Connect with us
SOFTSWISS

Interviews

Exclusive Interview with Chris Armes – Group Chief Technology Officer at SG Digital

Published

on

Reading Time: 5 minutes

I am thankful to have the opportunity to take this interview with a professional such as Chris Armes, who has over 25 years’ experience of managing high performing global teams, covering the full delivery experience for large-scale international projects, across both hardware and software.

Chris was appointed as Group Chief Technology Officer at NYX Gaming Group in October 2017, and following its acquisition by Scientific Games, is now taking the newly-created division SG Digital to the next level..

I would also like to thank you for following my interview series and for sharing these information with your colleagues and partners. If you would like to be featured in an upcoming interview, please send me an e-mail to [email protected] and I will happily get back to you!

We are grateful for your generosity to answer our questions. First, I would like to ask you to shortly introduce yourself and tell us when and why you started working in this industry.

Chris: It’s a pleasure to speak with European Gaming Magazine. My name’s Chris Armes, and I’m the Chief Technology Officer at SG Digital, the newly created division of Scientific Games following its acquisition of NYX Gaming Group at the beginning of 2018. At SG Digital, I oversee the support and development of our products and services across digital gaming, iLottery and sports betting.

This is my first role in the betting and gaming industry, having previously worked for computer software and hardware companies Oracle and Sun Microsystems and one that I’m enjoying greatly since joining the company in September last year. It’s a really exciting industry with lots happening, but there’s also so much more that can be done to capitalise on new technologies and improve both back-end operations and the user experience.

Before joining SG Digital you worked at Oracle and held the position of Vice President, Engineering for Systems. What are those experiences, key-values that you gained at your past workplace and can use in this new role?

Chris: I have more than 25 years’ experience in working and managing global teams for the delivery of both hardware and software products. Oracle and Sun were both worldwide organisations that gave me the experience to take the Digital division forward with a product-led strategy that focuses on innovation backed by new technology. Global engineering in particular is hard to get right, and to make it successful requires a huge time investment. The digital gaming industry today reminds me a lot of the “.com” era with growth opportunities and time-to-market pressures. I plan to bring those learnings to this industry so we can capitalize quickly on the massive opportunity ahead of us.

What role do you undertake in the company’s life? What are your tasks and responsibilities?

Chris: Now that the acquisition is complete and the SG Digital division created, the focus for us now is to implement a strategy that accelerates product innovation and delivery across all our verticals.

Central to our plans is the opening of our new Technology Development Centre in Krakow, Poland. We aim to staff the office with over 100 new product-focused employees by the end of 2018, forming our fourth development centre in Europe. Poland has an established reputation for housing high-quality tech hubs, and we’re thrilled to establish a presence in the region.

It is my responsibility to oversee all our global technology teams and to bring together our different product development teams under one cohesive delivery model.

A big part of that responsibility is helping build an employer brand that attracts the top talent to SG Digital. We aim to attract talent from across the technology spectrum–not just people who have worked in gaming. A lot of our business is about high transaction rates, low latency and a seamless user experience, things you see in many other sectors such as financial services and telecoms. Expertise from various industries is crucial. We need to welcome new ideas and techniques to maximize our potential.

Which have been the most difficult periods in your career so far and what do you consider your greatest personal success?

Chris: The most difficult periods are those two extreme ends of the spectrum when it comes to resourcing: significant growth and significant reductions. Both are challenging times for very different reasons. Growing and scaling a business brings with it the most basic challenge of finding the right talent. From there, though, you also have to retain the best talent. This is not just about compensation, it is also about the importance of building the brand and proving that you are really a great place to work. Hiring momentum is key, but it’s also important to understand that finding the best employees can take time. Employees should feel good about coming to work, even during times of growth. The other challenge with growth is scaling in an efficient and effective manner and having business processes that will scale at the same time. Churning out product is one thing; releasing a polished, quality product is another.

There have been so many things I’ve been proud to be a part of—I’m sure I’d leave many off by accident if I tried to list them. Building technology teams in new locations such as Prague and Bangalore is greatly satisfying, but so is watching talent grow during a career, as junior engineers become engineering thought leaders on my team. Then you see those engineering leaders come up with new and innovative ways to do things, helping to build a world-class, industry leading product.

What can you tell us about the services SG Digital provides?

