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Exclusive Interview with Ivan Sagál (Managing Partner of Bird & Bird offices in the Czech Republic and Slovakia)

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While our team is gearing up for our event in Prague, I have managed to catch up with Ivan Sagál, who is a Managing Partner of Bird & Bird offices in the Czech Republic and Slovakia. You can meet Ivan in person by attending the second edition of Prague Gaming Summit which will be held on the 29th of March at Andel’s by Vienna House Prague. You can find more details here.

With this occasion, I would also like to thank you for following my interview series and for sharing these information with your colleagues and partners. If you would like to be featured in an upcoming interview, please send me an e-mail to [email protected] and I will happily get back to you!

Thank you very much for accepting our invitation and answering the questions. You have more than 20 years of experience in the commercial, corporate and financial law, advising clients from across a number of sectors including lottery & gaming, telecommunications, media & entertainment and financial services. Why did you choose the gaming industry?

Ivan: It is an interesting question. If answered lightly, it is rather that the gaming industry chose me than the other way round. One of my main areas of focus since the beginning of my career has always been the transactional work – that is helping international and local companies expand their business through acquisitions, joint ventures, strategic commercial contracts and various other forms of business deals, as well as in getting the necessary funding for those deals. For many years, companies with business interests in the gaming industry have been among my clients, and naturally, when you want to provide a high-quality expert advice in a transaction involving a gaming business, you need to understand the strategic commercial issues that gaming industry is facing as well as the regulatory legal framework. And when you initially get this insight into the industry, it is just logical you keep yourself abreast of subsequent industry developments (whether they relate to business, technology or regulation) as you never know when another gaming client would be seeking your support based on positive references from your previous clients.

The company you work at, Bird & Bird is a leading global law firm with a strong focus on the businesses sectors where digitalization and technology plays a key role, including gaming industry. What is the focus on in your work at the company; what are the key values of this company?

Ivan: One of the main strategy pillars of Bird & Bird has always been excellence in client service achieved through a strong sector focus. We believe that what differentiates the top legal advisors from the good ones is their deep understanding of the particular industry sector in which their client operates which must be in addition to their excellent legal skills. Many of our lawyers have additional professional background. This is thanks to their previous career in the particular industry or thanks to their additional technical education. Another key element of our strategy is our international reach, meaning that when clients come to us through any of our international offices, they get the same level of service, whether in terms of project management, legal expertise or the sector knowledge. We achieved that through a strong emphasis on the ‘one firm’ approach in internal procedures, knowledge sharing as well as cross-border client projects.

Please tell us more about the services the company offers especially those which are connected to gaming, gambling.

Ivan: Bird & Bird is a full service global law firm, providing advice in all main areas of business law, including Corporate/M&A, Banking & Finance, Dispute Resolution, Employment, Intellectual Property, Privacy & Data Protection, Outsourcing, Real Estate, Tax etc. We have developed an unparalleled expertise in a number of industry sectors, especially those based on, or largely being re-shaped by, the new technologies and digitalization. Naturally, gaming industry is at the forefront of this change, given its rapid development towards the digital era, and we help gaming companies adopting to new regulatory challenges as well as expanding their reach to new markets. This involves advising in all aspects of licensing procedures (whether in setting up businesses or updating licensing scope due to new legislative changes), sorting out ad hoc regulatory issues (whether due to the probes or inspections by the authorities or new business ideas crossing the regulatory borderline), analyzing and outlining solutions in situations where several other regulatory frameworks overlap with gaming regulation (such as marketing and advertising rules, data protection/GDPR issues, payment services regulation under the PSD2 directive etc.), as well as all forms of transactional support – acquisitions, joint ventures, strategic commercial contracts, new technology deployments etc.

You have more than 20 years of experience in the business. Will you please tell your opinion about the European gaming industry and also about the gaming industry of the Czech Republic?

Ivan: In my view the gaming and betting industry as a whole is one of the fastest-changing industry sectors of the last decade. I am fascinated by the speed of this change, which to a large extent is due to a rapid development of new technologies and moving the user experience into the online world. What this brings, of course, is a totally new perspective for the national regulators, who historically have been very much used to control the domestic playgrounds tightly without giving much consideration to what was happening elsewhere in the world. With the digitalization of the business and the online environment, the visible borderlines are suddenly gone and of course the largest international players are somehow disrupting the status quo in smaller markets. When you add to the mixture the general principle of freedom to provide services under EU legislation and on the other hand the commonly accepted risks of unregulated (or under-regulated) gaming or betting on the society, plus the difficulties of the tax authorities to track or allocate the income from such online activities based on its geographical source, it is clear that everyone involved is facing many uncertainties. I still see, however, that in general the industry is doing well, whether Europe-wide or in our country, so apparently it is possible to adapt to the challenge and live well.

