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An avalanche of World Cup gambling ads causes concern in the UK

Niji Narayan

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Photo credits: www.jackpotbetonline.com
Reading Time: 3 minutes

It has been raining goals in the World Cup, especially for England. And it has been raining gambling ads on TV channels that broadcast the World Cup football matches.

It has been found that almost all ad breaks during matches feature at least one gambling advertisement, sometimes two.

Gambling firms themselves expressed concerns over the large number of ads. Still, they see no change to this, the government alters the law. At present, TV channels can show gambling commercials after 9 pm or during live sports broadcast.

Betfred, Skybet, Betfair, BetVictor, Paddy Power, Bet365, William Hill, Ladbrokes and Coral are the biggest advertisers in the commercial break this World Cup.

The research analysed 11 games broadcast on ITV, each game contained six ad breaks. 62 of the 66 breaks contained one or more gambling advertisements.

Future problems

Matt Zarb-Cousin from the Campaign for Fairer Gambling wants gambling advertisements to be restricted during football games.

He said: “I think it’s inappropriate before the watershed because children are seeing them… the response from the public is inevitable and we’re storing up problems from the future.”

Mr Zarb-Cousin was a problem gambler and says his problem was exacerbated by gambling advertisements: “Research from Australia found that children, when they’re watching the football and they see the ads, they think you have to have a bet to enjoy the game. Australia then went on to ban the ads during sporting events.”

Complaints jump

Viewers of the World Cup on ITV have expressed surprise on social media about the amount of gambling advertisements this week, but ITV said there were no more commercials this tournament than in previous ones.

The Advertising Standards Authority (ASA) says they have received complaints this year and they always see a jump in complaints during big sports tournaments.

But the watchdog only upholds complaints about the content of commercials, not the volume of them.

Craig Jones from the ASA said: “The gambling market was liberalised in the mid-2000s, the one area we don’t have control over is the volume of the gambling ads, but where the ASA does kick in is the content and content of the ads.”

Leprechauns and wizards

There are strict rules surrounding gambling advertising. Adverts must not appeal to children, portray gambling as seductive, or suggest gambling can be a solution to financial problems and get you out of debt.

Gambling companies regularly fall foul of the rules. This week the Advertising Standards Authority upheld a complaint against Coral for three games that featured cartoon characters of leprechauns and wizards.

The regulator said the games and marketing materials could appeal to children.

Over the past 12 months Foxy Bingo, William Hill, Ladbrokes, 888, and Casumo have all been fined for breaking advertising rules.

“Widespread unease”

The advertising watchdog recently introduced stricter rules banning gambling companies telling customers to “bet now” and ambiguous offers of free bets.

Craig Jones said: “You used to get kind of, tough guy content in ads where the message was ‘bet now’, ‘these are the odds’, ‘get your bet in quickly.’ We recently toughened the rules because we think that preys on people’s impulse control and anything that trivialises gambling or underplays risk is also the wrong side of the line.”

Some gambling companies say they would like to see restrictions on the amount of gambling advertising shown on television.

William Hill told Radio 4’s You and Yours it would like to see greater controls.

Gillian Wilmot, chairman of the Senet Group, a body set up by bookmakers to address concerns about problem gambling and advertising said: “There is widespread unease in the gambling industry at the volume and density of gambling adverts around live sport, but it is difficult to reduce this in a competitive market unless government decides to act.”

The Department for Culture Media and sport said: “We have set out a package of measures to strengthen rules around gambling advertising.”

“This includes responsible gambling messages appearing on screen throughout gambling ads and a multi-million pound campaign that will promote responsible gambling to be launched later this year. There are strict controls in place to ensure children are not targeted by gambling adverts.”

Source: BBC

Industry News

Leading Sportsbook & iGaming provider Delasport signs deal with Betsoft Gaming

George Miller

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Leading Sportsbook & iGaming provider Delasport signs deal with Betsoft Gaming
Reading Time: 2 minutes

 

Advanced sportsbook and turnkey solutions provider Delasport signs award-winning iGaming provider Betsoft Gaming, adding their top-of-the-line portfolio and ensuring a greater reach in online casino gaming.

Delasports advanced solutions have set solid standards in the betting industry since 2010. With fresh and innovative products reaching and improving new and seasoned operators alike, providing a full array of solutions from advanced platforms for Sportsbook and Casino operations, API/XML Feeds, Direct Sportsbook Plugin Solutions, Risk Management, Managed Services and much more.

