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ASA censors William Hill advertisements

Niji Ng

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ASA censors William Hill advertisements
Image Credit: Nintendo
Reading Time: 1 minute

 

UK’s advertisement watchdog the Advertising Standards Authority (ASA) has banned the advertisement campaign of William Hill. The authority deemed that the advertisement was served to under-18s after Google’s ad placement programme placed it in a Nintendo Mario Kart app.

The ad, which appeared within an app called New Mario Kart 8 Trick, advertised William Hill’s online “Vegas games,” followed by a button which said “Install.” The app had a PEGI rating 3 – meaning that it was considered suitable for all audiences.

William Hill said its Mario Kart brand is not targeted at children.

It said the game in which the ad was seen was based on Mario Kart and that Nintendo had reported that in 2017, 86 per cent of Nintendo Switch players were over 18 and that Mario Kart was one of the main games available on the platform. It argued that although the figures were subjective, it considered that it was a good indication that Mario Kart was used by the “older generation.”

However, the ASA suggested that its audiences included under-18s, and that gambling ads were not appropriate around related media. It told William Hill to ensure its ads had appropriate targeting in the future, and that “the ad must not be used again without further, specific targeting to minimise the likelihood of under-18s being exposed to it.”

William Hill said that it “would ever knowingly target children or people under the age of 18 and that their intention was always to advertise and market to consumers who were 18+.” The brand said that it had used Google’s Universal App Campaign and that it had minimal control over the placement of ads across the tech giant’s search, display network, YouTube and Play Store properties.

 

Source: 5StarMedia

Niji has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. Besides reporting industry headlines from all around the globe, Niji is also head of the content management team at Impressions Content Management, based in Kerala, India, which offers writing and editing services to clients around the world.

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100 Joker Staxx Makes Its Debut at Playson Sites According to Tunf

George Miller

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100 Joker Staxx Makes Its Debut at Playson Sites According to Tunf
Reading Time: 2 minutes

 

Playson is renowned for its ample array of jester-themed slots. With more games starring harlequins and clowns, jacks and jokers than any other provider, these titles are immensely popular with Playson fans. The casino software developer has now added another new game to their arsenal, as 100 Joker Staxx appears at casinos offering their games this week.

There are similarities between this new release and 40 Joker Staxx, which, by and large, features the same gameplay albeit with fewer paylines. Fans of that game will no doubt be delighted to learn that they can play with 100 paylines in this release, with stacked icons galore and most importantly, cheap stakes are available.

Cheap Stakes and Decent Wins

Playson have made 100 Joker Staxx: 100 Lines inexpensive to play. With 100 paylines present on the reels, there are ample chances to bag wins, all for the low cost of 20p per spin. Larger stakes can be wagered, too, with maximum bets capped at £100 a spin. The newly launched casino game offers up a wealth of fruit symbols upon its reels, and these are capable of delivering wins which can rise as high as 5x the total amount wagered. Landing wins with the iconic bells and bars symbols or red and golden sevens can see wins worth up to 12.5x a stake paid out.

Standard Fare for Any Fruit Machine

Although there aren’t any special bonuses in 100 Joker Staxx: 100 Lines, there are special symbols which can help players land comfortable and considerable wins. Wild symbols can substitute for all other standard paying symbols in the slot. They take on the form of a jester’s hat and can pay out prizes worth up to 50x a bet. Scattered star icons will count and pay out prizes wherever they land on the reels. They are responsible for the non-progressive jackpot cash prize, as well as other top prizes. Landing 5 anywhere on the screen will see a jackpot worth 200x a stake paid out.

The Newest Game in Playson’s Arsenal

100 Joker Staxx is not the first game from this provider to feature a jester, and it won’t be the last. Alongside this top release are other Fruits & Jokers, Joker Expand, and Joker Staxx games, each with a varying number of paylines, special features, wagers and prizes. Those titles, as well as this new slot game, should now be available to play at all popular Playson casinos.