Chris: The combination of NYX and SG Interactive means we now provide the broadest portfolio of products and services to iGaming brands across the globe. From nine in-house game studios and a network of third-party suppliers, SG Digital offers over 2000 game titles across our platforms. In addition, OpenBet™, the #1 sportsbook platform, used and trusted by the world’s leading sports betting operators.

We’re focused on improving all aspects of our products and services, which is why we have opened a new tech hub in Poland to find people who can drive innovation within our product portfolio.

I am sure that you have experience and knowledge about the European gambling industry, especially the Eastern European one. I would like to ask you to share your opinion about the gambling industry in general in Europe or in the countries you know better?

Chris: Europe has and will remain a key focus for us as we look to expand into established territories and emerging markets, which of course includes those in Eastern Europe. Online gaming continues to gain popularity in the central and eastern regions, particularly as regulation becomes more robust.

Another region that is exciting for us is the U.S., where the potential expansion of sports betting will present us with significant opportunities. Although sports betting is currently limited to Nevada, proposals to amend existing laws are gathering momentum, and we could soon see a flurry of states allow punters to place wagers on sporting events for the first time. From a technology perspective, we have to ensure our products are ready and compliant to meet the standards of these new markets, which is a major focus for us right now.

Which are the future plans of the company that you can talk about to our readers?

Chris: We’re undertaking a major recruitment drive following the opening of our new development centre in Poland. We’re hiring for new people in quality assurance, core software development and product innovation. We’re also keen on continual recruitment across the globe, especially as the gaming landscape evolves. To prepare for potential sports regulation in the U.S., for example, we aim to expand our employee base in the region with talented individuals who can ensure our success in a new territory.

Crucial to making ourselves an attractive company to work for is the promise of a career opportunity, which is exciting and provides them with a platform to be creative. We’re looking into many areas of technology right now, such as video streaming and voice recognition software, as well as looking into how we can provide a more personalised user experience through a deeper understanding of consumer habits.

What upcoming events are the company focusing on nowadays and how prepared is the company for these events?

Chris: For the short-term at least, much of our focus will be on hiring skilled technology leaders to drive growth and innovation.

It’s an exciting time to be a part of SG Digital with so much going on across the many verticals we operate and among the talented teams we have all around the world, all pulling in the same direction.

Continue Reading
Advertisement




Prague Gaming & TECH Summit 2024

Interviews

Sponsors Spotlight: iGaming Mastery Insights by Atlas-IAC and its CMO, Bogdana Yavorskaya

Published

on

Sponsors Spotlight: iGaming Mastery Insights by Atlas-IAC and its CMO, Bogdana Yavorskaya
Reading Time: 7 minutes

 

Ahead of the highly-anticipated Prague Gaming & TECH Summit, organizer HIPTHER is thrilled to introduce and put the spotlight on the companies and people that help make the magic happen: our conference sponsors! These innovative, accomplished professionals and teams make magic happen every day, and they will be joining us at the Prague Gaming & TECH Summit 2024 taking place on 26-27 March, to share insights, network and collaborate with you! Get to know them, connect, and meet them in Prague!

In this Sponsors Spotlight Interview the #hipthers meet Bogdana Yavorskaya, Chief Marketing Officer at Atlas-IAC, the Badge & Bracelet Sponsors of the upcoming Prague Gaming & TECH Summit. Bogdana will be a Speaker at the Summit, offering valuable insights at the panel about “iGaming Mastery: Innovative Strategies in Marketing, PR, and Retention”.

 

Hello Bogdana, thank you for this interview. We are delighted to get to know you, and introduce you to our readers! Can you please tell us a bit about yourself and your current role at Atas-IAC?

It’s a pleasure to chat with you. I’m the Chief Marketing Officer at Atlas-IAC, where we’re all about pushing the boundaries in the exciting world of iGaming.

My journey in marketing spans a whopping 18 years, and I’ve had the privilege of delving into various aspects of this dynamic field. From crafting effective marketing strategies to diving deep into media planning and optimization, I’ve had my hands in all sorts of exciting projects.

Before joining the team at Atlas-IAC, I had the pleasure of working with some incredible international brands like Coca-Cola and Danone, where I got to flex my marketing muscles and help shape their success stories.

What excites me most about my role here at Atlas-IAC is the opportunity to innovate and drive meaningful change in the iGaming industry. It’s a fast-paced world, but with my wealth of experience and passion for what I do, I’m always up for the challenge.

