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Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018

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Today we speak with Miklos Handa, Founder of the email marketing solution, “MailMike.net” and speaker at Vienna International Gaming Expo 2018.

Coming from a land-based casino background with several years of experience from London’s Napoleons and Grosvenor Casinos as well as with global B2B igaming providers, he is a former gaming professional turned email marketing guru who created a tool with the help of Sebastiaan de Vos (former Head of Deliverability at Emarsys) that finally gets gaming content to inbox. With a deep understanding of the marketing needs and challenges of the gaming industry, he currently serves numerous affiliates, casino operators and B2B solution providers.
Today, Miklos is a recognized expert in his field, helping the gaming industry to legitimately boost their marketing efforts.

Thank you for being available and accepting this interview. First of all will you please introduce yourself and the company you represent?

Miklos: My Name is Miklos Handa and I am the co-founder of MailMike.net, the igaming industry’s email marketing partner.

MailMike is a service to assist the large volume E-mail senders to overcome their day-to-day problems. The concept of MailMike was born from the need to respond to the challenges of the fast-growing and rapidly changing email marketing industry. Will you please speak more about email marketing and in more details what is MailMike?

MailMike started out as a spam detection platform. We created a tool that was able to tell senders if their campaign was going to land in the spam box before they send it to their database. Due to the high demand, last year we introduced consultancy services to optimize email deliverability and by now we have grown into offering a 360° solution from technical set up on any platform, to campaign optimization or even fully managed sending.

We can read on your website that apart from the MailMike toolset, you offer personal consultation and various operative services. What are the services you offer your clients and which are the most demanded ones?

Miklos: Yes, as I have mentioned before we have gradually expanded our service offer to cover the full spectrum of email marketing so our customers can get the highest possible conversion rates. The most complex part of this is the technical setup on the sending platform. The majority of our clients subscribed to an email marketing platform before and expected to get an out of the box solution that is ready to send with amazing results. Unfortunately, this is not the case. To get past the spam filters you have to adjust the deep technical settings that most senders (or their CRM managers) don’t even know about and the sending platforms offer little to no help with this unless you are in one of their top tier packages with a dedicated account manager and specifically ask for the implementation of certain settings on their back-end. We aim to bridge this gap by auditing and fixing or configuring the setup ourselves from the start. As a result, our customers can send campaigns with outstanding conversion rates and keep maintaining a great sender reputation. We can even fully manage their email marketing with setting up, designing campaigns, testing and deployment.

How can MailMike overcome the challenges of renewing technology nowadays? What do you consider the most successful experience in the history of MailMike?

Miklos: Currently the biggest challenge facing the industry is the introduction of GDPR. All businesses need to be very careful about how they handle (and not to abuse) customer data. We can help our clients become fully compliant as this is also an integral part of our business.

As for our biggest success to this day, I am still very proud of our core B2B2B spam detection service which is used by some of the top sending platforms themselves daily, including one which is able to successfully send over 70billion emails annually thanks to our advanced technology.

Will you please tell more about the people who are behind the curtains, who created and have maintained these innovative, very successful and revolutionary services?

Miklos: The MailMike software was developed by Sebastiaan de Vos, who was formerly the head of deliverability at Emarsys. With his experience, close relationship to mailbox providers, black and white list provider, and all the significant email industry players, he had the knowledge how to maximize the performance of email marketing campaigns in a fully compliant manner. I am fortunate enough to have the opportunity to bring this deep insight and technology to the market and offer it to the igaming industry.

In 2017 you took part at ViGE in Vienna. What was this experience like, what benefits did it bring to your company, was it a useful experience?

Miklos: Yes, it was our our very first gaming expo with MailMike. As we serve various other industries such as ecommerce, event organizers, media sites etc., the ViGE helped us to get a feedback from the gaming sector and to better understand their needs and concerns. This allowed us to tailor our service to be better suited for this market segment.

