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Esports v Sports – Is the Future of Sport Online?

George Miller

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Esports v Sports – Is the Future of Sport Online?
Reading Time: 2 minutes

A recent downturn in the viewership of major sporting championships such as the NFL, Premier League and the Winter Olympics has shown that the popularity of traditional sports may be on the decline. In fact, a recent survey conducted by Limelight revealed that more young men now prefer to watch esports than traditional sports, with esports being their second most preferred media source, only behind movies.

Recognising this upturn in esports viewership and popularity, major brands have began to take notice, with tech and media companies alike starting to invest in this new and exciting industry. In 2015, Amazon announced that it had successfully acquired Twitch for $970m and has fervently promoted esports as the main stable of its platform ever since. Reports have highlighted that by 2020, esports will overtake the NBA’s 400m fans, reaching closer to 500m. Around 11bn hours will be spent by fans watching esports, with more than 70m enthusiasts watching major finals through online streaming platforms such as Twitch. That’s more than the MLB and NBA finals.

With this increased exposure and popularity comes increased revenue, as advertisers take advantage of this new platform. According to reports, it won’t be long until esports eclipses traditional sports when it comes to yearly revenue. It is believed that revenue generated from esports will hit £1.2bn by 2020, with viewing figures totalling around 600 million.

The growth of esports really began in the early 90’s, as many games began to benefit from increased internet connectivity and online play. Also, around this time, another sport was beginning to develop, the UFC. Both esports and UFC are two of the most exciting and fastest growing sports today, but do you earn more playing video games or getting punched in the face competitively? We took the 10 highest overall earning competitors from each sport, and created their average yearly earnings based on how long they had been in the sport and the prize money they have won. The figures show that gamers dominate the list when it comes to average yearly earnings, with the gamer Miracle, who is only second on the list behind Conor McGregor, earning just over $1m per year since he began his journey in esports. There are 8 professional gamers who have earned an average of over $600,000 per year since they began in the sport, with only 2 fighters in the UFC earning this same amount.

Not only is the overall revenue of esports already substantial when compared to other traditional sporting organisations such as the Major League Soccer and Cricket’s Indian Premier League, the same can be said for prize pools on offer to competitors. The recent Dota 2: The International 2017 event boasted an overall prize pool of $17.5m, making it the highest ever offered in the history of esports. Although this trend of increasingly lucrative prize money on offer to professional gamers is set to rise, due to brand investment into the sport and consumer interest, the figure of $17.5m already far outweighs the combined prize pool of other major sporting events, such as the Tour de France, Cricket World Cup and The Open.

Betway believes 2018 is set to be another exciting year for esports.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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eSports

Allied Esports launches Original Event Series “Day One”

Niji Narayan

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Allied Esports launches Original Event Series “Day One”
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US-based Allied Esports has introduced an original event series called “Day One”. The innovative new series will celebrate the launch of new game titles on the day they are released to the public. The series started with the debut of Tom Clancy’s The Division® 2 on Thursday, March 14 at HyperX Esports Arena Las Vegas.

Each “Day One” event will bring the title’s community together. That is, prominent influencers and fans will play the game for the first time in front of a streaming audience at the very moment it is made available.

“There is nothing like the anticipation around the launch of a new game and ‘Day One’ will take that excitement and deliver an experience, both in-person in Las Vegas and in our stream, that unifies the community in a significant and authentic way,” said Frank Ng, co-CEO of Ourgame Holdings International, owner of Allied Esports. “We look forward to working with publishers like Ubisoft to create a can’t-miss event and must-watch content that generates a powerful buzz and helps drive momentum for their new title.”

The debut of “Day One” will include a roster of influencers whose gameplay will be featured on Allied Esports’ main stream as well as on their respective Twitch channels throughout the night.

