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The present and the future of Online Bingo in the UK and beyond

George Miller

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The present and the future of Online Bingo in the UK and beyond
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For many people who are not involved in online gaming, Bingo is often associated with older generations. It is something many know from the movies or have heard stories about, but have never played. According to a British website Top Rated Bingo Sites, this perception about the game, in fact, might be out of touch with reality. The bingo industry analysis prepared by the website includes some statistics that show that the current trends in bingo usage promise a better future for the game.

The most staggering shift is in the demographics that use the online Bingo websites. Based on Topratedbingosites.co.uk player survey, the percentage of bingo players between ages 18 and 34 has increased from 17% in 2015 to 32% in 2017. This shows that the younger generations are becoming more interested in the game and there is a whole new market opening up for Bingo which could lead to its comeback and popularization. Not only age but the gender distribution also seems to be shifting. Although women are still the clear majority when it comes to Bingo players, the share of men has increased by 7%. With various types of customers getting involved in the game, the providers see increased traffic and usage, which translates to more promotional activities for Bingo. As a result, it should not be surprising if the popularization of the game picks up the pace even more in the coming years.

What could be the reason for Bingo’s comeback?

There could be a perfectly reasonable explanation for why the game is making a sudden comeback. If it was necessary to go to a physical place in order to participate in the game before, nowadays most major UKGC regulated online gaming companies offer platforms for Bingo. Consequently, if the younger generation, who are used to doing such activities on their computers and mobile phones, was wary of the game before, now the Bingo has adapted to their needs as well. In the abovementioned report, statistics about what devices are used to play the game are also provided. As is shown, more than half of the who play Bingo use mobile phones to access the websites. It has been only recently that the smartphones became a ubiquitous tool that virtually everyone in the modern world owns. This could explain why the millennials are getting interested in the game that was thought to be the activity for the elderly before.

Users are also paying increasingly more attention to the interface and user experience. Providers are adapting to these demands and try to make the registration process as smooth and easy as possible. According to Top Rated Bingo Sites, most people reported that the complexity of the signing up process was what stopped them from completing their registration and starting to play Bingo. With new technologies, this process is becoming easier so the future outlook for the game is even better. In conclusion, the future of Bingo seems very bright with many development opportunities. The game can find a completely new market in new demographics and with tweaking some if the cumbersome registration procedures, it could become more attractive for many people.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Gambling in the USA

Sport betting to begin in Rhode Island casino in December

Niji Ng

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Sport betting to begin in Rhode Island casino in December
Photo Source: metro.us
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Twin River Casino in Lincoln in the US state of Rhode Island will starts sports betting in December.

The casino will open a well-equipped sports betting lounge, with screens showing live games and odds from around the country. “I see folks coming from Connecticut, Massachusetts and New Hampshire,” said Mike Barlow, who heads up operations for the company that owns both of Rhode Island’s casinos.

Rhode Island is among the first jurisdictions legalised sports betting. With Massachusetts and other north-eastern neighbours still debating the issue, Rhode Island lawmakers this summer approved sports betting at the state’s casinos, Twin River and Tiverton Casino Hotel.

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Gambling in the USA

Puerto Rico to make slots outside casinos legal

Niji Ng

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Puerto Rico to make slots outside casinos legal
Photo Source: wbur.org
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Puerto Rico’s legislator has approved a tax reform that makes slot machines outside casinos legal, in spite of the controversy surrounding the move.

Both the House of Representatives and the Senate approved the bill and Governor Ricardo Roselló put his signature make the bill into a law.

The Financial Oversight & Management Board for Puerto Rico had raised concerns against the move, as it argued that these machines would eat into the revenues of casinos, which indirectly funds government programmes. The organisation’s chief executive Natalie Jaresko had criticised the government’s plan and said that the board had not seen evidence that the video lottery proposal would not eat into other island revenue streams.

Even as it was highly questioned, the piece of legislation is expected to be signed into law by Governor Roselló, who repeatedly voiced his support for it and said he was “satisfied” with the plan and that “if there are no hurdles ahead, I’ll sign the bill.” He also explained that “should any obstacles come up (…) we’ll have to fix them fast.”

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Industry News

New Zealand registers mild increase in gaming revenue

Niji Ng

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New Zealand registers mild increase in gaming revenue
Photo Source: CNN.com
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The Gaming Machine Association of New Zealand (GMANZ) has published the quarterly financial results of the gaming sector. Its highlight is the 3.4 per cent rise in Gaming Machine Proceeds (GMP) from pokies in the country from June to September.

The GMP rose by €6.7 million, but the numbers of poker machines and the venues where they are decrease.

According to GMANZ spokesperson, Bruce Robertson, the results provide a fair reflection of the success of the balanced, controlled and sustainable approach of the Class 4 model that they have in New Zealand. He added that the heightened activity is happening against the backdrop of an expanding economy.

“Gaming venues such as pubs and clubs aim to provide a safe, fun and regulated environment to those who choose this popular form of entertainment. Reduced accessibility to local venues and machines is likely to drive more players into the world of unregulated online gambling,” concluded Bruce Robertson.

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