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XLMedia expands into Romania with affiliate acquisitions

George Miller

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XLMEDIA-Ponturi Bune
Reading Time: 2 minutes

XLMedia’s Ory Weihs has reaffirmed his company’s commitment to the igaming industry with the announcement that it has bought a portfolio of Romanian-facing affiliate websites and obtained a licence in the country.

The digital marketing company paid approximately US$1m for the online betting and gambling content websites, the most significant of which is ponturi-bune.ro, a predominantly sports-focused affiliate site that also covers the casino and poker verticals.

Although this year XLMedia has made significant acquisitions outside the igaming space, including Canadian credit card comparison website Greedyrates.ca and mobile performance marketing platform ClicksMob, chief executive Ory Weihs said the Romanian deal demonstrated its continuing commitment to the igaming industry.

We have quite a lot of activities outside of gambling but still gambling is our biggest vertical and this is a display that we are still very much interested in investing in it,” declared Weihs.

Although this is a smallish deal it shows that even though we’ve acquired assets outside the gambling sector in the last couple of years as well, we’re still very much interested to grow in gambling, especially in regulated markets like Romania, and we expect to make more acquisitions in the future.

Since 2015, in order to operate in Romania affiliates have been required to obtain a Class II licence from Romania’s National Gambling Office (ONJN). XLMedia was granted a licence in January and there are currently 28 other affiliates holding licences in the country, according to the ONJN’s website.

A number of leading European operators have entered the Romanian market since the new regulatory system was put in place, and the fact that many of its clients are already in Romania was one of the driving factors behind XLMedia’s decision to enter the market, said Weihs.

Ponturi Bune counts large European operators such as 888, Unibet and NetBet among its affiliate marketing partners.

He added that he believes the Romanian market has a lot of potential for further growth. “Of course it is a less mature market than Scandinavia or the UK but it is not necessarily a reflection of the market size.

“It always has been a very active sportsbetting market, it is a growing economy, there are quite a lot of people in Romania, it is in the European union, it is regulated so it has all the characteristics of a gambling market that we are interested in.

XLMedia and other large affiliates such as Catena and Raketech have been very active in acquiring smaller affiliates over the past 18 months, with the pace of M&A activity expected to continue in the near future.

 

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Compliance Updates

Playson granted operational licence by Romanian Regulator

George Miller

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Playson granted operational licence by Romanian Regulator
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Slot developer further enhances its Eastern European presence with Class II licence

 

Casino software developer Playson has been granted a Class II licence by the Romanian regulator (ONJN) allowing it to enter the country’s regulated market.

The new licence enables Romanian-facing operators to offer Playson games for the first time, including its popular Timeless Fruit Slots series, as well as its latest releases including Solar Queen, Wild Warriors, Mighty Africa and Book of Gold: Classic.

This expansion into the Romanian market extends the company’s presence across Europe and follows recent operator deals with TOPsport and SuprNation within the territory.

Playson CEO, Alexander Ivshin, said: “Here at Playson we’re delighted to announce we have been granted our Romanian licence and thrilled to give players access to our innovative slot catalogue.

“We’re always looking to expand our global footprint, and we look forward to working alongside the ONJN, and developing a long and fruitful partnerships in Romania.”

Approval by the ONJN brings total the number of Playson’s licences to three including those granted by the UKGC and MGA.

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Eastern Europe

BMM Testlabs Selected as the First Test Lab Partner by The Gambling Business Monitoring Center for the Belarus iGaming Market

George Miller

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BMM Testlabs Selected as the First Test Lab Partner by The Gambling Business Monitoring Center for the Belarus iGaming Market
Reading Time: 2 minutes

 

BMM Testlabs, the world’s best gaming testing laboratory and technical consultancy, is pleased to announce that The Gambling Business Monitoring Center (GBMC) chose BMM as its first international test lab partner in February 2019 to support the opening of the regulated iGaming market in Belarus. GBMC is the only authorized lab by Belarus law to certify iGaming products for the Belarus market

EVP, Europe and South America, Gene Chayevsky commented, “We are honored to have been the first international lab that partnered with GBMC at ICE 2019. It is our pleasure to be their certification partner as they work to open the regulated Belarus iGaming market, and we look forward to working with GBMC to bring many of our customers to this new market. BMM is thankful to GBMC for the opportunity.”

“The Gambling Business Monitoring Center is proud to have chosen BMM as its first international test lab partner in February 2019 to help support the opening of the regulated iGaming market in Belarus. We are grateful for BMM’s collaboration with our laboratory in introducing leading international iGaming operators and game suppliers to our jurisdiction and look forward to a productive long-term partnership in certifying products with BMM for our market,” stated Siarghei Trukhan, Manager of the Testing Department of the Gambling Business Monitoring Center.

 

About BMM:
BMM is the longest established and most experienced private independent gaming certification lab in the world, providing professional technical and regulatory compliance services to the gaming industry since 1981.

At its core, BMM is a systems-expert company that has provided consulting for and tested many of the largest gaming networks and systems over the last 37 years. In addition, BMM has been successfully testing and certifying the full scope of Class III casino products for over two decades.

BMM authored the first set of independent gaming standards in 1992 and the first set of online gaming standards in 2001.

BMM employs some 400 people in 14 global locations and serves over 460 jurisdictions.

BMM’s world headquarters are in Las Vegas (USA), with offices in Mexico City (Mexico), Lima (Peru), Melbourne and Sydney (Australia), Singapore, Macau (SAR, China), Moncton (Canada), Buenos Aires (Argentina), Barcelona (Spain), Vienna (Austria), Bologna (Italy), Midrand (South Africa) and Bucharest (Romania).

For more information on BMM Testlabs, please visit bmm.com

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Eastern Europe

Imperia Casinos In Bulgaria Launches Bryke Video Slots from Zitro

Niji Narayan

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Imperia Casinos In Bulgaria Launches Bryke Video Slots from Zitro
Photo Source: zitrogames.com
Reading Time: 1 minute

 

Imperia Casinos in Bulgaria has launched Zitro’s Video Slots brand Bryke, which is a sign of the latter’s growing popularity. This will allow players in Bulgaria to enjoy the world’s number one multigame progressive bank Link King. It has been made available on the cutting-edge Fusion Slant terminal, a cabinet that has proved to satisfy players and operators alike. As confirmed by Gavril Chetrafilov CEO of Imperia Casinos: “We have been watching Zitro’s video slots brand Bryke grow very fast and strong in the last couple of years and are very pleased that their products can now be played in our venues. Giving the success of Bryke in the global marketplace, and seeing the product roadmap of the company, we feel very confident investing in Zitro and look forward to a long-term partnership.”

Nadège Teyssedre, Sales Director of Zitro for EMEA comments: “We feel very proud as to how far we have come already with our products, especially in, for us, new markets where competition is very strong and only the best ones are allowed in. Link King and Link Me are both games that have outperformed the most established brands in venues across the globe and is putting Zitro on the must have list of suppliers for any operator. Being present at the Imperia Casinos in Bulgaria is yet another milestone we have accomplished in our ambitious expansion plans and we want to thank Gavril and his incredible team for their trust.”

 

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