. The Asian gaming community recognised the company’s affiliate management software as the Best Affiliate Marketing Solution on the market.
This year, Affilka’s team participated in iGB Affiliate London 2024 with a dedicated stand for the first time. During the concurrent iGB and ICE events, the team had nearly 200 meetings over several days. First agreements quickly followed and were signed shortly after the exhibition period.
Affilka by SOFTSWISS experienced substantial growth, adding 47 new brands to its partner network, bringing the total to nearly 360 brands in Q1 2024. More than 33 thousand new affiliate accounts were registered during this period, marking a 118% increase compared to the previous year’s last quarter.
The rise in new affiliate accounts has led to an acceleration in new player registrations, exceeding 7.4 million over the first quarter of the year. Compared to the last quarter of 2023, this metric demonstrated a 106% increase.
The number of unique clicks on referral links with Affilka by SOFTSWISS during this period showed 115% growth and reached almost 436 million in absolute numbers. The rising metrics underscore the crucial role of effective affiliate management in achieving success within the iGaming industry.
Moving to the financial metrics of Affilka by SOFTSWISS, stable growth is evident over the first quarter of 2024 compared to the last quarter of 2023. The affiliate GGR revealed a 112% increase, while the player deposit amount showed a 113% enlargement. The growth within affiliate payments amounted to 117% in Q1’24 compared to the previous quarter.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, summarises: “The recent product performance showcases a steady and continuous growth trajectory, a testament to our ongoing investment in innovation and user experience enhancement. Acknowledging affiliate marketing’s crucial role in the iGaming ecosystem, we prioritise delivering exceptional service to exceed our clients’ expectations.”
The global affiliate marketing industry is expected to double in size within the next five years. Finding a reliable affiliate marketing platform provider ensures a competitive edge in the rapidly expanding market.
The team is ready to share valuable industry insights and unveil the upcoming updates at the SiGMA Americas Summit in San Paulo on 23–25 April. Clients and potential partners can book a meeting with the Affilka team at stand i70 on the SOFTSWISS events page.
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
-
Conferences in Europe7 days ago
Spanish Advertising Restrictions Struck Down: Learn More at the 2024 Gaming in Spain Conference
-
Balkans7 days ago
Making a Bang in Bulgaria! Hacksaw Gaming goes live with Alphawin
-
eSports7 days ago
Copenhagen Major 2024 – Betting Overview
-
Compliance Updates7 days ago
IOC and UEFA host joint betting integrity workshop
-
Latest News7 days ago
Week 15/2024 slot games releases
-
Latest News7 days ago
Inspired steps into Spring with its latest line up of slots: Space Invaders Win And Spin, Big Big Fishing Fortune and Piggy Bandits
-
Gaming7 days ago
Sortium Revolutionizing Video Game Development with Groundbreaking AI Tools Launch and $4 Million+ Funding Round
-
Latest News7 days ago
CasinoBeats Game Developer Awards 2024 Shortlists Announced