eSports – very much in vogue among Billionaire investors
eSports, a form of competition using video games is very much in vogue and has emerged as the most popular investment among billionaires. Colleges are adding competitive video gaming as a varsity sport, and esports tournaments are being covered on mainstream media outlets such as ESPN alongside traditional sports like football or baseball.
Market researcher, Newzoo, in its annual report predicted that the global esports revenue would hit $906 million this year–whopping 38 percent escalation over 2017.
The study explicates the jaw-dropping figure as below :
$359 million from sponsorships, $174 million from advertising, $161 million from media rights, $116 million from game-publishing fees and $95 million from the sale of merchandise and tickets.
The Newzoo CEO, Peter Warman said in the report “As a consumer phenomenon, esports continues to grow its huge base of passionate fans across the globe. As a business, esports is now entering a new and critical phase towards maturity. Big investments have been made, new league structures have been launched, sponsorship budgets have moved from experimental to continuous and international media rights trade is starting to heat up.”
The report estimates that the esports industry holds the potential to grow to $1.1 billion by next year and $1.65 billion by 2021. Warman, however, alarmed about the dangers of escalating player salaries and a reliance on popular, but limited number of teams and game franchises.
“Profitability and return on investment is, for many organisations at the heart of the esports economy, a challenge.”
Newzoo analysis also reveals that esports will reach 380 million fans this year, comprising 165 million die-hard enthusiasts and 215 million occasional viewers. Though North America still accounts for only 18 percent of the fan base, the United States and Canada generate 38 percent of the global revenue.
Cleveland has started to feel the impact of the booming industry. The Cavaliers are fielding a team in the new NBA 2K League, Cavs owner Dan Gilbert is the primary investor in a League of Legends team, and colleges like Akron, Kent State, and Ashland are launching varsity programmes in esports.
EUROPE’S TOP EA SPORTS FIFA 23 PROS FACE OFF IN $280K eCHAMPIONS LEAGUE FINALS ON JUNE 7 IN ISTANBUL
Competitors Head to Istanbul to Hoist the eCL Trophy Ahead of 2023 UEFA Champions League final and Earn Their Spot at the EA SPORTS FIFA 23 Global Series Playoffs
The eChampions League (eCL) approaches its pinnacle with the eCL Finals on June 7 in Istanbul, Turkey. In the leadup to the 2023 UEFA Champions League final, Europe’s best EA SPORTS™ FIFA 23 competitors will look to take home their share of the $280,000 USD prize pool, the coveted eCL trophy, and European glory.
“EA SPORTS FIFA esports continues to offer players and fans unique and exciting ways to celebrate their love of football,” said Sam Turkbas, Sr. Director, Esports & Commissioner, Football Esports, Electronic Arts. “We look forward to closing out another successful season of the eChampions League, in Istanbul with a live audience, featuring epic Finals matchups on the virtual pitch”.
After two previous events of high-stakes competition this season, the pool of over 1,000 hopefuls has been narrowed down to eight, who will face off live on stage at Turkey’s ESA Espor Arena. Gameplay kicks off as four competitors on the brink of elimination clash through an additional qualifying round in the lower bracket, while the four top-seeded competitors vye for a direct spot in the semi-finals through the upper bracket. The eventual eCL champion will get the unique opportunity to hoist the trophy live from the Atatürk Olympic Stadium in the evening of the UEFA Champions League final on June 10. Both the winner and runner-up will also punch their ticket to the EA SPORTS FIFA 23 Global Series Playoffs, while the third and fourth seeds have a chance to qualify through the Play-Ins.
In addition to cheering on their favorite competitors, fans in attendance will have an opportunity to engage with a number of onsite activities. Attendees will be able to take photos with the UEFA Champions League trophy ahead of the eCL Finals and see football legends and UEFA Champions League winners Kaká and Ruud Gullit, who will also be joining the event and broadcast.
Cybeart signs a multi-year deal with Warner Bros. Discovery Global Consumer Products as their official home and consumer electronics partner in India
Cybeart, a leading manufacturer of comfortable and premium high-quality products across Canada, India and the Middle East, has signed a multi-year licensing deal with Warner Bros. Discovery Global Consumer Products as their official Home & Consumer Electronics partner in India. This strategic partnership aims to bring the strength of Warner Bros. Discovery’s brands to Indian consumers through a range of cutting-edge technology products including but not limited to Gaming chairs, keyboards and Mouse Pads.
