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Lottoland Relaunches Affiliate Programme with Income Access

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Lottoland Relaunches Affiliate Programme with Income Access
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Lottoland, a Gibraltar-based online lottery brand allowing players to wager on a range of international jackpots, has relaunched its affiliate programme in partnership with Income Access, Paysafe’s iGaming-focused marketing software and services provider. The revamped Lottoland affiliate programme has migrated to Income Access’ award-winning affiliate platform.

Founded in 2013 and licensed by the UK Gambling Commission and Gibraltar Betting & Gaming Association, Lottoland allows players to bet on the outcome of some of the world’s largest lottery draws. Accessible in seven languages as well as English, the brand features transnational European lotteries EuroMillions and the EuroJackpot; American lotteries PowerBall and MegaMillions; the UK Lotto; the German national lottery; the Swedish national lottery; four Australian lotteries; and various other national lotteries in Europe, Asia and Latin America.

In April 2017, Lottoland added WorldMillions to its offering. The brand’s first independent lottery product offers players the chance to win guaranteed jackpots of up to £100 million twice a week.

In addition to its core lottery wagering offering, Lottoland boasts a wide range of online scratch card and instant win games. The brand’s featured scratch cards include Atari® Star Raiders, Instant Millionaire, and Everyday Payday, while EuroMillions Instant and Keno Play are among Lottoland’s instant-win titles.

Through the Income Access software’s integration of Lottoland’s affiliate programme, affiliates can now promote this cutting-edge iLottery brand. Winner of eGR’s B2B ‘Affiliate Software’ award four times since 2013, the Income Access platform features state-of-the-art ad targeting capabilities based on geo-location, language and other criteria. The revamped Lottoland affiliate programme offers affiliate a revenue share commission structure of between 25% and 35% depending upon net revenue.

James Dominique, Senior Affiliate Manager at Lottoland, said: “We have chosen to relaunch our affiliate programme on the Income Access platform, given the company’s strong reputation in the affiliate marketing space. We are impressed by the Income Access technology and the data our affiliate managers will now have at their fingertips, allowing our team to be more strategic when running the affiliate programme and improving our overall marketing ROI.

Lorenzo Pellegrino, CEO, Income Access and Digital Wallets at Paysafe, said: “Lottoland is one of the most important global brands in the growing iLottery betting vertical, so we’re excited that the brand has chosen to relaunch its affiliate programme on our software. Given the brand’s focus on a range of multilingual international markets, our platform’s sophisticated ad targeting will ensure Lottoland’s global growth continues in 2017 and into 2018.

For more information about Lottoland’s partnership with Income Access, please contact Lottoland.

About Lottoland
At Lottoland, players can take their chances to win the world’s biggest lotto jackpots. The brand allows players to bet on the outcome of the biggest and best lotto draws the world has to offer.
Lottoland has got EuroMillions and EuroJackpot. From the States, there’s the supersized MegaMillions and PowerBall draws. The brand also features Irish Lotto, Polish Lotto, four lotteries from Australia and many more big draws from Europe and beyond.

Lottoland also includes a range of exciting scratch cards – with top prizes of £1 million available. Every day players can take the chance to become a millionaire. At Lottoland, players bet on the outcome of the official draw. They select the draw, choose their numbers and submit their line or lines. Hit any of the prize tiers available on the official draw and they’ll win! For all intents and purposes, players will have the same experience as if you had played the official draw. The difference is that we take your bet and we pay you if you win.

About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor, TwinSpires, Caesars Interactive, PKR and Pinnacle.

About Paysafe
Paysafe is a leading global provider of end-to-end payment solutions. Our core purpose is to enable businesses and consumers to connect and transact seamlessly through our industry-leading capabilities in payment processing, digital wallets and online cash solutions. Delivered through an integrated platform, our solutions are geared towards mobile-initiated transactions, real-time analytics and the convergence between bricks-and-mortar and online payments. With over 20 years of online payment experience, a combined transactional volume of US$48 billion in 2016 and over 2,300 staff located in 12 global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world. Paysafe Group plc shares trade on the London Stock Exchange under the symbol (PAYS.L). For more information, visit: www.paysafe.com.

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Gaming Awards

Income Access Wins ‘Acquisition & Retention Partner’ 2018 eGR North America Award

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Income Access Wins ‘Acquisition & Retention Partner’ 2018 eGR North America Award
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Fourth straight award recognizes Paysafe company’s ongoing marketing support for US gaming brands and its pioneering acquisition role for state iLotteries

Montreal, QC. 27th June 2018  Income Access, Paysafe Group’s marketing technology and services provider, has won its fourth consecutive ‘Acquisition & Retention Partner of the Year’ award at the 2018 eGR North America Awards, held June 26th, 2018, at the Le Meridien hotel in Philadelphia, Pennsylvania. The award acknowledges the continuing impact of Income Access’ technology and digital marketing solutions for US online casino and poker, daily fantasy sports and online horse-racing wagering brands as well as its launch of the American state lottery industry’s very first affiliate program.

