B2B iGaming provider EveryMatrix has been awarded a B2B licence to supply its leading online gaming software and services in the growing Swedish market.

Swedish regulator Spelinspektionen has approved EveryMatrix ahead of a July 1^st deadline enforcing mandatory licences for all providers offering services in the regulated market.

The new five-year licence will enable EveryMatrix to offer its world-class modular and API driven iGaming solutions, content and services within the growing jurisdiction that regulated online gaming and betting in January 2019.

In 2022 the Swedish market was calculated to be worth approximately SEK17.1bn (€1.5bn) in online GGR revenue.

Ebbe Groes, CEO, EveryMatrix said: “I’m delighted EveryMatrix has become one of the first providers to be licensed in Sweden under new requirements and well ahead of the deadline.

“This will further safeguard brands and their players with regulated products and services and enable us to offer our game-changing technology that is proven to significantly boost player experience and operator revenues.”

“We have identified significant growth opportunities in Sweden, and we are now perfectly positioned to accelerate our growth plans there.”

B2B iGaming platform provider EveryMatrix has announced a new SlotMatrix RGS partnership with boutique games studio Bang Bang Games.

Bang Bang Games joins the growing roster of SlotMatrix Exclusive Partners, adding its portfolio of unique slot content to the world’s largest collection of real money games.

Founded in 2020 by a trio of experienced and passionate industry experts Bang Bang Games is known for its easy to play, adrenaline-fuelled action, focus on strong mechanics and math with supercharged bonus features and maximum win potential.

Ashley Bloor, Head of Operations RGS Games at EveryMatrix, said: “Bang Bang Games is a studio with distinctive content that players love and with huge potential to create even more smash hits in the future. Our partners will have access to all this content providing them an even more diverse range of titles exclusively available via SlotMatrix.”

Frank McPolin, Managing Director, Bang Bang Games, added: “We’re delighted to join forces with the EveryMatrix team which will provide us with a fantastic route to market and provide the world’s leading brands with access to our content.

“Our games feature big, bold designs that focus on the mechanic and the math, and presentation that ramps up the adrenaline when the wins start flowing. At Bang Bang Games we make explosive games for serious players.”

Tor Skeie has been appointed CEO of OddsMatrix, EveryMatrix’s leading sportsbook division. 

Skeie will be responsible for the EveryMatrix sports business unit that has grown considerably in the last year, recording 28% Year-on-Year gross profit growth in 2022. 

OddsMatrix won several high-profile clients in 2022 including Bet-at-home that replaced its legacy platform with EveryMatrix technology and beating 25 competitors to win the tender for the Hungarian lottery, providing it with an end-to-end suite of advanced digital sports betting software solutions and services for its online brand TippmixPro.

OddsMatrix has specialist staff including 150 developers, traders, commercial team and a dedicated 24/7 support team.

The new OddsMatrix CEO has more than 20 years’ betting and gaming experience with a specific focus on technology development and delivery, founding several technology businesses including one of the industry’s first peer-to peer betting exchanges in 2001.  

In 2013 Skeie founded front-end solutions business TOTOIT, a Thailand-based development company that was acquired by EveryMatrix in October 2020. TOTOIT specialised in building bespoke websites, intranet/extranet design, and custom programming, using the latest technologies and frameworks.

The business has since been integrated within EveryMatrix’s front-end division that works with clients to build outstanding websites tailored to their unique value proposition with Skeie leading front-end product development since the acquisition.

The OddsMatrix Sports Betting Software Solutions features competitive sports and esports coverage, real-time and reliable betting data, unrivalled number of markets and industry-leading accuracy. From sportsbook platform to data feeds, customers can leverage the OddsMatrix solutions in full or select elements that best suit their requirements. 

Ebbe Groes, CEO, EveryMatrix, said: “Myself and many of the leadership team have known Tor for many years and he has been an excellent addition to the business since acquiring TOTOIT. As a result, we have better delilery on the sports front end today than we have ever had, happier clients and improved performance.

“Tor has played a big role in this, and his management, leadership and client interface skills will help us build further momentum and tier-1 client growth for OddsMatrix.”

Tor Skeie, CEO, OddsMatrix, said: “It’s a great thrill to lead the sports business unit and to continue to build on the brilliant work the team have done in making OddsMatrix one of the fastest growing and most reliable sportsbook platform solutions offerings in our industry.

“I look forward to continuing to deliver a second-to-none service for both new and existing clients, ensuring maximum stability and performance and delivering a roadmap of new, innovative features that will take us and our partners to the next level.”