A Look at Indian Online Sports Betting Trends
Gambling has been a huge part of Indian culture for an extremely long time. There are many festivals that happen throughout the year, such as Diwali, where card games are enjoyed. In more recent years, sports betting has become a popular hobby that has led to plenty of match-fixing scandals as criminals try their best to beat the system. Overall, though, the majority play for fun on their mobile phone. In the following article, we are going to have a look at online sports betting trends in India.
Is Sports Betting Legal in India?
Like with many industries in India, the legality of the gambling industry is not clear cut, and it is expected that things will drastically change over the coming years. The government has history with making wrong decisions, so the people of India will be hoping that they will get this one correct. Whether they legalise gambling or not, they cannot stop it from happening, so regulating the gambling industry instead of prohibiting it would be the better option.
It really is about time that the government updated the public gambling act as it has been in use since 1867 when the British were in control of India. This act banned the construction of land-based casinos and gambling sites, but since the Internet was still over one hundred years away from being created, there is obviously no mention of online betting sites. So, while land-based bookmakers and casinos can only currently be found in states such as Sikkim and Goa, gambling at online casinos and sports betting sites is something that can be done across the country.
Online Sports Betting is on the Rise Across India
Despite the grey area, the online sports betting industry in India rakes in big bucks every single year. One of the main reasons for this is the fact that nowadays Indians are spending one-third of their time awake on the mobile phones. Most sports betting sites now have websites and apps that are very easy to use on smartphones, and many are happy to accept Indian sports betting fans because they can see how much potential for profit there is.
Indians can now simply sign up with a bookmaker that is based outside the country, download their app on to their mobile device and then gamble on their favourite sports wherever they happen to be, so long as they can connect to the Internet. There used to be a time where Indian sports betting fans would need to visit dodgy backstreet bookies if they wanted to bet on sports.
Cricket is the Country’s Favourite Sport
The main sport in India is cricket and Indians love to watch it, play it, and bet on it. Many often say that cricket is like a religion in India, and this really is not an exaggeration. Any cricketer that gets selected to play for India and goes on to have a stellar career will be treated like a God. One only has to look at the likes of Sachin Tendulkar to see this – he cannot go anywhere without having people screaming out to him and trying to touch him.
One of the world’s most popular cricket events is the Indian Premier League (IPL), and it is estimated that Indian cricket fans bet $50-60 million per match. The IPL features all of the best limited-overs players from around the world and they spend around 6 to 7 weeks entertaining hundreds of millions across India and the rest of the world.
When an IPL game is on, most of India stops what they are doing to watch the action. The 2021 IPL is scheduled to start on the 9th of April and finish on the 30th of May, and while there are no fans allowed inside the stadiums, it is still going to be a highly entertaining event and cricket fans cannot wait for it to start.
When it comes to cricket online betting in India the IPL draws the most money, but Indians love to bet on a variety of cricket, especially when the Indian national team is involved. If the Indian national team is not playing or the IPL has come and been, Indian cricket fans will have no issues betting on great cricket events that do not include their beloved team, such as The Ashes between England and Australia.
Due to the Covid-19 situation, a lot of cricket was postponed in 2020, meaning that there is a lot of catching up to be done. While this might be tiresome for the players involved, it is great for cricket fans across India and the rest of the world as there will be plenty of entertaining cricket to enjoy and bet on. We cannot forget that the Twenty20 World Cup is scheduled to be held in India in October and November of this year.
With all this cricket scheduled to be played, it is also going to be a great year for online sportsbooks as it stands to reason that the more cricket there is on, the more money will be bet on it. In fact, due to the overloaded schedule, there are many who believe that cricket betting is going to have its most lucrative year ever.
Horse Racing is Not Far Behind
Horse racing has been popular in India for centuries and is second only to cricket when it comes to betting. It is estimated that 35,000 crores are bet on horse racing each year and with one crore equaling around $140,000, we will let you work out the total amount. The fact that horse racing fans do not even have to leave their home now to bet on horse racing is something that has definitely helped increase the amount of money bet on this sport.
Football Betting is on the rise
Football is the most popular sport in the world, and it is gaining more popularity in India, although it still has some way to go to catch up with cricket and horse racing. When there are no cricket matches being played to watch and bet on, Indians will have no issue with turning their attention to the Indian Super League and some of the world’s best leagues such as the English Premier League, La Liga, Bundesliga and the Serie A. They are also more willing to try their luck on South American and Chinese Leagues, which means that bookmakers that cater to Indians now have to embrace lesser leagues from around the world to keep their Indian contingent happy.
