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Ireland’s new betting tax could be a spoiler
The increase of betting tax from 1% to 2% in Ireland could turn out to be a spoiler for both gambling companies and government alike. It is quite obvious that tax rise would eat into the gambling companies’ profits. However, strangely, a new estimate reveals that the Exchequer of Ireland could also end up losing €35 million because of the hike.
This is because a number of smaller shops, especially those in small towns and villages, could be shut down because of the tax hike.
Anthony Foley, the emeritus associate professor of economics at DCU, explained that the implementation of the new betting tax doesn’t consider the possible negative effects on the existing tax take from the sector in such as income tax, USC and PRSI and increased expenditure from unemployment due to job losses.
He also considers that the increase happened without a detailed analysis of the possible negative economic effects on the commercial viability and sustainability of bookmakers, “unlike the Department of Finance’s analysis of the hospitality VAT increase.”
“Arising from Exchequer revenue reduction, due to loss of other taxes, job losses and possible closures, the Exchequer losses could be in excess of the gain from the 100% increase in betting tax for the retail sector, if shop closure rates are at the rate predicted by the industry,” he concluded.
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Pariplay® adds Kero Gaming Micro Betting Product Suite to Fusion® platform
NeoGames S.A subsidiary Pariplay®, the leading aggregator and content provider, has further enhanced its Fusion® platform offering through its latest partnership with Kero Gaming (“Kero”), which will see sports betting options added to the aggregator for the first time.
Kero, a leading supplier of micro betting data feeds, products and services will integrate its full product suite onto the Fusion platform. The Kero platform allows players to watch, bet and chat by combining dynamic, next-play betting markets, live chat for player socialization and the live stream of any match into a single entertainment destination within the sportsbook.Kero’s micro betting technology is uniquely powered by a recommendation engine that leverages proprietary algorithms to create contextually relevant betting markets that are delivered to players, creating a casino style sports betting experience where players can bet on any individual play or moment throughout the course of every match.
The latest provider relationship boosts the wide variety of content available on the rapidly expanding Fusion® platform into the sports betting sphere as Pariplay® maintains its focus on providing enhanced entertainment value for players in regulated markets worldwide.
The Fusion® aggregation offering features over 14,000 games from more than 150 of the industry’s leading game developers and a suite of back-office conversion and retention tools that enhance player value.
Ashley Bloor, Director of Partnerships at Pariplay®, said: “Our content deal with Kero Gaming Inc. demonstrates our position as one of the world’s pioneering gaming aggregators and we are thrilled to be welcoming its portfolio onto the Fusion® platform.
“With both parties solidifying themselves as visionary forces in the industry, we are confident the partnership will spearhead success as we branch into new sports betting technologies and will resonate with players globally.”
Tomash Devenishek, CEO at Kero Gaming Inc., added: “We at Kero are continually striving to innovate and enhance the sports fan experience by integrating our advanced recommendation technology with real-time micro markets. Pariplay stands out as a leader, powering some of the most renowned global brands. Our shared clientele lays a solid foundation for this collaboration.
“This partnership represents a significant stride towards delivering exceptional sports betting products globally. We are thrilled to embark on this journey with Pariplay as our partner.”
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NetBet Casino Joins Forces with Stakelogic
NetBet and Stakelogic have finalised a collaborative agreement that will bring Stakelogic’s games to NetBet customers in the Danish region.
Despite only being founded in 2014, Stakelogic has quickly established themselves as a major player in the world of online gaming. Their reputation as an industry disruptor has been recognised, with the company being shortlisted for the prestigious categories of Industry Innovation of the Year and Innovation in Casino Entertainment at the SBC Awards 2023.
Among the many games that are available to NetBet Denmark customers as a result of the partnership with Stakelogic are Book of Cleopatra Super Stake Edition, Volcano Deluxe and Bandits Thunder Link.
NetBet Denmark’s PR manager, Claudia Georgevici, said: “At NetBet, we understand the importance of providing our players with as many unique games as possible, to ensure they have the best possible gaming experience. Stakelogic has a library of innovative titles, which makes them the ideal partner to help us expand our offering to our customers in Denmark.”
Players in Denmark are now able to try out these games for themselves when they log in to their NetBet accounts.
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PRAGMATIC PLAY EXTENDS PARTNERSHIP WITH VEGANGSTER
Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its collaboration with renowned iGaming platform provider Vegangster to include Auto Mega Roulette and other popular Roulette titles.
The deal will further boost the relationship between the two parties, following an initial agreement in 2020 which saw Pragmatic Play roll out its Slots portfolio to the platform provider.
Vegangster, known for its commitment to offering cutting-edge gaming experiences, will now feature Pragmatic Play’s renowned live Roulette games across its prominent online casino brands.
Pragmatic Play continues to power up new possibilities of play in Live Casino, offering traditional table games such as Roulette alongside original and highly immersive game shows and variants.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “This new agreement between Pragmatic Play and Vegangster highlights the strength and success of our Live Casino portfolio, with Roulette and Auto Mega Roulette ranking among our most popular live products.”
Daria Filipska, Head of Sales at Vegangster, added: “We’re constantly seeking to enrich our gaming offerings with top-quality content that resonates with our global audience. Our expanded partnership with Pragmatic Play signifies our commitment to providing players with the best gaming experiences available and we are excited to integrate Auto Mega Roulette and other Roulette titles into our platform.”
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