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Esports officially arrives in Japan, home of game giants

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Esports officially arrives in Japan
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A crowd cheers, banging on balloons, in front of glitzy stages, each with a giant screen. The rising stars at the sprawling Makuhari Messe hall are the quietly seated men in hoodies and T-shirts, with names like Noppi and Refresh, jiggling on buttons and grimacing at screens.

Esports has officially arrived in Japan.

Although Japan is home to video game giants like Nintendo Corp., Sony Corp. and Bandai Namco, massive game fans as well as individual star game players, it’s surprisingly behind the rest of the world in esports — professional game-playing recognized as a sport that’s vibrant in the U.S. and Europe.

But with talk that elite computer gaming may become an official Olympic sport, Japan is determined to catch up.

Esports has become a medal event at the 2022 Asian Games, a sign that mainstream recognition is growing. Global esports fans are estimated to number 500 million by 2020, according to game-market researcher Newzoo.

Japan Esports Union, or JESU, was launched Feb. 1 to promote esports, issue licenses to professional players in Japan, standardize rules and qualifications and support and nurture future players. The union has won the backing of Japan’s game software makers as well as technology companies, such as video-sharing niconico.

That means big money can be legally up for grabs at tournaments, expected to spring up here, with powerful sectors at work to make sure esports is booming in Japan.

Game Party Japan 2018, at Makuhari, in the Tokyo suburb of Chiba, began Saturday and continues through Sunday as the first esports event after JESU was set up. The biggest cash prize goes to the winner of mobile game Monster Strike at 8 million yen ($73,000).

One reason Japan fell behind the rest of the world in esports is that Japanese game fans tend to play solitary games, like role-playing games, in contrast to the contest-style games that thrive in esports in the rest of the world, said JESU Vice President Hirokazu Hamamura.

But the appeal of watching esports is much like regular sports, such as soccer or baseball, Hamamura and other advocates say.

It’s the story that is there,” he said.

Leopold Chung, an official with the International Esports Federation, or IeSF, which promotes esports, was at the weekend event to meet with JESU officials.

Chung said that anti-doping requirements, legal help with contracts and the protection of retired players are crucial. He believes esports holds potential for places like Africa because of the ability of digital technology to bring down borders.

Because of the technology, our communities are connected,” he said.

Even esports believers acknowledge hurdles remain before “Call of Duty” can become as culturally mainstream as the 100-meter dash. Such violent games would be out at the Olympics, for one. And the Olympics’ nonprofit banner may conflict with the commercial nature of video games, they say.

It’s a great alternative for children rather than watching TV all the time,” said Chester King, chief executive of British Esports Association and eGames, who is leading the push for esports to become a legitimate sport

“It’s like chess. You never get a parent saying to a child ‘you’re playing too much chess,'” he added, stressing that video games are good for mental fitness.

At the esports finals of “Street Fighter,” winner and star player Itabashi Zangief posed before cameras and received a trophy and cash prize, after smashing his opponent in a dazzling knockout on the screen.

I played a good game, but I need to work harder,” he told the crowd.

Akihito Sato, a 28-year-old salesman, who was watching, said the appeal of esports is how quickly the satisfaction comes, unlike other spectator sports.

When a match gets close, it’s so exciting to watch,” said Sato. “But it’s over in something like three minutes. It’s instant.”

 

Source: abcnews.go.com

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SCCG Announces Strategic Partnership with Gridlogic

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SCCG Management, a premier advisory firm in the gaming industry with a global footprint and over 100 best-in-class client partners, announced a strategic partnership with Gridlogic, a leading Real Money Technology group and a pioneer in the iGaming industry. This partnership is set to enhance SCCG’s initiatives in the rapidly growing Indian gaming market, leveraging Gridlogic’s innovative technology solutions and artificial intelligence capabilities for player protection.

With Gridlogic’s reputation as one of India’s fastest-growing gaming technology companies, this collaboration marks a significant milestone in SCCG’s efforts to expand its global market entry and distribution of gaming products and platforms. Gridlogic, known for its next-generation technology and artificial intelligence applied to skill gaming, brings to the table a wealth of expertise and a robust portfolio of technology services that include gaming, data management and business transformation.

Stephen Crystal, Founder & CEO of SCCG Management, said: “Our alliance with Gridlogic represents a pivotal step forward in our mission to navigate the complexities of the global gaming landscape. Gridlogic’s innovative approach and technological prowess in the Indian market complement our strategic goals perfectly. Together, we are poised to unlock new opportunities and drive significant value for our stakeholders in one of the world’s most dynamic gaming markets.”

