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NEKTAN BOOSTS PLAYER MANAGEMENT WITH LAUNCH OF NEWLETTE CRM AND ENHANCED BUSINESS INTELLIGENCE TOOLS

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Nektan boosts player management with launch of Newlette CRM and enhanced business intelligence tools
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Nektan PLC, a leading international B2B gaming solutions and services provider, has significantly enhanced its player management offering by partnering with Newlette. 

 

Newlette uses science to increase customer lifetime value, loyalty and entertainment. Through the use of 48 machine learning algorithms, Newlette models player behaviour, presenting the optimum offers and bonuses, based on individual playing styles, to increase engagement and reduce bonus costs.

Its experienced marketers and data scientists will complement Nektan’s existing successful customer relationship management (CRM) offering with a bespoke strategy that helps to ensure customer satisfaction and profitability across Nektan’s white label network.

Nektan has also introduced enhanced business intelligence reporting tools to produce detailed behaviour analytics, which will also be made available to its network partners, allowing them to analyse their own data.

Gary Shaw, CEO of Nektan, said: In a fiercely competitive market, providers must ensure their platform is highly data driven for it to succeed. 

The implementation of these new services will offer our white labels an increased player lifetime value, lower costs and better analytics to drive improved acquisition.

Dr Gary Katzman, chief operating officer of Newlette, said: We look forward to helping Nektan and its partners enhance player management through the implementation of sophisticated CRM tools. 

Newlette lives by the mantra: ‘We provide clients with the right offer, at the right time, every time’. We are in the entertainment game, so let’s entertain our clients.

 

About Nektan:

Nektan is a leading international B2B mobile gaming solutions and services provider, operating in the regulated, interactive real money gaming (RMG) gaming space, delivering original and innovative solutions to commercial organisations that have established online audiences.

Nektan’s full end-to-end technology platform, Evolve, simplifies and supports the route to mobile and desktop gaming revenues, managing the full customer experience and back-office operations, allowing commercial partners to focus on marketing the product to their consumers.

Nektan’s US operating subsidiary in partnership with Spin Games, Respin LLC, provides US land-based casinos with in-venue mobile gaming solutions which allow operators to add mobile technology and content to their existing offerings, with products accessible to players across both cabinets and mobile devices inside the casinos. Respin has a strong intellectual property portfolio including game patents for Rapid Games™ (on-property mobile entertainment), and other captivating concepts and brands.

Nektan is headquartered in Gibraltar, regulated by the Gibraltar Licensing Authority and the UK Gambling Commission, as well as in the Irish market and maintains sales and customer support operations in its two primary geographical targets, Europe and North America. The proprietary Evolve technology is developed and maintained by a talented and experienced team of employees from Nektan’s Indian office.

Nektan plc was admitted to the AIM market of the London Stock Exchange in November 2014.

Further information on Nektan can be found on the Group’s website at www.nektan.com

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Uncover the gold in 3 Oaks Gaming’s 3 Clover Pots: Hold and Win

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Distributor unleashes Magic Pots feature in Irish-themed title

3 Oaks Gaming, an established distributor of iGaming content, has unveiled its latest slot, 3 Clover Pots: Hold and Win, featuring an Irish-inspired makeover of its popular 3 Pots mechanic.

In this 5×3 title players will be greeted by the friendly Leprechaun, serving as the game’s Wild Symbol. The path to big wins is illuminated by the shimmering Gold Clover Bonus Symbols; amassing a minimum of six of these symbols sets the stage for the Hold & Win round.

The powerful Magic Pots feature is poised to transform respins into a cascade of epic rewards. As the Red, Green, and Purple Special Bonus Symbols land they fill the corresponding clover pot metres. When full, players will be transported to the Bonus Round with a matching booster – Double, Mystery, or Collect – with the potential to activate all three simultaneously.

