Balkans
BetGames.TV expands further in Bulgaria with Winbet


BetGames.TV, one of Europe’s leading providers of live games has signed the second deal with a Bulgarian operator in the space of a week. This time the company has signed a deal with Winbet, a betting service provider. It must be noted that BetGames.TV signed a deal last week with another licensed bookmaker in Bulgaria.
As per the deal, Winbet will be expanding their current gaming portfolio with BetGames.TV’s complete suite of live presented games, including Bet on Poker, Bet on Baccarat, Dice, Dice Duel, Lucky5, Lucky6, Lucky7, War of Bets and Wheel of Fortune, both online and retail.
Aistė Garnevičienė, BetGames.TV COO said: “Following our recent deal with the first licensed bookmaker in Bulgaria, Betgames strikes again! I am happy to announce that we have signed a long term partnership with another licensed bookmaker in Bulgaria – Winbet.”
“It is a comparatively new player in Bulgarian market but already gained trust among local players by offering a wide range of bet types on almost all sports events and attractive bonuses. Therefore, I am confident that our unique live games portfolio will definitely scale their online presence and drive revenue growth.”
“Partnering with BetGames.TV marks an important step in our ambition to expand further,” said Petar Penev, Manager of Business Development of Winbet.
“From the very beginning, we have been impressed with the quality of BetGames.TV live games, so we are excited that their games are now available to Winbet’s gaming clients. We look forward to a good and long partnership.”
Winbet has been on the market in a relatively short time, but for the years in which it operates, it has won a number of successes and great popularity among Bulgarian fans of legal gambling in the country.
As far as gaming rooms are concerned, they have a ten-year history and currently exceed 36. Until now, Winbet has been developing steadily, demonstrating excellent casino lounges and a perfect online betting system.
Players enjoy a huge variety of gambling, including electronic and virtual sports, casino, poker, and more. In addition, the company has successfully sponsored several football teams in Bulgaria and other individual athletes by helping them develop in perspective.
Source: iGaming Business
Balkans
EGT and the Bulgarian Tennis Federation become partners

EGT has become a partner of the Bulgarian Tennis Federation and will sponsor its activities.
“In our company, we believe that sport is very important and the decision to support the Federation is a natural result of this understanding of ours,” stated Mr. Vladimir Dokov, CEO of EGT. “We are glad that we have the opportunity to contribute to the development of Bulgarian sports and tennis in particular.”
Stefan Tsvetkov, President of the Bulgarian Tennis Federation, also shared his positive expectations about the collaboration with Euro Games Technology: “We are very happy with our partnership with a company of the caliber of EGT. I am confident that after the long period in which our work opportunities were limited due to the COVID crisis, this cooperation will strengthen our sport and will set the stage for upward steady growth. I express my gratitude and respect to the management of EGT for all the trust and support.”
Balkans
BETBY expands global presence with Montenegro office

BETBY, the innovative sportsbook supplier, has further broadened its footprint after opening an office in Montenegro.
The site, based in the city of Budva, will see more than 15 members of the team relocate to the heart of the Old Town on the Adriatic, across a range of departments.
In addition, the space has the potential to expand capacity and act as a base for global personnel looking to relocate for the summer period, as the supplier continues to focus on employee wellbeing and encourage hybrid working.
It becomes the third office opened by BETBY, following locations in Latvia and Malta, as it continues its impressive growth. In 2022, its headcount almost doubled to more than 80, with the provider enjoying another strong commercial year.
Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “We’re delighted to be opening our brand new office in Montenegro. In a gorgeous part of the country, it resonates with our ethos of creating work environments that our employees are proud of, and we’re confident it will add to what is set to be a fantastic 2023 for us.
“With it being a full-time office, as well as a space for staff to treat it as a ‘getaway’ destination, we can’t wait to fully utilise the benefits of our latest location, and look forward to growing further over the course of the year.”
BETBY will be attending the ICE London exhibition, hosted at the ExCeL London, between 7th-9th February. They can be found at stand S1-130.
Balkans
Altenar ready for global expansion with PalmsBet

Altenar, the leading sportsbook and iGaming software provider, has announced that it is set to power PalmsBet’s global operations.
This deal sees Altenar bolster their standing as one of the leading tech providers in Europe, with its reputation in the Balkan region at an all-time high.
The key focus is on Bulgaria, with the market offering significant scope for expansion with a projected sports betting revenue in excess of €850m in 2026, almost €600m more than six years previously.
Altenar is also set to scale the operator’s Africa operations, which went live in Kenya in December with Peru set to follow in April this year.
PalmsBet is one of the most exciting operators within the Bulgarian market, with over 20,000 sporting events on offer. The operator group also has a partnership with La Liga, highlighting the brand’s strength in football betting across Europe.
As part of the deal, PalmsBet will also be given access to Altenar’s award-winning sports betting and virtual sports offering, allowing the operator to make giant strides in these three regions.
Commenting on the deal, George Mavridis, Commercial Account Manager at Altenar, said: “This deal with PalmsBet is truly exciting given that Bulgaria is a market full of potential in terms of sports betting and incredibly exciting demographics.
“Having gone live Kenya with PalmsBet, the move to the Balkan region for us opens many doors and there is definitely scope to move into new markets in the future.”
Altenar had a hugely successful 2022, with numerous award wins for their unrivalled sportsbook, including at EGR Italy, and a huge player count over the course of the 12 months, with even more growth expected in 2023.
Licensed across a total of 13 major global markets, including the UKGC and MGA, Altenar has established itself as the sportsbook provider of choice for multiple leading operators.
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