Have you recently participated at other conferences and if yes, which were those?

Miklos: We have attended many expos and conferences from different industries all over the year, but the most recent one was another gaming event called the Prague Gaming Summit, which was a great show to network and build some new relationships.

The next ViGE conference in Vienna will be at the end of May, beginning of June (31st May-1st June). You will be a speaker at this event. What are your expectations and will you please tell us in a nutshell what are you going to speak about?

Miklos: I am very excited about the ViGE this year and I imagine it will be pretty busy. I will be speaking about customer acquisition, improving conversion and retention rates, but I cannot tell you more, you’ll just have to come 😉

If you want to meet Miklos in person or networking with the biggest names of the Sports betting, Casino, VR/AR, Marketing, eSports, DFS, Virtual Sports and Crypto industry, make sure you attend the Vienna International Gaming Expo.

Miklos will also be live next week on iGamingRadio.com with Konrad. Make sure you save the date, 24 April and tune in at 13:00 CET.

 

With this occasion, I would also like to thank you for following my interview series and for sharing these information with your colleagues and partners. If you would like to be featured in an upcoming interview, please send me an e-mail to [email protected] and I will happily get back to you!

 

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Conferences in Europe

Announcing the 2024 European Gaming Congress: A New Chapter in iGaming Excellence

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Announcing the 2024 European Gaming Congress: A New Chapter in iGaming Excellence
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HIPTHER, the leading Event Organizer for multiple GameTech industries, is thrilled to announce that the European Gaming Congress (EGC) is gearing up for an extraordinary 2024 edition, poised to redefine industry standards and foster unprecedented growth in the iGaming sector. Set against the backdrop of groundbreaking technological integration and extensive regulatory updates, this event is a must-attend for anyone involved in the gaming and tech industries.

Infinite Opportunities in iGaming

Scheduled to continue the esteemed “Via Infinita” mission, the 2024 European Gaming Congress promises to be an influential gathering, spotlighting the infinite possibilities within the realms of iGaming innovation. The event will focus particularly on iGaming operators and affiliates, offering insights into revolutionizing the affiliate industry, mastering the infinite game of SEO, and pushing the boundaries of marketing and communication. Additionally, the rapid evolution of fintech and the expansive applications of blockchain technology, dubbed ‘The Infinite Ledger’, will be key discussion topics.

A Convergence of Industry Leaders

EGC 2024 is set to host an array of influential speakers and attendees, including C-level executives, compliance experts, and government officials from across Europe. These industry leaders will come together to share their expertise on crucial compliance updates affecting key regions such as Poland, Italy, Spain, France, the Netherlands, Greece, the D-A-CH region, and the Nordics. This diverse gathering of minds will provide a comprehensive view of the latest regulations and best practices, ensuring all participants are at the forefront of the latest industry developments.

Celebrating Excellence: The EiGE Awards

In conjunction with the conference, the 2024 edition of the European iGaming Excellence Awards (EiGE Awards) will celebrate and honor the achievements of top players within the European iGaming ecosystem. This prestigious awards ceremony is a testament to the industry’s vibrant innovation and enduring excellence, providing attendees an opportunity to witness the pinnacle of iGaming achievement.

Networking and Growth

The European Gaming Congress will not only be a platform for learning and updates but also a dynamic space for networking and collaboration. The integration of gaming with blockchain, artificial intelligence, and fintech experts is set to create a multifaceted forum for strategic partnerships and growth opportunities.

Join the Forefront of Gaming Innovation

Do not miss out on the most anticipated iGaming event of the year. The European Gaming Congress offers a unique opportunity to connect with leaders from various sectors, explore new business opportunities, and be at the cutting edge of gaming technology and innovation. Whether you are a startup, an established operator, or a seasoned affiliate, EGC 2024 is where you will find the tools and insights to propel your business to new heights.

Join us at the European Gaming Congress 2024 and be part of shaping the future of the gaming industry. This is where the journey to infinite possibilities begins!

