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In Social Media Rankings Paddy Power achieves high score

Niji Ng

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In Social Media Rankings Paddy Power achieves high score
Photo credits: www.paddypower.com
Reading Time: 3 minutes

Paddy Power, an Irish bookmaker in Ireland, has hit the top spot in the social media rankings among bookmakers in a survey conducted by the leading tipster site, bettingexpert.com. According to February 21 to March 9, 2018’s data collection the site assessed 26 of the world’s top bookmakers.

Bookmakers assessed

The bookmakers assessed were (in alphabetical order):  10bet; 888sport; Bet365; Bet-at-home; BetBright; BetFair; BetFred; BetSafe.; BetWay; BetVictor; BoyleSports; ComeOn; Coral; EnergyBe; GentingBet; LadBroke; LeoVegas; MarathonBet; MatchBook; NetBet; PaddyPower; SkyBet; SportingBet; StanJames; UniBet; WilliamHill; and WinnerSports.

Their headquarters are situated in North America, Europe, Asia and Australia, so that they can keep their position within top bookmakers in the world. They offer betting services in different are, such as horse racing, football, basketball, tennis, cricket, golf, greyhound racing, snooker, darts, boxing, rugby union, rugby league and virtual sports.

Social media platforms considered 

Data from the following social media platforms were collected and analysed: Facebook, Twitter, YouTube, and Instagram. These are the most widely used social media platforms and every bookmaker on the list was found to have some form of presence on each.

The categories that were considered included the number of followers in each platform, as well as the number of Tweets, the number of YouTube videos, the number of views per YouTube video, and the most watched YouTube video.

How Paddy Power won the day

Paddy Power was among the Top Five in every social media category assessed except one. It led the way in three categories and was in the second or third position in two categories.

Facebook followers: Bet365 took the lead, with 1,553,663 followers on Facebook. Hot on its heels was Paddy Power, with 1,551,324 followers; Unibet, with 811,939 followers; Betfair, with 649,176 followers; and William Hill, with 557,602 followers.

Twitter followers: Paddy Power took the top position, with 644,207 followers. Bet365 came in a distant second, with 378,226 followers. It was followed by Sky Bet, with 351,939 followers; Coral, with 347,824 followers; and William Hill, with 199,050 followers. Paddy Power has the oldest Twitter account (among these five bookmakers), which was created in April 2008.

YouTube followers: Bet Safe, a Nordic brand, led the way on YouTube, with 29,131,133 followers. It was followed by Bet Fair, with 22,192,528 followers; Paddy Power, with 17,918,313 followers; 888sport, with 13,168,591 followers; and Bet Fred, with 10,948,124 followers.

The number of views per YouTube video: Paddy Power was far ahead of both Bet Safe and Bet Fair in the number of views per videos. Paddy Power’s 278 videos attracted 64,000 views per video while Bet Safe’s 1,031 videos and Bet Fair’s 816 videos got only 28,000 and 27,000 views per video respectively.

Most popular YouTube video: Betfair took the top spot for the most popular YouTube video, with its “Liverpool FC — A Free Kick MasterClass,” which has received nearly 5 million views so far. In second place is BetSafe’s “Street F1 with Team Betsafe,” with nearly 3.5 million views so far. The third position is occupied by 888sport’s “888sport Treble: The Odds Promotion,” with just over 2.7 million views so far. The fourth position goes to BetFred for its “Bet £10 to get £30 Free Promotion,” which has received over 2.5 million views so far. In the fifth position is Bet365’s “Bet365 13/14 Sportsbook|U.K. Feature Generic 30,” with over 1.6 million views. Paddy Power didn’t have a video in the Top 5.

Instagram: Paddy Power was No. 1 on Instagram, with nearly 100,000 followers. Betsafe came in a distant second, with 61,000 followers, and Unibet was a distant third, with 23,000 followers.

Overall, Paddy Power was declared the winner in the social media rankings, with Bet365 (www.bet365.com) and Bet Fair (www.betfair.com) coming in second and third.

 

About Paddy Power:

Paddy Power was founded in Dublin, Ireland, in 1988. The company offers its betting services through licensed betting shops in the United Kingdom and Ireland. It also operates the largest telephone betting service in Ireland. On the Internet, the company offers services, such as online poker, sports betting, online bingo, online games, and online casino.