With a mission to bring accessibility of high-end turnkey and sportsbook solutions to the industry, Delasport has become a staple of many operators worldwide looking to achieve success through the latest the industry can offer while ensuring steady growth through the knowledge invested in the solutions provided.

Betsoft’s Sales Executive, Anna Mackney said: ‘We are delighted to have reinforced our relationship with such a significant operator as Delasport. The breadth of our portfolio ensures that we guarantee genuine entertainment which both attracts and retains clients for the long-term. We look forward to continuing to strengthen our relationship.’

Betsoft Gaming is the market leader in cinematic casino content and gaming solutions, working with 200+ of the most successful casino operators worldwide. Since 2006, the Betsoft brand has been synonymous with commercial success and innovation. Its portfolio of more than 190 RNG titles is proven to attract, engage, and retain players.

Sami Kern, Delasport’s Head of Casino confirmed: ‘As a team, we stand for progress, dedication, determination, and reliability. Our further expansion into the casino market is predicated on the quality of our offering and so it is essential to forge relationships with renowned content providers such as Betsoft.’

Delasport continues to expand its portfolio of partners, in doing so they are encompassing all needs that any operator big or small will require to set their brand to new heights.

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Industry News

NSoft and Sportradar to join forces: Global promotion of Vision System

George Miller

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NSoft and Sportradar to join forces: Global promotion of Vision System
Reading Time: 2 minutes

 

  • The extension of the existing cooperation with Sportradar represents the official global launch of Vision
  • Sportradar’s salesforce will take active participation in the promotion and marketing of the Vision System

NSoft and Sportradar have extended their existing cooperation, with an additional agreement signed defining the scope of the collaboration which is dedicated to global product awareness of the NSoft developed Vision software. Vision will launch in Australia and other markets from the beginning of this month.

Vision – see the invisible

Vision is a powerful software based on AI service and face recognition technology. Business-wise, NSoft Vision is an AI-boosted Video Management System prioritizing the data utilization to make better business decisions.

Vision covers all surveillance industry standard features such as continuous recording, live stream, playback functionality as well as motion recording and motion area search. Moreover, Vision is able to generate data such as face recognition, age, gender, and emotion prediction as well as to detect camera frame hotspots and present them in the form of heat maps.

The system also allows users to identify, categorize and mark highly relevant customers. It enables companies to spot high-risk individuals or VIP clients, an action that significantly raises the quality of day-to-day business operations.

The true asset of Vision is a user-friendly client interface and reporting system as well as 24/7 support by NSoft’s specialists. Vision is a system for companies that value the data-backed decision-making process.

“With Vision, the company doesn’t have to guess what are its customers’ habits – the company knows it, it is already a step ahead,” stated Emina Ćehajić, NSoft’s VP Business Development and added: “Vision is truly an asset in terms of business intelligence and we love what it does for our customers. Over the course of 2019 and in Q12020 we have got excellent feedback from our partner-companies who were insightful to implement the Vision system and its data into day-to-day operations. In a short period of time, they have empowered their businesses by data-driven decision making. I am delighted that Sportradar also recognized the potential of the product and will join us on this exciting journey of global market penetration.”

“The team at Sportradar see the potential that Vision brings to the market, and are excited by this truly innovative product. The practical applications of Vision are endless, especially in the area of sporting integrity and event security where its capabilities will help federations and sporting bodies alike in tackling the unique issues that they face in those areas”, noted Dean Bastin, Global Manager, intelligence and investigation services at Sportradar.

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Industry News

Sportech Connects UK Punters to ZeTurf’s French Pari-mutuel Pools

Niji Narayan

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Sportech Connects UK Punters to ZeTurf’s French Pari-mutuel Pools
Reading Time: < 1 minute

 

Sportech Racing and Digital has announced the successful launch of commingled betting from the UK into the French pari-mutuel pools hosted by French gaming operator ZeTurf.

Through its partnership with Sportech, ZeTurf offers an alternative and attractive option for betting on French racing.

“Sportech is very pleased to facilitate further connection between our global clients – in this case between the UK and ZeTurf of France – and to provide yet another key global commingling interface stream that further reinforces our strategic partnership with ZeTurf,” Bruno Gay, Vice President Sales and Business Development EMEA for Sportech, said.

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