Last year the government of Czech Republic planned to restrict online bonuses and free bets, because they found alleged links between these promotions and problem gambling. What is the situation now concerning this issue?

Ivan: It is not that much about imposing new restrictions through e.g. a legislation amendment, but rather about a narrower vs. wider interpretation of the existing provisions of the new Czech gaming law by the regulator (Ministry of Finance). It is true that the regulator has issued a standpoint to certain forms of bonuses and free bets from the perspective of compliance with the general rules of Czech gaming law. This has been issued in August last year, so it is relatively fresh and is yet to be tested in the potential administrative proceedings (or later court proceedings) in a particular case. Also, it has to be mentioned that the standpoint does not automatically mark all forms of bonuses as illegal, it rather analyses the rationale and nature of the particular bonus in the light of legislation provisions and generally divides these bonuses in three categories – generally allowed, allowed if included in the pre-approved gaming plan or disallowed. However, the standpoint is not a generally binding law but rather just the guidance, and as such may be changed or overcome in the future.

How did this new situation, the restrictions affect the Czech gambling industry and what would be the solution for the future of this sector in your country?

Ivan: As already mentioned, the new Czech gaming law definitely changed the landscape of the industry locally, and generally imposed additional requirements on the compliance functions of all market players. Based on my initial observation, however, it definitely did not ”kill” the market (as was feared by many players before the enactment of the law) and it is still too fresh to analyze its deeper impacts on the industry as well as the society. In my view, however, the future of the Czech gambling would be very much inter-linked with whatever developments in more advanced jurisdictions (especially within the EU), both with respect to the further technology and digitalization development, as well as regulatory framework (including more unified interpretation and application of the general regulatory principles).

To meet Ivan in person, make sure you register and attend Prague Gaming Summit 2018, held on the 29th of March at Andel’s by Vienna House Prague.

Interviewee profile:

Ivan Sagál is a Managing Partner of Bird & Bird offices in the Czech Republic and Slovakia. Bird & Bird is a leading global law firm with a strong focus on the businesses sectors where digitalization and technology plays a key role, including gaming industry.

Ivan has more than 20 years of experience in the commercial, corporate and financial law, advising clients from across a number of sectors including lottery & gaming, telecommunications, media & entertainment and financial services.

His team has been actively involved in advising various gaming companies from market leading national lotteries and gambling multinationals to small peer-2-peer gambling startups on a broad range of legal issues including gaming regulatory and licensing matters, legality of advertising of gaming products, data protection, compliance, regulatory aspects of consumer protection, competition, commercial, and transactional matters.

Ivan is a member of the Czech and Slovak Bar.

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Conferences in Europe

Success for the First Edition of the Italian Gaming Expo & Conference

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The two-day conference dedicated to the Italian gaming market registers over 1,200 participants and gathers international acclaim: new appointment in April of 2025

The first edition of the Italian Gaming Expo & Conference (IGE) in Rome entitled ‘The sustainable future of gaming’ dedicated to the Italian gaming market is delving into the reality of a sector whose importance is recognized internationally together with institutions, experts, academics, opinion leaders and influencers. With the participation of around 1,200 delegates from over twelve different countries and the presence of multiple political, institutional and media personalities.

IGE Figures:

Over 130 speakers coming from several countries in Europe and the world. More than 35 sessions of content. Over 50 companies involved including partners and exhibitors. Over 20 political representatives and more than ten institutions represented including Agenzia delle Dogane e dei Monopoli (the Italian gaming regulator), CONI, AGCOM, the Ministry of Home Affairs, the Ministry of Agriculture, Food Sovereignty and Forests (MASAF), the State Police, Italian finance police, Europol and Interpol as well as the Government and Parliament with a large presence of representatives from the Chamber and Senate. To which we must add foreign regulators such as the United Kingdom’s Gambling Commission, the Malta Gaming Authority (MGA) and various international entities such as EASG, G4, the International Masters of Gaming Law (IMGL), the International Association of Gaming Regulators (IAGR) and the United Lotteries for Integrity in Sports (ULIS). These are the numbers of the first edition of IGE. With a presence that reached 1,187 delegates in the two days of the event.

At the heart of the event, the main topics that will drive the world of legal gaming in the coming months and years and the definition of the approach guidelines for companies that want to look to the future to innovation to sustainability. The reform of public gaming, the sustainable future of gaming, the strength of promotions between reorganization and consumer protection and the Italian model as a reference to ensure the integrity of sport in addition to the reform of horse racing. These are some of the topics discussed during the first day.

