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Lagardère Sports And Entertainment Launches Global Partnership Marketing Agency, Lagardère Plus

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Lagardère Sports And Entertainment Launches Global Partnership Marketing Agency, Lagardère Plus
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Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.

 

The new agency incorporates Lagardère Sports and Entertainment’s existing global consulting businesses, including agencies akzio! and Zaechel Int. in Germany, and Sponsorship 360 in France, all of which will be rebranded as Lagardère Plus.  It will add new strategic, creative, digital and analytics capabilities and move beyond Lagardère Sports and Entertainment’s long-established strength in the worlds of sports and entertainment, connecting clients to partnership opportunities of all kinds.

From sports, music and entertainment, to culinary and cause marketing, Lagardère Plus will help brands and properties get the attention they need in a distracted world,” said Andrew Georgiou, Chief Executive Officer, Lagardère Sports and Entertainment. “As media fragmentation affects many of the marketing channels that CMOs have relied on for decades, partnership marketing becomes absolutely vital for brands to connect with their audiences. Lagardère Plus combines global expertise and experience with highly knowledgeable local teams to deliver exceptional results.

With established offices in BerlinDallasFrankfurtHamburg, Hong Kong London, ManchesterMunich, New York, ParisSingaporeShanghai, and Tokyo, Lagardère Plus comes to market with a roster of blue-chip clients who are highly active in the partnership marketing space, including BMW, Bridgestone, Citibank, Danone, EA Sports, Epson, Hyundai, Lacoste, MetLife, MetroPCS, Veuve Clicquot, and ZTE.

Along with Andrew Georgiou, Lagardère Plus will be led by its global consulting team, including Andrew N. Pierce, Global President; Jonathan Isaac, Chief Strategy Officer; Kern Egan, President, Americas; Tim Frith, Head of Consulting in the U.K.; Hervé Bodinier, Executive General Manager in FranceOlaf Bauer, Managing Director in Germany; and Malcolm Thorpe, Vice President, Business Development in Singapore.

Lagardère Plus will continue to explore strategic acquisitions in key global markets to deliver ever more impactful partnership marketing. And as part of that effort, it has acquired Brave, a London-based agency with an impressive track record in developing and delivering creative campaigns for global brands including Amazon Prime, Brown Forman, and Greenpeace.

 

About Lagardère Sports and Entertainment

Lagardère Sports and Entertainment is a leading sport and entertainment agency, with a global network of local experts dedicated to delivering innovative solutions that meet our clients’ needs. We believe sport and entertainment inspire emotions and passion that are essential to enrich people’s lives and generate powerful collective experiences. At Lagardère Sports and Entertainment, we dedicate our expertise and passion to provide our clients with privileged access to the infinite opportunities of sport and entertainment. Lagardère Sports and Entertainment has more than 1,700 employees worldwide and 50 years of experience in sport.  For more information on Lagardère Sports and Entertainment, visit www.lagardere-se.com.

 

About Lagardère Plus

Lagardère Plus is a global agency with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms. Plus has the expertise, experience and privileged access of a global leader in sports, entertainment, media and lifestyle. We understand brands, fans and properties – and the dynamics between them – better than anyone. Whether your business is new to partnership marketing or a highly-experienced player, we hope to take you somewhere new. Lagardère Plus is part of Lagardère Sports and Entertainment, a company with more than 1,700 employees worldwide and 50 years of experience. For more information, check out www.lagardere-plus.com .

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Summon Magical Wins and Enchanting Bonuses with Dragon’s Dawn

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Brace yourselves for a magical gaming experience with the new Dragon’s Dawn slot from Stakelogic

Prepare to be enchanted and amazed as you explore a magical kingdom and launch an array of spellbinding bonuses in the Dragon’s Dawn slot from Stakelogic. This exhilarating new title flies into online casinos on March 26th, 2024.

Players are summoned into the heart of the mythical Light Realm, where they are accompanied by a Grand Wizard as they spin the reels and attempt to get their hands on the slot’s 7,500x maximum win.
The action begins in the Light Realm, where players can spin an enhanced 6×6 game grid that uses a Scatter Pay gameplay mechanic. Winning combinations are formed when players land eight or more matching symbols anywhere across the reels.

There is plenty of magic afoot in the Light Realm, with three unique reel modifiers able to trigger at random. The Lighting Strike can replace one winning symbols with one or more full stacks of matching symbols, the Meteor Show can add extra Wilds to the grid, and the Portal Reel provides access to a magical portal that switches non-winning symbols for new ones.

What’s more, the slot uses the innovative Avalanche wins mechanic, removing winning symbols from the grid and replacing them with new ones. A progressive win multiplier is also applied, increasing by one on each Avalanche and resetting when no new wins are formed.