One of the major aims for me is to show how strong the brand of Atlas-IAC is and how fantastic our product is. Due to a competitive environment, building a strong brand is essential for our industry to establish trust, gain a competitive edge, foster customer loyalty, optimize marketing efforts, ensure regulatory compliance, and attract talent and partnerships.

In addition to our focus on brand strength and product excellence, at Atlas-IAC, we are committed to promoting responsible gaming practices together with our partners. Authenticity, transparency, and responsible gaming practices are crucial for fostering trust and loyalty among players of our partners. The significance of responsible gaming practices in promoting a safe and sustainable gaming environment and preventing problem gambling is one of our key priorities in fostering responsible partnerships. We provide our partners with specific tools for responsible gaming. For example, Atlas-IAC implements self exclusion mechanics in our risk management tools, allowing players to set their own limits for their bookie or casino games

I’m thrilled to be part of such an innovative team, and I can’t wait to see what the future holds for Atlas-IAC and the iGaming industry as a whole.

 

Let’s get to know Atlas-IAC! Can you please introduce the company, and share with us how Atlas-IAC’s next-generation platform is revolutionizing the iGaming industry?

Atlas-IAC is a B2B provider of a next-generation platform for iGaming operators. Our core priority is our partners and product. We cooperate with the iGaming industry by broadening product ranges, adhering to regulations, refining marketing and customer relationship strategies, and adopting offerings to local markets.

We are really proud of our Sportsbook which can be integrated in 2 days. Our platform is scalable and automatic. Atlas-IAC stands as a robust, scalable, and dependable iGaming solution with 99.8% uptime, among the highest in the industry. Continual enhancements ensure lightning-fast, intuitive Sportsbook functionality, instantaneous bet settlement, uninterrupted casino gameplay, real-time risk management, state-of-the-art anti-fraud measures, and adaptable market expansion.

Rooted in collaboration and mutual growth, we remain steadfast in our mission to empower partners, share expertise, and deliver a superior product that underpins their success.

 

One of Atlas-IAC’s strengths is its rapid Sportsbook Integration. How does this feature contribute to enhancing operators’ marketing efforts and attracting new players?

We are really proud of our in-house developed Sportsbook. It stands out as a top choice for those aiming to kickstart or expand their sports betting venture due to its full automation. What sets it apart are its meticulously crafted features, designed to drive heightened engagement among players, consequently boosting the average check value and elevating the player’s lifetime worth.

Our commitment extends to continuous product refinement, accompanied by an individual approach for each partner. We are providing them with the flexibility to integrate specific modules aligned with their business objectives. Our customization process is tailored to address the unique demands of each operator, ensuring seamless functionality, appearance, and behavior precisely aligned with their vision.

In the iGaming industry, Sportsbook platforms play a vital role in enhancing operators’ marketing efforts and attracting new players. Sportsbook offers real-time betting options during live sports events, creating an exciting and immediate wagering experience that appeals to sports enthusiasts. With a diverse range of betting markets, including niche sports and specific outcomes, Sportsbook platform caters to various types of bettors, expanding the operator’s target audience.

Operators leverage Sportsbook to offer attractive promotions, bonuses, and incentives, such as sign-up bonuses and free bets, to entice both seasoned bettors and newcomers. Moreover, the cross-platform accessibility of Sportsbook platforms enables operators to reach a wider audience, including mobile users who prefer betting on the go.

Overall, Atlas-IAC’s Sportsbook contributes significantly to operators’ marketing efforts by offering dynamic betting opportunities, personalized promotions, and seamless accessibility across devices. With an outstanding uptime of 99.8%, we hold firm confidence in both the quality and growth potential of our Sportsbook.

 

With Atlas-IAC’s focus on automation and maximizing profit for operators, could you elaborate on how your platform facilitates effective communication and collaboration with partners in the iGaming ecosystem?

We have managed to strike the perfect balance between meeting our partners’ needs and injecting excitement into their players’ experiences. With Atlas-IAC’s Next-Gen iGaming platform, partners gain access to a comprehensive suite of tools, empowering them to manage their entertainment business seamlessly, free from technical worries.

We’re dedicated to tailoring our products to suit each partner’s unique requirements, priding ourselves on our flexibility. Whether it’s developing specific modules or customizing features, we’re always ready to adapt to individual needs, and this is our undeniable advantage.