12BET Integrates Betradar as a New Sportsbook Provider to Mark 15 Years in the Online Gaming Industry
12BET, an online gaming and sports betting platform, announced the integration of Betradar as its new sportsbook provider in celebration of its 15th anniversary. This move aims to enhance the user experience for sports betting enthusiasts by providing a more comprehensive range of options and exciting features.
As the sports betting data division of Sportradar, Betradar offers a broad range of services, including live odds, virtual sports, live streaming, and statistics. This partnership allows 12BET members to access Betradar’s extensive range of sportsbook services, enabling an immersive sports betting experience that is supported by real-time decision-making data.
In addition to the integration, 12BET also announced exciting IPL offers for cricket enthusiasts, including a range of prizes such as a Mahindra XUV 700, Royal Enfield Meteor 650, Samsung galaxy fold4, and more. These promotions are available throughout the duration of the event and customer support is provided in multiple languages such as English, Hindi, Telugu, Tamil, Kannada, and Malayalam for their Indian audience.
“We are thrilled to announce our partnership with Betradar as our new sportsbook provider. Our aim has always been to provide the best possible experience to our beloved members. With Betradar’s expertise, we have enhanced our offerings and are positive to provide an unparalleled experience to end-users. We are excited to celebrate our 15th anniversary and have loads of offers ongoing, especially for the IPL.” said a spokesperson from 12BET.
12BET, a prominent iGaming brand that offers multiple gaming products, including Sportsbook, online casino, Keno, Lottery, and other games, all under one roof. Licensed and regulated by the Philippine Amusement and Gaming Corporation (PAGCOR) and is currently ranked as 17th EGaming operator in the industry.
12BET’s partnership with Betradar marks a significant milestone in the company’s history as it celebrates its 15th anniversary. The integration of Betradar as a sportsbook provider enables 12BET to expand its offerings and provide its members with an enhanced sports betting experience. With additional promotions such as the IPL offer and customer support in multiple languages, 12BET demonstrates its commitment to providing its members with the best possible gaming experience.
MOGO Recruiting Brands with Physical Sites in India for AI-Driven Collaborative Research into Gaming, Youth and University Student Markets
Mobile Global Esports (MOGO) announced that the company is actively recruiting brand partners to engage in collaborative alpha market research programmes based upon MOGO’s unique user data-driven insights into the Indian collegiate esports and youth mobile gaming market. Mobile gaming is no longer just an expensive hobby for urban youth who can afford it – participation in esports has expanded beyond initial metropolitan areas into Tier 2 and Tier 3 cities in India, and new research shows that the Indian mobile gaming market is expected to exhibit a compound annual growth rate of 19.75% through 2027.
“We already know what these gamers are playing, and are building anonymized yet addressable user profiles. Now we are enhancing those profiles with the top twenty physical locations they spend time at, be it at their or a friends home, a university cafeteria, internet cafe, movie theater, fast food restaurant, retail establishment, gym, and such. We execute our aggregation of data on a 100 percent precision basis, and we are using AI to guide this precision. No misfires or misplaced clusters, we hit the same target every time, allowing partners to craft singularly appealing offerings that speak to the unique needs of the individual,” said MOGO CDO Nick Venezia.
MOGO’s modelling analyses geo-verified location data to assign interest to that user identity, allowing us to create clusters with similar preferences and buying behaviours in different regions of the country. The Company’s Point of Interest (POI) geodata ties into actual physical visits to locations, such as restaurants, retailers and entertainment venues with high levels of consumer activity.
Application of this intelligence allows MOGO to also look historically into the past to see what games users were playing and then tying that to a current job title and industry they’ve gone into post-graduation. One preliminary hypothesis is that first-person shooter fans have a proclivity to become sales professionals. MOGO’s precision data and technologies have the ability to help foster the knowledge, innovation and thought leadership that will help power India’s ascent as a market leader now and for the next 100 years.
