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Sky Bet introduces campaign for responsible gambling

Niji Narayan

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Sky Bet has introduced a fresh campaign for responsible gambling campaign, which designed to make the players and staff of 72 EFL clubs aware of gambling-related harm.

The programme will be delivered by EPIC Risk Management, the leading independent harm minimisation consultancy in the UK. It will cover all clubs over the next season.

It will start at Birmingham City, Norwich City, Charlton Athletic, Brentford, Accrington Stanley, Carlisle United, Lincoln City, Newport County, Oldham Athletic and Portsmouth during the off-season.

EPIC will provide each club with training similar to that which it has delivered to Chelsea FC, the Professional Cricketers’ Association and the Rugby Players’ Association. In addition, it will work with current networks within professional football to signpost support for any player or club official who requires it.

The aim of the training will be to ensure players understand the potential risks associated with gambling, the rules around betting integrity, and know how to look out for signs of potential harm in their teammates.

CEO of Sky Betting & Gaming Richard Flint said: “When we announced the extension of our EFL sponsorship we were keen to put safer gambling at the heart of our renewed partnership. By funding such a vital service for every club we want to play our part in reducing gambling-related harm amongst their players and wider staff. I firmly believe that responsible operators can add value to sport through partnerships like this.”

CEO of EPIC Risk Management Paul Buck said: “A recent Professional Players Federation survey concluded that professional sportspeople are at least 3x more likely to be problem gamblers. Our work across other professional sports suggest this is understated. We look forward to working with Sky Bet and the EFL to ensure gambling-related harm is reduced across the players and the clubs in what we believe is the most comprehensive programme ever completed in world sport.”

EFL Chief Executive Shaun Harvey, said: “The longevity of any partnership is dependent on each party understanding what the other is trying to achieve and it is clear that the EFL and Sky Bet are aligned in our ambition to increase the collective efforts to supporting issues around problem gambling.

“Betting in football should only serve to enhance the match day experience and I hope that by providing our campaign with visibility at every single game that supporters will be encouraged to stay in control and gamble safely. The work that will take place with EFL Clubs, players and staff alike is a hugely significant step forward and will hopefully have a positive impact on all participants in the professional game for many years to come.”

Source: 5star.media

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Affiliate Industry

Affilka enters into partnership with ProperSix Casino

George Miller

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Affilka enters into partnership with ProperSix Casino
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Affilka, an Affiliate Marketing Platform developed by SoftSwiss inked a deal with a third-party brand ProperSix Casino. Now SoftSwiss will be providing its state-of-art services to the newly-launched online crypto casino brand.

An affiliate program of ProperSix Casino will be powered by Affilka, providing its users with a unique combination of transparency and functionality including an extremely flexible commissions constructor aimed at optimising marketing expenses.

A new crypto casino ProperSix is entering the market, giving players the chance to play various games online by using their cryptocurrencies. Customers will be able to play with ProperSix tokens or other most known cryptocurrencies, including BTC, ETH and USDT. With the casino having just been launched, 30 new and original games are ready for players from around the world. With many different bonus systems that help achieve the highest payouts, the luckiest players are sure to win big.

Furthermore, after an increasingly effective integration process with Affilka, the client decided to expand the area of cooperation between SoftSwiss and ProperSix by also signing a deal with SoftSwiss Game Aggregator. The project is bound to be fully integrated later in Q2 and will provide ProperSix Casino with a cost-effective, yet very efficient one-stop-shop solution with a wide portfolio of game providers that are constantly replenishing.

Anastasia Borovaya, Product Owner of Affilka commented on this event: “Affilka may be a newcomer among affiliate marketing software providers in the iGaming industry. Yet it keeps on proving itself as a reliable, secure and very strong and cost-effective tool for iGaming operators. We’re super excited to launch this project alongside ProperSix and are looking forward to very productive cooperation!”.

Richard Haverinen, CEO of PROPERSIX OU noted: “ProperSix is proud to announce that it will be collaborating with SoftSwiss Game Aggregator to ensure the best user experience and many more games to get jackpots in. Furthermore, Affilka by SoftSwiss will ensure reliable, safe and trustworthy operation along with high load resistance. The Online Casino is already live, so people are already purchasing ProperSix tokens and getting ready to see if they will be the ones to get the biggest payouts”.

