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European Commission publishes memorandum of understanding on online advertising and IPR

Niji Ng

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European Commission publishes memorandum of understanding on online advertising and IPR
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In its bid to curb the infringements of intellectual property (IP) rights in the online space, the European Commission has published a Memorandum of Understanding (MoU) on advertising and IP rights. The European Gaming and Betting Association (EGBA) is part of this initiative and has been involved in the discussions on the MoU right from the start.

 “EGBA supports the protection of intellectual property rights and we are proud to be part of this initiative which aims to ensure that advertising revenue will not inadvertently sustain the infringement of IP rights. Together with operators in the online gambling sector we will share, encourage and educate on the principles of this memorandum and help play a part in EU efforts to crack down on the infringement of intellectual property rights online” – Maarten Haijer, Secretary General, EGBA.

Source: jamma-europe.eu

Niji has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. Besides reporting industry headlines from all around the globe, Niji is also head of the content management team at Impressions Content Management, based in Kerala, India, which offers writing and editing services to clients around the world.

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SoftGamings teams up with Yggdrasil to offer its innovative games

George Miller

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SoftGamings teams up with Yggdrasil to offer its innovative games
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SoftGamings is pleased to announce its partnership with Yggdrasil as it supplies all its best-performing casino slots and table games in its portfolio to its teeming casino operators.

Yggdrasil is an iGaming provider company founded in 2013. Over the years, the iGaming provider has become a creator, innovator, and a game changer, that remains driven by a strong passion for developing outstanding games. Little wonder Yggdrasil is among the best gaming providers with numerous awards and recognition to its profile.

Softgamings: outstanding iGaming solution provider

SoftGamings is an industry expert iGaming provider that knows everything about building and growing successful online casino businesses. The iGaming solution provider keeps sporadically increasing as a result of its innovative approach to handling casino business.

SoftGamings provides the iGaming market with vast products and services that are outstanding. The iGaming solution provider has 40+ top game providers and offers a unified API Integration package for casino operators to seamlessly integrate games.

With these cutting-edge products and services that SoftGamings provides the iGaming industry, it remains a significant iGaming provider to reckon on.

The Director of Partnerships in SoftGamings, Irina Sazonova had this to say:

“We are very excited about the partnership with Yggdrasil. It is a foremost provider with a huge portfolio of fascinating games which are extremely popular among gamblers. We are pleased to have their quality products as part of our integration offerings.”

Yggdrasil – innovative gaming solutions supplier

Yggdrasil is a provider of superior online gaming solutions for igaming operators. The business was founded in 2013 and has since emerged as one of the industry’s most respected and acclaimed suppliers.

Yggdrasil operates a highly scalable business model and covers three product verticals: Casino Slots, Table Games and Bingo, in addition to the business verticals: Yggdrasil White Label Studios, YGS Masters and Yggdrasil Dragons. Since its inception, Yggdrasil has embarked on a solid growth trajectory enabled by a strong corporate culture focused on innovation, creativity, quality and technology leadership. Yggdrasil is headquartered in Sweden and has offices in Malta (operational HQ), Poland and Gibraltar.

With these innovative games and revolutionary gaming solutions provided by the iGaming provider, SoftGamings’ portfolio is perfect for Yggdrasil’s products.

 

About SoftGamings:
SoftGamings is a B2B casino platforms provider and gaming systems aggregator. With over 10 years of experience in the industry, SoftGamings provides solutions demanded in the market and develops its own creative solutions – White Label, Turnkey, Self-Service, Bitcoin platform solutions, Bonus System Standalone feature, Sportsbook solution, Slots Bundle, Live Bundle and Casino Games Integration. SoftGamings’ strong IT team can also provide gamification possibilities, which is one of the major industry trends. Products portfolio includes 40+ gaming suppliers with 3000+ games. The company offers live dealer solutions from Evolution Gaming, NetEnt, Ezugi, Authentic Gaming, Lucky Streak etc, slots from NetEnt, Microgaming, BetSoft, Endorphina, Habanero, Booming Games, WorldMatch etc, sportsbook, hosting, licensing and banking services. Over 100 clients use SoftGamings products and services since 2007.