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eSports

Esports advertisement revenue in USA projected to rise by 25 per cent in 2019

Niji Narayan

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Esports advertisement revenue in USA projected to rise by 25 per cent in 2019
Photo Source: Casinoleader.com
Reading Time: 1 minute

 

Some estimates suggest that Esports advertisement revenues in the USA are likely to grow by 25 per cent in 2019. These estimates also indicate the revenues could surpass $200 million by next year.

eMarketer principal analyst Paul Verna said: “Esports was once an under-the-radar activity for enthusiasts of multiplayer online games. Just a few years later, it’s a multimillion-dollar business in the US, with implications for game developers, players, leagues, teams, live venues, streaming platforms, TV networks, audiences, and marketers.”

This year it is estimated that 30.3 million people in the US will watch an Esports event at least once a month, up more than 18 per cent over last year. By 2023, Esports could be growing by more than 50 per cent, touching 46.2 million viewership. “Esports fans have unique characteristics that make them more elusive but potentially more lucrative for marketers,” Verna said. “They are typically young, TV-averse millennials who have higher-than-average disposable income. They are open to marketing messages that are embedded in the Esports experience, whether those are sponsorships, branded videos, in-game integrations, influencer-driven endorsements or even traditional ads.”

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Central Europe

Kinguin Unveils New Esports Performance Center to Elevate the European Esports Ecosystem To The Next Level

George Miller

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Kinguin Unveils New Esports Performance Center to Elevate the European Esports Ecosystem To The Next Level
Photo Source: esportsperformancecenter.com
Reading Time: 2 minutes

 

Kinguin, one of the world’s largest online marketplaces, today unveiled the Esports Performance Center (EPC), a premier esports bootcamp for professional gamers to master their craft. Based in the heart of central Europe, in dynamic Warsaw, this elite training facility will empower esports teams to reach their full potential and bring the best out of teams playing in Europe.

As one of the most advanced esports training centers in Europe, the Kinguin Esports Performance Center spans 21,000 square feet and boasts four training rooms (two with analyst capabilities), a conference room, 21 players’ rooms to house 26 players, two kitchens, a players’ lounge, gym, dining room, and chill-out zone. The Kinguin Esports Performance Center provides comprehensive solutions for teams looking for the ultimate location to hone their abilities.

Viktor Wanli, Founder and CEO of Kinguin commented, “Kinguin’s vision has always been to create an ecosystem built around esports and gaming. Opening the doors of The Esports Performance Center is another value add for the ecosystem as a whole, this time for professional gamers to maximise their potential and elevate the European esports ecosystem to a world-class level. The facility comes right in time to further strengthen the burgeoning Polish esports market which already has an audience of over 2.8 million regular esports spectators.”

The high-end esports training facility is also designed to host industry events while providing simultaneous bootcamps for multiple teams. The center will also provide a professional chef, sports psychologist, trained physiotherapists, and a dedicated concierge service for access to full-time support during bootcamps. At the end of the day, players can take a break from the screen and share a drink at the bar or blow off steam at the gym.

Renegades, a professional Counter Counter-Strike: Global Offensive team from Australia, were the first team to benefit from the Esports Performance Center. After holding a bootcamp at the EPC prior to IEM Katowice they went on to reach the quarterfinals finishing 5-8th overall.

“The Esports Performance center sets a precedent for how professional teams operate by replicating a competitive environment where players can focus entirely on their game without any of the distractions a traditional bootcamp would have” said Renegades Manager Chris Orfanellis. “Our time at the training facility paid off immensely  as Renegades went on to make the legends stage for the first time in the organization’s history.”

 

About Kinguin:
Founded in 2013, Kinguin has fast become the largest alternative games marketplace, with more than seven million loyal customers globally. Kinguin’s mission is to create an ecosystem built for the gamer. To achieve this, Kinguin provides easy and secure access to games, innovative ways for gamers to trade and conduct commerce, and new ways for developers to reach customers directly. Kinguin is also involved with esports, esports venues, and esports centers of excellence worldwide. Visit https://www.kinguin.net and https://www.kinguin.io for more information.

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