Thanks to the fully automated and flexible Atlas-IAC platform, our partners have tools for effective communication and marketing strategy in the iGaming ecosystem. We offer must-haves for our partners. For example, the Personal Odds Boost feature allows offering an individual odds increase for a specific player, regardless of the type of event (either Pre-match or Live), or Combo Boost which lets players see the real-time odds increase as they add more events to their bet slip. It is a simple yet powerful way to let players put their knowledge of sports to the test and boost their reward.

By streamlining workflows, enhancing efficiency, and prioritizing player relationships, our platform enables iGaming operators to excel. We’ve developed a bespoke CRM tailored to the nuances of the iGaming realm, simplifying player communication, bonus distribution, progress tracking, and necessary activity restrictions — all in line with the latest responsible gaming standards.

 

What are the markets that Atlas-IAC works with, and how do you tailor marketing communications for different regions and audiences?

Atlas-IAC operates globally, starting from Latin America to Europe, Africa, and Asia. As a B2B company, our target audience is our partners who engage with iGaming enthusiasts worldwide. We employ innovative marketing strategies tailored to various segments of the iGaming audience, including millennials, casual gamers, and high rollers. We always keep a close eye on emerging market trends in each region.

Firstly, I’d prioritize conducting comprehensive market research, as we usually do at Atlas-IAC. It enables us to gain insights into the preferences, behaviors, and cultural nuances of our target audiences across various regions. With these insights in mind, we focus on creating content that resonates with each local audience. This includes using language, imagery, and themes that are culturally relevant and familiar. For example, soccer is the most popular sport to bet on in Brazil, while in Great Britain, some of the most popular forms of sports betting involve placing bets on horse racing, dog racing, and soccer, so communications on our sportsbook solutions for operators in these markets will be different.

To effectively reach diverse audiences, we have to segment our target market. This allows for more tailored messaging to specific groups. While some trends are common globally, such as nearly 35% of the population having placed a sports wager in the past 12 months, people have different reasons for betting: wanting to win money, enjoying the excitement, finding sports more interesting, liking the competition, or viewing it as a hobby. Additionally, there is a worldwide trend of rising mobile gaming, the integration of virtual reality and augmented reality experiences, and the emergence of esports betting. Mobile gaming has made gaming more accessible than ever before, attracting a diverse audience, including casual gamers, older adults, and even non-gamers, due to the simplicity and convenience of mobile devices. These insights help us to communicate effectively with our target audience. A simple example: We have our automated fast sportsbook API and actively use it in our marketing communications because we understand what our partners need to succeed in mobile gambling. Our marketing strategy is based on providing solutions the company is able to offer our partners, regarding market trends. We use personalization in our communications and select the appropriate marketing channels for each market.

 

Looking ahead to 2024, what are Atlas-IAC’s key priorities and plans in terms of expanding into new markets or enhancing its existing offerings?

We are experiencing a surge in integration requests from operators across diverse regions, indicating a growing demand for our solutions. Our primary focus is on expanding into regulated territories, particularly in Latin America, Eastern Europe, Africa, and South-East Asia.

Our priorities for 2024 are threefold. Firstly, we aim to contribute to the sustainable development of our partners. Secondly, we intend to further develop our platform by implementing new technologies. And thirdly, we are committed to meeting the demand for our product across various regions globally.

The cornerstone of our strategy is maintaining a competitive edge in the market. We firmly believe that our in-house developed sportsbook stands as one of the best available. Our overarching goal is to cultivate reliable partnerships and drive innovation in the iGaming industry through our cutting-edge platform and its solutions.

 

As a panelist on “iGaming Mastery: Innovative Strategies in Marketing, PR, and Retention,” what unique insights or strategies do you plan to bring to the discussion, considering Atlas-IAC’s expertise and offerings?

Recognizing the pivotal role of mobile gaming in propelling the iGaming revolution is crucial. With the exponential surge in smartphone usage worldwide, harnessing mobile platforms for gaming experiences becomes imperative. Our strategy involves leveraging the power of our Sportsbook API solution to deliver seamless and captivating gaming experiences for our partners’ clients. It promises to be an intriguing discussion, touching on various trends, such as the transformative potential of immersive technologies like VR and AR in reshaping the iGaming landscape. Additionally, we’ll explore the surging popularity of esports betting as a key trend in the iGaming industry. Moreover, we’ll delve into topics like targeted campaigns and partnerships, brand building, and the importance of responsible gaming and communication.

