Latest News
Boyd Gaming and IGT together launches the new VR product called “Virtual Zone”
As casinos are always eyeing the customers, they keep seeking new ways to allure visitors and keep them clinged to the casino by adding mind-blowing and captivating games.
The latest technology being tested targeting this is virtual reality (VR), where people “compete against each other for cash prizes in spirited VR tournaments.”
Boyd Gaming (NYSE: BYD), an American gaming and hospitality company based in Paradise, Nevada is the first to launch the new VR product called “Virtual Zone” from HTC and International Game Technology (NYSE: IGT), which enables players to compete for prizes in the casino. If this makes a go of, it could be the first in a series of VR offerings for casinos.
Gaming in a virtual world
The initial application for virtual reality in casinos is tournaments that will test the market and offer people the opportunity to win cash prizes. Think of it a little like a skill-based game like poker, but in VR. It is not gambling per se, but there is an element of luck, and with IGT in the mix, there is the possibility that gambling elements could be added and pass regulatory muster because the company is a regulated game maker.
Boyd’s The Orleans is the first casino to have the Virtual Zone, and there are group and single-player archery games that cost $30 and $10, respectively. If you get the high score in the six-hour window the game is open, you can win up to $150.
The current game may seem simple and more like a gimmick than a long-term business. But if it gains any sort of traction, the options for VR in the casino are almost limitless.
Casinos could be anything in VR
Betting in casinos is already starting to move away from the traditional casino floor, and this may be an extension of that trend. Casinos are now rolling out online games like poker or sports betting, adding to a growing suite of digital games on the casino floor. Virtual reality could take the experience to a whole new level and bring an unheard of level of customization.
Imagine playing poker against a full table of players from the comfort of your hotel room, or placing bets at a table game with a virtual dealer while in a personalised virtual world. Casinos could offer a plethora of experiences to users, whether they are gambling or playing games in VR.
It’s also possible IGT could bring casino-style gambling to those outside of the casino. In regions where online gambling is legal, a virtual experience may be more desirable and interactive than playing a game on your computer at home.
Industry Awards
ProgressPlay Shines Again as a Finalist in Multiple Categories in the 2024 EGR B2B Awards
ProgressPlay, a leading innovator in online casino and sports betting platforms, proudly announces its selection as a finalist in multiple categories for the esteemed EGR B2B Awards. This recognition comes hot on the heels of Marina Nahhas, the Head of Sales and Marketing, being acknowledged as one of the Top 10 Inspiring Leaders in 2024 by Value Icons Magazine.
Last year, the company made significant advancements in responsible gambling with the introduction of new generation proprietary automation and tools, earning another EGR B2B Awards shortlisting this year in the Safer Gambling category.
Earlier this year, ProgressPlay garnered acclaim for its groundbreaking standalone solution and platform technology, earning a spot among the Top 10 Casino Tech Solutions Providers by CIO Applications Europe. The company has further expanded its sports betting offerings with the recent addition of United Kingdom and Irish horse racing to its platform.
At the heart of ProgressPlay’s recent success is its revolutionary standalone platform, which debuted at ICE in January. This platform empowers casino brands to take full control of their operations while ProgressPlay provides unparalleled technology support. With a focus on AI-driven UI/UX, the platform promises an exceptional user experience across all devices and currencies.
In addition to its extensive game library including slots, live dealer games, poker, table games and sports betting options, ProgressPlay offers value-added services to enrich the offerings for operators and players.
Commenting on the EGR Awards shortlisting, Nahhas remarked: “ProgressPlay is a leading provider of online casino and sports betting platforms, offering a comprehensive suite of solutions tailored to the evolving needs of the iGaming industry, which these EGR B2B shortlistings recognise once again. We will be at SiGMA Asia in Manila to communicate why over 150 online casino and sportsbook brands are already in partnership with us.”
“We are thrilled to be recognised once again by the EGR B2B Awards,” the Chief Executive Officer for ProgressPlay, Itai Loewenstein, said. “Our commitment to innovation and excellence drives us to continually enhance our platform and services, delivering unparalleled value to our partners and players alike and underwritten by the judges each year at the EGR B2B Awards.”
For further information visit www. ProgressPlay. com.
Latest News
Conall McSorley Announced as New Head of Racing at SIS
Experienced industry figure to oversee racing product portfolio
Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, has announced the promotion of Conall McSorley (pictured) to Head of Racing.
In his new role, McSorley will be primarily responsible for SIS’ racing product proposition, shaping the strategy and direction across retail and digital channels. He will work with stakeholders globally to develop the best live racing offering for operators and end users while continuing to oversee SIS’ non-Americas international racing portfolio.
With over 20 years of experience holding several senior executive positions with betting operators and suppliers, McSorley will drive the continued development and delivery of the SIS racing offer that comprises a 24/7, end-to-end solution, presenting a regular flow of short-form betting opportunities to operators worldwide.
SIS carries over 35,000 horse races and more than 27,000 greyhound races annually, with action from over 170 tracks producing 8,760 hours of highly engaging betting content for global operators.
“Our 24/7 racing offering delivers great value to operators all over the world, so it is an honour to be handed the task of overseeing a product that drives revenues while being enjoyed by millions of people,” McSorley said. “We will continue striving to further develop our high-quality product, which offers a constant stream of regular betting opportunities.”
“Conall has shown in his time with SIS that he has the product knowledge and commercial acumen that will help us to continue leading the way in delivering top-class products to a growing number of partners,” the Chief Operating Officer for SIS, Andy Purkiss, said. “We’re excited to see him take on this new role and look forward to building on the strong momentum our racing offering has produced in recent months while adding value for our customers and rights partners.”
Latest News
Checkd Group Accelerates Growth Strategy with James Prosser Appointment
Industry veteran joins as a consultant in run-up to Euro 2024
Technology-led sports betting specialist Checkd Group has appointed James Prosser (pictured) as Growth Consultant in a move designed to boost revenue generation potential ahead of a big summer of football.
Bringing a fresh and innovative approach to product and content, Prosser will take up a short-term role to focus on the quality of the user experience across all channels, providing a revamped and more customer-friendly product ahead of Euro 2024. This will comprise expanded bet types, improved customer journeys and better conversion for Checkd’s operator partners.
With over ten years of experience in the industry, Prosser will also add value to several teams across Checkd Group through his vast experience, knowledge and network in the affiliate space. The ex-Spotlight Sports Group Affiliate Director and co-founder of Free Super Tips and myracing will also aid the team’s long-term strategy by diversifying traffic sources.
The new addition follows the recent creation of Checkd Media’s new Digital PR team, boosting its organic search performance across its key sites in the United Kingdom and the Americas.
“I’ve long been impressed by how Checkd Group have performed predominantly through its social channels, so it was an easy decision to agree to join its team,” Prosser said. “To build on this success, we’re looking at taking a holistic view across all channels and diversifying traffic sources with a focus on data-driven solutions to elevate visibility and conversions. I’m looking forward to contributing to the excellent team already in place and providing additional expertise and experience to help shape the future of Checkd Group’s digital offering.”
“James’ addition to our team as a dedicated Growth Consultant marks a significant milestone in our journey toward exponential growth,” the Managing Director for Checkd Media, Alex Beecham, said. “With his previous experience and expertise in the space, James is already adding value and ideas on how we can optimise the user journey and conversion touchpoints. The move should help push on our platforms ahead of the Euros and new NFL season in the United States.”
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