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Why the Swiss voted to ban offshore gambling websites

Niji Narayan

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Why the Swiss voted to ban offshore gambling websites
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Reading Time: 3 minutes

The Swiss people have voted in favour of banning foreign-based gambling sites, which could prompt other countries follow suit As well.

For starters, Switzerland had proposed to ban foreign-based gambling sites with a new Gambling Act. In line with the countries law, a citizens’ referendum was held on June 10, 2018, for its approval or rejection. In the referendum, 72.9 per cent of Swiss voters supported the new gambling law – in other words, an overwhelming majority of the people were with banning offshore gambling websites. As a result, from next year onwards, only Swiss-certified casinos and gambling companies will be able to operate in the country – both offline and online.

Passed on September 29, 2017, the Swiss Money Gaming Act substitutes the existing gambling law which deals with casino games and betting lotteries. Under the new Act, the overall ban on online gambling is abolished. However, the only licensed land-based casinos in Switzerland can run gambling websites for the people in the country. Essentially, the Act bans foreign-based gambling sites.

The government maintains that the Act will help deal with gambling addiction as well as allow taxation on gambling revenues. The taxes collected from gambling revenues will be used for anti-gambling purposes, the government insists. On the other hand, not everyone supports the Act. According to Mobile Casino Hub, the changes introduced by the Act will “censor the internet”.

 

The Opposition Opines

The Young Liberals, the Green Party, the Pirate Party and the Digitale Gesellschaft all backed a petition for changes in the June referendum. Organisations had 100 days from October 2017 to gather 50,000 signatures, which would allow changing the referendum. Despite that opponents managed to gather all necessary signatures, however, they did not do so in schedule, and so the referendum remained unchanged.

According to the Young Liberals, the Swiss economy will be affected by these changes. In a statement posted on the party’s website, representatives said that the block of foreign sites in favour of domestic companies is not reasonable. Additionally, the freedom of business and information will also be affected after the law is enforced.

Young Liberals criticised the government’s decision, saying they set a “dangerous precedent” which allows for a further limitation of the Internet. All the act does, opposing organisations say, is removing unwanted competition.

In the end, Young Liberals proposed an alternative, which they dubbed a “sensible solution” – foreign-based betting sites should be regulated and subject to taxation.

 

Enforcement of the Swiss Money Gaming Act

Enforced next year, the law will be one of the most severe laws in Europe. While it will enable online betting, the law will ban all foreign-based gambling sites. The Act introduces other changes in gambling – it changes the legislation of poker tournaments outside casinos and even tackles non-taxable wins from games outside casinos.

Under the Act, small-scale poker tournaments outside of casinos are no longer illegal. However, they will be limited in terms of buyin and amount of participants. Additionally, small-scale poker tournaments are subject to a license.

The most controversial element of the Act—the ban of foreign-based sites—was heavily disputed over the past several months, with opposing organisations saying it puts a limit on the freedom of the Internet and interferes with personal rights. Despite severe criticism, the government maintains that such measures are necessary to protect Swiss players from unregulated gambling on foreign sites.

 

Help Fight Gambling Addition

Swiss players spend nearly 250 million Swiss francs on unregulated betting sites abroad, paying nothing to the Swiss government. With the enforcement of the Act in 2019, this “hemorrhaging” will be stopped. The government has said that not only will taxes from gambling revenues be used for anti-gambling purposes, but they also will be used to fund anti-addiction programmes.

 

Will Other Countries Follow Suit?

An important question emerges after the Swiss decision to ban foreign-based gambling sites – will other countries follow suit?

Currently, the UK government is trying to deal with problem gambling. Despite that UK has a self-exclusion scheme; it has been failing for years due to the liberal gambling market, which allows all sorts of gambling operators to offer services on UK ground.

Nevertheless, Norway is currently pushing for a ban on all foreign-based gaming companies. Several Norway organisations pushed for legislation that will block foreign betting operators, grant extended authority to the Lottery Authority, etc.

Essentially, these measures will block all sites belonging to foreign-based operators, creating a poker ban (Norsk Tipping—Norway’s national lottery and future gambling monopoly—does not offer poker). The proposed measures were accepted on May 7, 2018, and are likely to be adopted soon.

 

Source: techfinancials.co.za

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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Online Casino and Bookmaker BETZEST™ goes live with GameArt™

Zoltan Tundik

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Reading Time: 1 minute

 

Online Casino Betzest™ has enlarged its offering of casino games by launching the full suite of GameArt™ online gaming content.

The agreement includes GameArt™ full collection of games including popular slots like Atlantis World, Tesla, Gold of Ra, Caligula, ThunderBird, Santa’s farm and many more.

Online casino and sports betting operator Betzest are facing significant growth since its launch in 2018 and its portfolio now boasts over 1600 premium online slots on its cutting-edge platform.

Marius Filip, Founder/CMO at Betzest, said: “In a highly competitive sector we listened to requests of our players and we are very happy to straighten our Casino vertical and bring revenue-enhancing GameArt™ slots into Betzest. Stay tuned as we have a few exciting things coming up in the next period of time.”

 

About Betzest

Betzest is your leading premier Online Sportsbook and Casino operator, fresh to the online gambling industry for 2019. Run by a veteran team of experienced gaming experts.

