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Hard Rock to start Spanish casino soon

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Hard Rock International (HRI), a US-based casino operator, has been approved to go forward with its plan to start a project in the Catalan region of Spain.

Catalonia’s ministry of economy and finance has issued formal approval of HRI’s €2b Hard Rock Entertainment World project in the “tourist recreational center” of Vila-seca and Salou in Tarragona province.

The sanction offers HRI three years for starting the resort’s €700m first phase, which will operate under the banner of Hard Rock Hotel & Casino Tarragona. The countdown to development will officially commence once HRI submits a €10m deposit and secures the necessary building permits.

The first phase will feature 1200 slots, 100 gaming tables, two hotels offering 1100 rooms in total, retail shopping, a 6k-square-meter swimming pool and a 15k-seat theatre. The full project is expected to be complete within five years. A public ceremony detailing HRI’s plans is expected within the next few weeks.

The site of HRI’s project is close to Barcelona’s international airport, and the original name for the project was Barcelona World (and then BCN World) before the city’s council objected. Regardless, HRI has estimated that the resort, once fully operational, will provide an annual €1.3b boost to the local economy.

HRI CEO Jim Allen issued a statement noting that many gaming companies had expressed interest in building a Spanish integrated resort without success, and HRI was “proud” to have been given the “opportunity to bring our world-class entertainment brand to the region.”

HRI had originally teamed with Asia’s Melco International Development on a joint bid for the Catalan project but Melco backed out in order to focus on its casino plans in the Republic of Cyprus.

Spain has been a graveyard for many would-be resort developers. For years, US casino operator Las Vegas Sands pursued a Madrid area mega-resort known as EuroVegas before giving up in 2013 after failing toconvince the government to relax indoor smoking rules. More recently, Cordish Gaming vigorously pursued its own €3b Madrid project but failed to secure the desired breaks on tax rates and land use.

 

Source: CalvinAyre.com

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Betsoft Gaming Signs Partnership Deal with Simsino

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Betsoft Gaming has signed a partnership deal with Simsino, iGG’s newly launched casino brand.

The MGA licenced casino – simsino.com – will host Betsoft’s portfolio of table games and award-winning slots. Latest releases Alkemor’s Elements and the anime themed Kensei Blades, alongside classic hits The Slotfather and Weekend in Vegas are already available to play.

In order to further enhance gameplay, Betsoft launched its first promotional product, Take the Prize, earlier this year. The promotional tool will significantly add to the overall player experience by offering a random fortune wheel with cash prizes or bonuses in any of Betsoft’s qualifying games throughout any promotion.

Simsino has been designed to appeal to a younger player base looking for exciting promotions and fast, immersive gameplay. A generous Welcome Bonus and a unique “Simsino Cashback” feature are available as part of the Simsino loyalty programme. Furthermore, the easy-to-navigate site offers a streamlined user experience to take players straight to the games and promotions they want.

Anna Mackney, Head of Account Management at Betsoft Gaming, said: “We are delighted to be partnering with Simsino as they are a young and innovative brand. Betsoft has a diverse portfolio which appeals across many demographics and we anticipate a successful relationship with Simsino.”

John Foster, Head of Games & Aggregation Manager, iGG WhiteLabels, said: “Great content is a significant driver of customer traffic and so a provider of Betsoft’s calibre is essential for simsino.com and other iGG WhiteLabels. We look forward to seeing this partnership enhance players’ engagement with the brand.”

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Entain Appoints Rahul Welde as Independent Non-Executive Director

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Entain plc, the leading global sports betting, gaming and interactive entertainment group, announced the appointment of Rahul Welde as an independent Non-Executive Director. The appointment will take effect from 1 July 2022.

Rahul was most recently Executive Vice President of Global Digital Transformation at Unilever plc where he drove digital strategies for the Unilever brands. He is an Indian national and brings over 30 years’ experience in the global fast-moving consumer goods sector. On appointment, Rahul will become a member of the ESG (Environmental, Social and Governance) Committee.

“On behalf of the Board, I am delighted to welcome Rahul to Entain. Rahul brings with him exceptional knowledge of customer experience excellence, ecommerce and digital transformation. I am confident that his skills and expertise will further enhance the Board’s ability to support and oversee the delivery of our strategy,” Barry Gibson, Chairman of Entain, said.

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EM Group Joins Dutch Online Gambling Association

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The Dutch Online Gambling Association (NOGA) has welcomed EM Group as the newest member of the trade association.

The move comes as NOGA works to unite industry figures “under one flag” and to represent the industry’s collective interests as a whole.

The organisation has laid out some of its primary objectives, with two major goals being guarantees of consumer protection and the advocation of responsible gambling. NOGA hopes to achieve these through forging new partnerships and alliances with other key industry figures.

NOGA Director Peter-Paul de Goeij says the partnership has given NOGA a major boost, and that “EM Group also endorses NOGA’s core values ​​and objectives, and helps to achieve and defend them.”

He went on to describe how EM Group’s 15 years of international experience “is a great added value for us, and it also offers a wealth of additional expertise and experience that can only benefit the members of NOGA and the wider industry.”

EM Group MD Kees-Jan Avis said: “From EM Group we are very pleased to be part of the NOGA family.”

In describing NOGA and EM Group’s common goals, he said: “Think, for example, of the objectives and core values ​​with regard to the integrity and social responsibility of the sector.

“NOGA also endorses this and that is why we enter into the collaboration with great conviction and confidence. Our goal is to make a joint contribution to the online gambling market in the Netherlands and beyond.”

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