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Mr Green unveils “Green Gaming” responsible gambling tool

George Miller

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Mr Green unveils new responsible gambling tool
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The Green Gaming solution will initially be deployed in the United Kingdom, analyzing customers’ online behaviour in order to detect early signs of problem gambling.

The new tool requires players to complete a survey on what they consider to be healthy and unhealthy gambling habits, then compares their response with their actual gambling activity.

This allows Mr Green to alert customers if they begin to play more frequently or spend more than they believe is healthy, based on their own criteria.

As well as giving players deeper insight into their own gambling behaviour, Green Gaming also allows the operator to tailor its marketing activities in response to a player’s risk profile.

Players who exhibit increased risk behaviour may be asked to set time and deposit limits, or to stop playing for a period of time. The operator will also use the profiles to prevent at-risk gamblers from receiving marketing messages.

It should feel safe to play at Mr Green, and Green Gaming has been a part of our business strategy since the foundation in 2007. We have high ambitions, and want to be the brand you associate with Green Gaming.” – said Mr Green & Co chief executive Per Norman.

The first iteration of the Green Gaming tool has been developed for online casino players, with a sportsbook tool set to follow. It has been developed in partnership with Swedish diagnostic technology specialist Sustainable Interaction, with input from responsible gambling technology development expert Sebastian Gassner.

Now, we are asking our customers to put on the seat belt and set the controls,” Norman added. “With our new tool, we will be able to better understand our customers in so many dimensions, not just in mere financial terms.

 

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Industry News

Spain’s Ombudsman Calls for Gambling Ad Ban

Niji Narayan

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Spain’s Ombudsman Calls for Gambling Ad Ban
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Francisco Fernández Marugán, Spain’s acting Civic Ombudsman, has recommended the Spanish government to issue a complete ban on advertising gambling products and services. Marugán addressed the recommendations to the Ministries of Finance and Health, Consumer Affairs and Social Welfare.

The ban would mean that operators would be prohibited from displaying any form of broadcast pertaining to gambling products and services before a particular time, in addition to the prohibition of celebrity endorsements and gambling signage at sporting events.

Marugán has stated that any operator found to be in contravention of the proposed ban could result in the cancellation of an operator’s license, however, this can only be justified if a total ban is imposed.

Marugán considers that the advertising of gambling and bets “should not be considered protected in the freedom of business, as it is not in products such as tobacco or addictive substances.”

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Authentic Gaming Partners with Volcanobet

Niji Narayan

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Authentic Gaming Partners with Volcanobet
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Authentic Gaming, the Malta-based gaming solutions provider, has signed a deal with Volcanobet, the leading Montenegro online sportsbook and casino provider. As per the deal, Authentic Gaming will be the exclusive provider of live casino games to Volcanobet.

Volcanobet can now access the Authentic Gaming’s full suite of games including Authentic Roulette, Blaze Roulette, Casino Floor Roulette and Live ARENA games.

“We really enjoy creating solutions for niche and emerging markets which is why I’m delighted that we can demonstrate our full capabilities to Volcanobet, a company that has proven to be a real market leader. To be the exclusive partner of Volcanobet is also a fantastic opportunity for us to help create a new trend within the Montenegro player community and we can’t wait to play such an integral role in the company’s future strategy,” Jonas Delin, CEO, Authentic Gaming said.

“We are famed within Montenegro for providing the best online betting and casino product in the market. Adding Authentic Gaming to our portfolio ensures that we are continuing our position as market leader whilst evolving our product range to provide more choice, added excitement and bespoke solutions to keep our players coming back. This is especially interesting as the Montenegrin market is very receptive to roulette, and we will now be working with a live roulette provider that offers that widest variety in the industry,” Sveta Vasiljevic, CEO, Volcanobet said.

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Gambling in the USA

Slot Revenue Decreases in Connecticut Tribal Casinos

Niji Narayan

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Slots revenue Connecticut tribal casinos
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The slot revenue of two Connecticut tribal casinos has decreased by 12% in April 2019. Both Mohegan and Foxwoods have posted year-over-year decrease in slot machine revenue and April 2019 was the worst month for the Connecticut casinos.

Foxwoods Resort Casino totalled US$36.2 million in slots revenue after paying prizes, down from the US$41.2. On the other hand, Mohegan Sun reported US$45.2 million in slot revenue, down from US$51.4 million.

Revenues from Foxwoods and Mohegan have been affected by MGM Springfield, the casino located in neighbouring Massachusetts. The Massachusetts Gaming Commission reported that the faction totalled US$15.5 million in slots revenue last month and US$6.3 million in table-games revenue. However, slots revenue was also down in that facility 17% over the previous month.

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