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Red Rake Gaming set to solidify multi-jurisdiction approach with debut showing at ICE London

Zoltan Tundik

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Nick Barr, Red Rake’s Managing Director of Maltese operations, aims to increase brand awareness
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The international appeal of ICE London (5-7 February 2019, ExCeL London, UK), the industry’s largest gaming technology event, has been backed by casino game provider Red Rake Gaming as the company prepares to drive its ongoing European expansion strategy. 2019 will mark the Valencia-based company’s first time exhibiting at the world renowned event and, having just applied for licences in both the UK and Malta, it’s a decision Nick Barr, Managing Director of Maltese operations, believes is a must for Red Rake.

Expanding on their decision to make the transition from visitor to exhibitor, Nick explained: “Our biggest goal for ICE 2019 is to keep increasing our brand awareness among the best operators in the world. When we entered the real money casino business in late 2015, we became aware from multiple sources that ICE London was the most important event in the world for this industry, so ICE 2016 was the first time ever we attended the show as a visitor. Now in 2019, we want to capitalise on the great product and an excellent reach in regulated markets we can provide, so exhibiting at the biggest show for the industry was a no-brainer for us.”

Since its inception, Red Rake Gaming has experienced significant growth and demand across a number of territories. Discussing the company’s desire to expand its casino and iGaming portfolio across Europe and internationally, Barr said: “We’re keen to collaborate with leading operators and platform providers from many European regulated markets like Spain, Italy, Portugal, UK and Sweden. The reason behind this is that our games portfolio is perfectly suited and already proven between the players of these markets.

“We firmly believe that we supply some of the best casino games in the industry. Boasting superb graphics and strong feature games, both of which are driven by our knowledge gained from the social casino sector, our portfolio can be pivotal in driving our partners casino revenues. Although slots are our main focus, we also provide our partners with table games and video bingos, which are registering great results from our LATAM clients.”

He concluded: “There are many casino games providers out there, but, honestly speaking, we feel that very few combine the variety in their gaming portfolio, the stickiness in the game play and the multi-jurisdiction approach that we possess. As a first time exhibitor at ICE London, we are really looking forward to meeting our existing partners at Stand N9-325, to keep growing the great cooperation we have already built, as well as showcasing our fresh offer to new partners”.

ICE London 2018 featured 589 exhibitors drawn from 65 jurisdictions. The unique number of visitors attending the event was independently audited as a record 33,536, an 11 percent increase on 2017 and a landmark which constituted the event’s seventh consecutive year of growth.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Compliance Updates

Belgium restricts iGaming advertising

Niji Ng

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Belgium restricts iGaming advertising
Photo Source: americantargetnetwork.com
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Belgium’s government has issued stricter regulations against iGaming advertising, as part of its effort to protect children from the ill-effects of all forms of gambling.

The Belgian parliament okayed the new regulations after close to a year of deliberations. The most significant feature of the new regulations is the total ban on online casino TV advertising.

According to the new regulations, there will be restrictions on other forms of casino advertising too. Online casino operators will be allowed to advertise their services only on government approved websites. There will be a ban on sports betting on TV before 8 pm. No forms of marketing will be allowed during live sports broadcasts. Celebrity or athlete endorsements of gambling companies will also be prohibited.

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Asia

Malaysian deputy minister accepts it is difficult to tackle online gambling

Niji Ng

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Malaysian deputy minister accepts it is difficult to tackle online gambling
Photo Source: thesundaily.my
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Malaysia’s Deputy Home Minister Datuk Mohd Aziz Jamman has publicly conceded that the country has no effective way at present to completely block online gambling servers. He also acknowledges that the country has no effective mechanism to deal with about 700,000 dubious prepaid mobile phone accounts that may be used for illegal gambling.

The minister, nevertheless, provided the extensive and ongoing efforts to curb illegal online gambling by Malaysian enforcement bodies. He added that new measures are required for enforcement agencies to stop online gambling completely.

“Online gambling servers are located abroad and these are identified by their Internet Protocol (IP) addresses,” he explained. “When the police or the Malaysian Communications and Multimedia Commission (MCMC) block an IP number, gambling operators can change it in a split second.”

Mohd Aziz also told lawmakers that it was difficult for authorities to crack down on online gambling using mobile phone apps.

“It was previously mentioned by the Communications and Multimedia Minister that there are some 700,000 dubious prepaid mobile phone accounts. This makes it hard for authorities to gather information as the gambling operators are operating underground,” he said.

The minister also pointed out the difficulties to prove online gambling when no physical transaction of money takes place. “When they are caught, they say it’s just an online game as no money is involved,” he said, going on to assure lawmakers that the police are currently looking at ways to effectively deal with these problems.

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Gambling in the USA

Steve Wynn moves court against Wynn Resorts and the Massachusetts Gaming Commission

Niji Ng

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Steve Wynn moves court against Wynn Resorts and the Massachusetts Gaming Commission
Photo Source: thesundaily.my
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Steve Wynn, the ousted co-founder of Wynn Resorts, has filed a case against his former company and the Massachusetts Gaming Commission in his bid to block the release of any investigative report that might leak “privileged material.”

Wynn’s allegation is that his former company wrongly handed over privileged documents to the Massachusetts Gaming Commission for its investigation into allegations of misconduct raised against him in Wall Street Journal in February. He resigned from the company’s board following the allegations and sold his entire 12.1 per cent stake in the company. Wynn’s lawsuit argues that the information contained in materials handed to the commission was subject to attorney-client privilege during his time as Wynn Resorts CEO.

 “Recognizing that they have conducted their months-long investigation into Wynn Resorts with total disregard for protecting the privileged communications of Mr Wynn—who, again, has no ability to determine what communications and materials have been provided to regulators—Mass Gaming officials have simply donned the judge’s robe, cracked the gavel and unilaterally determined that Mr Wynn has failed to sustain his burden of establishing that any privilege applies to the unknown universe of documents acquired during the Mass Gaming investigation,” the lawsuit states.

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