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Draft Kings launches its campaign for football World Cup

Niji Ng

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Reading Time: 3 minutes

Draft Kings Inc., a Boston-based daily fantasy sports contest provider, has started in World Cup campaign by joining hands with Jägermeister in its “Real Shot” campaign.

Chris Peddy, chief marketing officer of Mast-Jägermeister, said: “We are thrilled to be partnering with DraftKings to launch this first-to-market bracket-style competition that offers consumers a compelling, integrated sports experience and positions Jägermeister as the perfect way to enjoy the game.”

Despite, the U.S. men’s team not qualifying for the World Cup, the campaign allows soccer fans to make their own brackets and bet which teams have the real shot at winning the World Cup.

Paddy continued:

“With millions of engaged soccer fans in the U.S., Jägermeister, the unofficial shot of football worldwide, believes every fan has a real team and every team has a real shot at winning. We are thrilled to be partnering with DraftKings to launch this first-to-market bracket-style competition that offers consumers a compelling, integrated sports experience and positions Jägermeister as the perfect way to enjoy the game.” 

GETTING INTO THE GAME

Together, DraftKings and Jägermeister created a sort of March Madness-style bracket. Soccer fans can pick the team they expect to win, and get into that team’s community.

Then, the fans can pick a winner for the 48 games and snag points on DraftKings’ customised scoring system.

These scores will fill two leaderboards: The Meister Leaderboard for all fans and the Community Leaderboard for the fans of the same team.

By engaging with content on the site, players can earn extra points. Group play points will also carry over to the knockout stage. Each game of knockout will require fan choices for winners. That includes the following phases: 

  • Round of 16
  • Quarter-Finals
  • Semi-Finals
  • Final
  • PERKS FOR PLAY

Players in the top 500 on the Meister Leaderboard at the end of group play will receive Jägermeister-branded prizes. These players are otherwise known as “Meister Leaders.”

Comparatively, “Community Meisters” are the top five on the Community Leaderboard. At the end of the tournament, these five will win country-specific prizing from their community team and a Jägermeister jacket.

The “Meister,” or the fan that has the most points following the competition will win an all-expenses-paid trip to the winning team’s country. 

Included in this VIP soccer experience is: 

  • Game tickets
  • Transportation
  • Swag
  • Extra cash

 SPORTS BETTING RULING CHANGING THE DFS LANDSCAPE

This effort comes as no surprise following the Supreme Court ruling on sports betting. Already, there have been a variety of responses to this ruling. Some football players are even striking back already at sports betting legalisation efforts as they supposedly violate rights of publicity.

Even though each state must develop its own sports betting legalisation, some aren’t waiting around for legalised nationwide sports betting.

DraftKings Sportsbook launched its campaign in New Jersey already with marketing on billboards and transit signage.

For the record, this is DraftKings’ first foray into sports betting; this is not daily fantasy sports. But, over time, DFS operators have kept a safe distance from sports gambling and sports betting in favour of fantasy sports.

Legal Sports Report reported that in November of last year, executives started pivoting, expressing interest with internal memos and relocations to Boston (headquarters) and Hoboken (new office).

DraftKings also hired a new Head of Sportsbook for the new opportunity out of that New Jersey office. Already, DraftKings was seeking partnerships to hit the market with a land-based casino license or partner familiar with sportsbook tech.

With Jägermeister, all it took was disappointment to get involved.

With the US men’s team not making it into the World Cup, Jägermeister took it a bit as a loss. Its football roots date back to 1973.

Jägermeister was the first to put its logo on a sports jersey for a German football club. While its sister team in Germany (and as a German-owned company) may still have a chance, this opportunity presented itself as another way to get in the game, Peddy said to AdWeek. 

WORLDLY ASSOCIATION? 

Interestingly enough, DraftKings and Jägermeister are not official FIFA World Cup sponsors, so you won’t see trademarks or specific references to World Cup, reported AdAge.

Others are also jumping on this bandwagon, including Fox Sports and genetic research firm 23andMe. According to AdAge, the partnership encourages enthusiasts to select the team that represents their ancestral origins. Consumers will do this with digital, social and out-of-home executions and branded store displays in Best Buy stores. That way, 23andMe customers can find connection via their DNA.

Others looking to be in the market by NFL season 2018? Paddy Power Betfair and FanDuel. Both are rushing the US sports betting market to drive profit.

Soccer isn’t the only game DraftKings is looking to change up this year. DraftKings also recently released a new PGA format that matches the WGC-Dell Technologies Match Play for future major PGA golf tournaments. 

Source: PlayUSA

 

Niji has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. Besides reporting industry headlines from all around the globe, Niji is also head of the content management team at Impressions Content Management, based in Kerala, India, which offers writing and editing services to clients around the world.

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Asia

Scout Gaming secures deal with Asian tier 1 operator Dafabet

George Miller

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Scout Gaming secures deal with Asian tier 1 operator Dafabet
Reading Time: 2 minutes

 

Scout Gaming has signed a license agreement with Dafabet giving them access to Scout Gaming’s Fantasy Sports platform. Dafabet is a leading Asian online gaming operator offering sports betting, online casino, poker and games. 

