My interviewee today is Jens Bader, who has a rich management background with more than 20 years of experience in the Online and Mobile Payments industry. He is a a seasoned commercial leader, Jens recently co-founded MIR Limited, an FCA-licensed FINTECH group that develops and operates second-generation electronic money services servicing on- and offline merchants.
I would also like to thank you for following my interview series and for sharing these information with your colleagues and partners. If you would like to be featured in an upcoming interview, please send me an e-mail to firstname.lastname@example.org and I will happily get back to you!
Thank you very much for being available for this interview. First I would like to ask you to shortly introduce yourself.
Jens: My Name is Jens Bader, I am one of the co-founders of a new payments company and scheme called MuchBetter. I spent most my professional life in the payments industry, hopefully growing my knowledge alongside the fantastic and exciting development we have seen in payments technology during that last 20 years.
Will you please tell us more about your company and why you chose to get into gaming?
Jens: As said, I have been working in the online payments industry from the very early days on and online gaming industry has always been at the forefront of innovation. Many of the pioneers in online gaming have been quite important in the continuous development and improvement of online payment services.
During my career, in different roles and for different providers, I worked very closely with online gaming operators. I always found that the cooperation between the payment service provider and the demanding gaming client to be both challenging and exciting. What was once considered to be one of the riskiest online businesses that a payment provider could underwrite, is today one of the most professional managed online industries. Indeed, gaming is now often a benchmark in risk management, fraud detection and prevention.
Personally, I can say that having worked at the intersection of payment and gaming allowed me to learn at a pace that would have been difficult to achieve in a different setup. In my 20 years in the industry, I have seen payments from all sides: Issuing, Acquiring, e-money, cash, processing – there is not a spot in the payments chain that I have not been active in. About a year ago and after a few inspiring conversation with some of my future co-founders, I felt the timing was right to bundle all my experience, my network and enthusiasm for payments to build a payments product that I felt was a next-generation payment service. I felt that it needed to be centred around a number of typical and systematic payments challenges and issues that the gaming industry has been consistently facing. What my team and I came up with is a new payments app that by technological design eliminates or neutralizes the issues we have identified. Our product delivers a better commercial model, hence substantial cost savings, counters and eliminates the typical fraud patterns in gaming and allows operators to have a reliable and indemnified payment product that can be operated internationally. Our payments app “MuchBetter” has also been engineered considering the vast regulatory changes that affect the gaming and the payments world. Our payments service provides data points that support operators being compliant with AML4/5. The world is talking about open APIs, we have anticipated a data and information sharing-approach already when we built the product. We don’t just talk about it, it is live and working. In general, MuchBetter is a payment product purpose-built for the gaming industry, a bench-mark for combining modern technology to deliver a superior payments experience to both players and operators.
You have a rich management background with more than 20 years of experience in the Online and Mobile Payments industry. You have recently co-founded MIR Limited, an FCA-licensed FINTECH group that develops and operates second-generation electronic money services servicing on- and offline merchants. As co-founder of MIR you also design and oversee the commercial strategy of the Group. I would like to congratulate you for this successful career and I would like to ask you: What is the price or what is the secret of such an impressively successful career?
Jens: I enjoy what I do immensely. While it is quite a mountain of work, there is never a dull moment either. The spirit and atmosphere within our small organisation is amazing. I am lucky to be able to work with such an exceptional group of people. The industry is fast-moving, constantly changing and has always had a certain complexity. The fact I could practically grow up with the developments in the payments industry helped me in understanding the complexity. When I am challenged to solve a problem, it often helps me to remember the early days in payments and how the services have developed the way they have. It helps me distinguishing the parts that are actually addressable from the parts that are not worth conquering as they are historical and a pillar I have to work around or incorporate in my approaches. The biggest sacrifice over the years has been the enormous amount of travel that my roles requested. There is so much you miss at home and the time with the family you miss. This I felt was the biggest personal challenge over the last couple of years, being there for the family.
