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A Look at Indian Online Sports Betting Trends

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A Look at Indian Online Sports Betting Trends
Reading Time: 4 minutes

 

Gambling has been a huge part of Indian culture for an extremely long time. There are many festivals that happen throughout the year, such as Diwali, where card games are enjoyed. In more recent years, sports betting has become a popular hobby that has led to plenty of match-fixing scandals as criminals try their best to beat the system. Overall, though, the majority play for fun on their mobile phone. In the following article, we are going to have a look at online sports betting trends in India.

Is Sports Betting Legal in India?

Like with many industries in India, the legality of the gambling industry is not clear cut, and it is expected that things will drastically change over the coming years. The government has history with making wrong decisions, so the people of India will be hoping that they will get this one correct. Whether they legalise gambling or not, they cannot stop it from happening, so regulating the gambling industry instead of prohibiting it would be the better option.

It really is about time that the government updated the public gambling act as it has been in use since 1867 when the British were in control of India. This act banned the construction of land-based casinos and gambling sites, but since the Internet was still over one hundred years away from being created, there is obviously no mention of online betting sites. So, while land-based bookmakers and casinos can only currently be found in states such as Sikkim and Goa, gambling at online casinos and sports betting sites is something that can be done across the country.

Online Sports Betting is on the Rise Across India

Despite the grey area, the online sports betting industry in India rakes in big bucks every single year. One of the main reasons for this is the fact that nowadays Indians are spending one-third of their time awake on the mobile phones. Most sports betting sites now have websites and apps that are very easy to use on smartphones, and many are happy to accept Indian sports betting fans because they can see how much potential for profit there is.

Indians can now simply sign up with a bookmaker that is based outside the country, download their app on to their mobile device and then gamble on their favourite sports wherever they happen to be, so long as they can connect to the Internet. There used to be a time where Indian sports betting fans would need to visit dodgy backstreet bookies if they wanted to bet on sports.

Cricket is the Country’s Favourite Sport

The main sport in India is cricket and Indians love to watch it, play it, and bet on it. Many often say that cricket is like a religion in India, and this really is not an exaggeration. Any cricketer that gets selected to play for India and goes on to have a stellar career will be treated like a God. One only has to look at the likes of Sachin Tendulkar to see this – he cannot go anywhere without having people screaming out to him and trying to touch him.

One of the world’s most popular cricket events is the Indian Premier League (IPL), and it is estimated that Indian cricket fans bet $50-60 million per match. The IPL features all of the best limited-overs players from around the world and they spend around 6 to 7 weeks entertaining hundreds of millions across India and the rest of the world.

When an IPL game is on, most of India stops what they are doing to watch the action. The 2021 IPL is scheduled to start on the 9th of April and finish on the 30th of May, and while there are no fans allowed inside the stadiums, it is still going to be a highly entertaining event and cricket fans cannot wait for it to start.

When it comes to cricket online betting in India the IPL draws the most money, but Indians love to bet on a variety of cricket, especially when the Indian national team is involved. If the Indian national team is not playing or the IPL has come and been, Indian cricket fans will have no issues betting on great cricket events that do not include their beloved team, such as The Ashes between England and Australia.

Due to the Covid-19 situation, a lot of cricket was postponed in 2020, meaning that there is a lot of catching up to be done. While this might be tiresome for the players involved, it is great for cricket fans across India and the rest of the world as there will be plenty of entertaining cricket to enjoy and bet on. We cannot forget that the Twenty20 World Cup is scheduled to be held in India in October and November of this year.

With all this cricket scheduled to be played, it is also going to be a great year for online sportsbooks as it stands to reason that the more cricket there is on, the more money will be bet on it. In fact, due to the overloaded schedule, there are many who believe that cricket betting is going to have its most lucrative year ever.

Horse Racing is Not Far Behind

Horse racing has been popular in India for centuries and is second only to cricket when it comes to betting. It is estimated that 35,000 crores are bet on horse racing each year and with one crore equaling around $140,000, we will let you work out the total amount. The fact that horse racing fans do not even have to leave their home now to bet on horse racing is something that has definitely helped increase the amount of money bet on this sport.

Football Betting is on the rise

Football is the most popular sport in the world, and it is gaining more popularity in India, although it still has some way to go to catch up with cricket and horse racing. When there are no cricket matches being played to watch and bet on, Indians will have no issue with turning their attention to the Indian Super League and some of the world’s best leagues such as the English Premier League, La Liga, Bundesliga and the Serie A. They are also more willing to try their luck on South American and Chinese Leagues, which means that bookmakers that cater to Indians now have to embrace lesser leagues from around the world to keep their Indian contingent happy.

Asia

NFT Collectible “God Temple” Launches Public Sale, Introduces Play-to-Earn Game Model with Comic Artist Pat Lee’s Artwork

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God Temple, an NFT collectible platform, has introduced the gamification model for its limited-edition art collection collaborated with comic artist Pat Lee, who did stints with DC and Marvel comics.

Users of the platform will be able to play against other users or computer-controlled players through God Temple’s global matching system. It will be a Play-to-Earn model utilizing both the platform’s native token (MYTH) and the game token (SOUL), which are necessary for players to start a game.

At God Temple, players can hold the Greek god NFT and play as the mythical characters such as Zeus, Athena, and Hades, illustrated by renowned comic artist Pat Lee. The winner in the duel will receive a game token (SOUL) as a prize, which will be tradable on secondary markets.

