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The present and the future of Online Bingo in the UK and beyond

George Miller

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The present and the future of Online Bingo in the UK and beyond
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For many people who are not involved in online gaming, Bingo is often associated with older generations. It is something many know from the movies or have heard stories about, but have never played. According to a British website Top Rated Bingo Sites, this perception about the game, in fact, might be out of touch with reality. The bingo industry analysis prepared by the website includes some statistics that show that the current trends in bingo usage promise a better future for the game.

The most staggering shift is in the demographics that use the online Bingo websites. Based on Topratedbingosites.co.uk player survey, the percentage of bingo players between ages 18 and 34 has increased from 17% in 2015 to 32% in 2017. This shows that the younger generations are becoming more interested in the game and there is a whole new market opening up for Bingo which could lead to its comeback and popularization. Not only age but the gender distribution also seems to be shifting. Although women are still the clear majority when it comes to Bingo players, the share of men has increased by 7%. With various types of customers getting involved in the game, the providers see increased traffic and usage, which translates to more promotional activities for Bingo. As a result, it should not be surprising if the popularization of the game picks up the pace even more in the coming years.

What could be the reason for Bingo’s comeback?

There could be a perfectly reasonable explanation for why the game is making a sudden comeback. If it was necessary to go to a physical place in order to participate in the game before, nowadays most major UKGC regulated online gaming companies offer platforms for Bingo. Consequently, if the younger generation, who are used to doing such activities on their computers and mobile phones, was wary of the game before, now the Bingo has adapted to their needs as well. In the abovementioned report, statistics about what devices are used to play the game are also provided. As is shown, more than half of the who play Bingo use mobile phones to access the websites. It has been only recently that the smartphones became a ubiquitous tool that virtually everyone in the modern world owns. This could explain why the millennials are getting interested in the game that was thought to be the activity for the elderly before.

Users are also paying increasingly more attention to the interface and user experience. Providers are adapting to these demands and try to make the registration process as smooth and easy as possible. According to Top Rated Bingo Sites, most people reported that the complexity of the signing up process was what stopped them from completing their registration and starting to play Bingo. With new technologies, this process is becoming easier so the future outlook for the game is even better. In conclusion, the future of Bingo seems very bright with many development opportunities. The game can find a completely new market in new demographics and with tweaking some if the cumbersome registration procedures, it could become more attractive for many people.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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ASA censors William Hill advertisements

Niji Ng

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ASA censors William Hill advertisements
Image Credit: Nintendo
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UK’s advertisement watchdog the Advertising Standards Authority (ASA) has banned the advertisement campaign of William Hill. The authority deemed that the advertisement was served to under-18s after Google’s ad placement programme placed it in a Nintendo Mario Kart app.

The ad, which appeared within an app called New Mario Kart 8 Trick, advertised William Hill’s online “Vegas games,” followed by a button which said “Install.” The app had a PEGI rating 3 – meaning that it was considered suitable for all audiences.

William Hill said its Mario Kart brand is not targeted at children.

It said the game in which the ad was seen was based on Mario Kart and that Nintendo had reported that in 2017, 86 per cent of Nintendo Switch players were over 18 and that Mario Kart was one of the main games available on the platform. It argued that although the figures were subjective, it considered that it was a good indication that Mario Kart was used by the “older generation.”

However, the ASA suggested that its audiences included under-18s, and that gambling ads were not appropriate around related media. It told William Hill to ensure its ads had appropriate targeting in the future, and that “the ad must not be used again without further, specific targeting to minimise the likelihood of under-18s being exposed to it.”

William Hill said that it “would ever knowingly target children or people under the age of 18 and that their intention was always to advertise and market to consumers who were 18+.” The brand said that it had used Google’s Universal App Campaign and that it had minimal control over the placement of ads across the tech giant’s search, display network, YouTube and Play Store properties.

 

Source: 5StarMedia

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Indian police cracks illegal gambling ring

Niji Ng

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Photo Source: indiatimes.com
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The police in the Indian capital of Delhi has busted an illegal online gambling ring. The gambling operations were being conducted from a residential building in New Ashok Nagar in east Delhi. The police arrested 14 persons, including the alleged owner and manager of the casino, for running the gambling ring, and 12 persons for participating in the gambling. The main figure behind the operation, who was only identified as “Deepak,” remains at large.

In India, gambling is legally prohibited apart from a few chosen locations, such as Goa. But the police indicated that the gaming endeavour could be tied to a money-laundering scheme as well. They seised a diary containing numerous transactions and customers’ names, 10 computer systems and a small amount of cash.

Pankaj Singh, the police department’s deputy commissioner, said the department had received several tips over the course of a few days prior to the raid. When a tip on Sunday indicated that the games were in progress in the first floor of the three-story building, cops moved in and made their arrests.

Singh was quoted by DNAIndia saying, “Our team raided the flat and found 12 people gambling online. The entire flat had been turned into a makeshift casino parlour and 10 computers with Internet connections had been installed in the house solely for gambling.”

The casino’s alleged owner, Amit Guttan, and his manager, “Neeraj,” were taken into custody along with the 12 gamblers. They were all released on bail after being booked for offenses under the Delhi Public Gambling Act.

The gambling group was reportedly formed through WhatsApp and regular customers recruited additional members. No outside individuals were allowed into the group. After paying an entry fee, the gamblers were provided with the password in order to play games online.

A police officer involved in the case added, “Roulette was the most popular game for these people because the winner was given a return which was 36 times the money they gambled.”

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Industry News

Gamstop appoints Jenny Watson as the new chair

Niji Ng

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Gamstop appoints Jenny Watson as the new chair
Photo Source: igamingbusiness.com
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Gamstop, a US-based video game and consumer electronics provider, has appointed Jenny Watson as the new chair of the organisation’s National Online Self-Exclusion Scheme.

The appointment of Watson, a former chair of the UK’s Electoral Commission, will trigger a series of changes to board positions in advance of the full launch, Gamstop said.

“My immediate priorities will be to recruit additional independent board members and to put in place an initial evaluation of the scheme following the first six months of operation, which will help Gamstop’s future development,” said Watson, currently the chair of The House of St. Barnabas, as well as the Portman Group’s Independent Complaints Panel.

However, although there is still a need to bring in new board members, Gamstop is anticipating a formal launch “to take place soon” despite delays since the initiative was first unveiled nearly 16 months ago.

The UK’s new national online self-exclusion scheme, supported by the Remote Gambling Association, was revealed in June 2017.

A formal launch was initially earmarked for before the end of last year, before in December the target date was postponed until spring 2018.

Reynolds-Jones, who did not elaborate on the reasons for the delays in the formal launch so far, added that “exact numbers have not yet been identified” for the independent board director roles. However, she added that they would have “specific skillsets and experience to further develop the governance and values of the scheme.”

The scheme will enable UK consumers to exclude themselves via a single website process from all online gambling operators that are licensed by the Gambling Commission.

The website will also set out other measures that are available to help people manage their gambling and will signpost specialist advice and support services for those who might benefit from it.

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