Will you please tell us more about the projects you have worked on and about any difficulties and successes you have experienced during your career?
Jens: I remember the days when payments were mostly unregulated. The sole priority was ensuring that a customer could somehow pay a merchant. That was pre-PSD in Europe and worldwide there was no regulatory framework whatsoever for online payments. When the industry grew up and regulation kicked in, this change needed to be managed. What was OK six months ago, wasn’t OK anymore. I was in the middle of a changing industry that is such a critical item of modern e-commerce as we know it today. I realized payment companies needed to change to comply but were still required to secure and hang on to their existing revenue sources. When I compare the old days with today’s environments, I often smile. It feels so surreal; the way things were handled back then.
The payments industry is all about scale. Transaction business is volume business, so the underlying main revenues come from processing vast volumes. If you operate within an organisation that has been built up for the last 10 years, you have that advantage of sitting on a large merchant portfolio. Pricing pressure on acquiring and processing further increased the necessity to aggressively grow the volume within every payments organisation. The challenge that we face here as a newcomer is being able to offset the fact you come with only marginal existing business into a commoditised industry where volume is the most business-critical economical factor with the chance to utilize better, faster, smarter technology to attract new, meaningful business quickly. We need to challenge the business models to stand a fair chance of succeeding – and this is what we do and what is quite a tricky subject to manage.
What role do you undertake in the company’s life? What are your tasks and responsibilities?
Jens: For one thing, I am the guy with the nice shirts. However, my main role is to set the company’s commercial plan and strategy, and ensure it is formed in a way that allows the teams to execute it promptly. I oversee the commercial day-to-day activities and still take on many of the market-facing tasks such as meeting prospects, representing Muchbetter in the industry, and talking to influencers to imbed Muchbetter further into the payments landscape. I like the hands-on activities, writing to business and helping to execute the commercial plan that I set in place. The shirts sometimes help with that.
What is your personal opinion about the gambling industry in general in Europe or in the countries you know better?
Jens: The gaming industry has constantly developed and is – in Europe – on a very high, professional level. The amount of regulatory change and adoption over the last 10 years has been almost overwhelming. One effect we witness today is the state of consolidation. Consolidation in any industry vertical is always a sign of maturity, market saturation and requirement to capitalise on synergies to maintain growth. Overall, I think that the European Online Gaming industry has achieved higher social acceptance, improved their overall reputation and grown to an exceptional professional level. Personally, I sometimes miss the “old days”, the eccentricity and unconventional ways of how the industry operated, but as someone running a supplier business now, I am immensely grateful for the solidity and good governance that we see in the industry today. Gaming today and certainly even more so tomorrow is all about the quality that is being delivered to the customer. You can enjoy gaming, you are legally allowed to do so, now it is about coming out on top by meeting customer’s expectations.
Which are the future plans of the company that you can talk about to our readers?
Jens: We are all gaming and payments experts, so we will always be close and aligned with the gaming industry. However, we need to further develop our payment service to be just as ground-breaking in other industries as we are for gaming today. Diversification is always a difficult task to manage and succeed with, so it’s better to start early. We identified certain online industries that are battling similar payment challenges as gaming does. We apply the same philosophy here – we identify the main issues that we as a payment supplier can address to make life easier for the participants in such markets. We further build on our existing payments app to grow acceptance on both sides, merchants and customers, but we will also be broadening our payments portfolio and infrastructure to offer additional services and capabilities to our merchants. We have great ideas around subscription management, market-places and money remittance markets. Social money concepts are one of the topics close to my heart.
Tell us please about your future plans, projects regarding your professional life.
Jens: Obviously, my main objective is to build MuchBetter into a rock-solid, leading payments organisation. This won’t happen overnight, so I consider this to be the long-term goal. I also serve as advisory to some companies which helps me keeping an open mind and a sense for the wider market and helps us in identifying opportunities for partnerships. Any successful payments business needs to be international, when the time is right, I like to take the lead on our internationalisation and maybe be the one that opens our Chinese offices!
