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In Social Media Rankings Paddy Power achieves high score

Niji Ng

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In Social Media Rankings Paddy Power achieves high score
Photo credits: www.paddypower.com
Reading Time: 3 minutes

Paddy Power, an Irish bookmaker in Ireland, has hit the top spot in the social media rankings among bookmakers in a survey conducted by the leading tipster site, bettingexpert.com. According to February 21 to March 9, 2018’s data collection the site assessed 26 of the world’s top bookmakers.

Bookmakers assessed

The bookmakers assessed were (in alphabetical order):  10bet; 888sport; Bet365; Bet-at-home; BetBright; BetFair; BetFred; BetSafe.; BetWay; BetVictor; BoyleSports; ComeOn; Coral; EnergyBe; GentingBet; LadBroke; LeoVegas; MarathonBet; MatchBook; NetBet; PaddyPower; SkyBet; SportingBet; StanJames; UniBet; WilliamHill; and WinnerSports.

Their headquarters are situated in North America, Europe, Asia and Australia, so that they can keep their position within top bookmakers in the world. They offer betting services in different are, such as horse racing, football, basketball, tennis, cricket, golf, greyhound racing, snooker, darts, boxing, rugby union, rugby league and virtual sports.

Social media platforms considered 

Data from the following social media platforms were collected and analysed: Facebook, Twitter, YouTube, and Instagram. These are the most widely used social media platforms and every bookmaker on the list was found to have some form of presence on each.

The categories that were considered included the number of followers in each platform, as well as the number of Tweets, the number of YouTube videos, the number of views per YouTube video, and the most watched YouTube video.

How Paddy Power won the day

Paddy Power was among the Top Five in every social media category assessed except one. It led the way in three categories and was in the second or third position in two categories.

Facebook followers: Bet365 took the lead, with 1,553,663 followers on Facebook. Hot on its heels was Paddy Power, with 1,551,324 followers; Unibet, with 811,939 followers; Betfair, with 649,176 followers; and William Hill, with 557,602 followers.

Twitter followers: Paddy Power took the top position, with 644,207 followers. Bet365 came in a distant second, with 378,226 followers. It was followed by Sky Bet, with 351,939 followers; Coral, with 347,824 followers; and William Hill, with 199,050 followers. Paddy Power has the oldest Twitter account (among these five bookmakers), which was created in April 2008.

YouTube followers: Bet Safe, a Nordic brand, led the way on YouTube, with 29,131,133 followers. It was followed by Bet Fair, with 22,192,528 followers; Paddy Power, with 17,918,313 followers; 888sport, with 13,168,591 followers; and Bet Fred, with 10,948,124 followers.

The number of views per YouTube video: Paddy Power was far ahead of both Bet Safe and Bet Fair in the number of views per videos. Paddy Power’s 278 videos attracted 64,000 views per video while Bet Safe’s 1,031 videos and Bet Fair’s 816 videos got only 28,000 and 27,000 views per video respectively.

Most popular YouTube video: Betfair took the top spot for the most popular YouTube video, with its “Liverpool FC — A Free Kick MasterClass,” which has received nearly 5 million views so far. In second place is BetSafe’s “Street F1 with Team Betsafe,” with nearly 3.5 million views so far. The third position is occupied by 888sport’s “888sport Treble: The Odds Promotion,” with just over 2.7 million views so far. The fourth position goes to BetFred for its “Bet £10 to get £30 Free Promotion,” which has received over 2.5 million views so far. In the fifth position is Bet365’s “Bet365 13/14 Sportsbook|U.K. Feature Generic 30,” with over 1.6 million views. Paddy Power didn’t have a video in the Top 5.

Instagram: Paddy Power was No. 1 on Instagram, with nearly 100,000 followers. Betsafe came in a distant second, with 61,000 followers, and Unibet was a distant third, with 23,000 followers.

Overall, Paddy Power was declared the winner in the social media rankings, with Bet365 (www.bet365.com) and Bet Fair (www.betfair.com) coming in second and third.

 

About Paddy Power:

Paddy Power was founded in Dublin, Ireland, in 1988. The company offers its betting services through licensed betting shops in the United Kingdom and Ireland. It also operates the largest telephone betting service in Ireland. On the Internet, the company offers services, such as online poker, sports betting, online bingo, online games, and online casino.

 

Source: usaonlinecasino.com

Niji has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. Besides reporting industry headlines from all around the globe, Niji is also head of the content management team at Impressions Content Management, based in Kerala, India, which offers writing and editing services to clients around the world.

