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E-Sports expects big growth after US SC ruling

Niji Ng

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In the wake of the US Supreme Court ruling, by which individual states are now allowed to formulate their own gambling rules, a number of e-sports companies are looking to jump into the imminent gambling bandwagon.

The Supreme Court’s May 14 decision to strike down a federal law banning sports betting in most states is not only opening the door for wagering on big-league sports like the NFL and NBA, it is also poised to shake up the burgeoning e-sports community.

Already, European gaming giant Paddy Power Betfair has agreed to acquire fantasy sports company FanDuel in anticipation of multiple states legalising gambling on professional and amateur sports by the end of the year.

Although FanDuel previously shut down its fantasy e-sports platform, AlphaDraft, CEO Matt King tells THR that, fueled by the sale, the company is once again planning to expand into the category – which has become the fastest-growing fantasy business for rival DraftKings. “E-sports is definitely an area of focus for us,” King says. “If you look at Vegas, there are lots of people who bet on e-sports. To use a Wayne Gretzky analogy, ‘That’s where the puck is going.’”

Most e-sports companies are expected to embrace a healthy (and legal) gambling ecosystem because they see it as a way to boost viewership and engagement around their live events and televised matchups. “It’s another way to engage in the matches,” explains Tobias Sherman, founder of game studio and e-sports consultancy Foundry IV and former head of e-sports for WME-IMG. “How much more invested can you be than literally putting cash behind who you think is going to win? It’s something I think every publisher wants.”

Indeed, a spokesperson for Riot Games, the company behind the popular online battle arena game League of Legends, says the company is watching the space closely, noting, “The Supreme Court ruling will have profound impact across all of sports, including League of Legends.”

The global e-sports industry is expected to grow by 38 per cent to $905.6 million in 2018, per research firm Newzoo, as advertising dollars flood the market and the price tag to broadcast or live-stream popular matches skyrockets. That’s dwarfed by the $6.7 billion that analytics firm Narus expects the e-sports betting market to be worth, driven by the popularity of wagers on video game competitions in other parts of the world where gambling is already legal.

Sherman says his firm has been working with MGM Resorts for the better part of the last year to prepare for the eventual moment when gambling becomes legal in most states. He predicts that the biggest opportunity will be for companies that introduce new technology to ease the gambling process for e-sports fans.

 “Some of this exists to an extent today, but imagine being able to watch a match and wager on whatever is going to happening next,” he says. “You’re going to see e-sports drive innovation for traditional sports wagering.”

 

Source: Hollywoodreporter.com

Niji has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. Besides reporting industry headlines from all around the globe, Niji is also head of the content management team at Impressions Content Management, based in Kerala, India, which offers writing and editing services to clients around the world.

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eSports

Gfinity Announces EA SPORTS FIFA 19 Global Series Partnership

George Miller

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Gfinity Announces EA SPORTS FIFA 19 Global Series Partnership
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Gfinity, a world-leading esports solutions provider, announces it will host four events as part of the EA SPORTS™ FIFA 19 Global Series. The tournaments consist of one FUT Champions Cup and three Licensed Qualifiers. The first event starts today, Friday 14th December 2018, and all will be held at the Gfinity Esports Arena in London and streamed across digital platforms.

Each of the events form part of the journey that players will take on the road to the FIFA eWorld Cup 2019. The FUT Champions Cup features 64 of the world’s best FIFA 19 players who have qualified through in-game online competitions. The Licensed Qualifiers maintain the same format but feature 32 players across PlayStation 4 and Xbox One.

More than 20 million players across 60 countries participated in the EA SPORTS FIFA 18 Global Series. For the 2019 season, new pathways are now available making it easier for players to qualify for the EA SPORTS FIFA 19 Global Series through the introduction of a new EA SPORTS FIFA 19 Global Series Points system.

The FUT Champions Cups and Licensed Qualifiers extend Gfinity’s strong relationship with competitive FIFA, following its recent appointment as Tournament Operator for the inaugural ePremier League. That tournament will feature esports players from each of the 20 Premier League clubs with registration now open for online qualifications.  This will be followed by individual club tournaments in January through March, and live finals kicking off on 28-29th March 2019. For more information, visit: https://e.premierleague.com

Garry Cook, Executive Chairman at Gfinity, said: “We are proud to extend our partnership with EA SPORTS for this season. With these four events, alongside the Gfinity Elite Series and the upcoming ePremier League, we continue to be at the forefront of FIFA competitive gaming tournaments. We are now established as one of the world-leaders in this sector. FIFA is driving growth in both participation and viewership and we will deliver best-in-class tournaments which will excite, inform and entertain their legion of fans.”

 

About Gfinity :

Gfinity (LON: GFIN) is a world-leading esports solutions provider. Its business to business platform, Powered by Gfinity, delivers managed services to game publishers, sports rights holders, commercial partners and media companies. Gfinity creates bespoke solutions, including competitions and industry leading content production, connecting our partners with the esports community in authentic and innovative ways. Partnerships include EA SPORTS, F1 Esports Series, Halo World Championship and the Forza Racing Championship.

