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Pragmatic Play Boosts BetVictor Partnership With Live Casino Addition

George Miller

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Pragmatic Play’s Live Casino Portfolio Available With Reactive Games
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 Pragmatic Play, a leading content provider to the gaming industry, has strengthened its partnership with BetVictor with an extended agreement to provide its Live Casino offering alongside its slot portfolio.

The supplier’s Live Casino content has continued to go from strength to strength since being launched a year ago, now offering BlackjackRoulette, including localised and speed variants of this land-based classic, and the recently announced Baccarat.

The deal marks further expansion of Pragmatic Play’s Live Casino offering in the UK, after recently going live with SkillOnNet in the regulated market.

Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: “Our Live Casino portfolio is a point of pride in our multi-product offering, and we are delighted to offer it to BetVictor’s customers under an agreement that deepens our partnership.

“We have prioritised growing in regulated markets, so it is very exciting for us to expand with such as well-respected UK operator.”

Turlough Lally, Director of e-Gaming at BetVictor, said: “Pragmatic Play’s slot portfolio has been an excellent addition to our offering, so naturally we are thrilled to add its Live Casino content to our offering.

“Its Live products have a wide scope aimed at players who enjoy a traditional casino experience and players who enjoy swifter gameplay, whilst also accommodating mobile players. It is a very good fit for us, and we cannot wait to see how our customers react.”

Pragmatic Play’s full portfolio of content, including Slots, Live Casino and Bingo products, are available through a single API integration.

Industry News

GVC Appoints Dr. Mark Griffiths as Special Adviser on Player Protection and Safer Gambling Issues

Niji Narayan

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GVC Appoints Dr. Mark Griffiths as Special Adviser on Player Protection and Safer Gambling Issues
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GVC Holdings has appointed online gambling addiction specialist Dr. Mark Griffiths as a special adviser on player protection and safer gambling issues.

Dr. Mark Griffiths, Distinguished Professor of Behavioural Addiction and Psychology at Nottingham Trent University, will audit GVC’s policies and processes on responsible gaming and suggest improvements. He was a part of the World Health Organisation working party that formally recognised “gaming disorder” as a psychological condition last year.

Last week, GVC’s CEO Shay Segev set out his direction for the Group, focusing on two strategic pillars of sustainability and growth, underpinned by the Group’s industry-leading proprietary technology. This included a commitment, under the new Sustainability Charter, to continue to lead the industry on responsible gambling.

A core part of this is the launch of the Advanced Responsibility & Care (ARC) programme. The ARC programme encompasses scientific analysis of player behaviour to inform the enhancement of player protections. GVC’s data scientists then derive predictive models and analytics to score players for potential indicators of protection. Each player has a dynamic risk rating aligned to their play patterns and other criteria to enable real-time monitoring and analysis tools to enable early interventions to improve player protection.

Professor Griffiths’ work will be instrumental in delivering ARC. He will work with the business to apply findings from the behaviours of over 160 million players on GVC’s global database to help develop stronger rules, measures and interventions. He will also draw on GVC’s existing multi-million-dollar partnership with Harvard Medical School, now two years into a five-year study into addiction.

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Synot Games Integrates its Full Suite of Slot Titles with LeoVegas

Niji Narayan

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Synot Games Integrates its Full Suite of Slot Titles with LeoVegas
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Gaming content provider SYNOT Games has integrated its full suite of slot titles with online gambling operator LeoVegas.

Players on LeoVegas brands will now be able to access the complete slot suite of SYNOT Games, which includes its recent releases Rock´N´Roll Rooster and Jack & The Mystery Monsters.

“We are ecstatic to have partnered with LeoVegas, a company with almost a decade of industry experience and an acclaimed product suite enjoyed by players all over the world. We have no doubt that our games will be well received across all their extensive network” Priscilla Gatt, Head of Business Development at SYNOT Games.

“SYNOT Games prides itself on providing high caliber slots, so we are thrilled to have signed with a provider that is everyday gaining more and more reputation with the creation of their top-tier casino games. Introducing SYNOT Games’ fresh portfolio will be a very exciting prospect. We are confident that this partnership will thrive over time,” Johan Ekberg, Casino Operations Manager at LeoVegas.

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Industry News

BtoBet’s Latest Industry Report Highlights Requirement to Increase Player Lifetime Value

Niji Narayan

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BtoBet’s Latest Industry Report Highlights Requirement to Increase Player Lifetime Value
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BtoBet has released its latest industry report “A product-centric vs player-centric approach; How player requirements are reshaping the iGaming landscape.” The report highlights the requirement to increase player lifetime value.

The report seeks to address how the European market is reacting to an increased level of player requirements, how a tailored UX can be important for operators as they seek to retain customer loyalty, and also how a product-centric approach could be detrimental for licensees in the iGaming industry.

The report also emphasises how a tailored experience will result in an increase for each player’s Lifetime Value (LTV), whilst guiding operators on key scenarios that they must address in order to gain a competitive advantage on their competition, amongst which:

  • How they are responding to the player-driven market;
  • How well do they know their customers;
  • How loyal are their customers;
  • Whether they have the technological means to provide a tailored betting experience in a truly interlinked omnichannel environment capable to adapt and include the latest technological and behavioural traits.
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