Cybeart will utilize its expertise in design to manufacture state-of-the-art home and consumer electronics products that feature iconic Warner Bros. Discovery IPs. By integrating IPs such as DC, Harry Potter, Game of Thrones, House of the Dragon, Mortal Kombat, Lord of the Rings, and Rick and Morty in the products, Cybeart aims to deliver a comfortable, premium experience to its fans and users.
Krutik Patel, Founder and CEO of Cybeart said, “After recently renewing a three-year agreement with Warner Bros. Discovery Global Consumer Products as the official Home & Consumer Electronics partner in Canada and the Middle East, Cybeart will leverage this partnership to strengthen our presence in the India market with a range of licensed products in the category. At Cybeart, we have always been driven by our passion for innovation and creativity, and through this partnership, we would like to bring these iconic franchises closer to their fans.”
Having established a strong presence in India with high-profile associations with Revenant Esports, Orangutan Esports, Mumbai Indians, and Gujarat Titans recently, Cybeart is aiming to transcend the Esports and sporting landscapes to become a household name in the country through this partnership with Warner Bros. Discovery Global Consumer Products.
With new momentum into the second esport season: Ski Challenge plans Nations Cup
Ski Challenge, the fast-paced esports game by Greentube, has become one of the most popular sports games just a few months after its official launch. For the second season, the developers of NOVOMATIC Digital Gaming and Entertainment Division, in close cooperation with ski associations and co-shareholders from Austria (ÖSV), Switzerland (Swiss-Ski), and Germany (DSV), are planning an attractive innovation for all ski and game enthusiasts: the Nations Cup, starting in autumn 2023.
Developed as a tribute to Greentube’s first published game, Ski Challenge has had an extremely successful first season with over half a million downloads on iOS and Android since its release in October 2022. The game is not only popular among players but has also established itself as an attractive platform for high-profile global brand partnerships.
Thanks to continuous and extensive updates that enhance the competitive nature of Ski Challenge, Greentube and the three successful ski associations, ÖSV, Swiss-Ski, and DSV, have now joined forces as shareholders to create an exciting new tournament series: the Ski Challenge Nations Cup.
This thrilling competition invites players to represent their countries and compete for honor, glory, and attractive prizes in multiple qualifying rounds and the tournament phase. But that’s not all. Ski Challenge players who qualify for Germany, Austria, and Switzerland will now compete as official national teams for their respective ski associations.
The tournament events will take place parallel to the actual Ski World Cup events. With this expansion, Ski Challenge aims to further strengthen its esports concept and transfer the enthusiasm of skiing into the virtual world.
Michael Bauer, Greentube’s CFO/CGO, said: “We are thrilled to be able to add a number of new teams to the game as part of our Ski Challenge Nations Cup update. These federations are staples of the sport and give the game another level of legitimacy. We firmly believe our highly dedicated and loyal player base will be delighted with these upcoming additions as Ski Challenge continues to grow as a premier esports title.”
Diego Züger, CEO Commercial Swiss-Ski: “This is a great opportunity for skiing. With the establishment of the Nations Cup and the entry into esports, we will inspire new target groups and further develop skiing as a whole. The successful cooperation with Ski Austria and the German Ski Association, as well as Greentube, shows that a lot is possible with good collaboration.”
Stefan Schwarzbach, Board of Communication, German Ski Association: “With the Nations Cup, we as associations want to establish a direct connection to real skiing and our top athletes. Ski Challenge is increasingly becoming an attractive communication platform to inspire children and young people for skiing. In the medium term, our clubs and ski clubs should also benefit from this.”
Christian Scherer, Secretary General, Austrian Ski Association: “We are incredibly excited to launch a virtual tournament series that will revolutionize the world of skiing and bring nations together. This initiative expands the reach and ignites the competitive spirit of skiers worldwide. It is undoubtedly one of the most exciting announcements of 2023 as we embark on this exciting journey to shape the future of skiing and create an unforgettable experience for all involved.”
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