Who is your favourite actor or actress?
Jens: I enjoy watching Steve Buscemi – he is a genuine character and unique in how he plays his roles.
Where would you travel the most in Central Europe?
Jens: London for business, but for pleasure and good food, it has to be Italy
Jens has a rich management background with more than 20 years of experience in the Online and Mobile Payments industry. A seasoned commercial leader, Jens recently co-founded MIR Limited, an FCA-licensed FINTECH group that develops and operates second-generation electronic money services servicing on- and offline merchants. As Chief Commercial Officer of MIR he designs and oversees the commercial strategy of the Group. Previously he was Chief Commercial Officer of Secure Trading Group, a leading European Payment Service Provider and Card Acquirer. At Secure Trading Jens managed the Group’s revenue generation and retention. In his prior role as CCO of paysafecard he led the global Account and Sales Management Teams overseeing and managing all commercial merchant relationships. Before joining Paysafecard in 2010, Jens was holding various roles in the payments industry with blue-chip financial institutions as well as payment start-ups. Jens is a frequent speaker on payments and fraud-related topics worldwide. Jens holds a degree in International Business Management.
MuchBetter, operated by MIR Limited UK Ltd, an FCA-licensed and regulated e-money issuer, is the new payments application for iGaming. Available on Android and iOS, MuchBetter make effortless online, offline and contactless payments throughout EMEA. Funds can be transferred and received in real-time and MuchBetter’s unique commercial model increases operator revenues while its anti-fraud features and use of best in class technology reduces risk.
Exclusive Interview with Peter Gal, co-founder of Bethereum
Peter Gal is a co-founder of Bethereum, the fast-growing blockchain based social betting platform. Here he talks about his career, how the idea of Bethereum was born and how blockchain technology is going to change the betting industry.
You might be pleasantly surprised to hear that his passion for football has indirectly led to the creation of a path-breaking technological platform. In this interview, he clearly outlines Bethereum’s objectives and vision. He also explains in detail what makes Bethereum special by being “provably fair”.
I’d first like to ask you to begin with a few words about yourself. It’s always nice to hear top-class professionals say a few words about themselves for our audience.
Peter: I have 16 years’ experience leading strategic initiatives in Telco, IT, and banking. I was responsible for some of the most successful product launches in the CEE region, in the areas of big data, cloud computing, IoT, and e-commerce. My biggest passion is to combine technology with business strategy, to deliver something which is truly innovative and serves a real purpose.
You started your career as a teacher for a brief while. Then you moved to marketing, telecom, banking and life insurance. Now you are heading a blockchain based social-media betting platform. Tell us more about the job shift. How easy was your navigation from the traditional industries to a relatively new industry?
Peter: I worked as a teacher during my alternative military service. It was a really great experience, which gave me some valuable insights for example in how to coach a team for success. Further in my career, I was always responsible for delivering new products and solutions to customers. I tackled every business challenge by focusing on delivering innovation and tangible business results to each company I worked for. I had the opportunity to cooperate with a number of startups and being deeply involved in their community. The latter truly inspired me, along with the potential a project like Bethereum offers, to start my own business.
How did the idea of Bethereum – a block-chain-based social betting platform – happened. Is there any interesting background story? Tell us more about the name “Bethereum”.
Peter: The idea originated over one year ago. I am a passionate football fan and occasionally placed some bets online or with local betting agencies. From my own experience, I was not convinced that conventional betting offered the intuitiveness, security and user-friendliness that bettors deserved. So I involved a development team and started to design their our application. The head of the development team soon became one of Bethereum’s co-founders. Along the way, we realized that blockchain and especially Smart Contracts offered the perfect solution to execute our vision, and Bethereum was born. The name Bethereum is simply a combination of the words “Bet” and “Ethereum,” which is the infrastructure on which we’re building our social betting application, platform, and betting protocol.
