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Compliance Updates

ASA Bans William Hill’s Sexually Suggestive Ad in Tinder App

Niji Narayan

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ASA Bans William Hill’s Sexually Suggestive Ad in Tinder App
Photo Source: independent.co.uk
Reading Time: 1 minute

 

Advertising Standards Authority (ASA) has banned William Hill’s ad which appears to link gambling to sexual success.

The ad appeared as a paid-for message on the dating app Tinder in March. The message read: “Stuck in the friend zone? You won’t be for much longer if you use this Cheltenham free bet offer. Join William Hill with code W40 and bet £10 on any Cheltenham race to get 4 X £10 free bets. T&C’s apply.”

The paid-for message received one complaint, who challenged whether the ad breached the Code by linking gambling to sexual success. In response, William Hill said the promotion was trying to relate the offer to the business it was advertising on – as Tinder is a dating app, the subject matter of the text reflected that.

Tinder responded to the ban to say it had initially reviewed the ad to ensure its content was not socially irresponsible, offensive or targeting minors and it passed its initial screening.

Although the ad was removed by William Hill, the ASA underlined that the ad breached the CAP code, which requires that marketing communications for gambling must be socially responsible and shouldn’t link gambling to seduction, sexual success or enhanced attractiveness.

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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Compliance Updates

Ukrainian Parliament Registers Draft Law on Regulation of Gambling Industry

Niji Narayan

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Ukrainian Parliament Registers Draft Law on Regulation of Gambling Industry
Photo Source: unian.info
Reading Time: 1 minute

 

Verkhovna Rada, the Parliament of Ukraine, has registered a draft Law “On State Regulation of Activities in the Organization and Conduct of Gambling.” The Government’s bill aims to comprehensively streamline the organisation and conduct of gambling.

Adoption of the bill will allow to regulate the problem of illegal gambling business distribution and prevent gaming addiction. The legalisation of gambling business will also increase revenues of the budget up to UAH 5 billion, but the final figures of the expected budget earnings will depend on the version the MPs adopt the law.

Since 2009, the Law of Ukraine “On Prohibition of Gambling in Ukraine” has been in force. But the results of this ban have led to gambling being a shadow business and their organisers receiving a surplus; the State budget has not been filled through taxes and fees from such gambling industry.

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Compliance Updates

MGA Tightens Definition of Start-ups

Niji Narayan

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MGA Tightens Definition of Start-ups
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The Malta Gaming Authority (MGA) has announced changes to the regulations on gaming license fees to narrow the definition of start-ups, potentially ramping up costs for smaller gaming businesses.

Previously, a start-up owner had to generate less than €10m in revenue from gaming or related sectors during the previous financial year, but now, such an owner must generate less than this amount over the previous 36 months.

The rule applies both to individuals who have generated more than €10m and to those who are “part of, or controlled by, a corporate group” who have generated the same.

Under the current license fee regulations, start-ups are exempt from paying the compliance contribution, which may be between €15,000 and €600,000, depending on revenue and the type of gaming services offered.

“This amendment is aimed at ensuring that undertakings classified as start-ups are truly such, whilst simultaneously not prejudicing corporate groups that were in the business many years back and wish to benefit from such an incentive by starting up again,” MGA explained.

The changes will come into effect from January 1, 2020.

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Compliance Updates

Videoslots expands into Italy

George Miller

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Videoslots expands into Italy
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Operator given licence to enter regulated market

Leading online casino Videoslots.com has been awarded a licence by Italy’s gambling regulator AAMS – allowing the operator to enter the regulated market and further enhance its footprint across Europe.

Players in Italy will soon be able to enjoy the industry’s biggest and best online casino, which offers more than 3,600 slots and table games from some of the world’s most respected and innovative suppliers.

It means the operator will soon be able to offer its services in the market and comes just weeks after Videoslots was granted a Danish licence, joining a list of licenses that includes the United Kingdom, Sweden and Malta.

Alexander Stevendahl, CEO at Videoslots.com, said: “We’re always challenging ourselves to become bigger and better and this Italian licence will open even more doors for us.

“We have already been given the green light to work in a range of important markets within Europe and we can’t wait to start working in Italy, a really exciting regulated market with a lot of potential.”

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