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China’s ban on South Korean online games fuels IP theft

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Photo credits: www.socialmediaasia.com
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The Chinese government is sticking to its ban on providing licensing rights to South Korean developers for distributing mobile games inside China, is not only hurting the bottom line of the established developers but also allowing local copyright infringers and intellectual property thieves to thrive in the Chinese market.

China stopped new licensing for product distribution in March 2017 following the South Korean government’s permission to the USA to install the THAAD missile defense battery and radar system on South Korean soil. After the ban, Wemade, Bluehole Inc., Smilegate, and Nexon, some of the best known online game developers, are not able to obtain the license.

During this period, the Chinese government has allowed the distribution of at least 412 licenses to foreign-made games. From March 2017, on the other hand, the South Korean government has allowed 111 Chinese online games for sale in South Korea.

China has historically been the biggest market for South Korean online and mobile games. But since 2016, all mobile games must be approved before they can be distributed in China.

Beijing’s unofficial sanctions stretched from video games and entertainment to retail stores and even tourism. Tourist packages for Chinese citizens to travel to South Korea became unavailable for almost a year, and impacted Olympic ticket sales, though the tourist packages were put back on sale before the games.

South Korean game developers have seen no such reprieve, while Chinese copyright infringers and pirate servers have reaped the benefits in their absence.

In 2017, South Korea’s online and mobile gaming industry exported a value of 4 trillion won ($3.8 billion), according to figures from the Korea Creative Content Agency, and as high as 5 trillion won ($4.7 billion), according to the Korea Association of the Gaming Industry. That figure, while hefty, represents off-pace growth due to weak sales from the Chinese ban.

Local copyright infringement on Korean games is nothing new, particularly in China. South Korean game developers have been on top of the gaming industry since the late 1990s, and have consistently failed to adequately copyright and protect their product, perennially the newest and most sought-after item. Shanda Games, one of China’s top publishers, claimed in 2016 to be earning more than $100 million a month by distributing “The Legend of Mir,” ripped from the Wemade Entertainment title of the same name. The two companies are in the midst of a years-old lawsuit, though a Shanghai court has already protected Shanda’s copyright claims to the sequel.

Chinese courts have shown an increased vigilance when it comes to copyright infringement and intellectual property protection. In 2014, a new policy granted three courts–Beijing, Shanghai, and Guangzhou–expanded jurisdiction over intellectual property rights.

But the trimmed-down judicial operation of the courts has also ossified in the face of foreign rights holders. In an interview with South Korean press, an intellectual property protection specialist warned that, in China’s courts, “there is an invisible wall that blocks foreigners from operating in the local market.”

PlayerUnknown’s Battlegrounds, a globally popular game developed by a South Korean games publisher, Bluehole, was similarly denied licensing in China. The violent nature of the game “severely deviates from the socialist core value and the Chinese traditional culture and moral rule,” the China Audio-Video and Digital Publishing Association published in an online statement. The content regulator is grouped under the State Administration of Press, Publication, Radio, Film and Television, China’s central content regulator.

Seoul-based Bluehole struggled to attain rights to distribute PUBG in China. The Korean company promptly partnered with Chinese internet giant Tencent, and Tencent took the rights to distribute the game in China.

The partnership, which emphasised “working around regulations” has yet to see the game published, at least not the Korean original. The day before Tencent claimed rights to distribute PUBG in China, they released their own copycat version of the game, “Glorious Mission.”

Source: forbes.com

 

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Asia

Onlyplay Enters into Strategic Partnership with Ritchie Rabbit

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Onlyplay has entered into a strategic partnership with online casino and betting company Ritchie Rabbit within the Asia region.

Ritchie Rabbit is said to have “extensive expertise and deep understanding of the Asian market,” which helps Onlyplay as it seeks to expand its presence in the region.

Through this deal, Onlyplay will introduce a range of games and features designed specifically for the Asian gaming community.

Onlyplay offers a wide range of games such as instant win, slots and crash games, and will now provide games for players in Asia.

