Kirsty Caldwell

Position: Founder and Director at Betsmart Consulting

As a seasoned compliance professional within the gambling industry, I have significant experience in managing regulatory negotiations and have developed a network of strong relationships with key individuals both working within various regulatory bodies and the wider industry. Due to the increasing significance of regulatory compliance within the sector, I am skilled at building effective and efficient teams and business controls to balance the cost of compliance against operational needs. Having responsibility for teams managing anti-money laundering, customer due diligence, responsible gambling, regulatory affairs, and product compliance during my career, I am highly knowledgeable across all areas of compliance.

I hold multiple professional qualifications which have been obtained through an internationally accredited body that is recognized as being the leading compliance training organization within the highly regulated financial sector. I have a proven track record in completing license applications across a number of different jurisdictions, including advising businesses around compliant, yet commercially savvy product design and customer journey implementation.

My abilities in this area are underpinned by my long-term experience working in a customer service team for a tier-one operator, which taught me the importance of customer focus and the impact operational decisions can have. Crucially, I have an inherent understanding of the importance of achieving a balance between regulatory obligation and commercial gain, however, as a strong, confident character, I am not afraid of engaging in challenging discussions in order to protect the best interests of the business.