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An avalanche of World Cup gambling ads causes concern in the UK

Niji Ng

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Photo credits: www.jackpotbetonline.com
Reading Time: 3 minutes

It has been raining goals in the World Cup, especially for England. And it has been raining gambling ads on TV channels that broadcast the World Cup football matches.

It has been found that almost all ad breaks during matches feature at least one gambling advertisement, sometimes two.

Gambling firms themselves expressed concerns over the large number of ads. Still, they see no change to this, the government alters the law. At present, TV channels can show gambling commercials after 9 pm or during live sports broadcast.

Betfred, Skybet, Betfair, BetVictor, Paddy Power, Bet365, William Hill, Ladbrokes and Coral are the biggest advertisers in the commercial break this World Cup.

The research analysed 11 games broadcast on ITV, each game contained six ad breaks. 62 of the 66 breaks contained one or more gambling advertisements.

Future problems

Matt Zarb-Cousin from the Campaign for Fairer Gambling wants gambling advertisements to be restricted during football games.

He said: “I think it’s inappropriate before the watershed because children are seeing them… the response from the public is inevitable and we’re storing up problems from the future.”

Mr Zarb-Cousin was a problem gambler and says his problem was exacerbated by gambling advertisements: “Research from Australia found that children, when they’re watching the football and they see the ads, they think you have to have a bet to enjoy the game. Australia then went on to ban the ads during sporting events.”

Complaints jump

Viewers of the World Cup on ITV have expressed surprise on social media about the amount of gambling advertisements this week, but ITV said there were no more commercials this tournament than in previous ones.

The Advertising Standards Authority (ASA) says they have received complaints this year and they always see a jump in complaints during big sports tournaments.

But the watchdog only upholds complaints about the content of commercials, not the volume of them.

Craig Jones from the ASA said: “The gambling market was liberalised in the mid-2000s, the one area we don’t have control over is the volume of the gambling ads, but where the ASA does kick in is the content and content of the ads.”

Leprechauns and wizards

There are strict rules surrounding gambling advertising. Adverts must not appeal to children, portray gambling as seductive, or suggest gambling can be a solution to financial problems and get you out of debt.

Gambling companies regularly fall foul of the rules. This week the Advertising Standards Authority upheld a complaint against Coral for three games that featured cartoon characters of leprechauns and wizards.

The regulator said the games and marketing materials could appeal to children.

Over the past 12 months Foxy Bingo, William Hill, Ladbrokes, 888, and Casumo have all been fined for breaking advertising rules.

“Widespread unease”

The advertising watchdog recently introduced stricter rules banning gambling companies telling customers to “bet now” and ambiguous offers of free bets.

Craig Jones said: “You used to get kind of, tough guy content in ads where the message was ‘bet now’, ‘these are the odds’, ‘get your bet in quickly.’ We recently toughened the rules because we think that preys on people’s impulse control and anything that trivialises gambling or underplays risk is also the wrong side of the line.”

Some gambling companies say they would like to see restrictions on the amount of gambling advertising shown on television.

William Hill told Radio 4’s You and Yours it would like to see greater controls.

Gillian Wilmot, chairman of the Senet Group, a body set up by bookmakers to address concerns about problem gambling and advertising said: “There is widespread unease in the gambling industry at the volume and density of gambling adverts around live sport, but it is difficult to reduce this in a competitive market unless government decides to act.”

The Department for Culture Media and sport said: “We have set out a package of measures to strengthen rules around gambling advertising.”

“This includes responsible gambling messages appearing on screen throughout gambling ads and a multi-million pound campaign that will promote responsible gambling to be launched later this year. There are strict controls in place to ensure children are not targeted by gambling adverts.”

Source: BBC

Niji has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. Besides reporting industry headlines from all around the globe, Niji is also head of the content management team at Impressions Content Management, based in Kerala, India, which offers writing and editing services to clients around the world.

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Novomatic signs deal with Casino di Venezia

Niji Ng

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Novomatic signs deal with Casino di Venezia
Photo Source: novomatic.com
Reading Time: 1 minute

 

Novomatic has signed an agreement with Casino di Venezia for developing slot machines and software. As per the agreement, Novomatic will develop software for the entire slot park in the two venues of the Venetian Casino, Ca` Vendramin Calergi, a 16th century historic building overlooking the Grand Canal, and Ca` Noghera, a modern venue located near Venice airport.