How is the response from people towards Bethereum? Could you offer some recent stats on user engagement?
Peter: We are only as good as our community. A project like Bethereum, which aims at putting betting in the hands of MILLIONS, needs a team that can create strong social engagement. And our growing community is proof that we can do just that. We have over 55 thousand Telegram members, 20 thousand twitter and 18 thousand Facebook followers. We achieved all that organically, through innovative bounty systems, events, and competitive games. Most of this base is regularly active and we feel lucky to be part of such an amazing community. We now have a number of fan bases in different countries, who became true ambassadors of the Bethereum project.
There are several companies focusing on blockchain based social betting platform. There are likely to be many more, once the popularity grows. What makes Bethereum really stand out? How do you rate the chances of the big traditional betting companies entering into the competition?
Peter: First of all, we already have a prototype: many other projects are just about an idea. As per other differentiators, we worked hard to carve a unique position within the space. Most other blockchain-based betting solutions are focusing on developing something which is already available in a conventional form, but leveraging blockchain technology to provide this “something” as a safer, more transparent, and cheaper solution (no middleman). Some focus on football or sports, some on eSports, others on fantasy sports, for example. This is all perfectly valid…but difficult to differentiate and in case of anything but sports, restrictive in terms of potential market size.
Other operators are focusing on developing a betting currency, which will then be used by “everybody else” in the betting industry. This is their main focus and while they are interested in developing some own platform, most of the effort is placed ongrowing the adoption of their digital token.
We think both directions are too restrictive. Just making something which is already available off the blockchain more secure and transparent is a great and necessary improvement, but not enough to give a betting operator an edge. Having a vision of establishing a widely adopted betting currency is certainly alluring but hard to execute if there are no powerful drivers driving such adoptions.
We aim at delivering the most intuitive and innovative betting application in the market, supporting content ranging from sport betting to eSports, fantasy, and even third-party games (e.g., casino). And to combine it with powerful gamification elements, so to deliver players with a truly rewarding experience. But we’re not limiting ourselves to a “fancy” sportsbook on the blockchain. Our vision is to develop a broad B2C and B2B ecosystem and to establish our Bether token as a global betting standard. For this reason, we are creating a platform catering to the needs of a broad consumer and business base: casual bettors, high rollers, white-label customers, conventional betting operators, third-party game providers, and marketing affiliates – all fueled by our ERC20 Bether token and running on our BetherNet betting protocol.
This strategy is not only providing us with more revenue streams and lowering risk via diversification: it is also boosting the potential for widespread token adoption. And giving us a competitive edge which is difficult to replicate.
As for the blockchain market entrance by traditional betting operators, in general it may be a difficult cultural leap for an operator whose core mentality has always revolved around a centralised, confidential solution to move onto a completely different decentralised paradigm offering full transparency. We expect that at first conventional operators may start by accepting cryptocurrencies. If they eventually decide to enter the blockchain space it may be more likely to happen in the form of partnerships with new blockchain-based players. Our B2B proposition for conventional betting operators is designed around this very belief and business opportunity.
Now let’s talk about legislation. Previously, the betting industry had to – and still has to – deal with legislation regarding betting and gambling. Now you have added blockchain, which has its own problems with legislation across countries. Don’t you think you are further adding to the legal burden, when you embed betting on blockchain?
Peter: Bethereum combines betting and cryptomarkets, in a peer-to-peer platform where the relationship is established directly among bettors. Broadly speaking, this gives us an advantage in licensing requirements vis-a-vis conventional centralised operators. As the regulatory environment changes rapidly (an example is the recent US Supreme Court ruling which could lead to sports betting legalisation in many US states), we’ll deep dive into individual markets when we’re closer to the platform release. However, as a general standpoint we can say that there exist a number of markets that can be served with one common license or even without a license, some that may require an individual license for the territory, and others where betting is illegal and we will not be able to operate (for example China, and that is one of the reasons why we exclude China from the token sale).
