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BtoBet Press Releases

BtoBet expanding in LatAm, partnering with Enfield Group’s Apostamina brand

George Miller

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Apostamina and BtoBet
Reading Time: 2 minutes

BtoBet has targeted Latin America as a fast growing market with an enormous potential for the gaming industry. On this regard, Alessandro Fried, BtoBet’s chairman, confirmed: “Our recent statistics about the continent show a significant increase of the internet penetration and a very deep involvement of the gaming followers into sports betting and casino gaming market. At the same time, as a considerable number of LatAm areas are regulating their markets, operators are showing a very strong interest in expanding their business in this promising continent.

Following the solid establishment in the Colombian market, BtoBet has decided to expand its business into Paraguay. Fried highlighted: “We are closing important agreements with international operators, employing BtoBet’s platform to develop their business in Latin America. In fact, thanks to BtoBet’s omnichannel, multi-jurisdiction and multi-currency iGaming platform and clever Sportsbook software, they can have the technology, the security and the flexibility needed to face the market in these areas.

ENFIELD group, a solid licensed gaming company based in Paraguay, operating offline and online gaming activities in the territory under the local regulating authority Conajzar, has chosen BtoBet as partner to drive its brand, Apostamina.

 

Gonzalo Enjuto, Enfield’s CEO, reported his experience in Paraguay:

In Paraguay, people are looking for new ways of entertainment. They are football and sports lovers, loyal followers of their favourite teams. Local players are well informed about the most important international leagues and events. Paraguay is currently home to various local gaming operators feeding the gambler demands and like other countries in Latin America, presents a very hard challenge for licensees: to grasp what people prefer. It took a great deal of work by my team to study the market and set the right strategic business action in the country.

And commenting on the partnership with Btobet, Nicolas Enjamio Apostamina’s COO added:

After months of deep analysis, evaluating at least 10 different betting platforms, we opted for BtoBet’s futuristic software which offers farsighted features, projected into the future. When a technology company looks into this type of venture online, it is important to be able to see how the platform provider sees the future of e-commerce and the internet. BtoBet is the perfect technological partner for us, providing high-level and easy-to-use solutions and a responsive supporting team to help operators when needed.

Alessandro Fried, BtoBet’s chairman, congratulated Enjuto and Enjamio on the success of Apostamina in Paraguay and stated: “We are very proud to have been chosen by Enfield Group as a partner in Paraguay. I firmly believe that their expansion plans will be totally fulfilled by our technology that provides the company with the greatest insight into players’ data and behavior. Additionally, the possibility to suggest to players what they most like – through the Artificial Intelligence engine – will definitely increment customer’s loyalty to the brand and our partner’s business success.

BtoBet will be at Fadja gaming show, on 26th-27th April, at stand 49.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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BtoBet Press Releases

BtoBet Shortlisted For Esports at CEEG Awards 2019

George Miller

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BtoBet shortlisted for CEEG Awards
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Sabrina Solda: “Pleased to be considered as one of the main contributors in the region for a market with immense potential”

BtoBet is pleased to note that it has been shortlisted in the Best Overall eSports Service Provider for this year’s Central and Eastern European Gaming Awards.

Sabrina Soldà, BtoBet’s Chief Marketing Officer, stated that BtoBet is always keen on improving its provision of iGaming technology to online casino and bookmakers alike, and the fact to be shortlisted in this important category demonstrates not only the validity but also the level of excellence of its core technology.

Soldà further added that eSports is surely one of the industry’s most interesting verticals, with its year-on-year increments making it the fastest growing market in the industry. “I perceive enormous growth in regards to eSports in the short to medium term, especially with the ever increasing use of smartphones and social media, which directly result in increased player engagement in this vertical.

“At BtoBet we do not only understand the true potential of this market, but more importantly what the players themselves want, and thus are always evolving our products to augment engagement and enhance the user experience.”

The CEEG Awards aim to reward the hard work of gaming software suppliers, operators and service providers that are active in the Central and Eastern European region. BtoBet will look forward to the 24th of September to find out the winners that will be announced at the exclusive event that will be held at The Ritz-Carlton in Budapest.

