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Compliance Updates

Swedish court rule against media outlets on gambling ad case

Niji Narayan

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Swedish court rule against media outlets on gambling ad case
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A Swedish court has ruled in favour of the country’s regulatory authority Lotteriinspektionen in a case against media outlets regarding online gambling advertising. The court effectively curtailed the media’s ability to generate advertising income from the ads of licensed online gambling companies.

The case started in September 2013 after Lotteriinspektionen issued orders and slapped a fine of SEK45k (US$4,940) on two media outlets, Aftonbladet and Expressen, on account of their publication of links to international gambling sites. The media outlets challenged the order, arguing that the publication of clickable links does not fall under advertising and it is a matter of their freedom of expression.

The Court of Appeal ruling states that the sites’ links to international gambling operators were of a “pronounced commercial nature” and thus ineligible for protection under freedom of expression laws. The Court further ruled that the advertising restrictions detailed in Sweden’s 1994 Gambling Act did not contravene European Union law.

Swedish media outlets enjoyed record revenue from gambling advertisements in 2017, very little of which was spent promoting the (for now) state-run gambling monopoly Svenska Spel. But Lotteriinspektionen has become increasingly bold in warning local media outlets to curb their dealings with international gambling operators.

Lotteriinspektionen director general Camilla Rosenberg said the regulator assumes that “anyone who violates the promotion ban by linking to or promoting foreign gaming now ends with [the Court of Appeal ruling].”

In June, Swedish legislators approved a new Gambling Act that will take effect on 1 January 2019. The new rules will for the first time allow international operators to apply for Swedish online licenses and will further restrict advertising with operators not holding a local license.

 

Source: calvinayre.com

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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Baltics

Latvian Parliament Approves the Amendments to the National Legislation on Gambling

Niji Narayan

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Latvian Parliament Approves the Amendments to the National Legislation on Gambling
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The Latvian parliament has approved the amendments to the national legislation on gambling. The new rules prohibit the Latvians from gambling on the websites of international online gambling operators who operate without a license in Latvia.

Latvian citizens who used the services of unlicensed gambling casinos will face a fine of up to € 350 per incident. Players who avoid taxes for winnings can also be fined. It is assumed that the fine will be 23% for any amount of winnings over € 3,000. There is a €20 thousand penalty for Internet providers who fail to report information about the cases of illegal online gambling.

The Latvian Inspection on lotteries and gambling has blacklisted more than 1500 gaming domains, however, according to media reports, Internet providers blocked only a third of domains form the blacklist.

 

To stay up to date with the latest changes in the Baltic region make sure you register here for the second edition of the Mare Balticum Gaming Summit. The conference will take place on the 9th of May at Radisson Blu Royal Astorija Hotel in Vilnius (Lithuania).

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Compliance Updates

Spillemyndigheden Issues Warning on Marketing Bonus Offers

Niji Narayan

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Spillemyndigheden Issues Warning on Marketing Bonus Offers
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The Danish Gambling Authority, Spillemyndigheden, has released a statement and issued warning to the operators.

The regulator assessed that the use of the word “free” when marketing a bonus offer is misleading if a wagering requirement is attached to the offer.

In accordance with the Consumer Ombudsman, in 2016, a statement contemplated the use of the word “free” in bonus offers. “The Consumer Ombudsman found that the chance of winning a win was impaired because consumers could not raise their winnings if they stopped the game before the wagering requirement was met, and the total sum of consumer deposits and winnings was higher than the consumer’s initially deposited amount,” said the statement.

The gambling authority said that this is similar to other concepts such as “free spins” and “free bet” if a turnover requirement is attached to the offer. “The use of these terms can create an expectation on the part of the consumer that the offer is actually free without any limitations and will therefore be contrary to the law if this is not the case,” said the watchdog.

 

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Compliance Updates

FDJ Sets New Plans for CSR Efforts

Niji Narayan

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FDJ Sets New Plans for CSR Efforts
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Française des Jeux (FDJ), the French gaming operator, has set out new plans for corporate social responsibility (CSR) efforts to clamp down on issues such as problem gambling, underage players and fraud.

This year onwards, the operator will commit 10% of its annual television advertising budget to responsible gambling.

Last year, FDJ has trained more than 13,000 members of staff on how they can prevent underage gambling. This year also, FDJ will continue its retail training initiative.

This year, FDJ will develop and launch a new money laundering risk assessment tool that will be applied to all of its retail and digital bets.

The operator will also implement an action plan with the aim of becoming a carbon neutral business in 2019 and reducing its carbon emissions by 20% by 2025.

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