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Paf adopts Swish for faster customer transactions in Sweden

George Miller

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Paf adopts Swish for faster customer transactions in Sweden
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Paf adopts the popular payment method Swish used by 6.7 million Swedes. In the first month of the newly-regulated Swedish gaming market Paf has adopted what is said to be the fastest payment method available in Sweden.

Swish uses mobile telephone numbers to make transfers and is currently used by around 6.7 million Swedes and 180,000 business.

Paf CEO Christer Fahlstedt says: “Swish is without doubt the favourite way for Swedes to transfer money. Our site already offers Swedish players games they can’t get anywhere else. And now our Paf gaming account also offers the speediest payments available. We fully expect the strong growth we experienced in Sweden in 2018 to continue.”

Paf has been operating online in Sweden for 18 years and was granted the maximum possible 5 year licence for the newly-regulated market beginning 1 January 2019.

 

 

About Paf:

Paf is a Nordic gaming company founded on Åland in 1966 to generate profit for the benefit of society. We were one of the very first gaming companies to go online in 1999. Many of our games on Paf.com are exclusive to Paf and developed by our in-house Games Studio. We are an award-winning industry leader in responsible gaming. Our physical gaming operations include over 30 cruise ships criss-crossing the Baltic and North Seas.

Paf has roughly 400 employees representing over 30 nationalities. Our offices are located on Åland, in Helsinki, Stockholm, Riga, Tallinn, Oslo, Norrköping and Madrid. Paf (Ålands Penningautomatförening) is licensed and controlled by the Government of Åland.

In 2017, the Paf Group had a total revenue of 116.5 million euros and a profit of 29.4 million euros.

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Zitro Video Bingo arrives in Monte-Carlo

George Miller

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Zitro Video Bingo arrives in Monte-Carlo
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Zitro has installed its Video Bingo machines in the emblematic Monegasque casino Café de Paris, operated by the prestigious Société des Bains de Mer (S.B.M), which also operates the legendary Casino de Monte-Carlo, as well as the other two gaming establishments of the Principality of Monaco. It is the first time that this type of game, of which Zitro is a world leader, comes to the Principality.

Pascal Camia, Executive Vice-President of Gaming Operations, said: “Bingo video games are a distinct and innovative concept, and that is why we want to offer our customers this type of product, unknown until now in Monaco. We thought it was best to introduce video bingo in our operation in the hands of the largest specialist in the market in this type of machines. We are convinced that, thanks to the Zitro video bingo, our customers will find new experiences, excitement and entertainment”.

For her part, Nadège Teyssedre, Regional Director for EMEA, said: “At Zitro, we are enormously grateful to the Casino Café de Paris for its commitment to our product, totally unknown in this market. We are convinced that the expectations deposited in our video bingo will be exceeded, and we trust that this will help us in future to have a growing presence of our products in the casinos of Monte-Carlo S.B.M., a casino operator of reference in Europe and around the world.”

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Stakelogic Content Launches With ComeOn

George Miller

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Stakelogic Content Launches With ComeOn
Reading Time: 1 minute

 

Developer’s popular classic slots and video slots have just landed in the tier one operator’s game lobby.

 

Stakelogic, one of the most in-demand game developers in the market, has joined forces with ComeOn to provide the popular sportsbook and casino operator with its full suite of classic slots and video slots.

Under the deal, players at ComeOn casino will now be able to access blockbuster titles such as Book of Adventure and Book of Anubis, as well as recent releases White Buffalo and Great Wars, which come hooked up to the developer’s smart progressive jackpot system.

The partnership also includes Stakelogic’s latest high-profile video slot release, Book of Cleopatra. The game boasts two innovative features that allows players to buy free spins and also to gamble free spins.

Stephan van den Oetelaar, CEO of Stakelogic, said: “We are thrilled to have integrated our games with yet another tier one casino operator. ComeOn is one of the most popular online gambling brands in the world, and we are proud to be able to offer our games to its players.

“We aim to offer operators and players something different, from classic slots with a modern twist to smart progressive jackpot systems and innovative video slots that deliver thrills and excitement in equal measure.”

Lahcene Merzoug, CEO at ComeOn, said: We are excited to add Stakelogic as a game provider at ComeOn. Their high-qualitative casino slots will be a great addition to our already vast selection of casino slot games. We look forward having our players try and love Stakelogic’s slot games as much as we do.”

The news comes shortly after Stakelogic announced that its games had been certified for launch in Sweden and were already live with several tier one operators in the market.

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