We have already looked into the cost and obtainability of betting licenses for our particular type of operation. In most cases we will obtain them directly. In the most difficult cases we will look for partnerships with operators which are licensed for the relevant territory. We have an experienced legal team advising us on this matter and we’ll always look for the best solution in terms of cost, compliance, and time.
Finally, one last question – more out of curiosity. Your website claims Bethereum is “provably fair”. Could you elaborate a bit more on practical terms what exactly you mean by “provably fair”?
Peter: The online betting industry is plagued by a number of key challenges. In a nutshell, over time the House always wins. Among other considerations, odds are vastly in favour of the bookmaker, payouts are not always honoured, and regular winners are restricted or banned. There is a lack of transparency and security, high fees and low returns, and low social involvement. These factors alienate asignificant number of potential bettors from taking part in such systems.
In Bethereum players bet with other players, not against a bookmaker, and all bets have a winner. With us, the House doesn’t win because there is no House. Players set the odds and all transactions are visible on the blockchain.
Each bet is handled by a Smart Contract. The Smart Contract records the conditions for the bet, keeps the fund in escrow, verifies the bet outcome via the use of Oracles, and automatically pays out the winnings. All this without any human intervention or possibility for manipulation. Furthermore, we will always welcome winners and run the platform with the utmost integrity. So in this way, Bethereum is a provably fair solution.
Interview with Dr. Mag. Klaus Christian Vögl
Dr. Mag. Klaus Christian Vögl, the long-serving Managing Director of the Department of Leisure and Sports Facilities in the Vienna Chamber of Commerce, offers here his lucid opinions on gambling and betting legislation in Austria. He not just talks about the nitty-gritty of legislation, but clearly implies where the new legislation could lead the betting industry to.
He is critical of Austria’s legislators and regulator. He says some of the legislators want “simply to preserve and protect the acquis of monopoly companies (Austrian Lotteries, Casinos Austria)”. He talks positively about the way gambling legislation is changing in Europe, especially Central and Eastern Europe.
There is much more. Read on for an enlightening interview with one of the foremost legal experts in Europe.
I’d first like to ask you to begin with a few words about yourself. It’s always nice to hear top-class professionals say a few words about themselves for our audience.
Klaus: I´m Managing Director of the Department of Leisure and Sports Facilities in the Vienna Chamber of Commerce since 1981. Our specialist group looks after around 40 different branches, from tourist guides to dance schools and sports companies to the gambling and betting sector. The companies in the gambling monopoly sector are members of another division of the Chamber. Here in Austria, we have a statutory compulsory membership of all commercial enterprises in the Chamber of Commerce, which is around 600,000.
Now on to betting laws in Austria. Protective can be a word used for the gambling legislation in the country. It is also somewhat unique in its distinction between betting and gambling. Your thoughts on this?
Klaus: The distinction made by the Austrian Federal Constitution is indeed special. Gambling is a federal matter and essentially regulated in a monopoly, sports betting is a matter of the state and governed by various different state laws. In the betting area, there is (still) a free market regulated under very strict conditions, apart from Vienna. In Vienna the competent authority, due to political decisions, almost does not issue licenses although we have a brand new state law.
The betting law varies from region to region in Austria. For instance, the betting law of Salzburg is different from that of Vienna. What about a uniform betting legislation throughout the country – like the gambling legislation?
Klaus: In fact, the current government program plans to transfer the betting system into federal competence. In principle, nothing would be objectionable. For the providers operating throughout Austria, it could even be a great advantage and a simplification. However, we fear that the legislator and the stakeholders behind it could establish a monopoly or oligopoly, in order to eliminate the free market. As was accomplished concerning slot machines before in 2012.
There have been reports about new amendments in the betting and gambling legislation, ranging from IP blocking for online betting to the operation of biometric recognition in slot apparatus and setting up of a Competence Center. How are these legal amendments going to affect the betting industry in the country? Is it going to be stricter?