Income Access’ latest ‘Acquisition & Retention Partner of the Year’ award at the fourth annual eGR North America Awards follows 12 months in which the company has maintained its position as the single supplier of acquisition technology to real-money online casino and poker brands in New Jersey and Nevada. A range of operators in both states use Income Access’ software to track, report and analyze all of their marketing channels – offline, online and mobile – as well as affiliates.

The award, which was collected at the awards ceremony by Income Access’ Sarah Robertson, Head of Business Development, and Geoff Smorong, Head of Account Management, also acknowledged the technology’s ubiquitous acquisition role for US daily fantasy sports (DFS) brands and advance depositing wagering (ADW) sites for horse-racing. The platform powers the affiliate programs of DFS market leaders FanDuel and DraftKings and is also used to manage the programs of a wide range of ADWs across the country.

Income Access’ affiliate management services were also recognized by the latest award. The company manages the Caesars Interactive affiliate program, which covers the New Jersey-facing CaesarsCasino.com and HarrahsCasino.com brands and the Nevada and New Jersey-focused WSOP.com sites.

The affiliate team supported Michigan Lottery’s launch in January 2018 of the US state lottery industry’s first affiliate program, which was powered as well as managed by Income Access. Earlier this month, the team extended its presence in the US lottery space by launching an Income Access-powered affiliate program for Pennsylvania Lottery’s new iLottery offering.

As well as the company’s marketing support for state lotteries, the award also acknowledged the suite of additional digital marketing services Paysafe’s Income Access has provided to US gaming companies. These include media buying, app store optimization (ASO), search engine marketing (SEM), social media marketing and content marketing.

Tara Wilson, General Manager, Income Access, Paysafe Group, said: “Over the last year, our marketing technology and services have achieved significant growth in the customer bases of US iGaming and iLottery brands. We’re honored to receive our latest eGR North America award and the industry recognition that it represents. In the post-PASPA American landscape, we look forward to continuing to play a pioneering part in customer acquisition for the gaming and lottery industries.

For more information, contact Income Access.

 

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Gambling in the USA

Michigan Lottery Launches Affiliate Programme with Income Access

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Affiliate programme, the first US-State operated online lottery to be propelled by the Income Access platform.

Montreal, QC. 8th January 2018 – Michigan Lottery, the company that offers numerous on-line and scratch-off games and prize prospects to the players has introduced an affiliate programme with Income Access, Paysafe’s marketing technology and services provider. The affiliate programme is a pioneer among US lotteries, and will be equipped through Income Access’ tracking and analytics platform.

Michigan Lottery holds the privilege of being a robust and well-flourished brand. Since 1972, the Michigan Lottery has donated over $21 billion to foster public education, and more than $900 million in the fiscal year, 2017. As a state agency with the potential to generate nearly $3 billion a year, they are well equipped to extend robust CRM and player retention programmes.

In 2014, Michigan Lottery enlarged their traditional sales to online game offerings. Every week the players get to win millions of dollars online in prizes, playing both draw and instant win games including Mega Millions, Powerball, Instant Keno, Cashword, and Queen of Diamonds to name a few. The iLottery net gaming revenue currently adds up to approximately $7 million through monthly games, Michigan Lottery thus claims to be the swiftest growing iLottery programme of its kind in the US.

 

The Income Access platform integration enables the members of the Michigan Lottery affiliate programme to advance one of the US’ most popular and prosperous iLottery brands. With the privilege of being a four times winner of the eGaming Review’s B2B ‘Affiliate Software’ award since 2013, the Income Access platform features futuristic ad targeting potentials based on geo-location and other criteria.

Through the incorporation of highly committed affiliate managerial support, the successful endorsement and promotion of the brand became very viable; with an in-house creative team charged with maintaining a consistent flow of new and custom assets, strong player incentives and affiliates with key resources aiding the promotion. One such instance being a 50% bonus credit on first-time deposits up to $100 free, which would reward a $200 purchase with a $100 bonus.

The affiliate programme will cap at 20% revenue share, based on 20+ player acquisitions per month.

Amanda Perkins, the Digital Marketing & Analytics Manager at Michigan Lottery, said: “Michigan Lottery is the most successful online lottery program in the United States and growth potential is significant with only about 8% of eligible players in Michigan registered to play online. We have partnered with Income Access to launch our affiliate programme given the company’s excellent reputation in the affiliate marketing space. We expect this affiliate programme to open a new pathway to acquiring players and play a key role in the Lottery’s overall player acquisition strategy.”