Pariekshit Maddishetty, Founder of Gridlogic, said: “Partnering with SCCG Management is a landmark moment for us at Gridlogic. Their global perspective and deep industry insights align seamlessly with our vision of revolutionizing the gaming sector through technology and artificial intelligence. This partnership not only strengthens our position in the Indian market but also accelerates our journey towards becoming a global leader in gaming technology solutions.”

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PAGCOR TURNS OVER PHP4.59-B CASH DIVIDENDS TO STATE TREASURY

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THE Philippine Amusement and Gaming Corporation (PAGCOR) today remitted a total of Php4.59 billion in cash dividends to the National Treasury to help fund the national government’s efforts in ensuring the country’s sustained economic growth and development.

The latest remittance represents 75% of PAGCOR’s net income in calendar year 2023. It is higher than the usual 50% remittance pursuant to the request of Finance Secretary Ralph Recto to PAGCOR to advance an additional 25% dividend to fund government expenditures.

PAGCOR Chairman and CEO Alejandro H. Tengco said the state gaming firm’s robust earnings from gaming operations enabled it to book Php79.37 billion in gross revenues and net earnings of Php6.13 billion in 2023 as dividend base, paving the way for a higher dividend rate declaration.

“Our remarkable income performance in 2023 set the stage for this higher dividend contribution to the national government, and this epitomizes not just financial success but our unwavering commitment to national development,” Chairman Tengco said.

The dividend declaration consists of Php3.06 billion or 50% of PAGCOR’s 2023 net earnings plus an advanced 25% or Php1.53 billion which may be applied to future dividend remittances.

The dividend check was received by Deputy National Treasurer Eduardo Anthony Mariño III during simple ceremonies at the new PAGCOR Executive Office in Pasay City.

Mariño said the higher remittance from PAGCOR would help set in motion the administration’s socioeconomic agenda as the country is coming from a challenging year where it found difficulty achieving growth targets due to inflation.

“Every peso of this latest remittance from PAGCOR is directly translatable to additional expenditure which can help accelerate growth. This would certainly empower the national government in initiating transformative change this year,” he explained.

The remittance by government owned and controlled corporations or GOCCs of at least 50 percent of their net earnings to the National Government is mandated under Republic Act (RA) No. 7656, otherwise known as the Dividends Law

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SOFTSWISS is Best Platform Solution in Asia

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SOFTSWISS is Best Platform Solution in Asia
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SOFTSWISS, an international tech company with over 15 years of experience in iGaming, celebrates its resounding success in Asia, triumphing in two categories at the Asia Gaming Awards. 

The Asia Gaming Awards convenes key stakeholders from the Asian gaming sector – operators, regulators, suppliers, and service providers – to celebrate achievements within the industry. In 2024, SOFTSWISS earned recognition in the categories of Best One-Stop Platform Solution and Best Affiliate Marketing Solution.

With over 15 years of experience in the iGaming industry, SOFTSWISS crafted a robust ecosystem of products that allows its clients to create an iGaming business from scratch. Having a complete range of products and solutions for online gaming and betting, SOFTSWISS also offers innovative tools for player engagement and a comprehensive system of services.

Over 860 brands employ SOFTSWISS’ software to provide an exceptional player experience to more than six million players from different regions all over the world. Notably, 80% of SOFTSWISS clients are satisfied with the company’s products and services, according to a survey conducted by the leading marketing agency Kantar.

Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, shares his delight: “SOFTSWISS is proud to acquire the esteemed Best One-Stop Platform Solution Award, which testifies to the outstanding contributions of our company to the development of the Asian gaming industry. We express our earnest gratitude to our dedicated team for their tireless efforts and our valued clients for their trust, pivotal to our success.”

Another well-deserved award belongs to Affilka by SOFTSWISS, a modular and feature-rich software platform which helps manage, track, and analyse affiliate performance. 

According to Kantar’s survey, held at the end of 2023, Affilka’s customer satisfaction rate was 8.1 out of 10. At the same time, 97% of respondents expressed satisfaction with Affilka’s service.

Boasting a client’s portfolio of more than 320 iGaming brands in 2023, the affiliate marketing platform shows almost two times YoY growth in affiliate GGR.  

Anastasia Borovaya, Head of Affilka by SOFTSWISS, comments on the recent victory: “We are proud to achieve this recognition in the Asian gaming market. Our team puts a lot of effort into constantly evolving product performance. Let this accolade fuel our unwavering commitment to innovation and excellence, driving us forward as we continue to serve our clients with the highest standards of quality and service.”

Since the beginning of the year SOFTSWISS has already gained such prestigious accolades as Responsible Gaming, Crypto Company, Platform Provider, Software Supplier, and others. The esteemed awards, namely IGA, GGA EMEA, SiGMA Eurasia, EGR Nordics, SiGMA Africa, Asia Gaming Awards stand as obvious recognition of SOFTSWISS’ significant contribution to the iGaming industry all over the world. 

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

 

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