Novomatic Chief Operating Officer DI Ryszard Presch said: “With Casino di Venezia, we have gained an important partner who shares our dedication to expanding the range of services available to players and operators. For this reason, we constantly work to improve the gaming experience, so that the time spent at the Casino is more efficient and safe.”

Alessandro Catarossi, General Manager of Casino di Venezia said: “The new software, which will be installed in the medium and long term on a fleet of more than 600 machines, will enhance the services available to our customers and will help to make the slot machines even more efficient and secure.”

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AGEM inducts six more members

Niji Ng

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AGEM inducts six more members
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The Association of Gaming Equipment Manufacturers (AGEM), an international trade association of gaming suppliers, has inducted six new companies. The association’s board of directors approved the membership of the new applicants. With this, the membership rose to 172 members.

The six new AGEM members are the following:

1. Acuris Risk Intelligence: Based in London, Acuris Risk Intelligence combines expert human analysts and state-of-the-art technology to help organisations manage risk in business relationships effectively;

2. CS-1 Transportation: a logistics provider based in Burlington, Ontario, Canada, with offices in Phoenix and Las Vegas. CS-1 specialises in the secure transport and movement of gaming equipment;

3. Eclipse Gaming: headquartered in Duluth, Georgia, Eclipse Gaming develops slot games and innovative solutions to engage the audience and deliver measurable results for its partners;

4. Fennemore Craig, P.C.: A law firm with a strong gaming and hospitality practice and a history of representing casino operators, tech companies and investors. Based in Phoenix with offices in Reno and Las Vegas;

5. Global Gambling Guidance Group (G4): Dutch-based G4 offers international accreditation and certification of responsible gambling standards for the global gambling industry; and

6. NRT Technology Corp.: a Toronto-based firm that designs and develops next-generation payment systems, financial and marketing kiosks and digital and mobile services.

 

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Blueprint Gaming integrates slots portfolio with SBTech

George Miller

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Blueprint Gaming integrates slots portfolio with SBTech
Reading Time: 2 minutes

 

Sports betting supplier significantly enhances casino offering

 

Leading slots developer Blueprint Gaming has further expanded its global reach after integrating its portfolio of games with sports betting solutions specialists SBTech.

As part of this new partnership, SBTech’s fast-growing operator network will now have access to one of the industry’s most diverse range of games for the first time.

Popular Blueprint releases such as Fishin’ Frenzy, King Kong Cash and Wish Upon A Jackpot, as well as its increasingly sought-after range of Megaways™ titles, under license from Big Time Gaming, have all been seamlessly integrated onto the SBTech platform.

This latest deal marks another important step in Blueprint Gaming’s strategic ambitions to increase its international footprint across the global gaming industry.

Siôr Walbyoff, Head of Business Development at Blueprint Gaming, said: “Partnering with SBTech gives us reach into new territories and customers across Europe, further solidifying our position as a premier content supplier across the iGaming industry.

“We’re excited about launching our latest content across the SBTech customer network.” 

Andrew Cochrane, Chief Development Officer of SBTech, said: “We’re delighted to add yet more leading casino content to our platform with our partnership with Blueprint Gaming and look forward to launching its core product content across our network of platform partners.

“The addition of branded games, such as Ted and Thundercats, along with its top performing Megaways™ titles, will complement our existing product offering and drive further casino revenue growth for our partners.”

 

About Blueprint Gaming

Blueprint Gaming is a leading UK based game studio and part of Germany’s Gauselmann Group. It creates exciting slot games for the global online and mobile markets and its games are also available to be played on over 100,000 land-based gaming terminals across the UK, Germany and Italy.As well as its original content, which has become hugely popular, it has developed successful slots based on a broad range of third party brands, offering players familiarity and operators unique marketing opportunities. Blueprint Gaming design and development team strives to push creative boundaries in the creation of slots that are as successful for its operating partners as they are entertaining and engaging for its players.

Blueprint is licensed to develop and supply online games by the UK Gambling Commission and Alderney Gambling Control Commission. The company’s slot release The Goonies picked up the “Game of the Year” crown at the Gaming Intelligence Awards 2019.

 

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