 

About Tunf:

Tunf is an online slots library that covers information related to gaming & online casinos. For more information check out the guide at Tunf.com.

Source: Tunf.com

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Casumo agrees Red Tiger deal

George Miller

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Casumo agrees Red Tiger deal
Reading Time: 2 minutes

 

Popular operator takes advantage of new Malta licence

 

Award-winning casino game and software supplier Red Tiger Gaming has launched its full portfolio of slots with Casumo, which is the first operator to go live on its recently granted MGA B2B licence.

The new partnership will give Casumo’s players access to all of Red Tiger’s popular titles, as well as their player-friendly daily Jackpots, which are available in all of its markets including the newly locally regulated Swedish one.

Gavin Hamilton, CEO of Red Tiger Gaming, said the new relationship was in line with the company’s strategy to continue entering regulated markets and expand their footprint in existing ones.

He added: “We’re thrilled to have signed up with Casumo as the new deal and licence mark another important milestone in our company growth.  We look forward to seeing how our games perform, particularly with the daily jackpots adding extra excitement.

“Casumo has a long track record in innovation and finding new ways to engage with players. We are excited to be partnering with them and the prospect of creating even better player experiences.”

Andreas Vickman, Project Manager at Casumo, said: “Red Tiger is renowned for the high-quality games it produces and its very innovative marketing and bonusing tools are a great addition for an operator like us.

“We are very excited to see what games are on the way and how we are able to utilise them in the coming months and beyond, as we look to capitalise on new and existing markets.”

The Casumo deal comes on the back of a period of significant growth for Red Tiger, with Lottoland and Mansion going live at the end of 2018 and the supplier acquiring new licences in Malta and Alderney, as well as achieving ISO 27001 accreditation.

 

About Red Tiger Gaming:

Red Tiger Gaming is a young and dynamic casino games developer offering top-performing HTML5 slots and table games, a bespoke progressive jackpot system and Smart Spins, an innovative bonus management application. Founded in late 2014 by a group of industry veterans from major B2B and B2C gaming brands, the company is growing fast and is now served by over 200 full time staff including mathematicians, graphic designers, software developers, audio engineers, gambling experts, QAs, account managers and secret magicians; all entirely dedicated to continuously improving the slots player experience. Learn more at: www.redtigergaming.com

 

 

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EGT Interactive at London event with even more pleasant surprises

George Miller

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EGT Interactive at London event with even more pleasant surprises
Reading Time: 2 minutes

 

We are happy to announce that at this years’ exhibition ICE in London, following on one of the EGT Interactive’s most successful years yet, we will debut with a number of new titles, a brand-new category – Lotto games and HOT stand design.

Todor Zahariev, Managing Director of EGT Interactive, shares: “At ICE London visitors to our brand new hot-modern and interactive booth (S4-330) based on the concept of some of our top performing HOT games created in a very attractive design will getting acquainted with all the top-notch propositions from our diverse portfolio. As a third representative in our table games portfolio, a ground-breaking Virtual Roulette is something really new and fascinating in the category. It gives you the feeling of a live streaming roulette, but threw the video slot experience with the same smooth and user-friendly interface to handle. One more novelty is the new category that the company entered – Lottery Games. We’ll start with four headlines, based on the classical lotto games, but more are yet to come. Thus, we’ll continue in the same strategy direction of expansion of our portfolio, particularly across our classical online casino games, whilst also providing variety to our customers.”

EGT Interactive will continue its global expansion and recruitment focus into 2019. As the company entered a number of key new territories in 2018, like Bosnia and Herzegovina, Hungary, Denmark, Sweden and a few more which we are keen to develop as the year progresses. Exploring the developing online trends ahead for the industry, ICE London is THE exhibition to make key deals for the whole year.

The EGT Interactive team is looking forward to meeting you (stand S4-330) to discuss any interesting topics, give insights as far as the business is concerned, or just to have a high quality coffee or drink while enjoying our stand’s entertainment program.
It will be HOT gaming in London!

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