Klaus: We fear that the train will roll in the stricter direction. The planned changes in the gambling sector that you address are not yet affecting sports betting. Setting up biometric controls is not a problem for our industry in itself, even welcomed. What worries us most of all at the moment is the demonization of the betting terminals and, in Vienna in special, the legislators fight against betting exchange. Imagine: the whole country, the government and the whole of Europe is talking about digitization, and then we should get back to the bookmakers switch if possible. Whereas it anyway still exists.
Isn’t the conservative approach to betting and gambling legislation a hindrance to the growth of betting and gambling industry in the country?
Klaus: Absolutely, but that’s the political will of all political parties in Austria. The Chamber of Commerce is also in favour of strict framework conditions. The gambling and betting market does not have to grow at all, but it should be regulated in a consolidated way. This applies, for example, to the area of online gambling, which is totally ignored by our gambling law, or even online betting, for example, for which the Viennese authorities declare to be not responsible. Only in Salzburg you can apply for such a license concerning betting.
The gaming world has been witnessing a massive change with the introduction of new software platforms, crypto currencies and generally smarter operators. How is Austria’s law faring against the changes?
Klaus: Not at all, these areas are ignored and declared illegal by our regulator. The aim of the legislator is simply to preserve and protect the acquis of monopoly companies (Austrian Lotteries, Casinos Austria).
What are the major challenges facing the formulation of betting and gambling legislation as a whole? There is a thin line separating the need for protecting the society from gambling addiction and the need for allowing the industry to grow economically. How do the legislators negotiate this inherent conflict of interests?
Klaus: Legislators see, as far as private sector providers are concerned, exclusively the field of protection of players and minors. Economic considerations or argumentation with secure jobs go nowhere, and there is not even a willingness to talk in Vienna. In the federal states, the policy is sometimes more prudent. When, for example, in Vienna in 2014, the “small slot machine game” was turned off by the legislature, this brought many gastronomic businesses and of course also long-established vending machines companies in distress. We argued with a high number of jobs and a tax loss alone from the amusement tax of around 80 million Euros for the city of Vienna, per year. Then a politician in a leading medium said, “these jobs are worth nothing”. In such a view, unfortunately, every factual conversation is unnecessary. On the other hand, the protected monopoly sector is expected to grow, with regular sales and profit figures being published on a regular basis, pointing out the high social importance of gambling. That this is not EU-coherent, is evident.
What are the chances of realizing a unified betting law for Europe, at least for online gambling and betting? A legal equivalent of Euro, that is.
Klaus: The ball is clearly in the hands of the commission, which has been squandering on the “hot mush” for years. Even the Services Directive excluded the gambling sector. The chances are not good in the short term. In the medium term, the need to intervene regulatively cannot be ignored. We can only hope that this does not happen too restrictive, although with full respect for consumer protection, which is one of the declared main aims oft he EU.
On to a more general question now. E-sports are gaining more recognition and exponential popularity. It may soon be drafted into the Olympics too. Do you see any legal hurdles for the further growth of E-sports?
Klaus: As long as E-Sports remains skill-based, I do not see any problems, these are normal events. Should it be possible to make the area Olympic, that would be a milestone, because the sport is regulated more favourably than the game. It could also be legally betted on the outcome of e-sports events, which is currently not possible. It is important to observe whether e-sports is not abused for illegal gambling, there is a certain danger I see, and this would put the entire new business sector in the wrong light.
Now the final question – a bit off-topic. You have had a chance to travel a lot owing to your official position. Could you please share some interesting experience during your travels?
Klaus: It is interesting for me to learn, for example in the Prague meetings, that the countries of Central and Eastern Europe are wider than Austria in terms of realistic regulation of gambling. Unthinkable, for example, that official representatives of the Austrian Ministry of Finance would sit down with operators and ask: what can we do better? Our regulator always knows everything better on its own, even a public corporation like the Chamber of Commerce is only partially heard. Fascinating for me is in my travels, in what a short time Europe has grown together. You can really feel European today, and I do it with all my heart. I still experienced customs borders, the Berlin Wall, the Iron Curtain – an hour’s drive from Vienna. How far away is that today! And that’s good.