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Africa

Is the time ripe for South Africa to focus on its online iGaming industry?

George Miller

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Is the time ripe for South Africa to focus on its online iGaming industry?
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BtoBet eyeing evolving South African opportunity … Publishes Industry Report “Transforming the South African iGaming Industry into a Model for Africa”

Following its expansion in regulated markets across the whole African continent, BtoBet is eyeing with interest the evolving situation concerning the South African market. Having by far the most developed technological infrastructure in Africa in terms of internet and smartphone, the opportunity is ripe for the country to thoroughly regularize the market and follow the path undertaken by other countries in order to reap more benefits whilst safeguarding not only the investment of the operators but the players’ interests as well.

With the country already boasting a strong retail gambling market, BtoBet has published an Industry Report analyzing the huge opportunity, in technological terms and market revenue, that South Africa keeps in hold for the iGaming industry, and how the introduction of a strong regulatory framework could propel the country at the forefront of the gambling industry in Africa.

Sabrina Solda, BtoBet’s Chief Marketing Officer, stated that the region already has a strong reputation from a retail perspective. The task now is to do the same for the online sector, where online gambling, including sports betting, is still unregulated. An opinion also shared by Themba Ngobese, CEO of the Casino Association of South Africa (CASA), who in a recent interview expressed his views that the government should intervene soon regarding the matter. “The government needs to step up with a deliberate and concerted effort to enforce its laws to protect the regulated gambling industry and the public.”

The Industry Report “Transforming the South African iGaming Industry into a Model for Africa” also analyses the national gambling statistics that have been published by the local National Gaming Board, which indicate that the overall Gross Gambling Revenue have been registering exponential year-on-year growth, with the GGR for the financial year of 2018 amounting to 28.8 billion rand.

Take the opportunity and download BtoBet’s latest market analysis and see how you can grasp the opportunities that the South African market keeps in hold.

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Africa

BtoBet Emphasises Importance Of Payment Systems in West Africa in Industry Report

George Miller

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BtoBet Emphasises Importance Of Payment Systems in West Africa
Reading Time: 2 minutes

 

Leading iGaming platform provider publishes Industry Report with focus on the Nigerian industry

 

With operators in the more mature European market facing stiff challenges in terms of regulatory upheavals and market growth somewhat plateauing, Africa has been one of the major emerging markets attracting operators’ interest seeking to diversify their operations. But in a continent where the technological sector is still earmarked by many as having significant shortfalls, West Africa and especially Nigeria, is registering significant year-on-year improvements in terms of internet and smartphone penetrations, laying a solid foundation for an exponential growth for the local iGaming industry.

However as BtoBet’s latest Industry Report analyses, online sports betting is booming largely thanks to payment systems developed by home-grown technology firms that are starting to make online businesses more viable. The payment gateways integrated in the more advanced iGaming platforms are not only resulting in faster digital payments, but have also helped to ease fears of electronic fraud, thus contributing in a shift towards online transactions, much in the same way that Safaricom’s M-Pesa money transfers have changed the scenario in which transactions are carried out in Kenya.

As stated by Alessandro Pizzolotto, STM Gaming’s CEO – with the company being BtoBet’s regional Certified Partner for Africa – “not only is the country registering a constant increase in terms of internet and smartphone penetration, but investments in the fintech sector has seen the business thrive.” He further stated that all indications are pointing to a massive potential for online penetration and expansion. “All this coupled with the fact that the local regulatory framework is one of the most robust in the region, and the local population being very passionate about sports in particular football and major European leagues, have resulted in a significant growth of Omnichannel operators in the market.”

BtoBet will be flying to Lagos for the Sports Betting West Africa summit to meet with local and international licensees keen on expanding their footprint in the continent. Schedule a meeting to meet with our team of local experts by sending an email on sales@btobet.com.

Operators can also download BtoBet’s latest Industry Report – West Africa: Driving the local iGaming industry – to have a better insight regarding the requirements and knowledge needed to become a leader in the local iGaming industry.

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