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XLMedia expands into Romania with affiliate acquisitions

George Miller

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XLMEDIA-Ponturi Bune
Reading Time: 2 minutes

XLMedia’s Ory Weihs has reaffirmed his company’s commitment to the igaming industry with the announcement that it has bought a portfolio of Romanian-facing affiliate websites and obtained a licence in the country.

The digital marketing company paid approximately US$1m for the online betting and gambling content websites, the most significant of which is ponturi-bune.ro, a predominantly sports-focused affiliate site that also covers the casino and poker verticals.

Although this year XLMedia has made significant acquisitions outside the igaming space, including Canadian credit card comparison website Greedyrates.ca and mobile performance marketing platform ClicksMob, chief executive Ory Weihs said the Romanian deal demonstrated its continuing commitment to the igaming industry.

We have quite a lot of activities outside of gambling but still gambling is our biggest vertical and this is a display that we are still very much interested in investing in it,” declared Weihs.

Although this is a smallish deal it shows that even though we’ve acquired assets outside the gambling sector in the last couple of years as well, we’re still very much interested to grow in gambling, especially in regulated markets like Romania, and we expect to make more acquisitions in the future.

Since 2015, in order to operate in Romania affiliates have been required to obtain a Class II licence from Romania’s National Gambling Office (ONJN). XLMedia was granted a licence in January and there are currently 28 other affiliates holding licences in the country, according to the ONJN’s website.

A number of leading European operators have entered the Romanian market since the new regulatory system was put in place, and the fact that many of its clients are already in Romania was one of the driving factors behind XLMedia’s decision to enter the market, said Weihs.

Ponturi Bune counts large European operators such as 888, Unibet and NetBet among its affiliate marketing partners.

He added that he believes the Romanian market has a lot of potential for further growth. “Of course it is a less mature market than Scandinavia or the UK but it is not necessarily a reflection of the market size.

“It always has been a very active sportsbetting market, it is a growing economy, there are quite a lot of people in Romania, it is in the European union, it is regulated so it has all the characteristics of a gambling market that we are interested in.

XLMedia and other large affiliates such as Catena and Raketech have been very active in acquiring smaller affiliates over the past 18 months, with the pace of M&A activity expected to continue in the near future.

 

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Affiliate Industry

Gamingtec CMO attended MAC 19 Kyiv Affiliate Conference

George Miller

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Gamingtec CMO attended MAC 19 Kyiv Affiliate Conference
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The Gamingtec marketing team attended the MAC 19 Kyiv Affiliate Conference, which took place in the Ukrainian capital on the 10th October. The event brought together representatives of leading companies in the iGaming industry, media buyers and affiliates, and provided great networking opportunities to all participants.

The conference was devoted to such topics as targeting and running traffic from social media, media buying with minimal resources, working with unpopular GEOs, etc. More than 2,000 attendants took part. Olga Stoyan, Chief Marketing Officer (CMO) of Gamingtec, commended the organisation of the event and said the conference satisfied her expectations. In her own words:

It is very important for us to keep up with trends in affiliate marketing. We need to optimize a conversion funnel on our platform and we expect affiliate marketing to help us with it. End customers attracted by affiliates pass several main stages: registration, playing, money withdrawal. Thus, we should optimize UX and UI for all the core components: user-friendly registration forms, customized display of the games, and a huge variety of payment systems integrated into our platform. Collaborating with affiliates on such conferences, we learn what may kill traffic conversion and which types of sales funnels are the most productive.

The Gamingtec CMO added:
Instead of theory of marketing, this conference focused rather on best practices, user experience and case studies. Specialists who generate traffic on an everyday basis shared their insights. Most of them were talking about social media, messengers and mobile applications, because 80% of players use mobile devices, according to statistics.

It is important to meet potential partners in person in the iGaming industry. International conferences inspire confidence and provide lots of opportunities for collaboration and networking. Stoyan stated, ‘I was impressed by the level of MAC 19. The event was well-organized, exhibition and market zones were prepared carefully’.

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Eastern Europe

Ukraine to Grant Free Gambling License for Promoting Construction of New Hotels

Niji Narayan

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Ukraine to Grant Free Gambling License for Promoting Construction of New Hotels
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Ukrainian President Volodymyr Zelensky has announced that some gambling licenses may be granted for free to promote the construction of new hotels. Moreover, some gambling licenses will be issued at a lower price if a hotel expands the number of rooms.

“We have five-star hotels in Ukraine, but they are very small. Thus, there is no way to open a casino there. We want hotels to be built. Perhaps if, for example, this is a boutique hotel, then maybe we will agree to give them licenses, which should cost a little less. If this is a very big brand hotel, we can give a license for free, just build us a hotel. The funds from the sale of licenses should go to sports, medicine or education,” Zelensky said.

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Eastern Europe

WePlay! Esports to host the second Minor of the DPC 2019/2020 season

George Miller

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WePlay! Esports to host the second Minor of the DPC 2019/2020 season
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WePlay! Esports will host and broadcast the second Minor of the current Dota Pro Circuit. The event will be taking place in Bukovel, a famous Ukrainian ski resort in the western part of Ukraine.

“We perceive the opportunity to host a Minor as a great honor and enormous responsibility at the same time. For the last year, we have been working hard organizing various events in Dota 2, CS:GO and other disciplines in the spirit of creativity and excitement. We want our viewers to enjoy not only the games but also an original show.Now we have a bigger challenge. We are doing our best to make esports fans happy with something extraordinary. We will keep to our basic principals, which means that the viewers should expect high production value, excellent props, funny filler content, talents in unusual costumes and much more.” – Eugene “GreenGT” Luchianenco, Head of Esports at WePlay!.Qualifiers to WePlay! Bukovel Minor 2020 and the second Major of the DPC 2019/2020 season will be taking place between December 01 and 06. Teams will compete for 370 DPC points, and at least one squad from every competitive region will be invited to the main event. Valve will announce the regions represented by more than one team after the end of the first Major of the current DPC season.

After the qualifiers we will have eight teams, that will be invited to the main event held between January 09 and 12. Besides $300 000 and 660 DPC points, the teams will also compete for a slot at the second Major tournament of the current competitive season.

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