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Compliance Updates

Digital Fuel Marketing Cements Their US Presence with Second Licence Application Acceptance in Pennsylvania

George Miller

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Digital Fuel Marketing Cements Their US Presence with Second Licence Application Acceptance in Pennsylvania
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Wagering industry specialists, Digital Fuel Marketing, have cemented their position in the USA with the company now listed as authorised to operate in Pennsylvania.

The acceptance in Pennsylvania is a massive step forward in Digital Fuel Marketing’s expansion strategy across the USA, with the agency announcing approval to operate in New Jersey earlier this year having completed an Ancillary Casino Service Industry Enterprise License application, giving them access to a host of new commercial agreements across the two states.

Digital Fuel Marketing are gaming industry experts delivering creative, brand building and revenue generating solutions in digital marketing for the iGaming sector worldwide. The team boast extensive wagering industry experience, gained at the likes of Mansion, Coral, Ladbrokes, Tabcorp and 32 Red where many of their staff roster gained experience; giving them unique insight into the nuances of the sector, and shaping them to persevere in a highly competitive, fast-moving environment.

Founded just six years ago in 2013, Digital Fuel has seen exponential growth, expanding their global reach with a presence in the US, in addition to their Australia and UK offices. Their global reach allows them to be on call for their clients day and night, as is required in the notoriously demanding iGaming space, including sports betting operators, lotteries, bingo brands and game developers, as well as online and offline casinos and their partners.

As the US sports betting market opens up, Digital Fuel’s early positioning into the market in Pennsylvania and New Jersey places them in an advantageous position to bring their customer acquisition and retention specialism to US operators in regulated States.

Digital Fuel will now offer marketing strategy, media buying and customer lifetime management services to operators in Pennsylvania, as well as affiliate marketing solutions on a fixed fee basis. As the agency has already been working in the USA for the past two years, delivering campaigns across gaming products, they come armed with a deep understanding of the US market and how to react to its growing demands.

Digital Fuel Marketing Founder and CEO, Toby Oddy, announced “This second US licence approval, for Pennsylvania, is a huge opportunity for Digital Fuel Marketing to grow our offering to the rapidly developing US sports betting market, with the country’s appetite for sports wagering products growing more each day. Digital Fuel is delighted to be among the pioneers in the highly competitive wagering customer acquisition space and this second licence is our opportunity to lead the pack.”

 

About Digital Fuel Marketing:

Founded in 2013 by experienced wagering industry professional Toby Oddy, Digital Fuel Marketing was born out of a desire to offer global betting and gaming brands strategic and executional support across marketing functions. Now servicing operators across the UK, US and Australia, Digital Fuel Marketing continues to deliver high end player acquisition and user engagement strategies with a focus on a scalable ROI. www.digitalfuel.marketing

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Compliance Updates

CT Gaming Interactive Secures Spanish Licence

Niji Narayan

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CT Gaming Interactive Secures Spanish Licence
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CT Gaming Interactive has received the licence to provide its online content in the Spanish regulated market. The company’s online casino games will be soon live and available in Spain.

The news comes after CT Gaming’s recent certification for the Italian market, cementing the developer’s presence in the European online gaming market.

“Following our successful licencing process in Spain we are ready to launch our content for the market. We are confident that the players will enjoy the unique experience our games offer. This is an important step for CT Gaming Interactive and the next milestone in our growth strategy to expand on regulated markets,” Lachezar Petrov, General Manager of CT Gaming Interactive, said.

“We are excited to start offering our content to the Spanish market. We are in the final stages of negotiating with the biggest platform in the country that will avail operators to have our well known and preferred by players games,” Lachezar Petrov added.

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Compliance Updates

EU Report Suggests Consumer Protection Approach to Tackle Loot Boxes

Niji Narayan

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EU Report Suggests Consumer Protection Approach to Tackle Loot Boxes
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A report commissioned by the EU Internal Market and Consumer Protection Committee has recently come to the conclusion that the EU should stop approaching loot boxes as a gambling issue and treat the practice as a consumer protection issue.

The report concludes that while the problematic practice can be dangerous due to the way that it can prey on obsession and addiction, especially in younger players, gambling can only be regulated on a country to country basis. This would leave the rule of law for loot boxes and gambling in gaming fragmented among the Member States that make up the EU as each country will be allowed to create there rules separate from the others.

“Since gambling is a national competence of the Member States, approaching the issue from this angle may lead to a fragmented market for video games within the EU… It is therefore recommended to tackle problematic game designs from a wider consumer protection perspective,” the report said.

As a result of this report, the recommendation has been made that loot boxes and problematic game designs be treated as a consumer protection issues, which the EU has the power to set standards for across all Member States. This conclusion comes from the risks that loot boxes can pose to vulnerable and younger players who either may build addictive behaviours, or not understand the true values of their purchases.

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Compliance Updates

Gaming Innovation Group receives CSIE license in New Jersey, USA

George Miller

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Gaming Innovation Group receives CSIE license in New Jersey, USA
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Gaming Innovation Group (GiG) is pleased to announce its subsidiary, iGaming Cloud Inc., has today been granted a permanent casino service industry enterprise license (CSIE) from the Division of Gaming Enforcement (DGE) in New Jersey, USA. The application was filed back in June 2018, and GiG has supported Hard Rock International’s casino operations in New Jersey under a so-called transactional waiver pending the final approval.

The license is granted for five years and gives GiG a permanent license to provide its real-money online casino platform solution to operators in the state of New Jersey.

Richard Brown, CEO of GiG says: “We are delighted to receive the CSIE license after a long and comprehensive process. This is a great achievement for GiG and gives us a solid confirmation that our platform, procedures and operations are meeting the highest standards out there.”

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