One of the primary goals of IGE is to allow participants to meet and discuss with experts, opinion leaders, scholars and some of the best C-levels at national and international level to find new ideas and solutions for the growth and development of their business. And it can certainly be considered achieved, taking into account the broad consensus recorded by the event, which also recorded the presence of authoritative exponents of the world of information, from the television presenter and deputy director of Il Giornale, Nicola Porro, to the deputy director of the La7 news program and host, Andrea Pancani, to the Director of RaiNews24, Paolo Petrecca.

“The Agenzia delle Dogane e dei Monopoli, as a regulatory body for the public gaming sector, has always been at the forefront in the defence and promotion of the principles representing the cornerstones on which the gaming industry is based,” the Central Games Director for the Agenzia delle Dogane e dei Monopoli, Mario Lollobrigida, said. “Those of legality, safety and protection of consumers and public order. For this reason, the agency welcomed this Italian gaming expo and conference event as it is exactly focused on these communication values. In particular, we appreciate the highly scientific profile of the event, thanks to the participation of famous personalities and leading universities such as those of the Luiss, Bocconi and Politecnico di Milano, who will participate in these two days of debate.”

As regards the pressing current issues that animated the IGE discussion, the reform of the sector just launched by the government was undoubtedly at the center. “The new law is a chance for the state to undoubtedly find some additional resources from the tax levy, resources that allow the administration to make its choices,” Marco Osnato, President of the Finance Commission, Chamber of Deputies, said. “With this decree we have managed to achieve a balance of interests that is healthy for everyone. We always start from the protection of the citizen, the use of effective, traceable and exact legal services also in compliance with legal systems that have become more limited with a view to protecting and professionalising companies. A more peaceful approach.”

According to Ettore Rosato, COPASIR Secretary, member of the Foreign Affairs Commission, Chamber of Deputies: “Gaming is a sector that I have been dealing with for a long time and I believe it is essential that politics recognize its value both in economic terms from tax revenue to the number of employees and companies on the market to the terms of legality and social impact. Public gaming is an obstruction to organized crime and is a controlled system, which also allows us to control the risks of gambling addiction that may arise.”

However, pay attention to all the topics of interest and current affairs that revolve around the sector, starting with the ban on advertising, which is still in force today. Laura Aria, AGCOM Commissioner, declared: “According to article 57 of the Treaty on the Functioning of the European Union, the provision of gaming service cannot be completely banned. Moreover, managing highly addictive phenomena such as gambling addiction with a prohibitionist approach towards the medium, ie gambling, does not seem to be an effective solution. I believe that a better awareness campaign and inter-institutional cooperation is needed. Legislation and monitoring of gambling allow for better management of gambling addiction. Therefore, investing in prevention is the central point.”

But there was also talk of match-fixing and the Italian intelligence network based on the betting sector that represents excellence on a global level. According to Ugo Taucer, Attorney General, CONI: “Even before the Macolin convention, there is an Italian tradition of discussion between police forces, institutional bodies responsible for games control, private operators, federations and sports through the Luiss office, which establishes institutional cooperation and an exchange of news. There is a wide scope for exchange and discussion, a strong correspondence between the various areas.”

There is a lot of content relating to responsible gaming with particular attention to the investigative works presented in preview by the FAIR Foundation, as its President, Matteo Caroli, explains: “In Italy, there are no independent foundations dedicated to responsible gaming. With the Fondazione FAIR, we want to promote a gaming culture that focuses on prevention as well as respect and people protection through the development of lines of scientific research, studies and research. We also aim to promote cooperation and study activities with qualified third parties, thus adopting a multidisciplinary approach open to discussion with everyone.”

According to Alessio Crisantemi, co-founder and Gn Media President, Organizer of IGE: “The gaming industry is a real source of talent and cradle of true excellence, especially in Italy. In this sense, we are proud of the success of this event, which offers a precious opportunity for discussion and training between stakeholders, institutions and operators on crucial issues for the future of the sector such as sustainability and innovation. But innovation is not for its own sake, neither only oriented to profitability or product appeal, but applied above all in the search for solutions and systems for consumer protection and safety. Therefore, these two days of meetings and discussions are even more important in order to give proper prominence to a sector that needs to be promoted and enhanced as it can substantially contribute to the growth of the country but in a sustainable way.”

The event, which aims to be an annual event for the industry, closed by announcing the next dates of April 9 to 10, 2025.

The debut of the Italian Gaming Awards:

The first edition of IGE was crowned by the gala evening of the Italian Gaming Awards hosted by the Director of RaiNews24, Paolo Petrecca, and the actress Giorgia Fiori, who celebrated the excellence of gaming in Italy awarding 19 prizes to operators, suppliers and other categories. The complete list of winners can be consulted at this address: https:/ /ItalianGamingAwards. com/IGA2024/it/page/iga-2024-winners.

