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Italy mulls sports betting tax hike / Paddy Power gives Italy the boot

George Miller

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Italy mulls sports betting tax hike; Paddy Power gives Italy the boot
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Italy’s sports betting operators could face higher taxes on both land-based and online operations if legislators get their way.

Nothing is carved in stone, but early drafts of Italy’s 2018 national budget suggest sports betting tax hikes are in the works. The proposals would see land-based betting taxes raised one point, from 18% to 19%, while online betting tax would increase from its current rate of 22% to 23%.

Italy’s Ministry of Finance is reportedly also considering an option that would harmonize online and land-based sports betting taxes at 21%, while hiking fees on each land-based gaming outlet by a couple thousand euros.

Italy last revised its online sports betting tax regime nearly two years ago, replacing the widely despised tax on betting turnover that operators found incompatible with profits. Since that change, along with a significant expansion in the types of legal wagering options, Italy’s online sports betting market has routinely posted double-digit year-on-year monthly revenue gains.

The budget draft also proposes extending all current betting concessions through the end of 2018 in order to give regional governments time to adapt their local rules to the ongoing revamp of the land-based gaming industry, which includes significant reductions in the number of permissible slot machines and video lottery terminals.

 

PADDY POWER GIVING ITALIAN PUNTERS THE BOOT
Meanwhile, UK-listed betting operator Paddy Power Betfair has announced plans to withdraw its Paddy Power brand from the Italian market. The decision was reportedly the result of Paddy Power’s early-2016 merger with online betting exchange Betfair.

After discussions with Italy’s Customs and Monopoly Agency, Paddy Power has decided to renounce the concession it was granted in 2012. The company’s Power Leisure Bookmakers Limited subsidiary says Italian punters will no longer be able to access the PaddyPower.com website and the company will close its PaddyPower.it site this December.

The Paddy Power Betfair group will continue to operate in Italy via its Betfair Italia offshoot, and Paddy Power’s Italian customers will receive further updates on the situation via their online accounts.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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eSports

“The Godfather of Esports Racing” Takes Top Step at Millennial Esports

Zoltan Tundik

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https://www.nissanusa.com/gt-academy.html
Reading Time: 2 minutes

 

Darren Cox, Founder of Nissan’s famed GT Academy, now behind the wheel as CEO

Millennial Esports Corp. (“Millennial” or the “Company,” TSX VENTURE: GAME, OTCQB: MLLLF), has appointed Darren Cox as company CEO and President, effective immediately. The founder of Nissan and Sony’s GT Academy, Cox previously served as Nissan’s Head of Global Motorsport. Also the man behind World’s Fastest Gamer, Cox has spent more than two decades immersed in the automotive, motorsport, and gaming industries, earning the moniker “The Godfather of Esports Racing.”

“Darren has proven throughout his career and during his time with Millennial that he is an innovative thinker with an innate ability to get things done,” said Board member Peter Liabotis. “In appointing Darren as CEO, we have not only secured the best man for the job, we have also reaffirmed our commitment to esports racing and marketing data for the growing esports industry.”

Cox made his mark in the motorsport industry as Global Motorsport Director for Nissan and head of Global Sales and Marketing for the Nissan Motorsport Brand. During his time with Nissan, Cox was responsible for the ground-breaking GT Academy program between 2008 and 2015, which took PlayStation gamers and turned them into international racing drivers for the Japanese manufacturer.

Previously, during his 18-year tenure at the Renault Nissan Alliance, Cox held several senior positions including Digital Marketing Director for Europe where he was responsible for, amongst other areas, customer data for marketing. It was in this role that Cox first realized the incredible value of data collection and analysis.

“I have seen the potential of Millennial Esports from day one and am excited to shape the company’s future with the talented group of people we have assembled,” said Cox in welcoming his move from Global CMO and President to CEO and President.

“That future is an unwavering focus on esports racing and data provision for the esports industry as a whole. These are still white spaces with a huge upside in terms of revenue that we can exploit through a combination of my background and our assets, such as our in-house gaming studio Eden Games and our data experts at Stream Hatchet.”

Cox replaces hospitality and technology industry veteran Steve Shoemaker, who has successfully completed his work in restructuring the company. “Steve has done a tremendous job leading the company to focus on its core esports racing and data analytics assets while reducing its overhead cost structure and moving the company towards profitability. We would like to thank Steve for his efforts in positioning the company for its next phase of growth and wish him well in his next endeavour,” said Board member Bryan Reyhani.

About Millennial Esports Corp.
Millennial Esports Corp. (MEC) recently restructured its business and leadership team. MEC now focuses exclusively on two areas – esports racing and esports data provision. With publishing, IP, content, and data expertise in its portfolio, combined with a new board and management team, MEC is ready to lead the rush to profitability in the esports industry.

MEC aims to revolutionise esports racing and the racing gaming genre via its industry-leading gaming studio Eden Games (Lyon France) which focuses on mobile racing games and its unique motorsport IP, including World’s Fastest Gamer (created and managed by wholly-owned subsidiary IDEAS+CARS, Silverstone UK).

Building on the leading position of Stream Hatchet (a Barcelona, Spain-based wholly-owned subsidiary) MEC provides robust esports data and management information to brands, sponsors, and industry leaders. This data allows the esports industry to use this data to monetize the huge number of eyeballs in the gaming and esports space.

SOURCE Millennial Esports Corp.

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Industry News

bwin Selects Fresh8 Gaming to Support Advertising across Germany and Austria

Niji Narayan

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bwin Selects Fresh8 Gaming to Support Advertising across Germany and Austria
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German sports betting company bwin has selected with Fresh8 Gaming to support their advertising across Germany and Austria.

bwin will use Fresh8 across their marketing channels including programmatic, display and social. The deal will see bwin adverts pushed automatically across tier 1 publishers including Bild and other big German sports news sites.

Fresh8 creates optimised marketing assets automatically from an operator’s event and CRM data. This optimises bwin’s marketing spend through real-time creative decisions and minimises the time and overhead of producing, and distributing, digital marketing assets by hand.

“We are thrilled to enter the German and Austrian market with the region’s market leader. Such an iconic brand backing our product and technology is a big win for us. They really understand how automation in marketing departments can be the next big driver of revenues for their business,” Andrew Sharland, CEO at Fresh8 Gaming said.

“bwin differentiates itself from the competition in its marketing through its deep customer understanding. We analyze target group behavior and generate as many touchpoints as possible across channels (digital, TV, out-of-home, print, sponsoring, social) on the fans’ way to match day. Thanks to the partnership with Fresh8 we are able to bring this difference home in real time and personalized for our customers. It also enables us to do this automatically and on a large scale across all our advertising channels,” a spokesperson of bwin said.

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Latest News

IBIA Report Reveals Decline in Suspicious Activity Alerts in Q2 2019

Niji Narayan

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IBIA Report Reveals Decline in Suspicious Activity Alerts in Q2 2019
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The International Betting Integrity Association (IBIA) has reported that the number of alerts for suspicious wagering activity fall 17% year-on-year for Q2 2019.

Tennis, which has generated the most alerts in recent quarters, remained the main concern in Q2. Football ranked second. IBIA also raised two alerts each for volleyball and esports and one each for table tennis, pool, basketball and ice hockey.

Europe accounted for 25 alerts, with the continent generating the most reports of suspicious activity around football, with 13. Asia, meanwhile, accounted for 13 alerts, including ten for tennis. Eight of these ten were flagged for suspicious activity in Uzbekistan.

Four alerts were generated from activity in South America– two each for tennis in Argentina and football in Brazil – with three tennis alerts for North America.

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