Exclusive interview with Saverio Castellano, co-founder, research director and CTO at GameArt
Our latest interviewee is well know in the online gambling industry, especially in the Omni-channel development. Saverio Castellano is the co-founder, research director and CTO at GameArt, a boutique Omni-channel development studio of customised casino applications and slot games to the online, social and land-based casino verticals, with offices in Malta, Slovenia, and Serbia. Saverio holds a Ph.D. in Particle Physics and is an igaming industry veteran with 12 years of software and mathematics slots development.
I would like to thank you for spending time to answer our questions. You have rich experience in gaming and gambling industries as one can read in your biography, you are “an Igaming industry veteran with 12 years of software and mathematics slots development.” Why did you choose gaming, or may I ask: did the industry choose you? What do you think?
Saverio: From an early age, I was always inquisitive to how everything worked. This led me to study, one of my passions, science and in particular the field of Nuclear Physics. Within Physics, applied mathematics is essential for developing abstract concepts, problem-solving and the practical application of those models.
After completing my Ph.D., I started my career in computer science and software development, gaining extensive experience in design architecture, and an enterprise-level backend for mobile applications. I always had an interest in slots and the iGaming sector which was rapidly growing in Italy, and my first adventure into the world of gaming, was as Head Mathematician of Sogei, the Games and RNG regulator for the Italian state monopoly AAMS, and the rest, as they say, is history.
What role do you undertake in the company’s life? What are your tasks and responsibilities?
Saverio: My role within the GameArt business, which I co-founded, is I’m the research director and CTO. Overall I’m responsible for the company’s development studios, the management of our engineers, delivery and support teams in Malta, Slovenia and Serbia. This includes the product roadmap, from conception, to prototype to production of slots, for our clients that have Omni-channel businesses across online, social and land-based.
Since the start of GameArt, I have also been the one that invents the concepts of all our slots designs the mathematics, and I have built the foundation of the technologies that the company has been using so far: namely our game server and the game client technology that we rely on to develop our games.
As a business, we are continually striving to be adaptive to fast-changing technologies and part of my remit is to source, and research how the latest tech can be used within our business and more importantly by applied within the regulated iGaming ecosystem.
Will you please tell us about the difficulties and successes you have experienced during your career?
Saverio: In answering this question I will refer to my experience with GameArt only. Otherwise, there’d be too much to say here. What has enabled GameArt to start and become in such a short time a successful business is entirely the ideas, experience, and expertise of me and the other two partners who founded the company.
When we were still in a start-up phase, there were many potential venture capitalists that would be interested in investing in GameArt. Again, we decided to do everything with our own strength. This definitely made things harder and a lot more challenging especially in the initial phase. I have learned that becoming an essential player in the gambling market it is not only about having great games, but you also need to go through the whole process of acquiring licenses, getting the games certified, establishing your name, and deal with a lot of other things.
Despite the significant challenge, we succeeded and had made all of this without a consistent upfront investment, and this is what I consider our most significant success.
GameArt is a leading-provider of high-quality digital gaming. Please speak about this company, its activity and its goals.
Saverio: Since its inception, GameArt has been focusing on producing slot games only. Slot games are what we like, what our expertise is, what we do well.
Our mission derives from the consideration that there is a gap between the quality of the slot games in the online gaming world and one of the best performing slots that you find in the world’s best casinos and more generally in the class III world. In creating our portfolio of slot games, we have been aiming to fill this gap, producing high-quality slots with outstanding graphics and solid mathematics. Because of this, even focusing mainly on online gaming we have been able to expand our business to the landbased world as well.
Which are the most successful, most popular products you offer to your clients?