Due to its unique product and marketing proposition, Betzest is rapidly establishing itself as one of the most trustworthy and reliable gaming companies on the market

Betzest is offering unrivaled sports betting and casino games experience. Betzest also offers Live Betting, Live Casino, Live Bingo and Virtual Sports services. Betzest has gone from strength to strength in previous months and continues to dominate the online gambling industry with its robust and multi-functional online sports betting & Casino Company. Today Betzest has more than 55 employees across four offices all committed to delivering amazing player experiences on each of their verticals, partnering with top providers of only the highest quality.

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Word of Mouth: Influencer Marketing in the Gaming Space

George Miller

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Word of Mouth: Influencer Marketing in the Gaming Space
Reading Time: 3 minutes

 

Traditionally, Word of Mouth Marketing was considered as a free form of advertising or promotion, except today it’s no longer free. Nonetheless, nothing speaks volumes other than “Influencer Marketing”.

You might be surprised to learn that the gaming industry today is worth over a hundred billion dollars. According to new figures, in 2018 alone, the gaming industry generated an astounding $135 billion amassing a growth of 10.9% from 2017. This year, it is set to make $152.1 billion in global earnings.

These numbers say a lot about how the video game industry is a tough market to crack particularly because, with figures like these, the competition is very stiff, trends are fast-changing, and innovation is at an all-time high. Numerous companies have peaked in prior years but had failed to sustain that success because they were too late to adopt the latest technology or they ran out of creativity to improve their existing game offerings. But today, nothing says “viral” than getting your product or service out through viral marketing.

Live Video Game Streaming

The astronomical growth of the video game industry has opened doors to varied forms of businesses, marketing, and advertising, one of which is live video game streaming. Whoever said people hated watching other people play video games? That’s certainly not Twitch.

Twitch, a live streaming video platform, is a subsidiary of Amazon that focuses primarily on the gaming community. Twitch provides an avenue for gamers and gaming enthusiasts to share and watch their gameplays. Aside from hosting live streams, Twitch is an interactive platform that allows its community to connect with fellow players via Twitch Chat or to leave comments in real-time.

Much like YouTube, Twitch was successful in diversifying its revenue streams. Twitch monetizes its platform through advertisements, subscriptions, and merchandise sales. On average, Twitch has more than 15 million daily active users, making it the leading live video game streaming service in the world to date.

The success of Twitch has drawn in other major players such as YouTube and Facebook. YouTube Gaming Live, for instance, is a specialized channel that enables users to share their live gameplays and stream other people’s gameplay videos. Facebook, on the other hand, has created Facebook Gaming, which similarly, allows users to stream, broadcast, and share their favorite games on the Facebook app. Nonetheless, recent statistics show that Twitch still holds as the dominant player in the live game streaming industry accounting for the largest viewership in comparison to Youtube Gaming Live and Facebook Gaming.

Breaking Into the Limelight

With the ever-increasing number of audiences and patrons, we expect steady growth in the live game streaming industry. A strong and loyal fanbase is one of the strengths of the gaming community. And with people interested in watching gameplays after gameplays of their favorite streamers, and with spectators willing to spend just to see their teams battle it out in big E-sport tournaments, only means one thing in the world of business–profits.

Nowadays, video games are no longer just a hobby, it’s a career. Just like how Instagram stars and Youtube vloggers are a thing, game influencers are celebrities in their own playing field. You have probably heard one too many times how someone broke into the millionaire’s club while playing video games and it’s true, they’re living the dream! Gaming influencers with a significant following have caught the eye of both local and multinational companies reaching out to these personalities to get them to sign a deal.

And in this industry, word of mouth holds more power and influence to convert mere spectators into purchasing viewers. A study by Google showed that 90% of avid gamers would turn to Youtube for game reviews, tips, and video game suggestions with a 64% conversion rate. No wonder streamers are raking in millions of dollars from advertisements and promotions.

Consider the case of PewDiePie as an example. PewDiePie is the top-grossing game influencer today with 101 million subscribers on YouTube and an estimated net worth of $30-$50 million. His income streams all came from online advertisements, collaborations, referrals, and online merchandise sales. His career peaked in 2013 when he was the first YouTuber to reach 15 million subscribers.

The rise to fame of game influencers disrupted the way we do traditional advertising. And in an industry that continues to grow and expand in magnitude, game influencers hold a significant role both in the gaming community and in the business scene.

Truly, “word of mouth” has never been this powerful (and expensive!) as it is today, but as long as influencers are maintaining the quality of their content and are keeping the trust of their subscribers, influencer marketing will continue to move in leaps and bounds.

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Tom Horn strengthens its expansion into Portugal with Betclic Group

George Miller

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Tom Horn strengthens its expansion into Portugal with Betclic Group
Reading Time: 1 minute

 

Malta-based online casino software supplier revealed that a selection of its gaming content has been made available to online gaming operator Betclic Everest Group in Portugal.

Players in this market can now enjoy the fast-growing provider’s portfolio of engaging slots including their top performing titles like Panda’s Run, Book of Spells or a world-wide favourite 243 Crystal Fruits.

Ondrej LapidesCEO at Tom Horn Gaming said: “We’re excited to see our video slots live in Portugal with Betclic Group. Betclic’s decision to include our games in their offering is a fitting testament to quality and high standards featured in our gaming products. We’re positive our titles will enrich Betclic’s slot library and their players will appreciate them greatly.

François Dogon, Casino Games Specialist at Betclic Group added: “Tom Horn Gaming has been demonstrating the quality of its games for a while now and it was a very obvious choice for us to add their portfolio to our casino offering. I’m certain that our players will be equally impressed by the quality, innovation and amazing features Tom Horn content is renowned for.”

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