Africa
Editec partnering with BtoBet in Africa
EDITEC, a leading sports betting, lottery and gaming operator in Africa, with a strong presence in twenty countries as well as offices across Europe and the Middle East, signs a partnership agreement with the multinational iGaming platform and Sportsbook provider BtoBet.
Online, EDITEC operates under the renowned brands of Premier Bet, SBA, Guinee Games, and R&S Betting and is one of the fastest growing online operators in a number of regions in Africa, already with a well-established retail estate and network of agents.
Alex Rutherford, EDITEC Head of Online, stated: “We were extremely impressed by the flexibility and functionality of the BtoBet platform and look forward to an incredible partnership which will push EDITEC’s brands to the next level and give our customers a truly exciting betting experience.”
Commenting on the partnership, BtoBet’s Chairman Alessandro Fried reported: “The growing number of gamblers and the spread of mobile in Africa is indicating the need to adopt a suitable platform and fitting software to have the greatest insight into players’ data and behaviour in order to drive and manage the gaming business in the most efficient way. In this perspective, we are very proud to support EDITEC as a partner in Africa and to provide our technology and solutions, to increase the company’s revenues.”
About BtoBet
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre.
About EDITEC
Founded in 1997, Editec has established a unique business model with headquarters in the UK, online IT centers in Sweden and Romania, hardware and distribution division in France as well as a satellite advisory office in Lebanon.
All divisions exist as separate entities to enhance efficiency and flexibility.
The retail division operates through an extensive network of local agents, franchising, betting shops, points of sale, mobile and online platforms. In total, there are over 650 shops and 55,000 points of sale providing lottery and sports betting services across its footprint. The retail operations in Africa provide employment to over 60,000 local people. In the upcoming year, Editec is seeking to open retail operations in three more countries.
Africa
Nolimit City Celebrates South Africa Debut
Nolimit City, the innovative slot developer known for its boundary-pushing games, announced its official entry into the South African market. This strategic move strengthens Nolimit City’s global footprint and brings its unique entertainment brand to a vibrant new audience.
The South African launch, made possible through Evolution’s One Stop Shop integration platform, enables local players to enjoy Nolimit City’s most popular titles, promising a high-standard experience for South African players. These include San Quentin xWays, Deadwood xNudge and Fire In The Hole xBomb amongst an ever-growing array of fantastic titles.
This announcement comes off the heels of their recent entry into Switzerland earlier this month and sets the tone for the rest of the year, with the provider eyeing further expansion in new markets throughout 2024, and beyond.
Malcolm Mizzi, Commercial Director at Nolimit City, said: “We’re thrilled to bring the adrenaline-fueled excitement of Nolimit City games to South African players. This marks a major milestone in our worldwide expansion, and we’re committed to delivering the best possible gaming experience to this dynamic market.”
Dean Finder, Chief Executive Officer at Evolution Services SA, said: “South African players, get ready for the exhilarating world of Nolimit City games! Their arrival is a game-changer in our market, and we’re dedicated to providing a top-notch, action-packed slot experience Nolimit is famous for.”
Africa
NSoft Unveils Revolutionary Crash Cash Game in Admiral Bet Uganda Retail Shops
NSoft, a leading software solutions provider for the betting and gaming industry, is thrilled to announce the launch of its innovative Crash Cash games in Admiral Bet retail betting shops across Uganda.
This groundbreaking move marks a significant milestone in NSoft’s strategic expansion into the African market, particularly in the realm of retail crash games, in partnership with the esteemed Admiral Bet brand.
By transitioning this popular online gaming concept to the retail environment, NSoft is set to revitalize the retail betting sector, which has faced challenges such as limited space and outdated equipment, hindering its ability to offer fresh gaming experiences.
NSoft is redefining the retail betting landscape with the introduction of Crash Cash. Unlike anything currently available in retail betting, Crash Cash is designed to disrupt and innovate with its state-of-the-art infrastructure, providing a seamless, visually engaging experience for players.
The game is enhanced by NSoft’s proprietary Boost Gamification System, offering unique features that set it apart in a competitive market.
Crash Cash’s simplicity and accessibility are key to its appeal. The game’s straightforward mechanics ensure that it is easily understandable and enjoyable for players of all experience levels, making it a perfect fit for the fast-paced retail environment where engaging and quick-to-learn games are highly valued.
With this innovative offering, NSoft is not only aiming to captivate players but also to establish a new benchmark in retail gaming experiences.
The company’s deep understanding of the retail gaming market, combined with its commitment to innovation, positions Crash Cash as a game-changer that will attract new customers and redefine what is possible in retail betting.
Africa
1Stop Translations Partners with Suss Ads
1Stop Translations has entered into a strategic partnership with Suss Ads, a leading Kenyan technology and marketing services provider. The partnership aims to offer iGaming companies entering the African markets a seamless entry into the continent.
This partnership will integrate the expertise of 1Stop Translations in the field of translations and international digital marketing with that of Suss Ads.
Nicola Pansini, Sales and Marketing Manager at 1Stop Translations, said: “We are proud to announce this agreement between 1Stop Translations and Suss Ads, because the two companies have a common goal: to provide their customers with the best possible service in terms of quality and results. With this partnership, the two companies have integrated their service offering, becoming the point of reference for all companies operating in the iGaming and betting sector and looking for effective marketing solutions to expand their business in the African market.”
Dennis Maina, Managing Partner at Suss Ads, said: “We are excited to join forces with 1Stop Translations. This partnership will seamlessly integrate the expertise of 1Stop Translations in translations and international digital marketing with our own specialization in Programmatic Ads and SMS advertising campaigns. Together, we will offer a comprehensive solution that leverages technology and linguistic proficiency to empower our clients to reach and engage with their target audience effectively in the African market and beyond.”
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