Assaf is an entrepreneur at heart and a software engineer by degree. He entered the online gaming industry in 2003 while establishing odds1x2.com, an odds comparison company based on artificial intelligence algorithms. Since then the company has expanded into various other markets and verticals in the affiliation world. Recently the company launched PlayWiseCasino.com based on a unique rating system – called the “Wise Rating” – which targets players who are looking for honest reviews of online casino with an edge.
Assaf is a frequent speaker and moderator at many conferences around the globe and likes to share his extensive industry knowledge and experience with fellow affiliates and operators.