Register here to catch the Early Bird Tickets!

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Conferences in Europe

Spanish Advertising Restrictions Struck Down: Learn More at the 2024 Gaming in Spain Conference

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Earlier this month, Spain’s Supreme Court partially overturned, on procedural grounds, several far-reaching advertising restrictions. This ruling was the result of a suit launched by the trade association Jdigital against Royal Decree 958/2020. One outcome of the verdict is that Spain’s advertising landscape is once again in flux, at least for now.

The Supreme Court’s ruling will be a major topic at our upcoming Gaming in Spain (GiS) Conference on May 6, 2024, in Madrid.

In addition to the aforementioned ruling, the Conference will devote particular attention to the following topics:

  • Cross-operator deposit limits in the Spanish market (expected from 2025)
  • Central problem gambling detection algorithms, administered and overseen by the national regulator
  • New products: how much regulatory room will there be for new (live) game products?

Agenda now available

The agenda for the 2024 Gaming in Spain Conference is now available here. We are very happy to announce a wide array of highly expert speakers including Spain’s leading gambling lawyer, Santiago Asensi, Jdigital Director General Jorge Hinojosa, MGA Games General Manager Jose Giacomelli, R Franco Digital and Operations Director Javier Sacristan Franco, EGBA Secretary General Maarten Haijer and many more.

Breakout sessions

In addition to the main program, the 2024 Gaming in Spain Conference will feature several compliance-related breakout sessions on e-money, compliance management, smart training solutions and KYC best practices.

If you are looking for information on specialized compliance topics and solutions, these breakout sessions are not to be missed.

Practical information

The 2024 GiS Conference will take place on May 6 at Castellana 81, located inside the BBVA tower, an iconic example of contemporary Spanish architecture in the heart of Madrid. The GiS Conference is scheduled one day prior to FIJMA24, Spain’s leading land-based gambling event. Combine two events with one visit. Registration for the 2024 Gaming in Spain Conference is now open. Don’t wait, register today.

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Conferences in Europe

Altenar becomes General Sponsor of EEGS 2024

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Altenar becomes General Sponsor of EEGS 2024
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The acclaimed Eastern European Gaming Summit (EEGS) gladly welcomes Altenar, a leading sports betting software provider, as a General Sponsor for this year’s edition of the event. The conference will be held on 27th and 28th of November at the IEC, Sofia, Bulgaria. For another consecutive year Altenar joins the event as a major sponsor with total commitment for fostering innovation and growth in the gaming and entertainment industry, as a whole. This enduring long standing partnership has brought significant mutual benefits and opportunities for both parties and all event participants over the years.

Altenar is delivering best-in-class solutions for licensed operators around the world. Ranging from a standalone sportsbook product to the provision of a turnkey sportsbook solution, Altenar offers proven stability coupled with a flexible and personalised service.

Launched in 2011, Altenar powers hundreds of online sports betting sites, while their self-service betting terminals and mobile app help ensure they meet all operator needs, with an exponentially growing client base in more than 30 countries.

Altenar COO Dinos Stranomitis said: “In Altenar we consider EEGS and BEGE as a key event to establish connection with East and Southeast Europe. Considering that Bulgaria is playing a key role in that region, our presence is a must. See you in Sofia.”

Altenar is an invaluable partner, thus contributing to the success and vibrancy of EEGS itself. The continued support highlights a shared commitment to excellence and progress within the industry, making this year’s event an essential platform for associated industry luminaries and entrepreneurs to explore the latest trends and opportunities in gaming, entertainment and hospitality in general.

The Eastern European Gaming Summit (EEGS), the premier conference of the region, provides a dynamic platform for industry leaders, innovators, and entrepreneurs to connect, collaborate, and explore the latest trends and opportunities shaping the gaming and entertainment landscape.

No doubt you wish to position your company alongside the Conference and exploit our expertise.

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EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

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