 

Thank you for this informative interview, Bogdana! We look forward to meeting you at the Prague Gaming & TECH Summit, and hearing your valuable insights on iGaming PR, Marketing, and Retention Strategies.

 

Join us in Prague to connect with Bogdana and the Atlas-IAC Team: Get your Tickets to the Prague Gaming & TECH Summit Now!

Continue Reading

Interviews

Can’t get no satisfaction – Q&A w/ Mateja Popovic CEO at Fincore

Published

on

Can’t get no satisfaction - Q&A w/ Mateja Popovic CEO at Fincore
Reading Time: 3 minutes

 

This is an industry where customer loyalty can be hard to come by, but is this because online sportsbook and casino operators are failing to meet player expectations? Mateja Popovic at Fincore believes so, but suggests that operators can mitigate churn simply by understanding what the customer’s next move will be before they do.

 

Player satisfaction and loyalty remain a challenge for many online sportsbooks and casinos. Why do you think this is the case?

The vast majority of online sportsbooks and casinos are yet to offer a truly personalised experience for each player. This means they are not meeting expectations, and this is why many players are tempted to try other brands. As a result, operators are spending to acquire players that quickly churn which means they are not maximising the full lifetime value of each player. Operators only have a small window of time in which to prove to the player they offer the experience they are seeking, and many brands simply fail to impress from when the player signs up, deposits and makes their first spin, to when they decide to try another site, sometimes just a day or so later.

 

Does this mean that operators need to find a way to predict player preferences so they can be sure to meet them?

Yes, operators need to know the customer’s next move before they do. This is the only way to deliver the right thing (odds, slots, promotions, interactions) at the right point in the user journey and at the right time. By doing this, operators can bring tremendous value and ensure the player experience is so good they will not want to switch to a rival brand because of a sign-up bonus – the operator will already be delivering tailored bonuses when the player expects them. It is how streaming platforms such as Netflix work, serving up content it knows you will want to watch so that you spend more time watching its movies and TV shows.

 

Is it actually possible for operators to be able to know a customer’s move before they do?

Absolutely. Operators generate a huge volume of raw data and cutting-edge platforms that use machine learning and AI, such as Fincore’s Tri, can translate this information into easy-to-understand narratives that can be instantly actioned. This gives operators a deep insight into expected player behaviour, from the likelihood they will churn to the probability they will be a VIP player. The process is real time and can be fully automated, throwing messages directly to the player on the site. Operators can use this information to personalise the player experience – unlocking the highest lifetime value from each player – and to also drive efficiencies when it comes to streamlining marketing – there’s no point in offering big bonuses to a player that is highly likely to churn – and more.

 

What are the advantages of being able to precisely calculate the player’s lifetime value?

There are so many upsides. By modelling player behaviour quickly, operators can determine whether a player is showing signs of leaving the brand. They can then either decide to elevate the experience that the player is receiving through targeted promotions and content or, if they are highly likely to switch alliances, use that budget on a player that is much less likely to churn or that has been identified as being a high roller. Operators can incur significant costs through undesired player behaviour, but by taking a look into the future thanks to the power of data, operators can cut back spending on “red flag” customers and invest more in those that show the characteristics of being loyal. We have helped one operator save more than €1.4m while increasing their revenue in 2023 with this method.

 

Does this combination of data, machine learning and AI also allow operators to identify VIP players?

Data combined with machine learning and AI can spot VIP player characteristics very early in their lifecycle with a brand, giving a probability score as to whether the player will become a genuine high-roller or not. Operators can use this insight to deliver a VIP experience to the player with confidence they will generate a positive return. Most operators generate the majority of their revenues from VIP players, so it’s vital that high rollers can be identified early so that operators can roll out the red carpet and ensure they remain loyal to their brand.

 

Personalisation seems to be the key to meeting player expectations so how does being able to accurately predict player behaviour help operators achieve this?

Consumers expect a personalised experience when engaging with an entertainment option and online casinos and sportsbooks must get better at doing this. With our platform, personalisation can be deep, including pushing particular sports, markets and odds for bettors and casino games for slot players. Bonuses can also be personalised – perhaps the player enjoys table games more than they do slots, so a table games bonus would add true value to their play. This would not be possible without understanding what the player is looking for before they know, and this is why it’s the key to unlocking true personalisation.