“We’re at a very exciting inflection point in the build-out of our signal-aggregate data platform. India is an evolving consumer market, well-educated and socially connected with a growing middle class, 37+ million college students with 8+ million coming up every year and 18-24 year olds affluent enough to afford smartphones and data plans. Most companies have little visibility into their true market dynamics in India, and those that do hold it very close to the vest. We’re recruiting partners with which to provide actionable insights and paths to engagement and customized user experiences in India that benefit both our target demographic and the organizations and brands engaged – from game publishers to retailers to cell phone and consumer services providers,” said MOGO CEO Dave Pross.
“For example, when you compare India cell phone penetration at 46.5% of the country’s total 1.42 billion population, with US cell phone penetration at 81.6% of US total 338 million population, there is room for significant provisioner growth in India, especially into the expanding youth and student demographic as better phones and faster data plans become more affordable. Given our visibility into the mobile gaming market in universities and beyond, and that 91% of Indians participating in competitive video gaming do so on their mobile devices, we see significant opportunity for provisioners seeking actionable insights and paths to engagement in the mobile device and data market, as well as for enabling offerings such as financial and credit services,” Pross added.
“Our initial research into the dynamics of the university student, Gen-Z and Gen-Alpha provides demographics in India through deterministic modeling, POI (Point of Interest) geodata indexing and dwell time linked to site visit data is showing actionable paths to engaging this market through tailoring products and services to meet their true needs. Given the high level of mobile gaming in India, cross-correlating actual physical location data with game-play behavior is important to our partners in focusing their marketing efforts. For example, in areas where gamer groups are congregating to compete that also show that vegetarianism is prevalent, a restaurant food chain could offer a laser-targeted vegetarian loyalty program and we can measure its effectiveness in almost real-time,” said Venezia.
For a video game developer/publisher seeking entry or greater presence in the Indian market, insights into the preferences, behaviours, and demographics of their target audience will help identify which game attributes are most important to different age/gender/affluence levels and geographic regions and tailor their games accordingly, as well as allowing for personalization of game attributes for individual players based on their preferences and behavior patterns – like game and character content, rewards and challenges that are more likely to appeal to them. In addition, MOGO partners will be able to create predictive models to anticipate future trends, demands and preferences using user data from previous version and/or game launches, player reviews and social media conversations to optimise game attributes and improve overall player experience.
“We’re able to say to a brand with 100 percent accuracy, while promulgating world-class user privacy and data security standards – that this person showed up at this point at this time, spent ‘X’ minutes playing ‘X’ game, and then went to a movie theater afterwards. From the very first ‘Intergalactic Spacewar Olympics’ Space Invaders’ Championship at Stanford University in 1972, esports has held the interest and focus of the college audience. They’re competing for a lot more than a subscription to Rolling Stone magazine now, and spending a lot more time and money. For this audience, authenticity matters – from human, creator and brand standpoints – and we aim to help our partners deliver that,” Venezia concluded.
ParlayBay content portfolio now live with M88 Mansion
ParlayBay, the provider of innovative sports betting titles, has significantly enhanced its footprint in Asia with content now live with leading operator M88 Mansion.
The latest deal sees the provider elevate its presence across Asian markets, with its captivating titles including new releases Stack ‘Em and popular esports title CS:GO, now live on M88 Mansion.
M88 Mansion is one of the leading online betting and gaming sites in Asia, and the operator will significantly benefit from the innovative content provided by ParlayBay and its partners.
With an aim to revolutionise the sports betting market, ParlayBay’s pioneering titles offer a fantastic player-centric experience, which includes fast gameplay and engaging features such as re-buy, cash-out, leader boards, and other social tools.
Focusing primarily on unique micro-betting markets and tailored to attract a broad and modern customer base, ParlayBay games wrap up accumulators, bet builders, and single market betting in sticky metagaming frameworks.
The use of real-time data feeds offers new and intuitive permutations of in-play betting opportunities, while cutting edge AI/ML algorithms price up markets in-house to ensure accuracy for customers.
ParlayBay’s intuitive and engaging content welcomes all level of sports bettors, removing the requirement for players to hold expert betting knowledge, opening up the fun and entertainment to everyone.
Patrick Nordwall, CEO at ParlayBay, said: “We’re delighted that our content is now live with M88 Mansion. ParlayBay is making significant moves across Asia and this partnership allows us to reach a wide and engaged audience of bettors across the continent.”
Joy Lao at M88 Mansion, added: “We at M88 Mansion are extremely excited to partner with ParlayBay and for our customers to enjoy content like Stack ‘Em, where players can enjoy innovative live Bet Builder Games across multiple matches at once.”
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