Yggdrasil continues Italian expansion with Eurobet

Yggdrasil Gaming has expanded its presence in Italy after partnering with Eurobet.it, one of the market’s biggest operators.

Under the terms of the deal, Eurobet.it will gain access to Yggdrasil games that are certified under Italian regulations.

The operator will also receive Yggdrasil’s collection of in-game promotional tools, BOOST, and social sharing tool BRAG.

The deal comes at the end of a year which started with Yggdrasil unveiling an ambitious plan for growth in Italy.

Yggdrasil chief executive Fredrik Elmqvist said: “Yggdrasil continues to make significant progress in Italy, and this deal with Eurobet.it positions us well to reach even more customers in the exciting Italian market.

“We made a strategic commitment to grow our footprint in Italy, and partnering with respected operators such as Eurobet.it is a crucial part of this process.”

Eurobet.it said it was keen to work with Yggdrasil as soon as it announced its plans to move into the Italian market.

Eurobet.it head of gaming Alfredo Melloni said: “We are always looking to strengthen our content portfolio, so we were thrilled when Yggdrasil entered the Italian market and are even more delighted to bring their games to our customers.

“We have a strong focus on innovation, so a partnership with Yggdrasil is a perfect fit, and we look forward to building a strong relationship with the team going forward.”