Saverio: The success of our product stems from the ability to release game titles that appeal to different markets and different player demographics. If we look at our range of slot games, there are games like Money Farm 2 and Dragon Lady that are among the best performers in Europe, and games like Dragon King and King Of Monkeys that are much appreciated by Chinese players and are doing very well in Asian markets.
Our product offering is completed with a cutting-edge gaming platform that offers our clients powerful features and marketing tools to promote games and maximize revenues, such as multi-level and multi-currency jackpots, free spins, tournaments, and campaigns.
Tell us please about the future plans, projects of GameArt.
Saverio: Our current goals are to maximize revenues and get a bigger slice of the markets in Asia and Italy where we are already doing quite well.
Having completed the certification process for some of the most stringent regulated markets, our next goal is to approach big operators and at the same time extend the certification to other countries where we are still not operating. Completing the process of acquiring the UK license is our most important short-term goal at the moment.
We are also looking at blockchain technologies, and we recently made a prototype which consists in having integrated our game server with the Ethereum blockchain so that people can play our slots directly on the blockchain and have all gameplay provably verifiable. This is an exciting topic which we will continue to explore and pioneer during this year.
I would like to ask you a more personal question. In what ways does work influence your personal life, your personal growth and what does success mean to you?
Saverio: Work and personal life in my case are entirely entwined. I like it to be this way since I chose to be part of this industry because I understood that it enables you to have a very dynamic life and keep yourself busy doing exciting things.
The influence that my work has had on my personal life is enormous, and it is not limited to the economic side as it allowed me to travel the world, to meet great people and to do fantastic, challenging experiences.
The meaning of success is comprehensive, in my case; it has to do with the amount of freedom and control of my own time.
GameArt is a premium developer of slot games to the online and land-based gaming industry, including leading online operators, video-lottery suppliers, and casino game machine manufacturers.
New licensees include established operators looking to expand or diversify their games offering, fast-growing challenger-brands looking to increase market-share, and start-up operators, including those targeting newly-regulated markets.
GameArt’s core technology provides a true multiplatform capability and its game management system provides licensees extensive integration options, high-level bonus, and CRM capabilities, plus predictive business intelligence tools to help maximize game-player retention and improve ROI.
For more details, visit www.gameart.net
Subscribe to our News via Email
Russian Online Casinos Supply the Donbass Separatists
Play’n GO ‘Slots’ Into 1st Place!
Poland: Accepted Changes In Taxes, Including Gambling
CEEG Awards 2018 sees huge interest, new categories added, nominate by 15 July 2018
Bulgaria’s Gambling Advertising Bill awaits EC Green Light
Japan’s Diet session to be extended
SBTech opens mobile-first sportsbook MoPlay.co.uk on full platform solution
Scout Gaming recognized as the leading provider of Fantasy Sports
Exclusive Interview with Peter Gal, co-founder of Bethereum
Crypto Expert David Drake Joins CryptoMillionsLotto Ahead of its ICO
British legislatures demand stricter guidelines for gambling ad content
Russia’s iGaming sector grows with the FIFA World Cup
Slovakian government is set to revamp the existing gambling laws
Huge Success For Yobetit At Malta’s iGaming Excellence Awards
ARJEL to launch a social media campaign about prevention during the Football World Cup
32Red is new shirt sponsor for Derby County
Top read articles
Press Releases2 months ago
Bethereum is set to remove the taboo from betting once and for all
Latest News4 months ago
Malta players free to legally sign up on PokerStars Europe
Eastern Europe5 months ago
Login Casino launches a series of conferences related to crypto industry
Eastern Europe3 months ago
Login Casino launches its own TV channel
eSports5 months ago
Esports betting cryptocurrency eGold presale with a breaking record
Eastern Europe3 months ago
Andrey Ivanov will participate in Login Casino’s webinar Bitcoin Marathon
Interviews4 months ago
Exclusive Interview with Chris Armes – Group Chief Technology Officer at SG Digital
Interviews4 months ago
Interview with Bernhard Blaha, co-founder of HEROcoin and herosphere.gg