 

Source: usaonlinecasino.com

Niji has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. Besides reporting industry headlines from all around the globe, Niji is also head of the content management team at Impressions Content Management, based in Kerala, India, which offers writing and editing services to clients around the world.

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Leap Gaming launches Instant Football

Niji Ng

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Leap Gaming launches Instant Football
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Leap Gaming, a developer of 3D multi-platform casino and gaming solutions, has launched its latest game, titled Instant Football.

It provides an on-demand football experience through both desktop and mobile devices. Its hallmarks are realistic animated action and fast-paced betting options.

The interface is characteristically simple and intuitive. It features 16 teams. Its other features include the option to browse between games, on-demand activation of games and the ability to skip scenes and matches for faster betting.

Instant Football offers a broad range of betting markets, including home and away teams, and Rebet and Rebet*2 on the same teams – all of which are available 24/7.

Video footage has been created using motion capture technology to record professional players and scans of real stadiums, and is voiced with professional commentary.

The game also offers a range of customisable options, including the UI and UX, languages (the game automatically adjusts to location), currency and betting limits.

It is available directly through Leap Gaming, or via 1X2 Network, SG Digital and other selected platforms.

Yariv Lissauer, CEO of Leap Gaming, said: “Instant Football is one of our most complete game to date, and combines stunning graphics with professional commentary with a wide range of betting options to deliver a truly world-class player experience.

“Virtuals are becoming increasingly popular as players demand round the clock access to sports events and games, and we can certainly deliver this via titles such as Instant Football.”

 

Source: interGameOnline

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Portugal plans to impose 25% tax rate for online gambling

Niji Ng

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Portugal plans to impose 25% tax rate for online gambling
Photo Source: handluggageonly.co.uk
Reading Time: 1 minute

 

Portugal’s government is planning to fix a new flat tax rate of 25% for all types of online gambling operators. The country currently follows a sliding scale taxation regime. That means the gambling companies currently have to pay tax at rates, which vary based on how much revenue they post and the type of gambling services they offer.

For example, companies operating online poker and casino games will have to pay a tax between 15% and 30%, while betting companies have to pay a tax between 8% and 16% on sports betting revenue. However, the proposals for the new Special Online Gambling Tax (IEJO), which is likely to come  into force next year, are for implementing a 25% flat rate.

The new rate would replace the existing tax systems and represent a significant increase for operators offering online sports betting and enable the state to take more revenue from such activities.

 

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Nissi Online Casino adds Habanero casino games

George Miller

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Nissi Online Casino adds Habanero casino games
Reading Time: 2 minutes

 

Nissi Online Casino announced the addition of Habanero online casino games to its collection. These exciting games from one of the best developers in the world can be played for real money on a computer, phone, or tablet. Habanero develops both slot machines and table games for online casinos.

Habanero is a division of Sheer Gaming. This company has designed award-winning slot and table games for many online casinos. Games designed by Habanero include Ways of Fortune, Presto, and The Dead Escape. At the heart of all the games is an advanced platform that includes bonus, jackpot, and player management.

Slot machines and table games from Habanero are realistically designed to mimic the action that is found in a live casino. The table layouts and graphics are exactly what players are used to. This creates a fun online casino experience that is reflective of the real thing. Players at Nissi Online Casino can expect all the bells and whistles that are hallmarks of casino gambling.

These games will join an impressive lineup that already exists at Nissi Online Casino. Among the most popular choices are games that offer a live dealer. It is possible to play blackjack, roulette, and more with a live dealer where gaming actions are carried out in real time. The personal interaction between dealers and players is what makes these games a frequent choice of those who gamble online for real money.

Nissi Online Casino has established itself as the premier online gaming destination for individuals in Europe, Australia, and portions of North America. The casino has a strong reputation for integrity and fairness. The new games from Habanero will be presented under a provably fair model of gaming. This model provides game algorithms that can be examined to demonstrate fairness. Players should have confidence that they possess a legitimate chance to win.

It is the great honor of Nissi Online Casino to provide its patrons with the highest level of online gaming. This includes making support available 24/7 to all account holders. Players are encouraged to contact support with any questions they may have about Habanero games or any of the games developed by other companies. Requests for support are handled in a timely fashion, with most requests being answered in less than 24 hours.

All games are available to players who reside in jurisdictions where online casino gambling is legal. Players should check the regulations of their specific country before registering an account. Signing up takes only a few minutes. Once complete, players can make their first deposit and begin playing the new Habanero casino games.

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