Connect with us
European Gaming Congress Milan
SIS

Eastern Europe

Kambi partners with Stanleybet Romania and Sun International

Niji Narayan

Published

on

Kambi partners with Stanleybet Romania and Sun International
Reading Time: 2 minutes

Kambi, the premier Sportsbook supplier, has acquired two more customers in diverse jurisdictions: Stanleybet Romania and Sun International.  Both are the online betting companies have gone live with their Kambi-powered sportsbooks.

The quick and simultaneous launches, ahead World Cup, shows how scalable is Kambi’s Sportsbook. It also showcases the company’s potential to launch new customers within a short timeframe.

Stanleybet Romania, which migrated to the Kambi Sportsbook from its previous supplier, relaunched its Stanletbet.ro site last week, just seven weeks after signing with Kambi.

The quick integration time has enabled Stanleybet Romania to offer its players the number one sports betting experience on the market in time for this summer’s World Cup.

Meanwhile, Kambi also went live with Sun International, which last week relaunched its South Africa-facing online Sunbet brand with a Kambi Sportsbook.

The launch comes after Sun International, the largest resort and entertainment group in the Southern Hemisphere, received the required approval from the local regulator.

The upgraded Sunbet site is already delivering increased bet volumes and Sun International plans to accelerate growth by implementing a marketing plan to highlight some of the unique features of the Kambi Sportsbook.

Martin Sack, group manager of online business development at Sun International, commented: “In Kambi we are confident we have selected the right partner to help us grow our Sportsbook.”

“Kambi has a record of springboarding visionary sportsbooks and through this partnership, I believe our customers have access to what is arguably one of the best sportsbooks in the South African market.”

“Early indications are that our customers are thoroughly enjoying the Sunbet site’s greatly expanded offering,” he added.

Max Meltzer, Kambi chief commercial officer, welcomed Stanleybet Romania and Sun International to the Kambi network and stated the launches were further evidence of the supplier’s scalability.

“I’m delighted Kambi has launched with both Stanleybet Romania and Sun International, particularly ahead of the World Cup, which will provide the perfect opportunity for players to experience the quality of the Kambi Sportsbook,” Meltzer said.

“The fact we launched two customers into jurisdictions with different regulatory frameworks in such a short space of time illustrates the scalability of the Kambi Sportsbook, a capability which has seen us expand into multiple regulated markets across six continents,” he added.

 

Source: iGamingBusiness

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

Continue Reading
Advertisement
Comments

Affiliate Industry

Gamingtec CMO attended MAC 19 Kyiv Affiliate Conference

George Miller

Published

on

Gamingtec CMO attended MAC 19 Kyiv Affiliate Conference
Reading Time: 2 minutes

The Gamingtec marketing team attended the MAC 19 Kyiv Affiliate Conference, which took place in the Ukrainian capital on the 10th October. The event brought together representatives of leading companies in the iGaming industry, media buyers and affiliates, and provided great networking opportunities to all participants.

The conference was devoted to such topics as targeting and running traffic from social media, media buying with minimal resources, working with unpopular GEOs, etc. More than 2,000 attendants took part. Olga Stoyan, Chief Marketing Officer (CMO) of Gamingtec, commended the organisation of the event and said the conference satisfied her expectations. In her own words:

It is very important for us to keep up with trends in affiliate marketing. We need to optimize a conversion funnel on our platform and we expect affiliate marketing to help us with it. End customers attracted by affiliates pass several main stages: registration, playing, money withdrawal. Thus, we should optimize UX and UI for all the core components: user-friendly registration forms, customized display of the games, and a huge variety of payment systems integrated into our platform. Collaborating with affiliates on such conferences, we learn what may kill traffic conversion and which types of sales funnels are the most productive.

The Gamingtec CMO added:
Instead of theory of marketing, this conference focused rather on best practices, user experience and case studies. Specialists who generate traffic on an everyday basis shared their insights. Most of them were talking about social media, messengers and mobile applications, because 80% of players use mobile devices, according to statistics.

It is important to meet potential partners in person in the iGaming industry. International conferences inspire confidence and provide lots of opportunities for collaboration and networking. Stoyan stated, ‘I was impressed by the level of MAC 19. The event was well-organized, exhibition and market zones were prepared carefully’.

Continue Reading

Eastern Europe

Ukraine to Grant Free Gambling License for Promoting Construction of New Hotels

Niji Narayan

Published

on

Ukraine to Grant Free Gambling License for Promoting Construction of New Hotels
Reading Time: 1 minute

 

Ukrainian President Volodymyr Zelensky has announced that some gambling licenses may be granted for free to promote the construction of new hotels. Moreover, some gambling licenses will be issued at a lower price if a hotel expands the number of rooms.

“We have five-star hotels in Ukraine, but they are very small. Thus, there is no way to open a casino there. We want hotels to be built. Perhaps if, for example, this is a boutique hotel, then maybe we will agree to give them licenses, which should cost a little less. If this is a very big brand hotel, we can give a license for free, just build us a hotel. The funds from the sale of licenses should go to sports, medicine or education,” Zelensky said.

Continue Reading

Eastern Europe

WePlay! Esports to host the second Minor of the DPC 2019/2020 season

George Miller

Published

on

WePlay! Esports to host the second Minor of the DPC 2019/2020 season
Reading Time: 1 minute

WePlay! Esports will host and broadcast the second Minor of the current Dota Pro Circuit. The event will be taking place in Bukovel, a famous Ukrainian ski resort in the western part of Ukraine.

“We perceive the opportunity to host a Minor as a great honor and enormous responsibility at the same time. For the last year, we have been working hard organizing various events in Dota 2, CS:GO and other disciplines in the spirit of creativity and excitement. We want our viewers to enjoy not only the games but also an original show.Now we have a bigger challenge. We are doing our best to make esports fans happy with something extraordinary. We will keep to our basic principals, which means that the viewers should expect high production value, excellent props, funny filler content, talents in unusual costumes and much more.” – Eugene “GreenGT” Luchianenco, Head of Esports at WePlay!.Qualifiers to WePlay! Bukovel Minor 2020 and the second Major of the DPC 2019/2020 season will be taking place between December 01 and 06. Teams will compete for 370 DPC points, and at least one squad from every competitive region will be invited to the main event. Valve will announce the regions represented by more than one team after the end of the first Major of the current DPC season.

After the qualifiers we will have eight teams, that will be invited to the main event held between January 09 and 12. Besides $300 000 and 660 DPC points, the teams will also compete for a slot at the second Major tournament of the current competitive season.

Continue Reading
Advertisement
NSoft

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Latest by author

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.