Continue Reading

Central Europe

Sponsors Spotlight: Pixpel Makes Crypto Games Safe and Fun for Players and Developers in Web3

Published

on

Sponsors Spotlight: Pixpel Makes Crypto Games Safe and Fun for Players and Developers in Web3
Reading Time: 5 minutes

 

Ahead of the highly-anticipated Prague Gaming & TECH Summit, organizer HIPTHER is thrilled to introduce and put the spotlight on the companies and people that help make the magic happen: our conference sponsors! These innovative, accomplished professionals and teams make magic happen everyday, and they will be joining us at the Prague Gaming & TECH Summit 2024 taking place on 26-27 March, to share insights, network and collaborate with you! Get to know them, connect, and meet them in Prague!

In this Sponsors Spotlight Interview the #hipthers meet Mariela Rojas, Community Builder & Social Manager at Pixpel.io, Delegates Bag Sponsors of the upcoming Prague Gaming & TECH Summit. Mariela will be a Speaker at the Summit, offering valuable insights at the panel about “Navigating the Future: Integrating iGaming, AI, Fintech, and Advertising with Compliance and Data Privacy”.

 

Dear Mariela, it is a great pleasure to meet you, and have Pixpel as a Delegate Bag Sponsor at the Prague Gaming & TECH Summit! Could you please take a moment to introduce yourself and your role in Pixpel to our readers?

Hello everyone! Thanks so much for having me. I’m Mariela Rojas, Community Builder and Social Manager at Pixpel.io.  I’m thrilled to be here, although I have to admit – this is my first time as a speaker at a Web3 summit! A little nervous, but mostly excited to be part of the conversation.  I’ve been with Pixpel since May 2023, and building our community has been an incredible journey.  Looking forward to connecting with all of you!

 

Can you share with us the inspiration behind the founding of Pixpel and how does its multiplatform work?

Pixpel’s story began with a real-world challenge. In 2021, our founder, Juan Vivas  fell victim to a rug pull, a common issue in the early days of Web3. This experience fueled his passion to create a more secure and trustworthy Web3 environment.

That’s why Pixpel offers a safety NFT warranty, protecting your assets and bringing peace of mind to the community.

But Pixpel goes beyond security! We’re building an entire ecosystem that’s easy to navigate and accessible to everyone.  Imagine a user-friendly platform integrating Fintech, iGaming, data privacy, and compliance – all rolled into one! It’s like having a next-generation gaming console for the Web3 world, ready to take your experience to the next level.

 

Pixpel is known for pioneering secure and accessible gaming experiences. How does the company ensure both security and accessibility for gamers and developers within the Web3 ecosystem?

Sure, that’s a great question. At Pixpel, we believe security and accessibility are two sides of the same coin. On the security side, we offer a first-of-its-kind NFT warranty system.  Think of it as a safety net for gamers’ in-game assets, protecting them from scams and fraud.  This builds trust and allows players to focus on enjoying the games they love.

We also prioritize building on secure and established blockchains ( Layer-1 Concordium Blockchain and Zetachain Blockchain). This leverages existing security measures that have been thoroughly tested over time.  Additionally, we implement secure transaction protocols to further minimize the risk of hacks or fraudulent activity within the platform.

On the accessibility front, we recognize that navigating Web3 can be daunting for newcomers. That’s why we’re developing a user-friendly platform that’s easy to navigate, even for those new to the world of Web3. Our application offers intuitive usability for users of all experience levels.

 

As the Community Builder & Social Manager at Pixpel, you play a crucial role in fostering engagement and trust within the community. Can you elaborate on your strategies for building and maintaining a strong and vibrant community around Pixpel?

Absolutely! As the Community Builder at Pixpel, even before launch, fostering engagement and trust is crucial.  Transparency and open communication are at the forefront of our strategy.  We regularly share updates on our vision for the future,  the problems we’re aiming to solve in Web3 gaming, and the exciting solutions we’re developing.  We actively seek feedback on our ideas and concepts,  listening closely to the needs and pain points of our potential community. This two-way dialogue is essential for building a product that truly resonates with the people who will use it.

