Bethard continues to expand its licensed operations in Europe. Today, the Swedish Gaming Authority announced that Bethard, with its associated white labels, has been granted a Swedish license to operate as from 1st January, 2019. Bethard has thus, in 2018, secured three crucial licences in its strategic markets: The UK, Denmark and Sweden. More licences are to be expected during 2019.
”We are of course very pleased with having our Swedish license and to have received a green light for continuing growing in the Swedish market. Today, I am celebrating together with our white label clients, who now will get the same opportunity as us to carry out operations in Sweden” says Erik Skarp, founder and CEO of Bethard Group. “Sweden is, for many reasons, a very dear market to us and I am personally looking forward to show what we can do in terms of responsible gaming on our home market. Our goal is to become Europe’s leading betting company, not only in terms of innovation but also in terms of having the courage to take the right decisions in order to be a truly responsible gaming company”.
Bethard.com is based in Malta and Sweden. The company is currently licensed in Malta, Denmark, the UK and now Sweden. Work on a license application for a license in Ireland as well as a state license in Schleswig-Holstein in Germany has been initiated. The company is actively seeking licenses in several other markets and expects to have a licensed presence in most key European markets already by 2020.
Bethard has been granted a Swedish license for the maximum period granted, which is five years. The license includes betting and online casino games.
UKGC Fines Betway £400,000 for Marketing on Children’s Webpages
Online gaming operator Betway has been fined £408,915 by the UK Gambling Commission for marketing on the children’s pages of West Ham United Football Club’s website.
Commission enquiries revealed that between 14 April 2020 and 6 November 2021 the operator’s gambling logo, which linked to its website, was displayed on a webpage offering the opportunity to print a teddy bear for children to colour in.
Enquiries also revealed a logo with a link to the operator’s webpage featured on the “Young Hammers at Home” webpage between 24 October 2021 and 15 November 2021.
Both advertisements breached Commission rules stating gambling advertising must be socially responsible.
Leanne Oxley, Gambling Commission Director of Enforcement, said: “Protecting children from gambling harm is at the heart of what we do.
“Although there is no suggestion that the operator was deliberately targeting children, or that children had been allowed to gamble, we take the breach of any rules aimed at protecting children extremely seriously.
“We note the remedial actions since taken by licensee but advise all operators to learn from this case and ensure that they take responsibility and have the correct processes in place so that websites directed at children do not include advertisements for gambling.”
STATEMENT FROM LIVESPINS
Twitch’s statement banning remote licensed gambling sites from being streamed has made waves across the industry today. At HappyHour, we’ve long anticipated such news and what is certain is that gambling on mainstream media platforms will be volatile. We believe that the industry itself needs to take control of the space and provide a healthy, sustainable and highly engaging offer.
We foresee community and social experiences will be the future of online casino, which is why we invested heavily into Livespins.
Livespins gives the operators themselves the power to host a fully certified turnkey streaming platform on their website with the rigor and player protection lacking on mainstream media. Livespins offers players the ability to view and play the games they love, with reliable idols, through the account and balance they have created – where age checks, responsible gambling tools, and general safe play policies and processes are already in place.
Swedish Gambling Regulator Orders Unlicensed Casineia to Exit Market
Casineia operator Ease Gaming NV has been banned from offering games of chance in Sweden following a decision by Swedish gambling regulator Spelinspektionen.
Casineia is an online casino operated by Ease Gaming, which is based in Curaçao. The operator does not have a Swedish licence and so, according to Sweden’s 2019 Gambling Act, is ineligible to operate in the Nordic country. Despite this, an investigation by Spelinspektionen found that the site was available to and aimed at Swedish consumers.
Ease Gaming will also be prohibited from offering gambling activities in the country on its other websites: Slothive, Gamblii and Jinxcasino.
Spelinspektionen said: “The Gambling Act applies to games provided in Sweden, with specifically stated exceptions. It is a prohibitive legislation that is based on the principle that everyone who acts on the Swedish gaming market must have a licence. It is therefore not permitted to provide games without a licence when one is required.
“The purpose of the new regulation is for gambling to be channeled to offers from responsible, reliable and controllable players. The regulation is based on the fact that everyone who acts on the Swedish gambling market must have a Swedish gambling licence and that other actors without a licence must be shut out.
“Spelinspektionen considers that, with regard to consumer protection and to guarantee gaming safety, it is important that the decision is complied with immediately.”
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