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Russia’s Most Visited Online Bookmakers

George Miller

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Russia's Most Visited Online Bookmakers
Reading Time: 2 minutes

Betting Business Russia has published an analysis of the online traffic for the most popular bookmakers’ websites. The analysis shows us the traffic of bookmakers’ domains operating in Russia.

As for May this year, 15 betting companies offered online betting in the Russian Federation. In order to find out which of them were the most popular among Russian Internet users, the journalists of Betting Business Russia analyzed the statistics of visits of the websites of these companies using SimilarWeb.

SimilarWeb is an online service that allows you to analyze Internet traffic by regions and topics, identify key players in a particular field of activity, and channels for their promotion. The ranking of bookmakers was built on the basis of the total online traffic.

Domain visits,         millions
fonbet.ru                  5,89
1xstavka.ru              5,74
betcity.ru                 2,82
ligastavok.ru           2,62
parimatch.ru           2,10
winline.ru                1,99
leon.ru                      1,37
baltbet.ru                 1,19
marathonbet.ru      0,73
bingoboom.ru         0,43
olimp.bet                 0,41
bwin.ru                    0,27
zenit.win                  0,18
tennisi.bet               0,10
888.ru 0,08

In May, fonbet.ru domain was ranked first. Traffic of this bookmaker grew by almost 5% in May and amounted to 5.89 million visits. The part of Russian users is 87.84%. Most often (60.81%) users made a direct visit to the website.

The 2nd place belongs to 1xstavka.ru. Its traffic equals to 5.74 million visits. Russian audience of the website is 96.24% of the total traffic. Most often (43.78%) users made a direct visit to the website.

The third place went to betcity.ru, which previously was not ranked among the top five. Total traffic as for May increased by almost 40% and amounted to 2.82 million visits. Russian audience – 84.17%, most often (43.78%) users made a direct visit to the website – 60.47%.

ligastavok.ru is on the fourth place. The total number of visits increased by 12% and amounted to 2.33 million. The main audience is Russian users (92.72%).

The fifth place belongs to the domain parimatch.ru. Online traffic of the bookmaker in May amounted to 2.10 million visits. The Russian audience is 89.34%. The largest number of visits came from online advertising – 53.31%.

 

Source: bettingbusiness.ru

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Kindred Group Expands RG Commitment with Middlesbrough FC

Niji Narayan

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Kindred Group Expands RG Commitment with Middlesbrough FC
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Kindred Group has agreed a community initiative with Middlesbrough FC to promote responsible gambling message to the club’s foundation and supporters.

Kindred Group is committed to promoting responsible gambling messaging via the front of shirt logo and any LED and digital advertising or marketing and their commitment to the community is expanding with this initiative.

Kindred Group has already donated their naming rights for the club’s third kit to MFC Foundation and that relationship will be further strengthened with the players wearing Foundation warm-up t-shirts for a further three games this season.

A percentage of advertising rights are being donated to the Foundation and there is an increased commitment to supporting community-based initiatives.

Kindred has also pledged to donate a percentage of their hospitality and merchandising rights to the club’s fans and this will be available via competitions and giveaways.

Boro head of commercial Lee Fryett said: “We’re delighted in agreeing this MOU. This will offer increased opportunities for both our Foundation and our fans and is also a commitment to responsible gambling messaging. The three key pillars of the MOU and are community, supporters, and marketing and Kindred Group have made a real commitment to show their support for this.”

Neil Banbury, General Manager of Kindred Group UK, said: “We are proud of this ground-breaking agreement reached with Middlesbrough Football Club. It is another example of our deep commitment to developing a new model for football club sponsorship.

“The agreement acts as a baseline for our collective work in ensuring our sponsorship benefits both the club and its communities. Kindred Group is leading the industry on this approach – and we are excited to see the partnership continue to develop in the coming months.”

Helena Bowman, Head of MFC Foundation, said: “We are delighted with the ongoing commitment from Kindred to our local community. At MFC Foundation we aim to make a difference by using the power of the football club badge to raise aspirations and positively change lives.

“Kindred’s dedication to supporting our community initiatives will help enhance the work of the Foundation and allow us to reach even more people through our programmes.”

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Catena Media strengthens strategic partnerships with Betway and other key commercial partners

George Miller

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Catena Media strengthens strategic partnerships with Betway and other key commercial partners
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In a landmark collaboration, Catena Media and leading online gambling company Betway have agreed on a strategic partnership agreement covering their long-term global commercial relationship. Betway is one of the top industry operators working together with Catena Media on the basis of this new framework.

One of Catena Media’s main missions as a business is to build sound and successful strategic partnerships with its partners globally. In order to further strengthen such thriving partnerships, Catena Media and leading operator Betway have enhanced the contractual framework setting out the basis of their long-term strategic collaboration globally.

Paul Adkins, Marketing and Operations Director at Betway, said: “This is a very exciting global deal which will help us achieve our targets for growth in many important territories. “With their leading operation in this field Catena are the perfect partners. “Their strategic objectives are aligned with ours, making this deal beneficial for both businesses in such a fast-paced sector. “We look forward to building on this important relationship in the future.”

Gloria Cereda, Director of Commercial at Catena Media, said: “We believe that trust is a key aspect in any great relationship, and we are very happy to see that top operators like Betway are willing to build that trust together with us. This cements our already deep relationship with Betway globally to the benefit of both businesses. With our unrivalled network of market leading content sites we can provide operators with quality leads that deliver globally from the UK, to Europe, to the US and LATAM, combined with this kind of framework agreement it means local commercial deals can be done quickly and seamlessly to the benefit of all. We expect to sign more of these agreements in the future.”

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Zitro’s Link King is Now Being Played in Macedonia

George Miller

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Zitro’s Link King is Now Being Played in Macedonia
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Zitro reports its entry into a new European market. This time around, the successful game Link King is the first Zitro game to hit North Macedonia. This is one more step in the ambitious growth plans, which Zitro is committed to accelerating, as the world moves past the pandemic.

The multigame Link King is satisfying both the operator and the players, as Soren Dano, General Director of Casino Apollonia has stated: “Our Casino is full of gaming options that no slot lover should miss, but Zitro’s Link King has been brought in to complete the Casino’s games offering, giving our clients an eye-catching spectacle of games, fun, joy, and excitement, thanks to its frequent prizes”.

For her part, Nadège Teyssedre, Zitro Sales Director for EMEA, comments: “We are very proud to have reached Macedonia, with a game like Link King that has surpassed the most established brands around the world. Being present at the Apollonia Casino is a new milestone for us. One more achievement in our expansion on the European continent. On behalf of Zitro, we want to convey our gratitude to the incredible team at Casino Apollonia for their trust in us”.

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