Connect with us
European Gaming Congress Milan
SIS

Gambling in the USA

Gaming Innovation Group extends Hard Rock’s sportsbook in Iowa

George Miller

Published

on

Gaming Innovation Group extends Hard Rock's sportsbook in Iowa
Reading Time: 2 minutes

 

We found in a new press release that

Gaming Innovation Group Inc. (GiG) has reached an agreement with its partner, Hard Rock International (Hard Rock), to support its market entry with sports betting in the US state of Iowa. The sportsbook will initially launch with an over-the-counter solution on the casino floor at the Hard Rock Hotel & Casino Sioux City in Iowa. This will be followed by the launch of online and mobile sports betting in Iowa, expected in Q4 2019.

In Iowa, Hard Rock will offer a similar seamless and engaging betting experience for its consumers as it has already delivered in New Jersey, with an omni-channel sportsbook solution based on GiG’s modern and flexible technology.

For GiG, this means the Company will be able to leverage its platform in the US adding more scale to its network and revenues to the business. GiG already has the groundwork done in New Jersey after a successful proof of concept suitable and relevant to the American audience.

Iowa is one of the 12 states in the US legalising sports wagering since the US Supreme Court overturned the federal sports wagering ban in 2018. In August this year, the Iowa Racing and Gaming Commission (IRGC) authorised the 19 casinos in the state to offer statewide retail, online and mobile sports betting to consumers aged 21 or over. Iowa has approximately 3.2 million inhabitants and should also benefit with visitors from neighboring states such as Nebraska and Minnesota. It has an estimated mature sports betting market valued at revenues of around $160 million based on the total amount of money wagered by consumers. The tax rate on the sports betting revenue is 7.5%.

GiG expects this agreement to have limited impact on its revenues in 2019, with an increasing contribution from the launch of online and mobile betting in 2020 onwards.

Kresimir Spajic, Senior Vice President of Online Gaming at Hard Rock International says, “We’re excited to extend our partnership with GiG to support sports betting in Iowa, and further grow our sportsbook portfolio.”  

“Offering sports betting through GiG provides our players and guests a new level of engagement – we couldn’t be more thrilled to be launching in Iowa,” Jim Franke, General Manager of Hard Rock Hotel & Casino Sioux City.

Richard Brown, acting Chief Executive Officer of GiG says, “After a successful launch in New Jersey, I am delighted to further deepen the relationship with Hard Rock, delivering on our strategy to grow with our partner by entering a new state in the US with our sportsbook. The agreement is both a testament to our know-how and prowess to lead a land-based casino into the digital world of betting, and a strong validation of GiG’s commercial and product delivery capabilities. We are looking forward to growing with our partner long term. We have mutual ambitions to entertain consumers with a safe and exciting first-class sports betting experience.”

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Continue Reading
Advertisement
Comments

Gambling in the USA

Google Relaxes Gambling Advertising Policies in Five US States

Niji Narayan

Published

on

Google Relaxes Gambling Advertising Policies in Five US States
Photo Source: nola.com
Reading Time: 1 minute

 

Google has updated its gambling and games policy. The updated policy authorises advertising of sports betting services in Pennsylvania, Rhode Island, Montana, Iowa and Indiana.

These five states join Nevada, New Jersey and West Virginia who all permit sports betting via Google’s “limited beta” programme launched in June as part of the company’s efforts to keep pace with the rapid spread of legal sports betting services.

Under the Google policy, operators applying for the programme will be obliged to provide a copy of their license in each of the states it wishes to advertise in. The limited beta programme will permit operators to promote their services via Google Display Network, Google Ads, AdMob and YouTube but would be restricted in promoting online sports betting services through Google Ad Manager.

Continue Reading

Gambling in the USA

Synergy Blue Games Make Las Vegas Debut at Palms and Red Rock Casinos

Niji Narayan

Published

on

Synergy Blue Games Make Las Vegas Debut at Palms and Red Rock Casinos
Photo Source: steelheadproductions.com
Reading Time: 1 minute

 

Synergy Blue has announced that its arcade-style, skill-influenced games have been officially approved for statewide rollout in Nevada. The games will go through field trial phases at two Station Casinos properties, Palms and Red Rock Casinos. The trial will debut a variety of Synergy Blue games to the Las Vegas market via an initial placement of real-money, arcade gambling machines.

“We’re very excited to introduce our games to the Las Vegas market and to be working with Station Casinos. This agreement marks a key milestone for our company and the Las Vegas market, as we work together to progress the industry with engaging new experiences,” Georg Washington, CEO of Synergy Blue said.

“Synergy Blue’s HAWG platform and gambling solutions are incredibly unique, both in the flexibility they offer our operators and the variety of arcade-style game play they offer to guests. We see huge potential in skill-influenced games and we’re proud to have Palms and Red Rock Casinos offer Synergy Blue’s products to the Las Vegas public,” Roger Pettersson, VP of Corporate Slots at Station Casino said.

Continue Reading

Gambling in the USA

Sportradar Appoints Werner Becher as New Managing Director of U.S. Betting

George Miller

Published

on

Sportradar Appoints Werner Becher as New Managing Director of U.S. Betting
Reading Time: 2 minutes

 

Former Interwetten CEO brought in to further enhance Sportradar’s growth and expansion in U.S. betting market

Sportradar, the world’s leading provider of sports data and content, today announced the appointment of Werner Becher as its new Managing Director of U.S. Betting.

Becher most recently served as CEO of Interwetten, where he was responsible for the global strategic positioning of the sports betting operator, more than doubling the organisation’s revenue during his seven-year tenure.

In his new role at Sportradar, Becher will be focused on the growth, development and execution of the company’s betting strategy in the U.S. Werner, who has 25 years’ experience in the digital sector, will be located in Sportradar’s New York office.

“We are delighted to welcome Werner as our Managing Director of U.S. Betting,” said Carsten Koerl, Chief Executive Officer, Sportradar. “Since we first opened for business in the U.S. several years ago, we have experienced the rapid growth of sports betting in the region and fully expect this to continue for many more years as new states regulate. I am confident that Werner’s deep expertise will help us to both maximise the tremendous opportunity we have to grow our market share and further enable the expansion of this key market.”

“On behalf of the board, we are extremely pleased that Werner has joined us to steer the company’s sports engagement platform in the U.S. Due to our continuing global success and strong balance sheet we will continue to be focused on deploying capital that helps us meet the accelerating needs of our clients through organic and inorganic investments for our U.S. and global clients, like our recent acquisition of Optima,” said Tony Aquila, Chairman of the Board, Sportradar.

Werner Becher, MD of U.S. Betting, Sportradar, said: “I am thrilled to have joined Sportradar during such an exciting period. I look forward to working closely with Carsten, Tony and management to grow our market share and ensure the future success of the organisation.”

Becher’s career to date has also seen him lead the development of several highly successful software and digital companies within the IT business community, including spending eight years as CEO of Austrian IT service provider Adesso before joining Interwetten.

Continue Reading
Advertisement
NSoft

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Latest by author

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.