Lorenzo Pellegrino, CEO of the Income Access and Digital Wallets at Paysafe, added: “Michigan Lottery is an important partnership as we look to extend our influence in the iLottery vertical beyond Europe. The brand’s stature and long history of success provide a unique opening for affiliates looking to broaden their player base.”

For more information regarding the partnership and programme launch, please contact Michigan Lottery.

 

About Michigan Lottery
Michigan Lottery claims to be the most triumphant iLottery launched in North America. With the merging of robust responsible gaming tools and resources, Michigan Lottery has put forward a successful portfolio of over 50 online Instant games since their August 2014 launch. In early 2016, they rolled out four draw-based games followed by the introduction of sophisticated payment and promotion solutions that incorporate significant retail base with the digital business. Michigan is very proud of the data-driven culture that has been created to enhance their online programme and it is the dedication of the staff and their commitment to delivering a great digital experience to Michigan Lottery players that keeps the digital business flourish.

About Income Access

Income Access is a technology company, founded in 2002 that affiliates network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.

Income Access was acquired in September 2016 by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include Betfred, Bet Victor, BGO Group, Caesars Interactive, Coral, Gala Interactive, IGT’s Lottomatica, Jackpotjoy, Lottoland, Pinnacle, PMU, Sportingbet, Stan James and TwinSpires.

Follow Income Access on Twitter/ LinkedIn/ Facebook / Press Room / Content Hub

About Paysafe

Paysafe is an advanced global provider of end-to-end payment solutions. Their core objective is to equip businesses and consumers to connect and transact uninterrupted via their industry-leading potentials in payment processing, digital wallets and online cash solutions. Delivered by means of an integrated platform, their solutions are propelled towards mobile-initiated transactions, real-time analytics and the convergence between bricks-and-mortar and online payments. With over 20 years of online payment experience, a combined transactional volume of US $48 billion in 2016 and over 2,300 staff located in 12 global locations, Paysafe connects businesses and consumers throughout 200 payment types in over 40 currencies around the world. For more information, visit www.paysafe.com.

Follow Paysafe on Twitter / LinkedIn / Google + / stories.paysafe.com

Contact Information
Jaime Guerra
Affiliate Program Manager

NeoPollard Interactive

 

Amanda Perkins

Digital Marketing & Analytics Manager

Michigan Lottery

+1 5175806010

Email: [email protected]
Website: https://www.michiganlottery.com
Affiliate Page: http://playonline.michiganlottery.com/affiliate/
Affiliate Registration Page: https://affiliates.michiganlottery.com/registration.asp
Facebook: https://www.facebook.com/MichiganLottery
Twitter: https://twitter.com/MILottery

 

Nick Say
Communications Manager
Income Access, Paysafe
Tel. +1 5148498595
Email: [email protected]
Website: http://www.incomeaccess.com

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Conferences in Europe

Income Access to Exhibit at 2017 Summit of iGaming Malta – SiGMA

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ncome Access to Exhibit at 2017 Summit of iGaming Malta
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Digital marketing solutions provider will send key team members to annual iGaming event

Income Access, Paysafe’s digital marketing technology and services provider, has announced that it will be exhibiting at this year’s Summit of iGaming Malta (SiGMA). The event will be held at the Malta Fairs & Convention Centre (MFCC), Ta’ Qali, Malta, from 22nd to 25th November.

Sarafina Wolde Gabriel, Vice President of Strategy & Operations; Jonathan Vintner, Global Head of Sales; and Melissa Del Gaudio, Director of Account Management, will be located at stand #191, where they will showcase the company’s range of digital marketing solutions, including its mobile app-tracking and Ad Serving tools.

Paysafe’s Income Access team will offer attendees a demo of its affiliate software platform, which has won eGR’s ‘Affiliate Software’ B2B award four times since 2013 and supports Income Access’ corresponding affiliate network. The team will also promote its full range of marketing services, including SEM, web design, media buy services, marketing audits and content marketing.

SiGMA, which is now in its fourth year, will feature four different conferences with more than 60 speakers, and play host to over 100 exhibitors. This year’s summit is also expected to see more than 5,000 participants.

The event comes near the end of 2017, a successful year for Income Access. The company celebrated its 15th year in the affiliate marketing industry and collected a third consecutive “Acquisition & Retention Partner of the Year” award at the eGR North America Awards in April.

Wolde Gabriel said: “SiGMA is an excellent opportunity for iGaming brands across Europe to get up to speed on industry trends, which is particularly important at this time of the year when teams are planning their 2018 digital marketing strategy.

We’re looking forward to exchanging insights with fellow iGaming professionals, building new relationships and catching up with our existing partners.

To schedule a meeting with the team in Ta’ Qali, please contact Income Access.

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