 

 

About SoftSwiss

SoftSwiss is an international tech company supplying widely acclaimed, certified software solutions for managing iGaming operations. SoftSwiss holds a number of gaming licenses, providing a “one-stop-shop” white label casino solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an Affiliate Platform, and a recently launched sportsbook platform. In 2013 SoftSwiss was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.

About ProperSix Casino

New crypto casino ProperSix is entering the market, giving players the chance to play various games online by using their cryptocurrencies. Customers will be able to play with ProperSix tokens or other most known cryptocurrencies, including BTC, ETH and USDT.

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Latest News

OneTouch and BWG launch epic quest for lost love in The Maiden & The Swordman

George Miller

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OneTouch and BWG launch epic quest for lost love in The Maiden & The Swordman
Reading Time: < 1 minute

 

Mobile-first games developer OneTouch has partnered with Big Wave Gaming (BWG) to launch The Maiden & The Swordsman, a stunningly designed, graphic rich slot that sees players join the game’s hero in his quest to find his true love.

The five-reel, three-row, 50-line slot follows the journey of the Swordman as he battles the elements to reach his beloved Maiden uncovering huge wins and a treasure trove of bonus features along the way.

If players reveal three or more scatters they are rewarded with an unlimited number of free games, or up to 10 free games including a unique ‘nudge’ feature that could turn wins into even bigger prizes. Players’ fortunes can improve further if they uncover the Wild waterfall symbol that takes over the reel and can lead to even larger potential pay outs.

OneTouch has experienced huge success and growth with its cutting-edge mobile-first slots, tables games and live casino products in 2021, alongside the signing of several landmark commercial agreements and partnerships including with Relax Gaming that has integrated its suite of games and provides OneTouch with access to its host of tier-one operators.

Petra Maria Poola, Head of Business Development and Operations at OneTouch, said: “The Maiden & The Swordman is a beautifully designed game and we’re delighted with the results of our partnership with BWG. Players will revel in going on an epic journey across a mysterious land, packed with adventure, with our two central characters and discover hidden features and bountiful prizes along the way with the potential to pick up massive wins.”

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Baltics

Latvian Parliament Rejects Amendments to the Law on Gambling and Lotteries

Niji Narayan

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Latvian Parliament Rejects Amendments to the Law on Gambling and Lotteries
Reading Time: 2 minutes

 

The Latvian parliament has decided to reject amendments to the Law on Gambling and Lotteries. The proposed amendments would have been used to limit gambling in the country.

These amendments were developed by members of the New Conservative Party and KPV LV. Saeima deputy Juris Jurašs urged other members of the parliament to support this legislative draft, commenting that about 80,000 people in Latvia suffer from gambling addiction and for 15,000 of them this problem is severe.

He believes the proposed amendments would become a small step towards forming a healthier society.

“Gambling halls in Latvia are a lasting disease that certain people rich, it needs to be treated,” he said.

Jurašs stressed in particular that the gambling situation is critical. After the parliament had rejected the legislative draft Saeima deputy Krišjānis Feldmans from New Conservative Party wrote on his Twitter profile that Attīstībai/Par! political party is a plague for Latvian politics, commenting how the party voted against limiting gambling.

35 Saeima deputies voted in favour of passing the draft to the Budget and Finance Committee, 15 voted against and 27 deputies abstained. And so the legislative draft was rejected somehow.

The annotation mentions that the purpose of the proposed amendments is limiting the number of gambling locations in Latvia and reducing the negative effect gambling has on public health and people in general.

The legislative draft explains that people who participate in gambling and lotteries are subjected to an excessive addiction risk. Gambling addiction or a pathological need to engage in gambling is characterised with frequent gambling episodes, which quickly become the person’s main point of interest, impacting his or her social, professional, and family values, as well as negatively impacting his or her finances.

According to the study performed by SKDS in 2016, 26% of respondents who engaged in gambling in the past 12 months admitted having situations when gambling took over so much of their life that the outside world ceased to exist to them for some time.

The legislative draft also proposed making it so that casinos would be permitted only in four or five-star hotels in Latvia.

The annotation mentions that studies show that localization or limitation of gambling halls and casinos is one of the ways to limit and reduce problematic gambling habits.

It was also planned to impose a limit on open hours of gambling halls.

Deputies also proposed prohibiting alimony avoiders from engaging in gambling. The Maintenance Guarantee Fund Law already provides multiple restrictions for debtors to motivate them to fulfil their duties – pay alimony and provide their children with finances.

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