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ASA Warns Betfair and William Hill After Gambling Ads Appear in Looney Tunes App

Niji Narayan

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ASA Warns Betfair and William Hill After Gambling Ads Appear in Looney Tunes App
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The UK’s Advertising Standards Authority (ASA) has warned William Hill and Flutter Entertainment to refine their advertising targeting strategies, after their promotions appeared in Looney Tunes: World of Mayhem, an app seen as being of particular appeal to minors.

Flutter Entertainment responded that the ad had been placed by mobile engagement platform Tapjoy. Following the ASA’s complaint, it discovered that the app’s publisher had mistakenly opted in to accepting advertising content at a “mature-plus” level for the app.

William Hill also said the fault lay with the game publisher, but added that it should not have appeared in the app regardless of who was at fault. It had blacklisted the app, meaning its ads would no longer appear in Looney Tunes: World of Mayhem, via Tapjoy or any other affiliate.

ASA upheld its complaint, pointing out that the app had a PEGI 7 rating in the UK Google Play store, meaning it was suitable for players aged seven and above. “Given the use of cartoon characters, cartoonish violence and the relatively simple nature of the game, we considered it was likely to appeal to many under-18s,” ASA said.

It added that the app was likely to be of particular appeal to minors and that its player base was likely to include under-18s. It noted that Tapjoy’s platform allowed advertisers to target campaigns using interest-based data gathered from gaming preferences and self-reported demographic data, such as dates of birth.

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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Compliance Updates

ASA Bans the Adverts of BetIndex and Coral

Niji Narayan

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ASA Bans Two ‘Irresponsible’ Gambling Adverts
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Advertising Standards Authority (ASA) has banned the adverts from BetIndex and Coral for being socially irresponsible and encouraging potentially harmful behaviour.

A BetIndex video on YouTube featured a representative of The Football Index product describing it as “basically the football stock market, where you buy and sell shares in footballers with real money and you can win daily pay-outs which we call dividends.” A viewer of the video complained that it was irresponsible because it was presented as an investment opportunity.

Advertising Standards Authority (ASA) said the ad created the impression that the product was an investment opportunity when, in fact, it was a betting product. It concluded that the ad did not make the associated financial risks clear and was irresponsible.

Separately, a television ad for Coral has been banned for encouraging repetitive participation in gambling. The ad featured a female voiceover stating: “Free £5 bet every Sunday. When you bet £25+ Monday to Saturday.” A viewer complained that the offer was irresponsible and potentially harmful for encouraging consumers to gamble each week.

“We considered that the suggestion that viewers should ‘join’ a ‘club’ in order to receive a free £5 bet ‘every’ Sunday was likely to encourage some consumers to take up the offer repetitively. For that reason, we concluded that the ad was likely to encourage gambling behaviour that was harmful and therefore breached the Code,” upholding the complaint, the ASA said.

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Compliance Updates

MONEYVAL Criticises Malta for Failing to Act Against Financial Crimes

Niji Narayan

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MONEYVAL Criticises Malta for Failing to Act Against Financial Crimes
Photo Source: newstatesman.com
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Anti-money laundering body, MONEYVAL has sharply criticised Malta for inadequately tackling financial crimes, in a report highlighting the risks of banking and online gambling sectors. The report is a setback for the island that has sought to repair its reputation following the murder of a journalist investigating corruption.

Moneyval said that the Maltese police seldom used information gathered to trace criminal money and not enough was being done to tackle money laundering risks in online gambling.

A group of Maltese ministers issued a statement to say they were happy with the progress that the country had made so far and they would prepare a one-year plan to implement Moneyval’s 58 recommendations.

Moneyval said that although the country had tried to better understand money laundering risks, investigations were hampered by “limited resources, both human and financial.”

Moneyval added they were “not convinced” Maltese police could effectively investigate and prosecute “cases related to financial, bribery and corruption offences.”

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Compliance Updates

EvenBet primed for global expansion with GLI certification

George Miller

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EvenBet primed for global expansion with GLI certification
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Key approval follows enhancements made to market-leading poker platform

Leading online gaming software developer EvenBet Gaming has received certification from the Gaming Laboratories International (GLI) for its newly enhanced RNG poker platform, paving the way for the company to extend its global reach.

The supplier has been granted the certification for its leading poker solution, which has been improved to offer a faster and more secure experience.

Following the integration of new software, the product has been retooled through the use of sophisticated and innovative algorithms to guarantee fair play and trust between operators and their players.

Approval from GLI allows EvenBet to confidently enter new markets as part of its global expansion strategy, with moves into Spain and Latin America already firmly in its sights.

EvenBet CEO, Dmitry Starostenkov, said: “GLI certification is an important milestone for the company and will allow us to bring our world-leading poker solution to even more players across the globe.

“We’re constantly evolving our poker platform to deliver the best user experience, and utilising this new software brings even greater sophistication to our offering.”

EvenBet delegates will be on site at this week’s CasinoBeats / Betting on Sports summit at Olympia London. Starostenkov will also be leading a panel on poker’s renaissance (2pm Thursday, Conference Room 6) debating the merits alongside fellow CEO panellists, and reframing the future for this comeback vertical, whose varied digital content and social components are second to none.

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