Creating a welcoming and inclusive environment is also key.  We want Pixpel to be a space where everyone feels comfortable asking questions, sharing their thoughts, and being a part of something bigger.  Early on, we’re focusing on building relationships with potential users and fostering a sense of belonging.  This can involve hosting online discussions, AMAs (Ask Me Anything) sessions with the founders, or even interactive polls and surveys to gauge interest and gather valuable insights.  By engaging with potential users early and often, we’re laying the groundwork for a strong and vibrant community that’s invested in Pixpel’s success.

 

Could you share some insights into Pixpel’s approach to security and safety within the Web3 space, particularly in addressing the concerns surrounding DeFi platforms?

Security is paramount at Pixpel. We understand the concerns surrounding DeFi platforms, and we’re taking a multi-pronged approach to ensure a safe and reliable experience for our users within the Web3 space:

  • Focus on Established Blockchains: We’re carefully considering building on well-established blockchains with a proven track record of security. These blockchains have robust security measures in place, having been battle-tested over time.
  • Innovative NFT Warranty System: Pixpel offers a first-of-its-kind NFT warranty system. This acts as a safety net for in-game assets, potentially protecting users from scams and fraudulent activity.  It’s still under development, but the goal is to provide an additional layer of security and peace of mind for gamers.
  • Secure Transaction Protocols: We’re committed to implementing secure transaction protocols within the platform. This helps minimize the risk of hacks and fraudulent activity, further safeguarding user assets.

It’s important to note that Pixpel’s specific features and functionalities are still under development. However,  we prioritize building a secure and trustworthy environment  by leveraging established technologies and innovative solutions.  We’ll continue to adapt and evolve our approach as the Web3 landscape continues to develop.

 

Your background includes experience in marketing for a law firm in Mexico, which provided exposure to blockchain law. How has this prior experience influenced your role at Pixpel, especially in terms of compliance and regulations in the Web3 landscape?

Absolutely! My background in marketing for a law firm specializing in Mexico actually proved to be incredibly valuable in my transition to Pixpel.  While there, I gained significant exposure to the emerging field of blockchain law.  This gave me a foundational understanding of the legal and regulatory landscape surrounding this new technology.

At Pixpel, this knowledge comes in particularly handy when it comes to compliance and regulations within the Web3 space.  The world of Web3 is constantly evolving, and the regulatory environment is still taking shape.  However, my experience with blockchain law  allows me to stay informed about the latest developments and  potential regulatory hurdles.  This awareness helps us  proactively navigate the complexities of the space and ensure Pixpel operates with the utmost compliance.

It’s not just about following the rules – understanding the regulations also helps us  build a more trustworthy and sustainable future for Pixpel and the Web3 gaming community as a whole.

 

Considering Pixpel’s work, its milestones, and your experience at the forefront of compliance and blockchain law, what is the general message you wish to share in your panel discussion about “Navigating the Future: Integrating iGaming, AI, Fintech, and Advertising with Compliance and Data Privacy”, and with the Summit’s participants?

Imagine a world where secure and seamless gaming merges with the power of Fintech, iGaming, and cutting-edge AI – all wrapped in a user-friendly console for the Web3 era. That’s the future Pixpel is building! But with such innovation comes the responsibility of navigating the ever-evolving world of compliance and data privacy.

At Pixpel, my legal background keeps me at the forefront of these challenges. It’s thrilling to see how blockchain law can be a bridge, not a barrier,  as we integrate these powerful technologies.  Here’s the key takeaway I want to share: compliance isn’t a roadblock, it’s the roadmap to a thriving Web3 future.

By embracing strong compliance practices and prioritizing data privacy, we can build a secure and trustworthy ecosystem where everyone can enjoy the benefits of iGaming, AI, Fintech, and more.  This Summit is a fantastic place to explore these ideas together.  I’m excited to learn from the experts and collaborate on building a future where innovation meets responsibility in the Web3 space!

 

Thank you for this informative interview, Mariela! We look forward to meeting you at the Prague Gaming & TECH Summit, and hearing your valuable insights on Integrating iGaming, AI, Fintech, and Advertising with Compliance and Data Privacy.

Join us in Prague to connect with Mariela and the Pixpel Team: Get your Tickets to the Prague Gaming & TECH Summit Now!

Continue Reading
Advertisement
Alpha Affiliates
Advertisement

EveryMatrix

Advertisement

Launch your iGaming business swiftly and effortlessly with our comprehensive turnkey solutions

Trending

Get it on Google Play

EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.