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Conferences in Europe

ITL Spain head to Madrid for the largest gaming exhibition in the Spanish calendar

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ITL Spain head to Madrid for the largest gaming exhibition in the Spanish calendar
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Innovative Technology (ITL) have announced their participation at the largest global network of gaming professionals in Spain. From 7-9 May 2024, Madrid will become the centre of the Spanish gaming industry, celebrating the 40th anniversary of Feria Internacional del Juego (FIJMA).

FIJMA is the most important event in the leisure and gaming industry in Spain where the main companies, manufacturers and experts in the industry gather to learn about the latest slots and gaming equipment innovations. The Spanish team at ITL will be exhibiting their solutions on stand A49 and plan to have their latest note recyclers and coin handling products centre stage, as well as demonstrating how their biometrics solutions can be utilised to benefit the gaming industry to prevent underage gambling.

Jose Garcia Escudero, General Manager for ITL Spain said, “We are looking forward to showing how combining our compact note recycler (NV22 Spectral) and advanced coin recycler (SMART Coin System) gives the best fit for cash handling efficiency for gaming machines in Spain. These solutions now dominate the Spanish gaming market giving operators considerable float management savings, fewer refills, and a massive reduction in coin starvation for improved machine uptime. We’ll also show the new NV4000 mixed denomination note recycler to the Spanish gaming market for the first time, ideal for high volume applications like change and redemption terminals.”

ITL have a range of AI-powered biometric solutions which perform accurate age verification at gaming venue entrances or integrated in gaming machines.

Continuing Jose said, “We will also have our age check devices on the stand for visitors to demo which can help operators prevent someone potentially underage or even self-excluded trying to play a machine or access an age restricted area. ICU Lite can be fully integrated in a gaming machine or betting terminal to automatically estimate age to prevent minors from playing. MyCheckr can be utilised at 18+ entrances to prevent access. Both devices have a one-off cost with no subscriptions and no internet required. Our technology is affordable, available to all and trusted, with no biometric personal data stored.”

Concluding Jose said, “We have very strong relationships with the Spanish market and we’re proud to know that our products will be displayed on a number of stands from our long standing customers. We’re looking forward to seeing everyone in person in Madrid and we welcome you all to stand A49.”

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MARE BALTICUM Gaming & TECH Summit Announces Final Agenda for 2024 Event

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MARE BALTICUM Gaming & TECH Summit Announces Final Agenda for 2024 Event
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HIPTHER, the premier event organizer in the iGaming and Technology sectors, is thrilled to unveil the final agenda of the highly anticipated MARE BALTICUM Gaming & TECH Summit, packed with expert-led sessions and significant networking opportunities. Scheduled for June 4-5, 2024, at the Hilton Tallinn Park, this annual event serves as the leading platform for learning and networking in the Baltic and Nordic regions. Hosted yearly in a Baltic capital, it attracts top professionals from the iGaming, blockchain, fintech, and artificial intelligence communities.

This year’s event promises to foster groundbreaking discussions and provide actionable insights across several dynamic sectors. The summit will feature an impressive lineup of topics, including “Regulatory Evolution in iGaming: Adapting to the Baltic and Nordic Standards,” “Global Stakes: Navigating iGaming Regulation in Serbia, the USA, Spain, and Austria” and “Financial Evolution: Merging Traditions with Fintech and Blockchain Innovations.”

The MARE BALTICUM Gaming & TECH Summit serves as the main hub for industry leaders to connect, share ideas, and explore new partnerships. The summit’s strategic location rotates among the capitals of the Baltic states, underscoring its importance and central role in shaping the tech and gaming landscapes in the region.

Zoltan Tuendik, Co-Founder and Head of Business at HIPTHER, stated, “We are proud to host another edition of the MARE BALTICUM Gaming & TECH Summit. Each year, we strive to surpass the expectations of our attendees, providing them with invaluable insights and networking opportunities that are second to none. This year’s agenda is especially significant, tackling some of the most pressing issues facing the industries of our focus.”

Highlights of the summit include:

  • Expert panels discussing the integration of new regulatory frameworks and technological innovations.
  • Networking opportunities with industry leaders and policymakers.
  • Interactive workshops designed to provide hands-on experience in dealing with current challenges and leveraging emerging opportunities.

In addition to the comprehensive conference sessions, the summit will host several networking events, including welcome drinks and exclusive evening parties, offering attendees the chance to form lasting connections with peers and industry leaders.

Professionals from across the globe are invited to join this landmark event to gain deeper insights into the future of these rapidly evolving industries and to network with fellow experts in a collaborative setting.

For more information and to register for the MARE BALTICUM Gaming & TECH Summit, please visit https://hipther.com/events/tallinn/

 

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