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Paf creates history by introducing a loss limit

Niji Narayan



Reading Time: 2 minutes

Paf, a gambling company based in Åland, an autonomous region of Finland, is going to make a history sorts by introducing a loss limit. This will be the first tie such a limit is set in the betting scene. The limit will be applicable to all customers on all markets and stipulates a customer playing at should not lose more than 30,000 euro during one year.

It must be added some gambling companies have set loss limits in monopoly position. This is the first time it is going to happen in a broader manner.

The loss limit is just one among the many responsible gambling initiatives by Paf. Their measures include identifying risk behaviour and contacting customers to provide them data about their gaming habits in order to prevent problem gambling.

During 2017, Paf increased the number of customer contacts to prevent problem gambling by almost 500 per cent since the previous year, from roughly 1900 to roughly 9400 contacts.

We will continue presenting personal gaming history graphs to our customers and encourage them to use the tools we provide online for voluntarily setting gaming limits that match each customer’s individual conditions, CEO Christer Fahlstedt says.

Paf is one of many gambling companies that aspire to gain a license in the Swedish market when the market is opened after re-regulation on January 1, 2019.

We suggested a collective hard cap for the entire market in our official comment letter regarding the re-regulation of the Swedish market. Although our suggestion for the whole market was not employed as such, we choose to take the next step now and hope that the authorities will follow and introduce an obligatory hard cap.

The reputation of the gambling business is at a low, and concrete measures need to be taken in order to regain the trust of the public. We do not want to see people’s lives destroyed because of gambling addiction. There has to be a way back. We hope that Paf’s new hard cap will take us in the right direction, Christer Fahlstedt says.

Another reason for introducing an annual loss limit is that since Paf’s profit is distributed to public community projects, it is not acceptable that the money should come from persons who may, for example, have engaged in criminal activity in order to finance their gambling.

This action means that Paf will lose about 5 per cent of its income. But we believe that this loss of profit can be accepted by the people of Åland whom our owner represents. At the same time, it is our mission to generate a reasonable profit annually, and introducing a hard cap set some more pressure on us to recruit new customers who play at a sustainable level.

The customers that reach the 30,000 euro limit can naturally play at any of our competitors after reaching the limit, but we hope that being shut out from us will be a warning signal for those who have a gambling problem, perhaps even prompting them to seek help.

Among those who have reached the limit are also those who don’t have a problem, but who can afford to play with high stakes. We will lose these customers, but for us the annual loss limit is still something we want to commit to. The good sides simply outweigh the bad, Fahlstedt says.


Source: 5StarMedia

Industry News

EGBA Warns Spanish Proposals are Counterproductive

Niji Narayan



EGBA Warns Spanish Proposals are Counterproductive
Reading Time: 2 minutes


The European Gaming and Betting Association (EGBA) has cautioned that the new ad restrictions in Spain could lead to an increase in illegal gambling, as well as a detrimental impact on the football clubs in the country.

Proposals by the Ministry of Consumer Affairs will see online gambling ads only allowed between 1 am-5 am, with no exceptions for sporting events, a complete ban on gambling sponsorship of sports uniforms, kits and stadiums, and a ban on welcome bonuses.

The state-involved lotteries of the world, which account for 65% of the revenue from the gambling industry, will be exempt from the key elements.

The government is scheduled to finalise the regulations in Autumn this year, with a three-month transition period for gaming firms to adapt to the law changes.

EGBA secretary general Maarten Haijer has explained: “Advertising has a crucial role to play in informing consumers which websites are regulated, and which are not. The near absolute advertising ban proposed in Spain will deprive Spanish players of any information where they can play in a safe and secure environment.”

The EGBA claims that unregulated gambling in Spain is already a problem, with 414 unregulated sites blocked in April-May alone this year by the country’s gambling authority.

The proposals will also have a negative impact on 41 of 42 football clubs in La Liga, which currently reel from COVID-19’s financial impact, costing them up to €80 million in lost advertising revenues.

“This is highly counterproductive and we urge the Spanish authorities to reconsider the proposals, and focus instead on strict regulation of the contents of advertising,” Haijer stated.

“We fully agree that advertising should be responsible, both in terms of content and design, and that is why we recently published a code of conduct on responsible advertising.

“The code offers practical ways in which gambling advertising can be conducted in a socially responsible way and as a conduit for informing citizens about important consumer protection measures, such as age restrictions and safer gambling tools.

“Finally, exempting state-involved lotteries, which account for two thirds of Spain’s gambling market, from the restrictions is unjustified, protectionist and discriminatory.”

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Tabcorp Partners with Major League Baseball

Niji Narayan



Tabcorp Partners with Major League Baseball
Reading Time: 2 minutes


Australian lottery and betting operator Tabcorp Holdings has entered into an exciting new international partnership with the Major League Baseball (MLB). The deal positions TAB as the official wagering partner of the MLB in Australia.

TAB will bring exclusive MLB programming and promotions to Australian fans in TAB venues around the country, as well as via the TAB app and website.

The multi-year agreement will allow TAB’s 4400 live venues to have access to the MLB Network, which is the Major League Baseball’s 24/7 television channel. Venues will be able to air up to 10 live games per week. MLB fans in Australia will also have access to the MLB Network from home on the TAB website or TAB mobile app.

Australians will also get the chance to access exclusive MLB promotions including tickets, player experiences and competitions.

“There is growing demand for U.S. sports content in Australia, particularly among TAB punters. Baseball is America’s national pastime and this groundbreaking MLB deal – which complements our NBA and NFL partnerships – helps us to fulfill our ambition of being the home of US sport in Australia and to deliver superb experiences for our customers, both in venues and digitally via the app and website,” Adam Rytenskild, Tabcorp’s Managing Director for Wagering and Media, said.

“We are looking forward to working with Tabcorp to bring exciting baseball content to millions of fans in Australia via TAB and Sky. When the Los Angeles Dodgers and Arizona Diamondbacks played the Opening Series games at the historic Sydney Cricket Ground in 2014, we saw how much baseball resonated with Australian sports fans. We want to continue to help develop baseball in Australia and grow the game nationwide. Between TAB’s retail footprint and wagering expertise, we’re confident that this partnership is a significant step towards elevating baseball in Australia,” Kenny Gersh, MLB Executive Vice President for Gaming and New Business Ventures, said.

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Indonesia to Develop Web Crawler to Block Online Gambling Sites

Niji Narayan



Indonesia to Develop Web Crawler to Block Online Gambling Sites
Reading Time: < 1 minute


Indonesia’s Ministry of Communications and Information Technology has announced the plans to develop a web crawler to actively seek out online gambling websites and prevent people from accessing them.

Currently, the ministry with its special team Cyber Drone 9 is operating a “web crawler” used to systematically seek out negative contents on the Internet, mainly those related to pornography and radicalism.

The government has so far never blocked websites directly, but asked Internet operators to block those contents violating the law in Indonesia.

At a meeting with lawmakers at the House of Representatives, the ministry’s Information Applications Director General Semuel Pangerapan, told them about the ministry’s plan to include online gambling under control.

“We also want (contents related to) gambling to be controlled this way,” Pangerapan said.

“We will propose its budget next year, for a stronger machine to control,” he said, adding that with the machine, the government can directly block the websites.

The ministry is proposing 1 trillion Indonesian rupiahs (US$69.5 million) for the machine in 2021.

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