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Compliance Updates

Belgium heads new project to standardise European gaming law

Niji Ng

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Belgium heads new project to standardise European gaming law
Photo Source: rfi.fr
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Peter Naessens, the director of the Belgian Gaming Commission, is going to lead a new project aimed to standardise online gambling legislation across Europe.

The project is under the ageis of the European Committee for Standardisation. A number of industry bodies and regulators join hands in the project to create rules for compliance and reporting that will become standard in the industry.

Their most important goal is to implement standards on the sort of data the online gambling operators need to send to their respective regulators, as well as the manner in which they do it. Technical Committee 456 will be the group responsible for setting these standards.

The committee has the task of “Reporting in support of online gambling supervision.”

The impetus for creating this committee came from a request by the European Commission. It was labelled “Standardisation request to the ‘European Committee for Standardisation’ as regards a European standard on reporting in support of supervision of online gambling services by the gambling regulatory authorities of the Member States.”

Currently, member states of the European Union’s regulatory authorities are in charge of supervising online gambling activities in the region. This is done through information reported by the operators or the software suppliers about online gambling.

Standards are currently lacking and need to be improved. This project will develop new requirements for the reporting of online gambling. This will help improve levels of consumer protection, game fairness, transparency of operations, and identifying and stopping match-fixing and other forms of fraud.

Feedback and suggestions will be obtained from gambling regulators, operators, consumers associations and gaming suppliers. They can offer their expertise and guidance on how best the group can create these new standards.

The new committee will strive to rectify any issues present. New standards will help all parties concerned.

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Industry News

GiG signs Swedish artist, Erik Segerstedt, for audio collaboration agreement with GiG Games

George Miller

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GiG signs Swedish artist, Erik Segerstedt, for audio collaboration agreement with GiG Games
Reading Time: 2 minutes

 

Gaming Innovation Group Inc. (GiG) has signed an agreement with Swedish artist Erik Segerstedt, who  will deliver all audio for the upcoming game ‘Popstar’ which is being built by GiG’s in-house casino games developer, GiG Games.

‘Popstar’ is planned to be released in H1 2019 across all markets where GiG Games has a presence.

Mathias Larsson, Managing Director of GiG Games, says: “We are very excited about this agreement as it is the first time in our industry where a renowned artist has been involved from day one to compose audio for a game. Erik will create all audio for the game ‘Popstar’ which include computer sound generated effects, background music and much more. On top of that, GiG has taken a stake in the upcoming album from Erik which will be released simultaneously with the game launch.”

Artist, Erik Segerstedt, says: “I am very excited about this opportunity. I am used to co-working with record labels, however this is a totally new experience for me. Making sounds and effects for the game is very inspiring and I believe my expertise and experience as an artist will bring a new dimension to the game ‘Popstar’.”

Carlos Barth, CEO of Summit Music Management says: “This is the start of a revolution in the music industry where partners of an artist are going to be backing an album instead of a record company. These collaborations are going to support bringing new music to the audience as the business model is not  limited as it was before. Now, we can be more flexible in finding ways to ensure both partners reach a successful result.’”

Popstar’ will be released in H1 2019 across all markets where GiG Games has a presence.

 

About Erik Segerstedt:

Erik Segerstedt is one of Sweden’s most recognised artists. As a singer and piano player, he was first introduced to the public through the casting show “Idol”. Following his appearance on the show he formed a group with other contestants called ‘EMD’ . ‘EMD’ was a big success and produced a string of radio hits and successful tours. Following ‘EMD’, Erik started a solo career and has had a number of successful song releases as well as  appearances in the Swedish television’s dance contest; ‘Let’s Dance’ . Erik is also a regular guest artist on radio shows, movies, television, theatre and concerts.

 

About Gaming Innovation Group (GiG):

Gaming Innovation Group Inc. is a technology company providing products and services throughout the entire value chain in the iGaming industry. Founded in 2012, Gaming Innovation Group’s vision is ‘To open up iGaming and make it fair and fun for all’. Through its ecosystem of products and services, it is connecting operators, suppliers and users, to create the best iGaming experiences in the world. Gaming Innovation Group operates out of Malta and is listed on the Oslo Stock Exchange under the ticker symbol GIG.

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