Connect with us

Latest News

Comtrade Gaming reaffirms product advantages with Bet Arena platform deal

George Miller



Comtrade Gaming - Bet Arena platform deal
Reading Time: < 1 minute

Comtrade Gaming, the leading technology provider to the gaming industry, announces that they will supply retail betting and gaming provider Bet Arena Interactive with their back-end solution, iCore – The Enterprise Gaming Platform. With over 200 high-end shops, Bet Arena is a prominent operator in Romania and part of the industry leading Superbet Group.

Comtrade Gaming’s online gaming platform manages multi-channel operations to integrate retail and online operations. Through a high degree of customisation, iCore specialises in identifying key player segments, automating multi-channel bonusing and contains a business intelligence back office to support management strategies.

We are very excited to be selected as Bet Arena’s long-term strategic partner,” explains Steven Valentine, Director of Interactive at Comtrade Gaming.Bet Arena has ambitious plans for online growth and their business objectives will now be backed by our advanced platform capabilities. We are totally focused on platform technology and our ability to adapt to individual client needs proved to be a key factor in the deal.

From a single back office, iCore manages marketing campaigns across multiple brands, suppliers and products and functions as the control center for both acquisition and retention strategies. Comtrade Gaming’s system is scalable for the highest player volumes and contains a centralised data warehouse for player data, campaign analysis and business reporting.

After a detailed market search, Bet Arena Interactive is thrilled to work with Comtrade Gaming as our platform and technology provider,” explains Tudor Iliescu, Bet Arena Interactive’s CEO.Comtrade Gaming not only anticipates industry developments on both player and business fronts, but is committed to a partnership style approach, which is essential to our continued success.

NSoft at ICE2020

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Latest by author


Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.