Christina Muratkina, CEO of Onlyplay, said: “It is a great pleasure for us to develop the Asian region alongside Ritchie Rabbit. We recognize the immense potential of the Asian market and are committed to delivering top-notch gaming content and experiences to players in the region. This partnership represents a significant step forward in our efforts to offer innovative and engaging games that resonate with our Asian audience.”

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Asia

FBM(R) launches FBM E-Motion: the newest online gaming platform for the Philippines

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FBM® kicks off a new chapter of its Champion journey in the Philippines with the launch of FBM E-Motion! The online gaming platform disclosed yesterday in the FBM Champion’s Night event held at Xylo at The Palace in Taguig marks a historic moment for the global gaming brand in its pursuit of redefining the gaming experience of Filipino players.

FBM E-Motion promises to change the way local players interact with the FBM games. The online casino games developed under the FBM Group are now available for players in the Philippines to enjoy anytime and anywhere. Whether it is a video bingo, a slots theme or a table game, Filipino gaming enthusiasts have the control in the palm of their hands to start joyful gaming sessions.

One platform, multiple benefits for the players

The FBM E-Motion introduction means significant improvements to the local players’ gaming experience in multiple areas. The game’s accessibility is more convenient, as customers can access the platform with any desktop or mobile device.

Besides the improved accessibility, FBM E-Motion offers more gaming options since players can have fun playing various game categories from different providers. With more variety of gaming choices comes thrilling gaming opportunities as FBM E-Motion keeps users engaged with regular promotional campaigns, jackpots and bonuses to conquer.

In terms of safety and reliability, FBM E-Motion guarantees the highest quality standards. The platform got the license from PAGCOR, and all gaming services offered follow the excellence standards practiced by the FBM brand in the land-based universe, meeting all the criteria regarding legality and compliance with gaming regulations.

FBM E-Motion can be described as a user-centric platform, due to the prioritization of users’ needs, preferences, and overall satisfaction through a 24/7 dedicated customer service available in bingo halls nationwide.

This platform also stands out as the only digital platform allowing Filipino players to enjoy FBM games online in the Philippines.

FBM E-Motion is a game changer in the Filipino online gaming landscape

The release of FBM E-Motion materializes a new entertainment era for the FBM Group in the Philippines. With this step, FBM adds a new layer of engagement with the players’ community, allowing customers to try their favorite FBM titles inside and outside bingo halls in ways that were not possible.

The user-friendly interface of FBM E-Motion facilitates smooth navigation, stimulating players to try a solution crafted with cutting-edge technologies, attending to the latest trends of innovation and entertainment in this Asian country. Players can immerse themselves in a diverse range of memorable gaming experiences with FBM® exclusive games and video bingos, slots or table games provided by different providers.

The launch of FBM® E-Motion kicks off FBM®’s journey in the world of online gaming in the Philippines. With its promise of innovation, excitement and accessibility, the platform is ready to captivate players and redefine the future of their gaming experiences.

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Africa

Hub88 partners with LiveGames to enhance content offering

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Hub88 partners with LiveGames to enhance content offering
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Hub88 has partnered with live casino supplier LiveGames, further strengthening its product offering by adding a unique range of content to its platform.

LiveGames provides fully customisable online live dealer games and branded tables including the first vertical roulette table in the sector, along with crash games and the widely played Tombola.

The supplier delivers experiences with a player-focused design, easy to use mobile interface, and high-resolution broadcasts.

The partnership will support LiveGames’ goal to further expand in international markets, including Africa, Asia, and Latin America where Hub88 has a strong presence.

The deal showcases Hub88’s commitment to grow its ecosystem of partners, offering a diverse portfolio of products and content.

Ollie Castleman, Head of Hub88, said: “We’re thrilled to unveil this strategic partnership with LiveGames which sees us add a great provider to our platform, one that utilises modern technology to offer bespoke and personalised gaming experiences to players.

“We are looking forward to collaborating and strengthening our content library with their diverse games.”

The LiveGames Team said: “Our journey started in a small studio and as a team, we are excited about now expanding to every corner of the world together with Hub88 and their extensive operator network.

“We are committed to promoting innovation in the industry and this partnership will support us on that mission.”

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