The Light Realm is not the only magical land that can be explored. Landing four or more Bonus symbols will trigger the Free Spins round and transport players into the heart of the Dragon’s lair in the Fire Realm. Four, five, or six Bonus Symbols will trigger 8, 12, and 15 spins, respectively.

Braving the Fire Realm can reap huge rewards for players, with the progressive multiplier remaining persistent throughout the spins. Players can also conjure up further spins by landing four or more Bonus Symbols during the round.

Dragon’s Dawn lands on virtual casino shelves with multiple configurations, with a maximum RTP of 96%. Stakelogic rates the game as highly volatile. In selected markets, players will be able to purchase their way into the Free Spins bonus.

Daniela Fricchione, Head of Account Management at Stakelogic, said: “Our goal when creating online slots is to provide our players with a magical gaming experience, and what better way to do that than to transport them to not one, but two magical realms. Dragon’s Dawn gives us a chance to flex our creative muscles and build a world we believe our players will find hugely enjoyable to spend time in.

Of course, the slot is also loaded with bonus features, with the three reel modifiers keeping the base game exciting, the combination of free spins and the global multiplier is sure to get pulses racing. “

 

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Operators and suppliers can develop their own multiplayer games and slots delivering new, social interactive experiences to their players for the first time

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Black Cow Technology has launched a pioneering solution that allows operators and suppliers to develop and offer multiplayer online casino and slot games.

Black Cow’s Multiplayer Remote Game Server (RGS) is the only transactional multiplayer server in the industry, providing a major USP for the technology company and its partners.

The Multiplayer Server enables event-driven games where multiple players can interact and see events happening in real-time. True transactional community games can be developed on the platform, as well as games with timed and shared draws, and Crash Games.

Interactive multiplayer slot games are in development where small pods of players are assigned together in the base game. If one player hits the bonus, the other players join in and receive a share. This creates a shared experience and a strong sense of community around the game. In short, they play together and win together.

Of course, games can be hooked up to a range of bonus features including community jackpots, allowing operators and suppliers to leverage the huge demand for jackpot content.

Suppliers can create not only new multiplayer titles, but they can also retrofit existing blockbuster games to a multiplayer format.

Several top-flight game providers are already using Black Cow’s Multiplayer RGS to develop cutting-edge games that will hit the market later this year.

Multiplayer games are set to revolutionise the online casino space, bringing the social experience of playing on the casino floor to smartphones, tablets and desktops for the first time.

This has been an area of focus for some time now, with operators and suppliers also looking to engage the lucrative but hard-to-reach Millennial and Generation Z audiences.

These players seek connected, social experiences and this is why games such as Fortnite are so popular. Black Cow’s Multiplayer RGS brings this multiplayer format to the online casino space for the first time.

“The possibilities are endless.” says Max Francis, Black Cow Technology CEO, “Any kind of multiplayer game experience can be built with our Multiplayer RGS platform and our philosophy is just the same as for our successful single player gaming server: the power should be placed in the hands of the operator to create and build multiplayer games efficiently and quickly. This really is the beginning of a new era!.”

 

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Gaming Corps games suite to roll out with betPawa, which operates in 12 African countries

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Gaming Corps – a publicly-listed game development company based in Sweden – is to bring its premium games suite to more players across Africa after agreeing a partnership with betPawa.

More than 10 million Africans trust and use betPawa as their betting brand of choice, with the operator currently active in 12 countries across the continent. betPawa is on a mission to make betting friendly by providing 24-hour customer support, a user-friendly platform, the lowest minimum stakes and guaranteed and instant payments.

Players at betPawa will be able to enjoy Gaming Corps’ full portfolio of Crash, Mine, Table and Slot titles, as well as a certified Plinko. This will include recent smash hits such as RAMPAGE, Piggy Smash and Raging Zeus Mines, along with Gaming Corps’ renowned games series such as Jet Lucky and Coin Miner.

Gaming Corps is now able to offer more value to players following the launch of its Smash4Cash™ mechanic, which is designed to make the game experience even more unique and bring an even greater chance for players to make the most of bonus rounds.

Mats Lundin, Gaming Corps’ Director of Sales, said: “We are delighted to partner with betPawa; an operator that has established a reputation as a successful and trusted betting brand across Africa.

“This is a fantastic opportunity for us to bring our thrilling games to many more players across the continent, and I look forward to offering even more magnificent games to betPawa’s players as we continue to strengthen our portfolio. Our Smash4Cash™ mechanic is already helping us produce games full of even more excitement, and I’m sure that trend will continue.”

Spencer Okach betPawa said: “This partnership with Gaming Corps will allow us to further strengthen our casino offering, and we are very excited to give our players the chance to make the most of Gaming Corps’ first-class games suite.

“We are always looking for ways to make the gaming experience with betPawa even more memorable, and I’m sure Gaming Corps’ ever-expanding list of games will help us do that.”

 

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