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Annexio launches LottoGo.com

Niji Ng

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Photo credits: vannintravel.com
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Annexio, a lottery betting business based in the Isle of Man, has launched LottoGo.com, its new flagship consumer brand.

The company, which aims to expand its reach and increase player numbers in the global market place, stated that the new brand will be “exciting, energetic and fun.”

LottoGo.com will replace the World Lottery Club brand, which has been functioning over the past six years. World Lottery Club players have had the chance to bet on the outcome of some of the world’s biggest and most popular lotteries including MegaMillions and US Powerball and has paid out tens of millions of pounds in winnings since inception.

The transition to www.lottogo.com is a result of the desire to have a brand that reflects the personality of its products, said Tom: “We are rebranding to make our consumer proposition more exciting, more vibrant and easier to understand. We believe with the launch of LottoGo.com we will see many more people enjoying the chance to win some of the biggest jackpots on the planet.”

The launch of LottoGo.com coincides with the relocation of Annexio’s headquarters to new offices at Fort Anne, overlooking Douglas Bay. The company, which is licensed to operate in the Isle of Man, the UK, and Ireland, has seen a rapid expansion in its staff numbers as the business has grown.

 

Source: InterGameOnline

Niji has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. Besides reporting industry headlines from all around the globe, Niji is also head of the content management team at Impressions Content Management, based in Kerala, India, which offers writing and editing services to clients around the world.

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DAO.Casino is launching Sandbox for game developers

George Miller

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DAO.Casino is launching Sandbox for game developers
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Game developers will be able to become pioneers in the development of decentralized games for the gambling industry using DAO.Casino protocol.

 

On September 17, 2018, DAO.Casino is opening Sandbox for developers, independent teams and game development studios that choose to harness the power of the rapidly developing DApp industry.

Since Monday everyone may submit their application for Sandbox on the official Sandbox page.

The Sandbox project is designed by DAO.Casino developers. Participants of Sandbox will learn the basics of decentralized applications development on DAO.Casino protocol. Developers participating in Sandbox will learn to create, design and deploy decentralized games and applications on Ethereum blockchain.

DAO.Casino is planning to reward most active developers for their constructive feedback on the improvement and optimization of the SDK and related documentation. The company will separately announce the details of the rewards program later this fall.

“We are confident that the Sandbox project will play an important role in our collaboration with studios and independent game developers. We cannot wait to see our product helping developers unleash their creative and entrepreneurial talents and apply those to one of the most groundbreaking technologies of the XXI century. — states Ilya Tarutov, CEO, DAO.Casino. – I am sure that the products we’re developing will transform the online gambling into a fair and transparent industry for all of the involved parties: casino operators, developers, and affiliate marketers. “

“We are launching the Sandbox with the goal of enabling as many developers as possible to learn to create decentralized games. We have achieved an important milestone by starting to accept applications from developers all around the world who share our idea to make online gambling fair and transparent. With our technology, developers can take the whole gambling industry to the next level” – says Alexandra Fetisova from DAO.Casino.

DAO.Casino disrupted the online gambling industry in 2017 by starting the development of the protocol based on Ethereum blockchain technology. DAO.Casino protocol ensures the automation of transactions and facilitates interactions between all the industry participants: casino operators, game developers, and affiliate marketers. DAO.Casino team is fully dedicated to developing the best products and making the gambling industry a better place.

 

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Big Time Gaming licences patented mechanic to Storm Gaming

George Miller

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Big Time Gaming licences patented mechanic to Storm Gaming
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BTG licences its patented and trademarked MegaWays™ mechanic to UK-based developer Storm Gaming Technology Ltd

 

Pioneering online slot developer, Big Time Gaming, has struck yet another deal to licence its patented and trademarked MegaWays™ mechanic to Storm Gaming. Storm Gaming will be combining this with some of its brand licenses including I’m A Celebrity Get Me Out of Here, The Chase and Tipping Point to take its slots to the next level and deliver a superior player experience. The partnership will allow Storm Gaming to design and develop its own games using MegaWays™, which debuted in Big Time Gaming’s Dragon Born over three years ago.

Blueprint, another licensee of MegaWays™ has had great success leveraging BTG’s ground breaking IP, and Storm are sure to follow suit with a range of interesting products penned for land-based and online deployment Q1 2019.

MegaWays™ is a random reel modifier system that allows any given spin to produce a different number of symbols across the reels, allowing players to experience a totally different game with every spin. Big Time Gaming has cornered the market with this innovation with games like Bonanza, White Rabbit and Extra Chilli, and will be launching Who Wants to be a Millionaire in November – the most anticipated branded slot launch in history.

Nik Robinson, Big Time Gaming CEO, said: “We’re looking forward to seeing how Storm use the MegaWays™ mechanic. Storm has some highly entertaining IP licenses that will work seamlessly with MegaWays™.”

Steve Murray from Storm Gaming, said: “The MegaWays™ concept is remarkable; it provides for and delivers exciting game play on a whole new level. “We shall be using MegaWays™ on new Storm concepts and licensed IP with a number of launches set for the coming months.”

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ASA censors William Hill advertisements

Niji Ng

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ASA censors William Hill advertisements
Image Credit: Nintendo
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UK’s advertisement watchdog the Advertising Standards Authority (ASA) has banned the advertisement campaign of William Hill. The authority deemed that the advertisement was served to under-18s after Google’s ad placement programme placed it in a Nintendo Mario Kart app.

The ad, which appeared within an app called New Mario Kart 8 Trick, advertised William Hill’s online “Vegas games,” followed by a button which said “Install.” The app had a PEGI rating 3 – meaning that it was considered suitable for all audiences.

William Hill said its Mario Kart brand is not targeted at children.

It said the game in which the ad was seen was based on Mario Kart and that Nintendo had reported that in 2017, 86 per cent of Nintendo Switch players were over 18 and that Mario Kart was one of the main games available on the platform. It argued that although the figures were subjective, it considered that it was a good indication that Mario Kart was used by the “older generation.”

However, the ASA suggested that its audiences included under-18s, and that gambling ads were not appropriate around related media. It told William Hill to ensure its ads had appropriate targeting in the future, and that “the ad must not be used again without further, specific targeting to minimise the likelihood of under-18s being exposed to it.”

William Hill said that it “would ever knowingly target children or people under the age of 18 and that their intention was always to advertise and market to consumers who were 18+.” The brand said that it had used Google’s Universal App Campaign and that it had minimal control over the placement of ads across the tech giant’s search, display network, YouTube and Play Store properties.

 

Source: 5StarMedia

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