 

Dafabet was founded in 2004 and operates out of the Philippines where they are licensed and regulated and is a household name in the Asian region.

“We are proud that Dafabet selected us as their fantasy sports partner. Dafabet is considered to be one of the largest private operators in Asia and is highly respected within the industry on a global basis. It is clearly very satisfying to sign up another tier 1 operator.” says Scout Gaming CEO Andreas Ternström.

Launch is expected during the first half of 2019. Dafabet is expected to be included in Scout Gaming’s global liquidity network.

“We have a history of successful growth across multiple product verticals and look forward to be able to introduce Scout Gaming’s Fantasy Sports platform to our player base. Fantasy Sports holds great potential and complements our existing portfolio perfectly” commented Dafabet’ s Marketing Director Nikos Diakoumopoulos.

About Scout Gaming Group:
Scout Gaming Group is a licensed and regulated provider of B2B Daily Fantasy Sports and pool betting. The company offers a flexible and customizable network based Fantasy Sports solution with support for most sports and leagues through an in-house StatCenter which also provides real-time information to players. Local sports can be provided on request. The Group has approximately 65 staff and is headquartered in Stockholm, Sweden with development and operations in Bergen, Norway and Lviv, Ukraine. Sales, support and product management is handled from the office in Malta.

About Dafabet:
Dafabet is a leading Asian online gaming website, offering sports betting, online casino, online poker and online games. They have been present on the Asia Pacific market since 2004. The company is fully licensed and regulated in the Philippines.

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Daily Fantasy Sports

Evolution LA Joins Forces with FanDuel on “Walk Away” Ad Campaign with Former NFL/ Buffalo Bills Cornerback Vontae Davis

Zoltan Tundik

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Reading Time: 2 minutes

 

Evolution LA edited FanDuel‘s latest hit commercial featuring former NFL Buffalo Bills Cornerback Vontae Davis as part of a campaign to promote the company’s daily fantasy website.

The :30 second ad debuted during Thanksgiving on DIRECTV Sunday Ticket and NBCU properties, and is also running on digital, television and social media platforms. Davis recently retired from professional football during a game on the second week of the season.

 

The commercial promotes the gaming pastime known as daily fantasy on FanFuel, where players can pick a different team each week and quit previous choices. The ad’s premise is that it’s ok to “walk away” from their teams and remain engaged in fantasy football. Evolution worked closely with director Steve Giraldi and producer John Shepphird from the FanDuel group to edit this timely spot.

“Evolution is our ace-in-the hole post house,” said Shepphird. “They consistently create amazing promotional content for the FanDuel Group including TVG, Betfair Casino, and Draft.”

For more information visit www.evolutionla.com or www.fanduel.com.

About FanDuel Group

FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Betfair US, DRAFT, and TVG. FanDuel Group has a presence across 45 states and 8 million customers. The company is based in New York with offices in CaliforniaNew JerseyFloridaOregon, and Scotland. FanDuel Group is a subsidiary of Paddy Power Betfair plc, a leading international sports betting and gaming operator and a constituent of the FTSE 100 index of the London Stock Exchange.

About Evolution LA

Evolution LA produces work that breaks through the clutter and noise of today’s media landscape. This full-service production company believes in engaging audiences and connecting with consumers in authentic and meaningful ways. It is the name studios, brands and celebrities turn to for original ideas and proven marketing strategies. Its clients are some of the most lucrative and well-regarded properties in entertainment and business. Evolution LA creates innovative campaigns with an expert team of in-house producers, directors and post-specialists who deliver creative campaigns and ensure projects run smoothly anywhere in the world.

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Daily Fantasy Sports

Scout Gaming wins “Best DFS Product” at SBC Awards 2018

George Miller

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Scout wins Best DFS product at SBC Awards
Reading Time: 1 minute

 

SBC Awards is now in its fifth year of rewarding and celebrating the very best in sports betting. The awards recognize the achievements of operators and affiliates, as well as suppliers from across all the major disciplines including payments, marketing, platform providers and data.

”We are very pleased to be given the award for ”Best DFS Product”, marking what has been a defining year for Scout, firmly establishing ourselves as the leading supplier in this space. It feels especially good knowing that the award is given based on votes from operators and suppliers sports betting industry” commented Andreas Ternström, CEO of Scout Gaming.

 

About Scout Gaming Group:
Scout Gaming Group is a licensed and regulated provider of B2B Daily Fantasy Sports and pool betting. The company offers a flexible and customizable network based Fantasy Sports solution with support for most sports and leagues through an in-house StatCenter which also provides real-time information to players. Local sports can be provided on request. The Group has approximately 70 staff and is headquartered in Stockholm, Sweden with development and operations in Bergen, Norway and Lviv, Ukraine. Sales, support and product management is handled from the office in Malta.

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