The public sale of God Temple’s native token (MYTH) will commence on 2nd August on Balancer Liquidity Bootstrapping Pool to make it accessible in a fair, linear, and decentralized manner. The sale supply will be 1,000,000 MYTH and the sale will last for 48 hours and will officially conclude on 4th August. The Balancer sale will have a MYTH-USDC pool during the token issuance period.

“We aspire to bring the story of mythology to life, and that’s why we introduced this new gamification model. We are developing strategic collaborations with artists around the world to create timeless mythical art god NFTs. Pat Lee is the leading celebrity artist and we hope more artists will be inspired to join the ecosystem,” said the spokesperson at God Temple.

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Asia

Kabaddi Adda partners with FanCode to exclusively broadcast K7 Kabaddi Stage Up tournament

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Leading Kabaddi destination, Kabaddi Adda, has announced its partnership with FanCode, India’s premier digital sports destination for all fans, for exclusive broadcast rights of the K7 Kabaddi Stage Up tournament. Matches from the upcoming tournament will be exclusively live-streamed on FanCode, reaching its user base of more than 20 million sports fans.

The K7 Kabaddi Stage Up Tournament is a 17-day event, starting on July 22. It will feature 59 matches with more than 140 players and coaches participating from across Haryana. The 10 participating teams include 8 teams that made it through the K7 Qualifiers in March, and 2 additional wild card entries. Taking place at the Future Fighters Kabaddi Academy, Gurugram, each participating academy team will come in with a squad of 12 players and 2 officials.

Through collaboration with FanCode, Kabaddi Adda aims to bring back live kabaddi action to the fans who have been waiting for the sport to resume. Speaking on this, Suhail Chandhok, Co-Founder, Kabaddi Adda, said, “It’s been a challenging year for athletes and with the K7 Stage Up, we want to not only bring back the thrill of our own Sport of Kabaddi, but provide opportunities to budding players from top Kabaddi academies across the country. The collaboration with FanCode helps us reach out to Kabaddi fans on a massive scale but also provide a platform for talent across players, coaches and referees to showcase their skills, giving them exposure among fans and professional teams across India and Indian sub-continent.” 

FanCode, launched in March 2019, provides highly personalised experience across sports content, commerce and statistics to all sports fans through innovative technology. Since inception, FanCode has partnered with several domestic and international sports leagues and associations across multiple sports.

Talking about the partnership and comprehensive digital sports experience that will be offered during K7 Kabaddi, Prasana Krishnan, Co-Founder of FanCode, said, “We are excited to host and support Kabaddi’s comeback after a hiatus by live streaming all the action from K7 Kabaddi. To make it engaging, through innovative technology, we are creating a comprehensive live kabaddi experience where the fans can witness live streaming, fastest live scores with play-by-play information, real-time statistics, and much more.”  

The tournament will sport prizes for the winning team, ‘Super 6’ – top 6 players of the tournament, Best Raider, Defender and more. The 6 top teams from the tournament will move on to the K7 Finals, which is scheduled to take place at the end of this year.

Kabaddi Adda’s existing distribution network and strong connect will help amplify the content, with social reach to the massive kabaddi audience online. Being associated with the grassroot ecosystem of the sport, it will leverage expertise in data and automation tech to bring together the community. Recently, Kabaddi Adda even undertook an initiative ‘Mann ki Jeet’ to address and support the mental health wellbeing of kabaddi athletes and make them field-ready for upcoming tournaments like K7 Kabaddi.

For more details on K7 Kabaddi, including the full schedule, click here.

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Asia

China to Expand Blacklist of Overseas Gambling Destinations Again

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China to Expand Blacklist of Overseas Gambling Destinations Again
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China’s Ministry of Culture and Tourism has announced its plans to introduce a “third batch” of blacklist measures aimed at overseas tourist destinations that attract Chinese tourists for gambling activities.

The ministry also said it would work with several other government departments to “suspend tour groups and arrangement of tourist visas” for outbound travel to these destinations.

As with earlier official mentions of China’s overseas-gambling blacklist, the latest announcement did not identify the places concerned.

The ministry mentioned on Friday its previous approach of including several overseas destinations – in “two batches” – in its “blacklist system” for cross-border gambling tourist destinations. It said such an approach was to “better regulate the travel market” and “safeguard the lives and financial safety of Chinese citizens”.

“The Ministry of Culture and Tourism is to adopt a measure to blacklist a third batch of travel destinations, in response to the recent developments whereby some cities abroad have lured Chinese tourists for gambling activities,” stated the ministry.

It added: “The ministry will – together with the Ministry of Foreign Affairs, the Ministry of Public Security, the National Immigration Administration and the Civil Aviation Administration of China – adopt measures to suspend outbound tour groups and the arrangement of tourist visas for trips to these cities and attractions abroad that are on the ‘blacklist’; and reinforce the restrictive measures on business jets [travel] and charter services.”

The Ministry of Culture and Tourism also noted that the “blacklist” of travel destinations would be “dynamically adjusted” in accordance to any changes seen in overseas markets.

Under a new amendment in mainland China criminal law – with effect from March 1 – anyone who “organises” trips for mainland Chinese for the purpose of overseas gambling will be deemed to have committed a criminal act.

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