Gfinity connects directly with competitive gaming consumers through its owned competition platform, the Gfinity Elite Series. The Series enables competitive gamers to be part of the Gfinity community, testing themselves and developing new skills, while providing a pathway for those who aspire to a career in esports to join a leading professional team. Gfinity Elite Series content is distributed through linear and digital channels and is enjoyed by tens of millions of esports fans around the world.

All Gfinity managed service solutions and owned competitions are underpinned by its proprietary technology platform delivering a level playing field for all competitors and supporting scalable multi-format leagues, ladders and knock out competitions.

More information about Gfinity is available at http://www.gfinityplc.com

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eSports

Nielsen Releases Unprecedented Insights On Esports Fan Attitudes And Behaviors Leveraging Twitch Data

George Miller

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Nielsen Releases Unprecedented Insights On Esports Fan Attitudes And Behaviors Leveraging Twitch Data
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New research details audience behavior across biggest esports titles and tournaments

 

Nielsen (NYSE:NLSN) announced an in-depth, first of its kind research study of esports fan attitudes and behaviors in the U.S. to feature data from Twitch, the leading service and community for multiplayer entertainment. Nielsen combined survey-based attitudes and preference data with Twitch viewership and behavior data from more than 2,000 U.S. esports fans who viewed esports content related to major titles like League of Legends, Overwatch League, Fortnite, and more over the past year.

The result of this Nielsen and Twitch Esports Fan research study is a set of rich data that marketers, rights holders and esports organizations can use to unlock the value of Twitch’s audience at a detailed level. The data will guide those looking to make informed decisions for investments, sponsorship and advertising, as well as help esports organizations effectively demonstrate the unique value their audience brings to the industry.

Some of the high level insights from the Nielsen Esports study of the Twitch U.S. esports audience include:

  • Twitch esports fans are well-seasoned with nearly 60% following esports for four or more years. In contrast, among the broader U.S. esports audience, only 1 in 5 have been following this long, with 23% new to esports within the past year.
  • 50% of Twitch esports fans have a paid TV subscription service; less than 40% claim to view television on a weekly basis.
  • 90% of Twitch esports fans can recall at least one non-gaming related sponsor within esports.
  • Esports fans are more likely to spend time engaging with esports over traditional sports – Twitch fans significantly so, with 70% dedicating more time to esports than traditional.
  • Over 60% of Twitch esports fans engage with gaming personalities on a daily basis, and nearly one in three viewed at least five hours of live Fortnite video content on Twitch in the past year.

“As we continue to support our esports clients, a common theme has been their need for an even more detailed view of the esports audience to support data-driven business decisions,” said Nicole Pike, Managing Director, Nielsen Esports. “At Nielsen, we know the power of viewership and how it can enrich an already valuable data set like our Fan Insights work. Given Twitch’s depth of content and reach across esports properties, we are thrilled to have the opportunity to work with them since this marks a natural evolution for our annual research.”

“Twitch caters to the many interests of gamers with esports among the more popular types of entertainment we offer,” said Andrea Garabedian, VP, Advertiser Marketing, Twitch. “By providing Nielsen with an opportunity to survey our community, they were able to surface data that reflects the passionate nature of our esports fans. Based on the amount of time these gamers spend on our service and their familiarity with the scene, from the games to the sponsors, it is clear that Twitch represents an ideal destination for brands trying to connect with this audience.”

Nielsen collected the Twitch Esports Fan data via an online survey deployed among a representative group of U.S.-based users from the Twitch Research Power Group (RPG). The Twitch RPG is Twitch’s proprietary panel comprised of over 50,000 Twitch viewers and allows the brand to instantly tap into the pulse of its community. Members of the Twitch RPG who opted into the survey ranged from ages 18-40. Along with the survey invitation, Twitch shared anonymized behavioral viewership data from survey respondents across top esports leagues/tournaments and 20 different game titles.

Nielsen will incorporate key findings into its annual Nielsen Esports Report for the U.S. market, as well as leverage the data for consulting services. The data from this landmark research are currently available in the form of syndicated or custom analysis in addition to Nielsen’s survey results among the broader esports fan base in the U.S. plus 10 other global markets. To discuss options and pricing, send inquiries to know@nielsen.com with the subject line “Esports Data.”

 

ABOUT NIELSEN:
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visitwww.nielsen.com.

 

Source: Nielsen Holdings plc

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Calgary set to welcome eSports events

Niji Ng

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Calgary set to welcome eSports events
Photo Source: dailyhive.com
Reading Time: 1 minute

 

The Calgary eSports League is teaming up with Telus Spark to bring competitive video-game events to Calgary. If successful, the industry can produce revenues of more than $1-billion next year.

Unlike cities including Toronto and Vancouver, Calgary has yet to establish a firm eSports community beyond a few Facebook groups and clubs.

Wes Nelson, spokesman for the Calgary eSports League, said he sees a market for the sport in Calgary.

“Almost all of the elements are in place for a healthy eSports community in Calgary, they just need to be brought together and given a boost in order to thrive,” Nelson added.

eSports offers a platform for the players to interact with the fans. On YouTube, where games are often streamed, five of the top 10 most popular and top-earning YouTubers make their money from video games.

There is a chance that eSports viewership to surpass the National Football League in total viewership by 2022, the Calgary league said.

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