During the Hold and Win round’s respins, Mystery Symbols could unveil a Jackpot – Mini, Minor, and Major. To claim the coveted x5,000 Grand Jackpot, players must fill the entire screen with Clovers.

Players can trigger the Free Spins game with three Scatter Symbols, during which Wild Symbols carry a x2 multiplier.

Yuriy Muratov, Chief Commercial Officer at 3 Oaks Gaming, said: “With mesmerising graphics and meticulous attention to detail, 3 Clover Pots is designed to captivate and immerse players with a wide range of features.

“We’re excited to introduce this latest addition to our collection and eagerly anticipate its success amongst our esteemed partners.”

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Wazdan grows in Bosnia and Herzegovina with Admiralbet

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Wazdan grows in Bosnia and Herzegovina with Admiralbet
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Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, is set to raise its profile in Bosnia and Herzegovina after partnering with leading brand Admiralbet.

The first batch of Wazdan’s high-performing slots to have gone live with the operator includes player-favourites such as Sizzling Moon™, 9 Coins™, 9 Coins™ Grand Gold Edition, and Magic Spins™ with further titles to be announced in the coming months.

Admiralbet players are now able to enjoy a much-strengthened selection of games that offer Wazdan’s engagement-boosting mechanics, including Cash Infinity™, Collect to Infinity™ and Hold the Jackpot.

This latest European expansion follows several similar partnerships for Wazdan in a first quarter which has seen a significant level of commercial growth following its recent rebrand and consistent game release roadmap.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “Bosnia and Herzegovina is the latest territory to see us grow our influence in.

“We’re enjoying an incredible rate of growth now, backed by a rock-solid games portfolio and welcoming major partners like Admiralbet just elevates that success. We’re confident we have the best possible ally in the country thanks to this development.”

Admiralbet’s Online Casino Manager, Nikola Zakic, said: “Admiralbet is a company that strives for constant improvement and development to keep up with world standards.

“Gaining access to Wazdan’s products furthers that strategy fantastically well. It gives us a range of games that we know our players will enjoy and maintains our place as a leader in Bosnia and Herzegovina.”

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Uncover more treasure in Blueprint Gaming’s The Goonies Megaways™

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Uncover more treasure in Blueprint Gaming’s The Goonies Megaways™
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One of Blueprint Gaming’s most popular series returns, as the gang is back to discover more secrets hidden in One-Eyed Willy’s treasure map in The Goonies Megaways™.

Built in partnership with Warner Bros. Discovery Global Themed Entertainment, the newest instalment from its series of games inspired by the award-winning film offers Megaways™ alongside Cash Collect features.

The film’s iconic characters lead the way on a colourful background with bespoke logos and symbols as players try to move the Inferno along the treasure map to trigger the bonus game by landing collect symbols. Reaching the One-Eyed Willy position will unlock its own unique upgrade.

Landing four collect symbols awards free spins and a cash multiplier, alongside the potential of a x10 each time a cash win is collected.

Cash symbols are present between reels 1-6, with the special Collect symbol awarded by landing on the sixth reel.

Activate free spins by landing three or more scatters, with 10 free spins awarded in the base game and more retriggering 10 additional spins if three more scatters land.

The game showcases Blueprint Gaming’s ability to provide additional features to a beloved series while maintaining the core characteristics found within its previous critically acclaimed titles. It also is the latest example of its capacity to develop first-class content based on a multi-genre IP that crosses cinema and multimedia platforms.

Jo Purvis, Director of Marketing & Relationships at Blueprint Gaming, said: “The latest addition to The Goonies series adds Megaways™ to player’s pursuit of One-Eyed Willy’s treasure, and this shows we are committed to evolving the licenced games in our portfolio. We’ve retained the familiar feel the wildly popular branding brings while still ensuring the features and gameplay offer the engagement players demand.

“The game’s artwork stays true to the cult film, following its beloved design and symbols, and we’re sure players will enjoy the immersive experience provided by the soundtrack, as well as the special new bonus round.”

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