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Fairytale-based online gambling games banned

Niji Narayan

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Britain’s advertising body Advertising Standards Authority (ASA) has banned online games featuring wolves and fairies that are “likely to appeal to children.”

The m88.com website had featured three such games: Fairytale Legends Red Riding Hood, Fairytale Legends Hansel and Gretel, and Fairies Forest. The games featured animated images of a wolf, a pixie and a fairy in a forest.

The Campaign for Fairer Gambling approached the ASA with complaints about the three ads, and the authority promptly took action. ProgressPlay, trading as m88.com, responded to the complaint by making the games accessible only after members logged in to their account and modified them to remove all images of fairies and “any other unsuitable character.”

However, m88.com said the games were produced by a third-party software company and appeared on other websites run by different gambling operators.

Advertising rules state that gambling ads must not be likely to be of particular appeal to children or young people, especially by reflecting or being associated with youth culture. The ASA said it welcomed the interim action taken by m88.com in response to the complaint.

The ASA noted that Fairytale Legends Red Riding Hood was based on the children’s fairytale Little Red Riding Hood and included an animated picture of a wolf and a fairy, and the Hansel and Gretel game featured a moonlit forest with gameplay stars and gambling coins.

It said: “We considered that fairies were highly popular with young children, particularly young girls. Furthermore, we noted that the wolf was heavily stylised with exaggerated facial features and included a long muzzle, big eyes and a prominent nose.”

“We considered that the physical appearance of the wolf resembled similar characters from films and TV programmes aimed at under-18s, particularly children.”

The Fairies Forest game showed an animated image of a fairy in a forest with brightly coloured flowers around the name of the game. The ASA concluded that all three games were likely to be of particular appeal to children and ruled that they must not appear again in this form.

In a separate ruling following another set of complaints by Fairer Gambling, six games appearing on the fun88.co.uk and letou.co.uk websites have also been banned over their potential appeal to children.

The games featured animated images of birds, a young girl and a dragon, a pixie, a castle and a princess, a girl with long blonde hair, and a polar bear wearing a Santa hat, a polar bear cub, two penguins and a rabbit. 

Source: TheGuardian

Industry News

Microgaming Signs Distribution Agreement with Neko Games

Niji Narayan

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Microgaming Signs Distribution Agreement with Neko Games
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Microgaming has signed an exclusive distribution agreement with game design and development studio, Neko Games.

The studio’s Super Showball video bingo game is live on Microgaming’s content aggregation platform from 26 May 2020, joining hundreds of new games being added throughout the year by the supplier’s diverse roster of exclusive independent studios and content partners.

“Video bingo games are particularly popular in LATAM, and the team at Neko Games have done a tremendous job with their debut title, Super Showball. We are pleased to welcome the studio to our content aggregation platform and look forward to working with them on further diversifying our portfolio for Microgaming customers worldwide,” Leon Thomas, Commercial Director of Microgaming, said.

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Eastern Europe

ORYX Gaming secures deal with Superbet in Romania

George Miller

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ORYX Gaming secures deal with Superbet in Romania
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ORYX Gaming, a Bragg Gaming Group company, has struck a distribution deal with leading Romanian operator Superbet.

The agreement will give Superbet access to ORYX’s RGS library including proprietary ORYX content and titles from partnered studios such as Gamomat, Kalamba Games, Golden Hero and Givme Games, as well as newly-added CandleBets.

Via a single integration, the operator will also gain full access to ORYX Hub’s extensive library of 8,000+ casino games from 80+ premium providers as well as proprietary marketing and player engagement tools, such as real-time in-game tournaments and leaderboards.

Superbet operates an extensive retail network in Romania and launched its online brand in 2016.

The deal will see ORYX further bolster its presence in Romania where its casino offering has been proven popular with players of its operator partners, including Stanleybet, NetBet, PublicWin, GameWorld and Unibet.

ORYX is licensed by the Malta Gaming Authority (MGA) and the Romanian National Gambling Office (ONJN) and its content is certified or approved in 16 major jurisdictions.

Matevz Mazij, Managing Director of ORYX Gaming, said: “Going live with one of the most valuable operators in Romania is a strong statement for us and I am positive that this partnership will be very fruitful both in Romania and other markets that Superbet is planning to expand into.”

Adam Shaw, Online Managing Director of Superbet, said: “We want to provide our customers with the best casino experience through a variety of content. ORYX has a localised approach to games and a fantastic reputation for delivery of top quality games together with player engagement tools.

“We very much look forward to bringing the Superbet player base access to the wide range of content they offer, and we’re delighted to be working with them.”

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Industry News

OneTouch transports players to Neon 2077

George Miller

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OneTouch transports players to Neon 2077
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Mobile-first games developer unveils latest futuristic offering

Mobile-first games developer OneTouch is giving players a glimpse into the future with the launch of cyberpunk release Neon 2077.

Featuring out-of-this-world graphics, only those interested in transporting to a futuristic universe packed with new age themed symbols and a love of techno sound effects need apply.

This 5×1 horizontal reel offering challenges players to match the bonus symbols with any of the symbols above it, with blanks in the main reel also filled with the bonus symbol.

Bonus Reel symbols are also counted as game symbols and when combined offer the potential to win big, giving players several chances to make their future a winning one.

Ollie Castleman, Head of Marketing, OneTouch, said: “We are always looking to push the boundaries in slot innovation, and we have demonstrated that with Neon 2077.

“This latest game is sure to appeal both to traditional players who love the neon theme from a bygone era, as well as players who enjoy social gaming and highly evolved slots.”

OneTouch is rapidly becoming one of the most trusted and recognised suppliers across all major markets and has recently announced a number of high-profile operator deals.

Its full range of slots and classic table games can be played at www.onetouch.io.

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